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All Journal Arty: Jurnal Seni Rupa IKRA-ITH ABDIMAS Jurnal Ilmu Komputer dan Desain Komunikasi Visual Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia GREENOMIKA Prosiding Seminar Nasional Pengabdian Kepada Masyarakat GIAT: Teknologi untuk Masyarakat Jurnal Multidisiplin West Science Nusantara Community Empowerment Review Askara: Jurnal Seni dan Desain Journal of Science and Social Development
Sonhaji Arif
Universitas Nahdlatul Ulama Sidoarjo
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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The Effect of Packaging Redesign on Brand Image of Smart Mineral Sonhaji Arif; Rizky Aditya Nugroho; Syahri Mu'min
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.7

Abstract

This study aims to analyze the effect of packaging redesign on the brand image of Smart Mineral, with a specific focus on enhancing premium perception. The redesign process utilized the Design Thinking approach consisting of Empathize, Define , Ideate, Prototype, and Test stages. User evaluation was conducted on 20 respondents using a 1–5 Likert scale across five assessment aspects: premium perception, information clarity, visual cleanliness, design professionalism, and overall attractiveness. The results indicate that the redesign significantly improved all assessed aspects. Average premium perception increased from 3.10 to 4.45, while design professionalism increased most notably from 3.05 to 4.55. These findings confirm that visual packaging elements such as gradient blue color, minimalist water-drop icons, clean layout, and modern sans-serif typography strongly influence the formation of a premium brand image. This study also offers strategic recommendations for SMEs to utilize packaging design as a differentiation tool in competitive markets.  
Redesain Kemasan dan Pengaruhnya Terhadap Persepsi Merek Produk AMDK Lokal Air FREZZ Arif, Sonhaji; Hartiningrum, Amalia
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 7 No 2 (2025): Volume 07, Nomor 02, Oktober 2025
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v7i2.1391

Abstract

Packaging functions not only as a product container but also as a strategic visual communication medium that shapes brand image and influences consumer purchasing decisions, particularly in the highly competitive bottled drinking water (AMDK) market. This study aims to examine the impact of packaging label redesign on enhancing visual attractiveness and brand differentiation of the local brand AIR FREZZ. The research employs a mixed-method approach using the Design Thinking framework, consisting of empathize, define, ideate, prototype, and test stages. User evaluation was conducted by comparing the old and redesigned packaging through a Likert-scale questionnaire administered to 40 respondents. The assessment focused on visual modernity, clarity of information, packaging attractiveness, brand perception, and purchase intention. The results indicate a significant improvement across all evaluation aspects, with an average increase of 1.40 points after the redesign. These findings demonstrate that simplified visual elements, consistent color schemes, and improved information hierarchy positively affect perceived quality and strengthen brand image. This study confirms that packaging plays a vital role as a branding.
Co-Authors Akhya Amalia Hartiningrum Anggraeni, Dini Martha Athika Dwi Wiji Utami Auliasari, Nafisatul Amiro Auluddin, Achmad Dzul Fikri Daniar, Aninditya Devi Febrianti Fakhreza, M. Reizki Hariyanto, Widia Eka Hartono Karnadi Hermawan, Fachrizal Lilik Purwanti Listin Fitrianah Luqman Hakim Masnuna, Masnuna Masrafi Medya Ayunda Fitri Muhammad Mansur Yafi Noviyanti, Ragil Noviyanti, Ragil Noviyanti Pramesari, Ferdiana Tri Pratama, Aji Mamduh Putra Uji Deva Satrio Rachmah Nur Fitriyah Rahmawati, Alifiana Rizky Aditya Nugroho Rizqi, Achmad Naufal Safeyah, Muchlisiniyati Satria, Putra Uji Deva Sholichah, Alfiatus Siti Munawaroh Syahputra, Bryan Syahri Mu'min Trias Widha Andari Vita Nur Indah Sari Wulandari, Sri Zahrotul Azizah Zulfan Al Akhyar