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Pengaruh Brand Image Promosi Media Sosial dan Persepsi Harga Terhadap Keputusan Pembelian Wizzmie Soekarno-Hatta Bandung Permana, Faris Ghiyats Putra; Supiyadi, Dedi
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.51621

Abstract

Sektor jasa makanan di Indonesia mengalami banyak pertumbuhan, yang menyebabkan persaingan yang lebih ketat di antara restoran. Salah satu jaringan makanan cepat saji yang berkembang pesat adalah Wizzmie, terutama cabangnya yang berlokasi di Soekarno-Hatta di Bandung. Penelitian ini melihat bagaimana citra merek, pemasaran media sosial, dan persepsi pelanggan memengaruhi pilihan pembelian. Masalah utama yang dibahas adalah citra merek yang lemah dan terbatasnya penggunaan promosi media sosial oleh cabang tersebut. Penelitian ini menggunakan pendekatan kuantitatif, dengan data yang dikumpulkan melalui kuesioner yang diberikan kepada 100 orang yang dipilih menggunakan metode Slovin. Data dianalisis menggunakan regresi linier berganda dan uji asumsi klasik. Penelitian ini menemukan bahwa citra merek memiliki dampak negatif dan signifikan terhadap keputusan pelanggan untuk membeli. Di sisi lain, promosi media sosial dan bagaimana pelanggan melihat harga keduanya memiliki efek positif dan signifikan terhadap pilihan pembelian mereka. Bersama-sama, ketiga faktor ini secara signifikan memengaruhi pembelian.
DEVELOPMENT OF LEMON-BASED BEVERAGE BUSINESS AS A COMMUNITY IMMUNE INCREASE IN THE NEW NORMALITY ERA Suryaningprang, Andre; Hendra Saputro, Arie; Herlina, Listri; Supiyadi, Dedi
Pasundan International of Community Services Journal (PICS-J) Vol. 6 No. 02 (2024): Volume 06, Number 02 December 2024
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics-j.v6i02.35158

Abstract

The problem that faced partners is the not yet optimal application of digital marketing in marketing products. The solution to each of these problems is to utilize ADS Facebook and Social Media and provide assistance and training. By providing these solutions, it is hoped that there will be an increase in sales and an increase in social media interaction and being registered in the Market Place. The specific target of this activity is that partners can market their products to various regions so that the distribution radius is wider and in line with increased sales. The method used is to identify needs, SWOT analysis and Expalanatory Survey to Javaganics Partners. The implementation stages consist of (1) Digital Marketing training and empowerment; (2) Data analysis; (3) Coordination of partners and researchers; (4) and internal administration of the institution; (5) Institutional self-evaluation and institutional development funds.
Pengaruh Lingkungan Kerja, Kompensasi dan Beban Kerja Terhadap Kepuasan Kerja di BPBD Kabupaten Bandung Rismayanti, Ayu; Supiyadi, Dedi; Fanji, Fanji Wijaya
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1628

Abstract

It is important to ensure that the company's employees are satisfied with their jobs, as this will directly or indirectly impact their work productivity. If employees are not satisfied with their jobs, negative attitudes toward work will emerge, such as employees' lack of interest in their jobs, their desire to find other jobs that offer more rewards or search for new jobs, and other complaints. The driving force for this research was to find out how BPBD Bandung Regency's work environment, compensation, and workload affect employees' levels of job satisfaction. There were 82 participants in this survey of BPBD Bandung Regency workers. Questionnaires are sent to participants in the study as part of the quantitative methodology—data analysis procedures involving validity and reliability testing. A statistical study using various regression formulae, partial tests, simultaneous tests, and the coefficient of determination is used for both descriptive and verification purposes. According to the findings, in BPBD Bandung Regency, job satisfaction is significantly impacted by work environment, compensation, and workload, which does not demonstrate any significant influence. Job satisfaction at BPBD Bandung Regency is greatly impacted by work environment, compensation, and workload.
The effect of return on assets, return on equity, and firm size on company value in infrastructure companies listed on the BEI in 2018-2022 Budiantara, Jaka Perbawa; Supiyadi, Dedi; Sumawidjaja, Riyandi Nur; Sudaryo, Yoyo
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.463

Abstract

In the ongoing industrialization era, business progress is growing rapidly, driven by very tight competition. The decline in share value in the infrastructure sector is the result of intense and growing business competition. This phenomenon encourages investors to make careful considerations before making investment decisions. Thus, the company has the opportunity to strengthen and increase its capital liquidity. This research was conducted on four large companies that have been specified, namely PT Smartfren Telecom Tbk, PT Indosat Tbk, PT Telkom Indonesia (Persero) Tbk, and PT Wijaya Karya (Persero) Tbk. The research method uses a quantitative approach with a purposive sampling method on company financial reports and applies Panel Data Regression techniques. Data analysis using the t test (Partial Test) and Simultaneous Test (F Test) revealed that, partially, Return on Assets (ROA) has no significant effect on company value. On the other hand, Return on Equity (ROE) and Company Size (Firm Size) have a significant effect on company value. Simultaneously, ROA, ROE, and Firm Size together influence company value by 48%, while other factors also play a role. The analysis was carried out through multiple linear regression using Eviews 10 software and described the calculation results of the classical assumption deviation test. This research is expected to provide considerations for companies in increasing company value and attracting the interest of more investors.
The influence of workload, work stress and work environment on turnover intention in the Herbal liquid production department Basar, Muhamad Saepul; Supiyadi, Dedi
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.471

