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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen JBIMA (Jurnal Bisnis dan Manajemen) Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia Media Ekonomi Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Journal of Multidisciplinary Science: MIKAILALSYS WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Ilmu Teknik Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Senadika
Masita, Tri Esti
Fakultas Ekonomika Dan Bisnis, Universitas Wijayakusuma Purwokerto, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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REVOLUSI INDUSTRI 4.0: PENTINGNYA INOVASI DAN KREATIVITAS DALAM KEWIRAUSAHAAN Pahlevi, Akbar; Masita, Tri Esti; Wijayanto, Wisnu
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56681/wikuacitya.v4i1.345

Abstract

Revolusi industri 4.0 menuntut pelaku UMKM untuk berubah. Adanya teknologi yang semakin maju dan persaingan yang semakin ketat mengharuskan pelaku UMKM untuk selalu berinovasi dan berpikir kreatif agar bisa berthan . Maka dari itu pengabdian ini perlu dilakukan agar pelaku UMKM mampu bersaing dengan penjual lainnya. Hasil pengabdian yang dilakukan di Desa Sedayu, Wonosobo adalah pengetahuan dan pemahaman tentang inovasi dan kreatifitas pemanfaatan teknologi dalam berwirausaha dan memasarkan produk pada pelaku UMKM Desa Sedayu meningkat. Selain itu guru dan siswa pelaku UMKM Desa Sedayu semakin termotivasi dan dapat terus optimis untuk berusaha mengembangkan diri dalam pemanfaatan teknologi dalam berwirausaha dan memasarkan produk yang semakin kreatif dan inovatif.
Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek Terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi
Prosiding Seminar Nasional Ilmu Teknik Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasproit.v1i1.1

Abstract

Recently, skin care products have become increasingly diverse, with various brands and types of products available. This research aims to examine the influence of product quality perceptions, influencer reviews, brand trust, and brand image on purchasing interest in Scarlett Whitening products in the city of Purwokerto. This research was conducted in the city of Purwokerto involving 120 respondents. Sample collection was carried out using an incidental sampling technique. Data was collected through distributing questionnaires. By using multiple linear regression analysis tools. The results of this research show that perceived product quality has a positive and significant effect on purchasing interest. Influencer reviews have a positive and significant effect on purchasing interest. Brand trust has a positive and significant effect on purchasing interest. Meanwhile, brand image has a negative and significant effect on interest in purchasing Scarlett Whitening products in the city of Purwokerto.
Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.23

Abstract

Recently, skin care products have become increasingly diverse, with various brands and types of products available. This research aims to examine the influence of product quality perceptions, influencer reviews, brand trust, and brand image on purchasing interest in Scarlett Whitening products in the city of Purwokerto. This research was conducted in the city of Purwokerto involving 120 respondents. Sample collection was carried out using an incidental sampling technique. Data was collected through distributing questionnaires. By using multiple linear regression analysis tools. The results of this research show that perceived product quality has a positive and significant effect on purchasing interest. Influencer reviews have a positive and significant effect on purchasing interest. Brand trust has a positive and significant effect on purchasing interest. Meanwhile, brand image has a negative and significant effect on interest in purchasing Scarlett Whitening products in the city of Purwokerto.
Pengaruh Instagram Influencer, Kualitas Produk, Desain Produk, Price Discount dan Kenyamanan Produk terhadap Keputusan Pembelian produk Sepatu Compass di Universitas Wijayakusuma Purwokerto Jalut, Ahmad Jalut Rifa'i; Tri Esti, Tri Esti Masita; Enrico Aziezy
Prosiding Seminar Nasional Ekonomi dan Bisnis Vol. 5 No. 1 (2025): Prosiding SENAM 2025: Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung
Publisher : Ma Chung Press

