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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen JBIMA (Jurnal Bisnis dan Manajemen) Parameter Journal of Agricultural Socio-Economics (JASE) Majalah Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat Indonesia AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) ProBisnis : Jurnal Manajemen Penamas: Journal of Community Service Media Ekonomi Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Journal of Multidisciplinary Science: MIKAILALSYS WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat CITAKARYA Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Ilmu Teknik Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Senadika
Masita, Tri Esti
Fakultas Ekonomika Dan Bisnis, Universitas Wijayakusuma Purwokerto, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Sustainable Entrepreneurial Empowerment For Indonesian Migrant Workers In Thailand: A Hybrid Community Mentoring Approach Fatwa Zuhaena; Tri Esti Masita; Junivio Felix Da Silva Araujo; Dina Safitri; Anteng Febriana
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 02 (2026): Mei - Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i02.3654

Abstract

Entrepreneurial preparedness has become increasingly important for Indonesian migrant workers as part of sustainable post-employment economic adaptation. Many migrant workers experience uncertainty regarding future economic opportunities after completing overseas employment due to limited entrepreneurial knowledge, business readiness, and sustainable mentoring access. This community service program aimed to strengthen entrepreneurial awareness and adaptive economic resilience among Indonesian migrant workers in Thailand through a hybrid community mentoring approach integrating online and onsite empowerment activities. The program involved Indonesian migrant workers participating in preliminary online counseling, onsite participatory mentoring, and post-program virtual evaluation sessions conducted between March and May 2026. A participatory empowerment approach was applied through collaborative mentoring, reflective discussion, entrepreneurial counseling, and sustainable monitoring activities. The findings demonstrated increased participant awareness regarding entrepreneurship, small-business opportunities, adaptive financial planning, and long-term economic sustainability. Participants also showed stronger motivation to develop future entrepreneurial initiatives after returning to Indonesia. Furthermore, the hybrid mentoring model facilitated continuous interaction and participatory engagement despite geographical limitations. This program contributes to the development of sustainable migrant empowerment practices through an adaptive hybrid entrepreneurial mentoring framework integrating digital communication and collaborative social engagement.
Sustainability of horticultural farming in Purbalingga Regency: an empirical analysis using multidimensional scaling Sodik Dwi Purnomo; Damar Jati; Alfit Budi Prasetyo; Tri Esti Masita; Heru Cahyo; Noviati Aning Rizki Mustika Sari; Mutia Pamikatsih
Journal of Agricultural Socio-Economics (JASE) Vol. 7 No. 1 (2026): Journal of Agricultural Socio-Economics (JASE)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jase.v7i1.25114

Abstract

Horticultural crops are important commodities for supporting food needs and local economic development in Karangreja District, Purbalingga Regency. However, limited land availability, declining productivity, low farmer education, climate change, and pest attacks pose significant challenges to achieving sustainable farming. Unlike previous studies, which generally assess farming sustainability across ecological, economic, and social dimensions, this study integrates technological and institutional dimensions to provide a more comprehensive assessment. This study aims to assess the sustainability status of horticultural farming in Karangreja District across five dimensions: ecological, economic, social, technological, and institutional. A total of 97 farmers were selected as respondents through purposive sampling, and the data were analyzed using Multidimensional Scaling. The results show that overall sustainability falls into the moderately sustainable category, with an index value of 53.38. The ecological, economic, technological, and institutional dimensions are classified as moderately sustainable, with index values of 58.71, 54.72, 51.48, and 62.07, respectively. In contrast, the social dimension is classified as less sustainable, with the lowest index value of 39.93. These findings indicate that the sustainability of horticultural farming is relatively maintained but remains vulnerable in the social dimension. Therefore, policy interventions should prioritize farmer education, youth farmer regeneration, extension services, and institutional support to improve the long-term sustainability of horticultural farming.
Pendampingan UMKM Keripik Sale Pisang Kering Surya dalam pengembangan produksi guna meningkatkan kualitas produk Devi Rahmasari; Randita Kusuma Pramudya Cahyani; Reiza Pratama; Edi Sumantri; Tri Esti Masita
Penamas: Journal of Community Service Vol. 6 No. 1 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i1.2834

