Claim Missing Document
Check
Articles

Found 23 Documents
Search

ONLINE PURCHASE DECISIONS: ANALYSIS E-SERVICE QUALITY AND INFORMATION QUALITY IN TOKOPEDIA La Ode Sugianto; Titis Purwaningrum; Siti Chamidah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6508

Abstract

This study aims to determine the effect of E-service quality and information quality on online consumer purchasing decisions at Tokopedia, Madiun Regency. The type of research used is descriptive quantitative research. This study uses the Non Probability Sampling technique using the Accidental Sampling approach. The analysis technique uses statistical analysis, statistical test with linear regression test, determination test and t test and f test. The results of this study indicate that the E-service quality variable has a significant effect on online purchasing decisions at Tokopedia, Madiun Regency. The information quality variable has a significant effect on online purchasing decisions at Tokopedia, Madiun Regency. E-service quality and information quality simultaneously have a significant effect on online purchasing decisions at Tokopedia, Madiun Regency. The value of the R Square when converted into percent is 58.7%. This percentage explains that the variables of e-service quality and information quality are able to influence the variables of consumer online purchasing decisions at Tokopedia, Madiun Regency by 58.7% and the rest is influenced by other variables outside the study, which is 41.3%, so there is still a chance variables outside the study that affect purchasing decisions.
Pengaruh Kerja Sama Tim, Motivasi Kerja, dan Lingkungan Kerja Terhadap Prestasi Kerja Karyawan di Maju Hardware Okaz Ponorogo Heppy Lailatul Rohmah; Naning Kristiyana; Siti Chamidah
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 4 (2025): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i4.3046

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kerja sama tim, motivasi kerja, dan lingkungan kerja terhadap prestasi kerja karyawan di Maju Hardware Okaz Ponorogo. Prestasi kerja karyawan merupakan hasil kerja yang dicapai sesuai dengan tugas dan tanggung jawab, serta dipengaruhi oleh berbagai faktor internal maupun eksternal. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif asosiatif. Data dikumpulkan melalui kuesioner tertutup dengan skala Likert kepada karyawan sebagai responden. Instrumen penelitian telah diuji validitas dan reliabilitasnya, dan dinyatakan layak digunakan. Analisis data dilakukan menggunakan regresi linier berganda, uji t untuk mengetahui pengaruh parsial, serta uji F untuk mengetahui pengaruh simultan dari variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa ketiga variabel, yaitu kerja sama tim, motivasi kerja, dan lingkungan kerja, berpengaruh positif dan signifikan terhadap prestasi kerja, baik secara parsial maupun simultan. Dari ketiga variabel tersebut, lingkungan kerja terbukti menjadi faktor dominan yang paling memengaruhi peningkatan prestasi kerja karyawan. Hal ini mengindikasikan bahwa kondisi lingkungan kerja yang kondusif, aman, dan nyaman mampu meningkatkan produktivitas, sementara motivasi dan kerja sama tim tetap berperan penting dalam memperkuat capaian kinerja.
The Influence Of Social Influence And Product Variations On Purchasing Decisions Ideania Flowery In Ponorogo With Purchase Intention As An Intervening Variable Rita Tsaniatul Munawwaroh; Siti Chamidah; Wijianto Wijianto
Jurnal Manajerial Vol. 12 No. 01 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i01.9377

Abstract

Background - The development of the creative economy in Indonesia has shown a significant increase. One sector that is experiencing rapid growth is the florist industry. In an increasingly competitive florist industry, businesses such as Ideania Flowery face challenges to stay ahead in a growing market. Factors such as social influence and product variety are important elements in influencing consumer purchasing decisions. Aim - The purpose of this study is to prove the relationship between social influence variables and product variations on purchasing decisions and how the role of purchase intention as a mediating variable on the influence of social influence and product variations on purchasing decisions, and how the role of purchase intention as a mediating variable on the influence of social influence and product variations on Ideania Flowery consumer purchasing decisions. Design/ Methodology/ Approach - This research is a quantitative research with data collection method using questionnaires distributed through google form to 84 respondents from Ideania Flowery consumers with purposive sampling technique. Data measurement uses a Likert scale of one to five. The data analysis used in this research is SEM (Structural Equation Modelling) through the SMART PLS 4.0 application with a mediation analysis model. Findings - The results showed that social influence has a significant effect on buying interest of Ideania Flowery consumers, product variations have a significant effect on buying interest of Ideania Flowery consumers, social influence has a significant effect on purchasing decisions of Ideania Flowery consumers, product variations have an insignificant effect on purchasing decisions of Ideania Flowery consumers, purchase interest has a significant effect on purchasing decisions of Ideania Flowery consumers and purchase interest acts as a mediator on the effect of social influence on purchasing decisions, and purchase interest acts as a mediator on the effect of product variations on purchasing decisions of Ideania Flowery consumers. Research Implications - This research has a significant impact on consumers and the company Ideania Flowery, and can provide benefits for consumers in providing education to be wiser in making purchasing decisions, by paying attention to needs and not just social influence or the attractiveness of diverse products. Then it will be useful for the company Ideania Flowery, more complete knowledge about the influence of social influence and product variety in influencing purchasing decisions, so that it can help companies to develop more effective marketing strategies. Not only that, the company can also provide added value through products and can strengthen consumer attractiveness and encourage sales. Research Limitations - This study only involved 84 respondents who are consumers of Ideania Flowery in Ponorogo, so the results may not apply to consumers in other areas.