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All Journal Khadimul Ummah Journal of Social Dedication Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) ASSET: Jurnal Manajemen dan Bisnis Masyarakat Berdaya dan Inovasi Budimas : Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Revenue : Jurnal Ilmiah Akuntansi Bussman Journal : Indonesian Journal of Business and Management Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Chamidah, Siti
Fakultas Ekonomi, Universitas Muhammadiyah Ponorogo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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ONLINE PURCHASE DECISIONS: ANALYSIS E-SERVICE QUALITY AND INFORMATION QUALITY IN TOKOPEDIA La Ode Sugianto; Titis Purwaningrum; Siti Chamidah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6508

Abstract

This study aims to determine the effect of E-service quality and information quality on online consumer purchasing decisions at Tokopedia, Madiun Regency. The type of research used is descriptive quantitative research. This study uses the Non Probability Sampling technique using the Accidental Sampling approach. The analysis technique uses statistical analysis, statistical test with linear regression test, determination test and t test and f test. The results of this study indicate that the E-service quality variable has a significant effect on online purchasing decisions at Tokopedia, Madiun Regency. The information quality variable has a significant effect on online purchasing decisions at Tokopedia, Madiun Regency. E-service quality and information quality simultaneously have a significant effect on online purchasing decisions at Tokopedia, Madiun Regency. The value of the R Square when converted into percent is 58.7%. This percentage explains that the variables of e-service quality and information quality are able to influence the variables of consumer online purchasing decisions at Tokopedia, Madiun Regency by 58.7% and the rest is influenced by other variables outside the study, which is 41.3%, so there is still a chance variables outside the study that affect purchasing decisions.
Co-Authors Adi Santoso Andita Puspitasari Archika Pramita Dewi Dewi Nurkhomaria Diponegoro Al Fatih Dwi Warni Wahyuningsih Edi Santoso Eka Destriyanto Pristi A Feby Ayu Ningtiyas Fery Setyawan Fitriya Ramadayani Franky Sugara Gilang Mardiyaningsih Heri Wijayanto Isnaini Rahayu Mahmudah Isni Athul Milla Jihan Fauziyah Kelvin Ardana Tauva La Ode Sugianto La Ode Sugianto Lucky Prastiyono Milafatul Qoyyimah Muhammad Fathi Alfalah* Naning Kristiyana Premi Wahyu Widyaningrum Ratih Pramudita Riawan Riawan Setyaningsih, Erlyka Setyo Adji Setyo Adjie Sujiono Sujiono Tegoeh Hari Abrianto Titis Purwaningrum Titis Purwaningrum Umi Farida Wahna Widhianingrum