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All Journal Global Review of Islamic Economics and Business Competitive Jurnal Akuntansi dan Keuangan MBIA Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Proceeding of National Conference on Accounting & Finance MEDIA MANAJEMEN JASA Jurnal Fokus Manajemen Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Management, Economic, and Accounting Jurnal Serambi Ekonomi dan Bisnis
Harahap, Lily Rahmawati
Fakultas Ekonomi Universitas IBA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Comparative Analysis Of Digital Marketing On Customer Loyalty At SUMSELPOST And MATTANEWS Putri, Alfirdausya Eyara; Ermelia, Sri; Harahap, Lily Rahmawati
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9205

Abstract

This study aim to determine the comparison of digital marketing on customer loyalty between SumselPost and Mattanews in the city of Palembang. This tudy uses a quantitative and qualitative approach. Quantitative data was obtained through the distribution of questionnaires to respondents and processed using SPSS software to be analyzed statistically. Qualitative data was obtained from interviews and observations as a complement to provide an in-depth explanation of the quantitative results. Statistic analysis used a comparative hypothesis test in the form of an Independent Sample T-test to see whether there were differences between the two companies. The results of the study show that there is no significant differences in the implementation of digital marketing and customer loyalty between SumselPost and Mattanews. There are slight differences in strategy between the two companies but statistically not sufficient to provide a significant difference.
Comparative Analysis Of Workload On Employee Performance At Pt Dinamik Putra Perkasa Palembang And CV Honda Lestari Basri, Anisa; Harahap, Lily Rahmawati; Effendi, RY.
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.9207

Abstract

This study aims to examine differences in workload levels on employee performance at PT Dinamik Putra Perkasa Palembang and CV Honda Lestari Motorindo. The approach used is the independent Sample t-test method with saturated sampling technique, involving 35 respondents each from both companies. The results of validity, reliability, and normality testing show that the data collectedare eligible for further analysis. Based on the t-test results, a significance value of 0,000 was obtained which is smaller than 0.05, indicating a significant difference between the two companies. The average workload and employee performance were recorded higher at PT Dinamik Putra Perkasa . The findings of this study indicate that differences in the work system applied affect employee performance.
Co-Authors Acel Desjuneri Angrianto, Meri Aryanti, Rahmi Aryanti, Rahmi Basri, Anisa Dwi Eka Novianty Effendi, R.Y. Effendi, RY. Effendy, R Y Effendy, RY. Ellys Ellys, Ellys Ellys Thoyib Ellys Thoyib Ermeila, Sri Ermelia, Sri Fazriansyah, Fazriansyah Kusnan Kusnan Mayang Sari Naruliza, Esty Ningsih, Endang Kusdiah Novianty, Dwi Eka Pandriadi Pandriadi Pangaribuan, Andhini Aprilia Puspita Anggraini, Puspita PUTRI WULANDARI Putri, Alfirdausya Eyara R Y Effendi Rahma, Mutiara Ainur Rani Anggraini Rani Anggraini, Rani Sri Ermeila Sulaiman Sulaiman Thoyib, Ellys Wijaya, M Khadri Wirawan, M Ananda Teri Wulandari, Eka Lusvita Wulandari, Shara Yani, Ria Astri