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Abstract

Abstrak. Penelitian ini berjudul “Pengaruh Instagram Influencer, Kualitas Produk, Desain Produk, Price Discount, dan Kenyamanan Produk terhadap Keputusan Pembelian Produk Sepatu Compass Di Universitas Wijayakusuma Purwokerto”. Tujuan penelitian ini untuk menganalisis dan mengetahui pengaruh Instagram influencer, kualitas produk, desain produk, price discount, dan kenyamanan produk terhadap keputusan pembelian produk Sepatu compass di Universitas Wijayakusuma Purwokerto. Populasi pada penelitian ini adalah mahasiswa Universitas Wijayakusuma Purwokerto, dengan sampel 100 responden. Metode pengambilan sampel menggunakan teknik accidental sampling. Alat analisis yang digunakan yaitu analisis regresi linier berganda dan pengujian hipotesis menggunakan uji t. Berdasarkan uji t dan koefisien regresi menunjukkan, bahwa Instagram influencer berpengaruh terhadap keputusan pembelian, kualitas produk berpengaruh terhadap keputusan pembelian, desain produk berpengaruh terhadap keputusan pembelian, price discount berpengaruh terhadap keputusan pembelian, kenyamanan produk berpengaruh terhadap keputusan pembelian produk Sepatu Compass di Universitas Wijayakusuma Purwokerto.
Pengaruh Persepsi Harga, Kualitas Produk, Kualitas Pelayanan, Dan Lokasi Terhadap Kepuasan Pelanggan Pada Toko Parfum Al-Hanan Di Banyumas Sufita, Safitri; Masita, Tri Esti; Suzana, Andhi Johan
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi harga, kualitas produk, kualitas pelayanan dan lokasi terhadap kepuasan pelanggan pada toko parfum Al-Hanan di Banyumas. Populasi dalam penelitian ini adalah pelanggan toko Parfum Al-Hanan di Banyumas. Sampel yang diperoleh 110 responden dengan menggunakan metode non probability sampling. Penelitian ini menggunakan alat analisis regresi linier berganda dengan bantuan software SPSS statistic 25. Hasil penelitian ini menunjukan bahwa persepsi harga, kualitas produk, kualitas pelayanan mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan. Lokasi tidak berpengaruh terhadap kepuasan pelanggan. Secara bersamaan, variabel bebas mempengaruhi kepuasan pelanggan dengan persentase 68%. Sedangkan sisanya sebesar 32% merupakan kontribusi pengaruh dari variabel-variabel lain seperti suasana toko, promosi, citra merek, dan lain-lain. Implikasi penelitian ini mengharapkan sebaiknya, sediakan fitur perbandingan harga di aplikasi. sertakan panduan atau tips tentang cara penggunaan parfum untuk hasil yang maksimal. Pastikan staf memiliki pengetahuan mendalam tentang produk parfum yang dijual. Membuat tampilan etalase yang menarik yang dapat menarik perhatian orang.
Brand Image, Environmental Concern, Emotional Desire, and Product Quality in Purchase Decisions Tri Esti Masita; P. Edi Sumantri; Randita Kusuma P. Cahyani; Apriliani
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.11336

Abstract

Purchase decisions constitute a central concern in marketing research; however, empirical evidence regarding the combined effects of brand image, environmental concern, emotional desire, and perceived product quality on consumers’ purchase decisions for EIGER products in Purwokerto remains limited. This study aims to examine the influence of these four factors on consumers’ purchase decisions. A quantitative survey design was employed, involving 100 EIGER consumers in Purwokerto selected through incidental sampling. Data were collected using structured questionnaires and analyzed through multiple linear regression. The findings demonstrate that brand image, environmental concern, emotional desire, and perceived product quality each have a positive and statistically significant effect on purchase decisions. These results indicate that consumers’ decisions to purchase EIGER products are shaped by the interaction of brand-related perceptions, environmental awareness, emotional motivations, and evaluations of product quality. The study concludes that strengthening these dimensions can enhance consumers’ propensity to purchase EIGER products. These findings contribute to consumer behavior and marketing research by providing empirical evidence on the multidimensional determinants of purchase decisions and offer practical implications for EIGER to strengthen its brand image, maintain consistent product quality, communicate environmental initiatives effectively, and develop stronger emotional connections with consumers.
Mapping the Research Landscape of Artificial Intelligence in Human Resource Management: A Bibliometric Analysis Reza Pratama; Edris Santoso; P. Edi Sumantri; Tri Esti Masita
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 3 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i3.11709