Abstract

The study aims to determine the influence of the variable Workload, Work Stress and the environment on Turnover Intention. It aims to determine the main factors that affect the turnover intentions in. This research uses census sampling technique because limited population, namely all employees totaling 33 people. The resulting regression model is expressed as: Y = 11,970 + 0.436(X1) + 0.287(X2) + 0.461(X3), where the validity and reliability of the indicator are guaranteed. The model is in line with classical assumptions, emphasizing the dominant role of workload (X1) with a coefficient of 0.436, followed by work stress (X2) at 0.287. Then followed the variable work environment (X3) at 0,461 results showed that the combined influence of workload, work stress and work environment had a significant effect on turnover intention (40,944), thus justifying the research hypothesis. Correlation partial between workload(X1), work stress(X2), work environment (X3) and turnover intention (Y) of 0.809 (80.9%). R Square underscores the strong impact of workload(X1) and work stress (X2) and work environment (X3) on turnover intention at (Y) of 0.809 (80.9%). In conclusion, this study underscores the roles that must be considered by important companies namely workload, apes stress and work environment in forming employee turnover intention.
Pengaruh Kualitas Produk dan Kepuasan Pelanggan Terhadap Brand Image Produk Fashion James Boogie di Kalangan Konsumen Kota Bandung Syafirdy, Muhamad Rifki; Supiyadi, Dedi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6234

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kepuasan pelanggan terhadap brand image. Brand image merup0061kan aset penting bagi perusahaan karena mencerminkan persepsi, kepercayaan, dan penilaian konsumen terhadap suatu merek. Kualitas produk dipandang sebagai kemampuan produk dalam memenuhi kebutuhan dan harapan konsumen, sedangkan kepuasan pelanggan menggambarkan tingkat perasaan senang atau kecewa konsumen setelah membandingkan kinerja produk dengan harapannya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang pernah menggunakan produk yang diteliti. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, uji asumsi klasik, serta analisis regresi linear berganda dengan bantuan perangkat lunak statistik. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap brand image, yang mengindikasikan bahwa peningkatan kualitas produk dapat memperkuat citra merek di benak konsumen. Selain itu, kepuasan pelanggan juga terbukti berpengaruh positif dan signifikan terhadap brand image, yang berarti bahwa konsumen yang merasa puas akan cenderung memiliki persepsi positif terhadap merek. Secara simultan, kualitas produk dan kepuasan pelanggan bersama-sama memberikan pengaruh yang signifikan terhadap brand image. Temuan ini menunjukkan bahwa perusahaan perlu mengelola kualitas produk secara konsisten dan menjaga kepuasan pelanggan sebagai strategi utama dalam membangun dan mempertahankan citra merek. Penelitian ini diharapkan dapat memberikan kontribusi praktis bagi perusahaan dalam merumuskan strategi pemasaran serta menjadi referensi bagi penelitian selanjutnya yang berkaitan dengan brand image dan perilaku konsumen.
Pengaruh Net Interest Margin (NIM), Biaya Operasional Pendapatan Operasional (BOPO) dan Financing to Deposit Ratio (FDR), terhadap Return on Assets (ROA) Studi pada PT Bank Muamalat Indonesia Periode 2016- 2024 Mukti, Kevin Ardryana; Supiyadi, Dedi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6323

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Net Income Margin (NIM), Biaya Operasional terhadap Pendapatan Operasional (BOPO), dan Financing to Deposit Ratio (FDR) terhadap Return on Assets (ROA) pada PT Bank Muamalat Indonesia selama periode 2016–2024. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian deskriptif dan verifikatif. Data yang digunakan merupakan data sekunder berupa laporan keuangan tahunan Bank Muamalat Indonesia yang dipublikasikan secara resmi. Teknik analisis data dilakukan menggunakan analisis statistik deskriptif dan analisis regresi linear berganda dengan bantuan perangkat lunak IBM SPSS. Sebelum dilakukan pengujian hipotesis, data terlebih dahulu diuji melalui uji asumsi klasik yang meliputi uji normalitas, multikolinieritas, heteroskedastisitas, dan autokorelasi untuk memastikan kelayakan model regresi. Hasil penelitian menunjukkan bahwa secara parsial NIM tidak berpengaruh signifikan terhadap ROA, BOPO berpengaruh negatif dan signifikan terhadap ROA, serta FDR berpengaruh positif dan signifikan terhadap ROA. Sementara itu, secara simultan NIM, BOPO, dan FDR berpengaruh signifikan terhadap ROA. Nilai koefisien determinasi (R²) menunjukkan bahwa sebagian besar variasi ROA dapat dijelaskan oleh ketiga variabel independen dalam model penelitian ini. Temuan ini mengindikasikan bahwa efisiensi operasional dan kemampuan bank dalam menyalurkan dana pembiayaan memiliki peranan penting dalam meningkatkan profitabilitas bank syariah. Penelitian ini diharapkan dapat memberikan kontribusi praktis bagi manajemen perbankan dalam merumuskan strategi peningkatan kinerja keuangan serta menjadi referensi bagi penelitian selanjutnya di bidang perbankan syariah.
Optimizing The Financial Domain With Robotic Process Automation: Invoice Data Extraction Andre Suryaningprang; Yoyo Sudaryo; Riyandi Nur Sumawidjaja; Andhika Mochamad Siddiq; Dedi Supiyadi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 1 (2025): JABM, Vol. 11 No. 1, January 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.1.255

