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Sonhaji Arif
Universitas Nahdlatul Ulama Sidoarjo
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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The Effect of Packaging Redesign on Brand Image of Smart Mineral Sonhaji Arif; Rizky Aditya Nugroho; Syahri Mu'min
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.7

Abstract

This study aims to analyze the effect of packaging redesign on the brand image of Smart Mineral, with a specific focus on enhancing premium perception. The redesign process utilized the Design Thinking approach consisting of Empathize, Define , Ideate, Prototype, and Test stages. User evaluation was conducted on 20 respondents using a 1–5 Likert scale across five assessment aspects: premium perception, information clarity, visual cleanliness, design professionalism, and overall attractiveness. The results indicate that the redesign significantly improved all assessed aspects. Average premium perception increased from 3.10 to 4.45, while design professionalism increased most notably from 3.05 to 4.55. These findings confirm that visual packaging elements such as gradient blue color, minimalist water-drop icons, clean layout, and modern sans-serif typography strongly influence the formation of a premium brand image. This study also offers strategic recommendations for SMEs to utilize packaging design as a differentiation tool in competitive markets.  
Co-Authors Akhya Amalia Hartiningrum Anggraeni, Dini Martha Athika Dwi Wiji Utami Auliasari, Nafisatul Amiro Auluddin, Achmad Dzul Fikri Daniar, Aninditya Devi Febrianti Fakhreza, M. Reizki Hariyanto, Widia Eka Hartono Karnadi Hermawan, Fachrizal Lilik Purwanti Listin Fitrianah Luqman Hakim Masnuna, Masnuna Masrafi Medya Ayunda Fitri Muhammad Mansur Yafi Noviyanti, Ragil Noviyanti, Ragil Noviyanti Pramesari, Ferdiana Tri Pratama, Aji Mamduh Putra Uji Deva Satrio Rachmah Nur Fitriyah Rahmawati, Alifiana Rizky Aditya Nugroho Rizqi, Achmad Naufal Safeyah, Muchlisiniyati Satria, Putra Uji Deva Sholichah, Alfiatus Siti Munawaroh Syahputra, Bryan Syahri Mu'min Trias Widha Andari Vita Nur Indah Sari Wulandari, Sri Zahrotul Azizah Zulfan Al Akhyar