Abstract

Artificial intelligence (AI) is increasingly integrated into human resource management (HRM) functions as organizations accelerate their digital transformation. However, comprehensive studies mapping the intellectual development, thematic evolution, and emerging directions of AI-HRM research remain limited. This study aims to examine the growth, research trends, and future directions of AI applications in HRM through bibliometric analysis. A quantitative bibliometric approach was employed using literature retrieved from the Scopus database based on predefined search terms and screening criteria. Bibliometric performance and thematic analyses were conducted using Biblioshiny within the bibliometrix package, while bibliometric networks were visualized using VOSviewer. The analysis identified 856 publications indexed between 1991 and 2027 across 358 publication sources, involving 2,452 authors and an international collaboration rate of 33.18%. The field has experienced substantial growth, particularly since 2019. Keyword analysis identified artificial intelligence, human resource management, and machine learning as the dominant research themes, while thematic evolution revealed a shift toward increasingly specialized topics, including generative AI, large language models, and digital transformation. These findings demonstrate that AI-HRM research is evolving in parallel with technological advances and the expanding integration of AI into HRM practices. This study contributes a comprehensive mapping of the field’s intellectual and thematic development and provides a foundation for researchers to identify emerging topics, underexplored areas, and future research opportunities in AI-enabled HRM.
Optimalisasi Profil UMKM di Desa Sidamulya Siti Muntahanah; Tri Esti Masita; Sri Sundari
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2026): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63859/wikuacitya.v5i3.580

Abstract

Pengabdian kepada masyarakat yang dilaksanakan oleh dosen-dosen Fakultas Ekonomika dan Bisnis Universitas Wijayakusuma Purwokerto berfokus pada optimalisasi profil Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sidamulya, Kecamatan Kemranjen, Kabupaten Banyumas. Kegiatan ini bertujuan untuk meningkatkan nilai tambah produk melalui penguatan identitas usaha (rebranding) dan pendampingan sertifikasi halal sebagai upaya meningkatkan daya saing UMKM. Pelaksanaan program menggunakan pendekatan edukatif dan partisipatif melalui kegiatan sosialisasi, pelatihan, serta pendampingan, sehingga pelaku UMKM mampu membangun identitas merek yang lebih profesional, meningkatkan kepercayaan konsumen, dan memperluas akses pasar. Selain itu, program ini berkontribusi terhadap pemberdayaan masyarakat dengan memperkuat kapasitas pelaku UMKM dalam mengembangkan usahanya secara berkelanjutan. Melalui peningkatan kualitas produk, legalitas usaha, dan strategi pemasaran yang lebih efektif, kegiatan pengabdian ini diharapkan mampu mendukung pengembangan ekonomi lokal serta meningkatkan kesejahteraan masyarakat Desa Sidamulya.
Co-Authors Achadi, Ady Agus Prabawa Anggoro Dwi Pramudo Apriliani Arinastuti Arinastuti Cahyaningtyas Ria Uripi edi sumantri Edris Santoso Enrico Aziezy Heri Setiawan Intan Nur Septiani Isnaeni Rokhayati Jalut, Ahmad Jalut Rifa'i Lynda Putri Pravitasari Muntahanah, Siti Octisari, Sully Kemala Pahlevi, Akbar Randita Kusuma P. Cahyani Reza Pratama Risya Alva Risqi Setiawan Sufita, Safitri Sundari, Sri Surveyandini, Mayla Suzana, Andhi Johan wisnu wijayanto Zuhaena, Fatwa