Abstract

MSMEs Dried Banana Sale Chips Surya is one business actor with growth potential, but still faces various obstacles in the production process. The main problems include limited production facilities, traditional product cooling processes, and suboptimal packaging quality, which affect production efficiency and product shelf life. This service activity aims to improve product quality and production process efficiency by providing grants for supporting equipment, including plastic silencer machines and fan blowers. The implementation method uses a participatory approach, including observation, brainstorming, technology application, mentoring, and evaluation. The results of the activity show that the use of plastic siler machines can improve the quality and safety of product packaging, extend shelf life, and increase selling value. Meanwhile, the use of fan blowers speeds up the cooling of banana chips, making production more efficient. Thus, the application of appropriate technology through production equipment grants has been proven to improve product quality and production efficiency for MSMEs in the Dried Banana Sale Chips sector.
BRANDING, EMPLOYEE BRANDING: UPAYA MENINGKATKAN KINERJA BISNIS UMKM DI ERA DIGITAL Tri Esti Masita
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63859/wikuacitya.v5i1.488

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan kinerja bisnis Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sunyalangu melalui penguatan identitas merek (branding) dan internalisasi nilai merek pada pengelola usaha (employee branding). Masalah utama mitra adalah rendahnya diferensiasi produk dan kurangnya pemahaman bahwa perilaku pelaku usaha merupakan representasi hidup dari merek tersebut. Metode yang digunakan adalah penyuluhan partisipatif, dan pelatihan brand advocacy melalui media sosial. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman peserta mengenai ekuitas merek berbasis karyawan. Peserta mampu mengidentifikasi nilai unik produknya dan berkomitmen memproyeksikannya dalam pelayanan. Rekomendasi dari kegiatan ini adalah perlunya pendampingan berkelanjutan dalam aspek digitalisasi merek agar daya saing UMKM pedesaan dapat setara dengan produk industri modern. This community service aims to improve the business performance of Micro, Small, and Medium Enterprises (MSMEs) in Sunyalangu Village by strengthening brand identity and internalizing brand values in business managers (employee branding). The partners' main problems are low product differentiation and a lack of understanding that the behavior of business actors is a living representation of the brand. The methods used are participatory counseling, and training in brand advocacy via social media. The results of the activity showed a significant increase in participants' understanding of employee-based brand equity. Participants began to be able to identify the unique value of their products and committed to projecting them in service. The recommendation from this activity is the need for ongoing assistance in the aspect of brand digitalization so that the competitiveness of rural MSMEs can be on par with modern industrial products. Keywords: Branding, Employee Branding, Business Performance, MSMEs, Sunyalangu.
Brand Image, Environmental Concern, Emotional Desire, and Product Quality in Purchase Decisions Tri Esti Masita; P. Edi Sumantri; Randita Kusuma P. Cahyani; Apriliani
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.11336

Abstract

Purchase decisions constitute a central concern in marketing research; however, empirical evidence regarding the combined effects of brand image, environmental concern, emotional desire, and perceived product quality on consumers’ purchase decisions for EIGER products in Purwokerto remains limited. This study aims to examine the influence of these four factors on consumers’ purchase decisions. A quantitative survey design was employed, involving 100 EIGER consumers in Purwokerto selected through incidental sampling. Data were collected using structured questionnaires and analyzed through multiple linear regression. The findings demonstrate that brand image, environmental concern, emotional desire, and perceived product quality each have a positive and statistically significant effect on purchase decisions. These results indicate that consumers’ decisions to purchase EIGER products are shaped by the interaction of brand-related perceptions, environmental awareness, emotional motivations, and evaluations of product quality. The study concludes that strengthening these dimensions can enhance consumers’ propensity to purchase EIGER products. These findings contribute to consumer behavior and marketing research by providing empirical evidence on the multidimensional determinants of purchase decisions and offer practical implications for EIGER to strengthen its brand image, maintain consistent product quality, communicate environmental initiatives effectively, and develop stronger emotional connections with consumers.
Mapping the Research Landscape of Artificial Intelligence in Human Resource Management: A Bibliometric Analysis Reza Pratama; Edris Santoso; P. Edi Sumantri; Tri Esti Masita
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 3 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i3.11709

