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Comparative Analysis Of Online And Offline Promotions On Purchasing Decisions At Food And Beverage Companies In Palembang City (Case Study Of Mein Garden Cafe Palembang) Rahma, Mutiara Ainur; Harahap, Lily Rahmawati; Ermeila, Sri
Jurnal Fokus Manajemen Vol 5 No 3 (2025): Agustus
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i3.8877

Abstract

This study aims to determine whether there are differences in online and offline promotions on purchasing decisions at food and beverage companies in Palembang City (Case Study Mein Garden Cafe Palembang). The research method used is the Paired Sample T-test. The data used in this study are secondary data, namely data obtained from Mein Garden Cafe Palembang. As well as using primary data obtained from questionnaires distributed to 272 respondents of Mein Garden Cafe Palembang consumers.The results showed that there was a significant difference at Mein Garden Cafe Palembang, it is known that the significant value of 0.045 <0.10, which means that there is a significant difference between online promotion and offline promotion.
Comparative Analysis Of The Level Of Education Of Employees In The Secretarial Field And The Field Of Apparatus Competency Development On Employee Performance In Bkpsdm Palembang City Sari, Mayang; Harahap, Lily Rahmawati; Effendy, RY.
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.724

Abstract

This study aims to analyze and compare the effect of education level on employee performance in two work units within the Civil Service and Human Resource Development Agency (BKPSDM), namely the Secretariat Division and the Competency Development Division for Civil Servants. This study uses a quantitative descriptive approach with the Independent Sample t-Test statistical analysis method to test differences between two data groups. Data was collected through employee performance evaluation instruments and information on the highest level of education attained. The test results indicate that there is no significant difference in the educational level of employees in the two divisions (significance values of 0.120 and 0.117 > 0.05), which statistically, the educational levels of employees are relatively comparable. However, there is a significant difference in employee performance between the two fields (significance value 0.000 < 0.05), with employees in the Secretariat Field showing higher performance compared to employees in the Civil Service Competency Development Field. This finding suggests that employee performance is not solely determined by formal education level but is also influenced by other factors such as work experience, motivation, work environment, and organizational leadership. The results of this study are expected to serve as a basis for evaluation and consideration in the development of human resource management policies within the BKPSDM environment.
Financial Performance Analysis Of Customer Intensity In Using Fintech P2p Lending Services At Pt Pasar Dana Pinjaman And Pt Akulaku Finance Indonesia Fazriansyah, Fazriansyah; Harahap, Lily Rahmawati; Aryanti, Rahmi
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of the intensity of use of P2P lending fintech services by customers on the financial performance of PT. Pasar Dana Pinjaman and PT. Akulaku Finance Indonesia. This research approach uses quantitative and qualitative methods. Quantitative data were obtained from the financial reports of both companies for the period 2020–2023 and analyzed using financial ratios (profitability, liquidity, solvency, and activity). Qualitative data were obtained by distributing questionnaires to 100 millennial and Gen Z respondents in Palembang City who had used online loan services. Statistical tests using the Independent Sample t-test were used to see the differences in financial performance between the two companies.The results of the study show that the intensity of use of online loan services affects the company's financial performance. PT. Akulaku Finance Indonesia shows a more stable and profitable financial performance compared to PT. Pasar Dana Pinjaman, especially in terms of profitability and solvency ratios. There are significant differences in several financial indicators between the two companies. Respondents showed high interest in using fintech lending because of the ease of access and speed of service, although there are still concerns about data security and long-term debt risks.
Comparative Analysis Of Workload On Employee Performance At Pt Dinamik Putra Perkasa Palembang And Cv Honda Lestari Basri, Anisa; Harahap, Lily Rahmawati; Effendi, RY.
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.747

Abstract

This study aims to examine differences in workload levels on employee performance at PT Dinamik Putra Perkasa Palembang and CV Honda Lestari Motorindo. The approach used is the independent Sample t-test method with saturated sampling technique, involving 35 respondents each from both companies. The results of validity, reliability, and normality testing show that the data collectedare eligible for further analysis. Based on the t-test results, a significance value of 0,000 was obtained which is smaller than 0.05, indicating a significant difference between the two companies. The average workload and employee performance were recorded higher at PT Dinamik Putra Perkasa . The findings of this study indicate that differences in the work system applied affect employee performance.
Investment Of Stock In Increasing The Financial Performance Of Pt Goto Gojek Toko Pedia, Tbk And Pt Bukalapak, Tk (Comparative Study And Perspective Of Generation Z Investors In The City Of Palembang) Pangaribuan, Andhini Aprilia; Harahap, Lily Rahmawati; Aryanti, Rahmi; Kusnan, Kusnan
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.755

Abstract

This study investigates the impact of stock investment activities on the financial performance of PT GoTo Gojek Tokopedia Tbk and PT Bukalapak.com Tbk, with a specific focus on Generation Z investors in Palembang City. Employing a mixed-methods research design, the study utilizes both quantitative and qualitative data. Quantitative data, derived from the companies' financial statements and historical stock prices, were analyzed using relevant financial ratios. Qualitative data were gathered through questionnaires administered to 100 Generation Z respondents in Palembang City who express an interest in stock investment. An Independent Samples t-test was conducted to determine statistically significant differences in financial ratios between the two companies. The findings indicate a significant relationship between stock activity and the financial performance of both PT GoTo Tbk and PT Bukalapak.com Tbk. While the profit, solvency, and activity ratios did not reveal statistically significant differences between the two entities, the liquidity ratio demonstrated a significant variation. Furthermore, the study reveals a high level of interest in stock investment among Generation Z in Palembang City; however, a considerable portion of this demographic has not actively invested due to perceived financial constraints and limited knowledge regarding investment practices.
Analisis Tingkat Pengambalian dan Risiko Investasi Saham PT. Astra Agro Lestari, Tbk dan PT. Sinar Mas Agro Resources & Technology, Tbk Harahap, Lily Rahmawati; Pangaribuan, Andhini Aprilia
Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Vol 5 No 1 (2025): Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/surplus.v5i1.988