Abstract

Background: The industrialization process has led to the automation of business processes with the goal of economic efficiency. This research was conducted at a trading company that requires an effective administrative process with time efficiency. So this need becomes a reason for the need for technology. Currently, a new technology has emerged that will revolutionize how humans work in companies, namely Robotic Process Automation.Purpose: This study focuses on first, proposing a model in the scope of financial domain, especially in invoice processing and reconciliation. Second, proposing an RPA solution using UI Path which can be used to improve invoice processing and reconciliation processes. Design: This study uses the Design Science Research (DSR) methodology, so that the research object is the framework of the design itself. There are several steps taken to build RPA, namely (1) Problem Analysis and Motivation, (2) Determining Solution Goals, (3) Designing and Developing Solutions (4) performance evaluation. From the research, the results show that RPA performance has met expectations in terms of: speed.Finding/ Result: The findings of this study indicate that there are limitations in implementation due to variations in invoice formats across different companies. As a result, there is a need for ongoing adjustments and regular updates to the system and hardware to accommodate changes in invoice formats and business processes of each company.Conclusion: According to the study's findings it was concluded that RPA model has a good performance and has already met the side's expectations in terms of speed.Originality/ value (state of the art): The use of Robotic Process Automation (RPA) in financial processes, notably invoice data extraction, is a cutting-edge technology that improves financial efficiency and accuracy. This study, conducted on an Indonesian trading organization, reveals how RPA may be used to streamline financial workflows by automating repetitive, time-consuming procedures, minimizing human error, and enhancing data management processes. Keywords: financial domain, robotic process automation, Design Science Research (DSR), data management, invoice formats
PENGARUH DEBT TO EQUITY RATIO, RETURN ON ASSETS, DAN EARNING PER SHARE TERHADAP HARGA SAHAM PADA PERUSAHAAN SUBSEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2022-2024 Dewi Astuti; Erna Herlinawati; Dedi Supiyadi
Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi Vol. 7 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Debt to Equity Ratio (DER), Return on Assets (ROA), and Earnings Per Share (EPS) on stock prices of food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2022–2024 period. The research method employed is a quantitative approach with an associative design using secondary data obtained from companies’ annual reports and analyzed through multiple linear regression. The results show that partially DER, ROA, and EPS do not have a significant effect on stock prices. However, simultaneously DER, ROA, and EPS have a significant effect on stock prices. In conclusion, although each financial ratio individually does not significantly influence stock prices, the combination of DER, ROA, and EPS collectively explains stock price movements in food and beverage sub-sector companies listed on the Indonesia Stock Exchange during the 2022–2024 period. Keywords: Debt To Equity Ratio, Return On Assets, Earnings Per Share, Stock Price, Food And Beverage Companies
THE EFFECT OF ISLAMIC SOCIAL REPORTING, BANK SIZE, AND NON-PERFORMING FINANCING ON THE PROFITABILITY OF SHARIA COMMERCIAL BANKS IN INDONESIA Zia Imam Perdana; Dedi Supiyadi; Erna Herlinawati
Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi Vol. 7 No. 1 (2026): Edisi Juni 2026
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effect of Islamic Social Reporting (ISR), bank size, and non-performing financing (NPF) on the profitability of Sharia Commercial Banks (BUS) in Indonesia during the post-merger period of 2021–2024. The study employs a quantitative explanatory approach using secondary data obtained from annual reports, sustainability reports, and Islamic banking statistics issued by the Financial Services Authority (OJK). ISR is measured using a disclosure index based on content analysis, while profitability is proxied by return on assets (ROA). The sample consists of 8 Sharia Commercial Banks, resulting in 24 effective observations after incorporating lagged ISR to mitigate potential reverse causality. Panel data regression is conducted using a fixed effects model, as confirmed by specification tests. The results indicate that lagged ISR has a positive and significant effect on ROA, suggesting that improved Islamic social disclosure enhances bank profitability in subsequent periods. Bank size also shows a positive and significant influence on profitability, reflecting the role of scale and operational capacity. In addition, non-performing financing is positively associated with ROA within the fixed effects framework, indicating a short-run risk–return trade-off during the post-merger and post-pandemic recovery period. These findings highlight the strategic importance of Islamic Social Reporting and structural bank characteristics in supporting sustainable profitability in Indonesia’s Islamic banking sector. Keywords :  Islamic Social Reporting; Return On Assets; Bank Size; Non-Performing Financing; Sharia Commercial Banks