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Biringkanae, Astriwati
Universitas Kristen Indonesia Toraja
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Journal : Jurnal Ekonomi dan Pembangunan Indonesia

 1 
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Jasmine Salon Beauty Dan SPA Kabupaten Toraja Utara Meryani Borong; Althon K. Pongtuluran; Astriwati Biringkanae
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 2 No. 1 (2024): Februari : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v2i1.418

Abstract

The Influence of Service Quality and Customer Loyalty at Jasmine Beauty Salons and Spa North Toraja District". The purpose of this study was to find out whether there is an influence of service quality and customer satisfaction on customer loyalty in the Jasmine Beauty Salons and Spa in Tallunglipu Sub-Dstrict, North Toraja District . Data collection procedures from this study are: observation, questionnaires, and documentation. The data analysis technique is quantitative with multiple linear regression tests. The results of calculations with the F test obtained the results of F count 43,165 with F table 3.090. Based on the results of calculations with the T test on the cooperative image variable, the result is T count (2,734) < T table (1.986) and on the service quality variable, the result is T count (4,458) > T table (1.986). The conclusion of this study is that the service quality variable has no effect on loyalty customer at the Jasmine Beauty Salons and Spa North Toraja District and the customer satisfaction variable has an effect on loyalty customer at the Jasmine Beauty Salons and Spa North Toraja District.
Co-Authors Abedneigo C. Rambulangi Ade Lisa Matasik Adriana Madya Marampa Alik, Jaya Allo, Irayanti Pare Althon K. Pongtuluran Anastasya Sampe Lantang Arisusanti Madao Arjuna Paembonan Bandaso, Irianto Chrismesi Pagiu Datu, Yuliana Dedy Wanli Dian Intan Tangkeallo Dina Ramba' Dina Ramba’ Elisabet Pali Fransisca Imlekiana, Adelia Grace Sriati Mengga Helba Rundupadang Ira Bura Isak Pasulu Ita Rante Pasang Jemi Pabisangan Tahirs Jens Batara Marewa Katampanan, Soma Edy Lisa K. Wibisono Lisa Kurniasari Wibisono Marcelino Tio Karundeng Marinus Ronal Marinus Ronal Meryani Borong Mey Enggane Limbongan Mira Goretti Natasya Jesica Putri1 Nilma Taula'bi' OKTAVIANUS PASOLORAN Olivia Devi Yulian P Olivia Devi Yulian Pompeng Pabarrang, Ransi pabisangan, jemi Palangda, Alfrita Palimbong, Yuski Pompeng, Olivia Devi Yulian Putri, Olivia Anjeli Rahma Gusmawati Tammu Randi Tangdialla Ranggu’, Tadius Rati Pundissing Rivaldo Ridson Ruru, Wansi Tandi Saldi, Yulianus Sapu, Arianto Saruran, Resthary Satrianto Sanggalangi Sherly Asriany Shilfani Shilfani Stefani Marina Palimbong Steven Tombi Ra'pak Langi Subba, Maria Sudarsi, Elim Trika Tangkelayuk, Trimurni Tiku, Ovita Yehestiani Ranna