Abstract

Penelitian ini membahas topik manajemen keuangan dengan tujuan untuk menganalisis tingkat pengembalian dan risiko investasi pada PT. Astra Agro Lestari, Tbk dan PT. Sinar Mas Agro Resources & Technology, Tbk selama periode 2024. Metode yang digunakan adalah deskriptif kuantitatif, yang mencakup perhitungan tingkat pengembalian, standar deviasi, serta analisis korelasi antara tingkat pengemballian dan risiko saham menggunakan SPSS. Populasi penelitian terdiri dari seluruh data historis saham tahun 2024. Data diperoleh dari situs Investing.com. Hasil penelitian menunjukkan bahwa tidak terdapat korelasi yang signifikan antara tingkat pengembalian dan risiko saham pada kedua perusahaan tersebut.
Comparative Analysis Of The Financial Performance Of Indonesian Islamic Banks Before And After The Merger Sulaiman, Sulaiman; Harahap, Lily Rahmawati; Aryanti, Rahmi; Ermeila, Sri
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.8866

Abstract

The purpose of this research is to evaluate the financial performance of Sharia Commercial Banks in Indonesia using a financial ratio approach consisting of Capital Adequacy Ratio (CAR), Return on Assets (ROA), Return on Equity (ROE), Non-Performing Financing (NPF), Financing to Deposit Ratio (FDR), and Operating Expenses to Operating Income (BOPO). This research uses secondary data that is quantitative in nature. Data were obtained from the annual financial statement documents of several sharia commercial banks authorized by the Financial Services Authority (OJK) over a specific period. To determine the effectiveness and efficiency of each bank's performance, quantitative descriptive analysis and financial ratios were used. Although it depends on several factors, the results of this study show that the financial performance of Islamic banks, overall, is quite satisfactory. Although ROA, which indicates the bank's competence in generating profits from all its properties, needs to be improved to reach the ideal efficiency standards. According to Bank Indonesia regulations, the NPF ratio is within safe limits, indicating good financing quality. Meanwhile, the FDR indicates that most Islamic banks are quite aggressive in disbursing their funds, while some BOPO ratios show a level of operational efficiency that needs improvement. This study provides an overview of the role of Islamic bank management in strategic decision-making. Additionally, it serves as a reference for investors and regulators to evaluate and improve the performance of the national sharia banking industry.
The Influence of Workload and Career Development on Work Performance at the Central Statistics Agency of Palembang City Putri Wulandari; Harahap, Lily Rahmawati; Ermeila, Sri
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.882

Abstract

This study aims to evaluate the effect of workload and career development on employee performance at BPS Palembang city, both together and separately. The approach used is quantitative, with primary data obtained through distributing questionnaires to 41 respondents who are employees of BPS Palembang city. The data collected were then analyzed using multiple linear regression methods to identify the relationship between the independent variables (workload and career developmet) and the dependent variable (work performance). The results of the study indicate that workload has a positive and significant effect on employee performance, while career development does not show a significant effect. This finding is supported by the regression coefficient value for workload of 0,295 with a significance level below 0.05. in contrast, career development has a regression coefficient of 0.033 with a significance value of 0.821, which exceeds the threshold of 0.05. the resulting regression equation is Y = 26.960 + 0.295X1 + 0.033X2, where X1 refers to workload and X2 to career development.
The Effect of Work Motivation on Improving the Performance of Employees in the Water Hyacinth Craft Business in Aer Village, Palembang City Anggraini, Puspita; Harahap, Lily Rahmawati; Effendi, RY.; Yani, Ria Astri
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.883

Abstract

The purpose of this study is to analyze the relationship between work motivation (X) and employee performance (Y) in the eceng gondok business. A simple linear regression analysis was used to determine the extent to which work motivation affects employee performance. The results show that work motivation significantly influences employee performance, with a regression coefficient of 1.379, a t-value of 4.527, and a significance value of 0.000, indicating a strong and significant relationship. The correlation coefficient (R) of 0.564 indicates a positive relationship between the two variables, while the R-squared value of 0.318 shows that work motivation accounts for 31.8% of the variation in employee performance. This study also found no signs of heteroscedasticity and meets the classical assumptions, making the regression model suitable and valid for explaining the relationship between work motivation and employee performance.
Analysis of the Effects of Paylater Activities on Millennials' Financial Performance in E-Commerce Companies (Case Study of Tokopedia) Wijaya, M Khadri; Harahap, Lily Rahmawati; Aryanti, Rahmi
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.885

Abstract

This study aims to analyze the effect of paylater activities on the financial performance of PT GoTo, especially for Gen Z in Palembang City. This research uses quantitative and qualitative approaches. Quantitative data obtained from the company's financial statements and historical data from many paylater users, analyzed using financial ratios and also using the VAR test. Qualitative data was obtained from a questionnaire distributed to 100 Gen Milenial respondents who were interested in investing in stocks. Statistical analysis using the VAR test was conducted to see if there was a difference between the two companies. The results showed that the effect of paylater activity had an effect on the financial performance of PT GoTo. The financial performance of the two companies did not show a significant difference in the profit ratio, solvalbility ratio, and activity ratio, but in the liquidity ratio showed a significant difference. Gen-Milenial Palembang city has a high interest in the use of paylater, most of them are not actively using it due to financial constraints and limited knowledge of using paylater.