Abstract

Artificial intelligence (AI) is increasingly integrated into human resource management (HRM) functions as organizations accelerate their digital transformation. However, comprehensive studies mapping the intellectual development, thematic evolution, and emerging directions of AI-HRM research remain limited. This study aims to examine the growth, research trends, and future directions of AI applications in HRM through bibliometric analysis. A quantitative bibliometric approach was employed using literature retrieved from the Scopus database based on predefined search terms and screening criteria. Bibliometric performance and thematic analyses were conducted using Biblioshiny within the bibliometrix package, while bibliometric networks were visualized using VOSviewer. The analysis identified 856 publications indexed between 1991 and 2027 across 358 publication sources, involving 2,452 authors and an international collaboration rate of 33.18%. The field has experienced substantial growth, particularly since 2019. Keyword analysis identified artificial intelligence, human resource management, and machine learning as the dominant research themes, while thematic evolution revealed a shift toward increasingly specialized topics, including generative AI, large language models, and digital transformation. These findings demonstrate that AI-HRM research is evolving in parallel with technological advances and the expanding integration of AI into HRM practices. This study contributes a comprehensive mapping of the field’s intellectual and thematic development and provides a foundation for researchers to identify emerging topics, underexplored areas, and future research opportunities in AI-enabled HRM.
Optimalisasi Profil UMKM di Desa Sidamulya Siti Muntahanah; Tri Esti Masita; Sri Sundari
WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2026): WIKUACITYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Wijayakusuma Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63859/wikuacitya.v5i3.580

Abstract

Pengabdian kepada masyarakat yang dilaksanakan oleh dosen-dosen Fakultas Ekonomika dan Bisnis Universitas Wijayakusuma Purwokerto berfokus pada optimalisasi profil Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sidamulya, Kecamatan Kemranjen, Kabupaten Banyumas. Kegiatan ini bertujuan untuk meningkatkan nilai tambah produk melalui penguatan identitas usaha (rebranding) dan pendampingan sertifikasi halal sebagai upaya meningkatkan daya saing UMKM. Pelaksanaan program menggunakan pendekatan edukatif dan partisipatif melalui kegiatan sosialisasi, pelatihan, serta pendampingan, sehingga pelaku UMKM mampu membangun identitas merek yang lebih profesional, meningkatkan kepercayaan konsumen, dan memperluas akses pasar. Selain itu, program ini berkontribusi terhadap pemberdayaan masyarakat dengan memperkuat kapasitas pelaku UMKM dalam mengembangkan usahanya secara berkelanjutan. Melalui peningkatan kualitas produk, legalitas usaha, dan strategi pemasaran yang lebih efektif, kegiatan pengabdian ini diharapkan mampu mendukung pengembangan ekonomi lokal serta meningkatkan kesejahteraan masyarakat Desa Sidamulya.
Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.23

Abstract

Recently, skin care products have become increasingly diverse, with various brands and types of products available. This research aims to examine the influence of product quality perceptions, influencer reviews, brand trust, and brand image on purchasing interest in Scarlett Whitening products in the city of Purwokerto. This research was conducted in the city of Purwokerto involving 120 respondents. Sample collection was carried out using an incidental sampling technique. Data was collected through distributing questionnaires. By using multiple linear regression analysis tools. The results of this research show that perceived product quality has a positive and significant effect on purchasing interest. Influencer reviews have a positive and significant effect on purchasing interest. Brand trust has a positive and significant effect on purchasing interest. Meanwhile, brand image has a negative and significant effect on interest in purchasing Scarlett Whitening products in the city of Purwokerto.
Co-Authors Achadi, Ady Agus Prabawa Alfit Budi Prasetyo Anggoro Dwi Pramudo Anteng Febriana Apriliani Arinastuti Arinastuti Arinastuti Arinastuti Arkham Fadliansyah Cahyaningtyas Ria Uripi Cahyo, Heru Damar Jati Devi Rahmasari Dina Safitri edi sumantri Edris Santoso Enrico Aziezy Heri Setiawan Heri Setiawan Heris Kencana Trisna Jaya Heru Cahyo Intan Nur Septiani Isnaeni Rokhayati Jalut, Ahmad Jalut Rifa'i Junivio Felix Da Silva Araujo Lynda Putri Pravitasari Lynda Putri Pravitasari Muntahanah, Siti Mutia Pamikatsih Noviati Aning Rizki Mustika Sari Nugraha, Ginanjar Adi P Edi Sumantri Pahlevi, Akbar Priyatama, Tunggul Puji Rachmawati Purnomo, Sodik Dwi Randita Kusuma P. Cahyani Randita Kusuma Pramudya Cahyani Reiza Pratama Resa Tri Wulandari Reza Pratama Risya Alva Risqi Setiawan Sufita, Safitri Sully Kemala Octisari Sundari, Sri Surveyandini, Mayla Suzana, Andhi Johan Wijaya, Minadi wisnu wijayanto Wisnu Wijayanto Zalfa Puspa Sukma Zuhaena, Fatwa