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The Influence of Continuous Training, Perceived Usefulness and Employee Digital Experience on Employee Trust in Digital HRM Systems of Digital Startup Employees Fatimah Malini Lubis; Joko Ariawan; Pipit Sundari; Antok Supriyanto; Tri Yusnanato; Anton Nurcahyo
Journal of Information System, Technology and Engineering Vol. 4 No. 2 (2026): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v4i2.312

Abstract

This study investigates the impact of Continuous Training and Perceived Usefulness, along with Employee Digital Experience, on Employee Trust towards Digital HRM Systems in the context of employees working in digital startups. This study was primarily quantitative and primarily used surveys. The study used purposive sampling. The research made use of Google Forms to create and distribute an online survey. The data was analyzed using multiple linear regression analysis. The results were verified for validity and reliability, and other preliminary assumption tests such as normality, heteroscedasticity and multicollinearity, along with some other preliminary assumption tests, were also conducted prior to the hypothesis tests. Continuous Training, Perceived Usefulness, and Employee Digital Experience were shown to positively and significantly impact Employee Trust in Digital HRM Systems. This was shown to be the case whether the three constructs were analyzed independently, in combination, or as a group, with the study showing that the three constructs were important for the creation of trust in Digital HRM systems. Finally, it is anticipated that this research will provide a theoretical boost to the development of digital human resource management and technology acceptance debates and practical advice to digital startup firms that wish to make their Digital HRM system deployment operate more efficiently.
The Influence of Environmental Knowledge, Social Media Influence, and Green Marketing Communication on Green Consumer Behavior of Consumers of Sustainable Fashion Products Sulistyo Budi Utomo; Anton Nurcahyo; Iwan Henri Kusnadi; Yusnindar Yusnindar; Rezky Nurbakti
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1342

Abstract

The purpose of this research is to analyze the effect of Environmental Knowledge, Social Media Influence and Green Marketing Communication toward Green Consumer Behavior on consumers of sustainable fashion products. The study adopted a quantitative design and survey method with 220 respondents who had purchased sustainable fashion products, selected through purposive sampling technique. Data collection was by online questionnaire and data analysis was by multiple linear regression. The results show that Environmental Knowledge, Social Media Influence and Green Marketing Communication have a positive and significant effect on Green Consumer Behavior both partially and simultaneously. The research result shows that the higher environmental knowledge, social media positive influence and green marketing communication can improve the environmentally friendly consumption behavior. It makes theoretical contributions to the green marketing and consumer behavior literature, and provides practical implications for sustainable fashion companies in developing marketing strategies for sustainability.
The Influence of Organizational Learning, Digital Transformation Readiness, and Market Orientation on Digital Service Performance in Digital-Based MSMEs Anton Nurcahyo; Pas Mahyu Akhirianto; Iwan Henri Kusnadi; Herman Jelatu; Julinta Paulina; Tyahya Whisnu Hendratni
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1629

Abstract

The purpose of this study is to analyze the effect of Organizational Learning, Digital Transformation Readiness and Market Orientation on Digital Service Performance in digital-based MSMEs. The research used a quantitative method with a survey method on digital-based MSMEs that were selected using purposive sampling methodology. The data were collected through online surveys and analyzed using multiple linear regression. The results showed that Organizational Learning, Digital Transformation Readiness and Market Orientation had a good and significant effect on Digital Service Performance either partially or simultaneously. The value of the coefficient of determination indicates that the changes in the Digital Service Performance can be explained by the three independent variables in this research. Digital Service Performance is most dominated by Digital Transformation Readiness. The research result shows that the quality of digital services of digital-based MSMEs is improved by the increase in organizational learning skills, digital transformation readiness, and strong market orientation. This research extends the literature of digital transformation, strategic management, and service management, and provides practical implications for MSMEs to improve quality of digital services and company competitiveness in the digital economy era.
The Influence of Ethical Leadership, Employee Digital Competence, and Team Collaboration on the Organizational Citizenship Behavior of Manufacturing Industry Employees Djunaedi Djunaedi; Anton Nurcahyo; Sri Purwati; Heny Herawati; Elizabeth Elizabeth; Hartanto Hartanto
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1868

Abstract

This study aims to analyze the effect of Ethical Leadership, Employee Digital Competence and Team Collaboration on Organizational Citizenship Behavior on workers in the manufacturing business. The research was conducted quantitatively using the survey technique on the respondents from several manufacturing organizations. Data were collected by online surveys using a purposive sampling technique. The data were analyzed using multiple linear regression after the study instruments were found to be valid and reliable. The results show that Ethical Leadership, Employee Digital Competence and Team Collaboration have positive and significant effect on Organizational Citizenship Behavior. Out of the three factors, Team Collaboration is the most dominant factor that has an impact on Organizational Citizenship Behavior. The results of this study show that improving ethical leadership, enhancing employee digital competence, and improving effective team collaboration are important strategies for improving organizational citizenship behavior which will contribute to the productivity, work effectiveness and competitiveness of manufacturing companies in the digital transformation era.