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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Indovisi Jurnal Pengabdian Kepada Masyarakat Teknologi Informasi dan Komunikasi Journal of Management and Business Analytics Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok
Scherly Hansopaheluwakan
International Business Management - BBS UP, Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peningkatan Literasi AI melalui Pengenalan AI Agent bagi Mahasiswa Universitas Batuta Adli Abdillah Nababan; Jefri Junifer Pangaribuan; Ince Ahmad Zarqan; Dimas Yudistira Nugraha; Ignatius Edward Riantono; Ganda Tua Sitompul; Scherly Hansopaheluwakan; Fernando Sihotang; Irwansyah; Sutarman
Jurnal Pengabdian Kepada Masyarakat Teknologi Informasi dan Komunikasi Vol 3 No 1 (2026): Januari
Publisher : CV. ADMITECH SOLUTIONS

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Abstract

Perkembangan teknologi kecerdasan buatan (Artificial Intelligence atau AI) memberikan peluang besar dalam meningkatkan efisiensi dan produktivitas kerja di berbagai bidang. Salah satu bentuk pemanfaatan AI yang semakin berkembang adalah AI Agent, yaitu sistem cerdas yang mampu menjalankan tugas secara otomatis dan adaptif. Namun, pemanfaatan teknologi ini masih memerlukan pembekalan dan penguatan literasi AI agar dapat digunakan secara efektif oleh pengguna non-teknis, termasuk mahasiswa. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memberikan sesi pengenalan dan penguatan pemahaman mengenai pemanfaatan AI, khususnya AI Agent, kepada mahasiswa Universitas Batuta. Kegiatan PKM dilaksanakan dengan melibatkan 30 mahasiswa sebagai peserta melalui beberapa tahapan, yaitu tahap persiapan, penyampaian materi, demonstrasi dan praktik, serta evaluasi. Materi yang diberikan mencakup konsep dasar Artificial Intelligence, AI Workflow Automation, AI Agent, dan Agentic AI, disertai dengan contoh penerapan sederhana yang relevan dengan aktivitas akademik dan kehidupan sehari-hari. Pendekatan edukatif dan aplikatif digunakan untuk mendorong pemahaman konseptual serta kemampuan awal peserta dalam mengidentifikasi peluang pemanfaatan AI. Hasil kegiatan menunjukkan bahwa mahasiswa mampu memahami konsep dasar AI dan AI Agent, membedakan AI Agent dan Agentic AI, serta mengidentifikasi ide penerapan AI untuk mendukung produktivitas dan efisiensi kerja. Selain itu, kegiatan ini berhasil meningkatkan literasi AI mahasiswa dan menumbuhkan kesadaran bahwa AI dapat dimanfaatkan sebagai alat bantu yang produktif dan kontekstual. Dengan demikian, kegiatan PKM ini memberikan kontribusi positif dalam mendukung kesiapan mahasiswa menghadapi perkembangan teknologi AI di era digital.
Technology-Based Startup Ideas and MVP Development: A Digital Literacy Perspective among High School Students Ince Ahmad Zarqan; Dimas Yudistira Nugraha; Ganda Sitompul; Fernando Sihotang; Scherly Hansopaheluwakan; Adli Abdillah Nababan
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
Publisher : CV. ADMITECH SOLUTIONS

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The rapid growth of digital technologies has created new opportunities for entrepreneurship among younger generations, including high school students. This study explores the emerging trends of technology-based startup ideas and evaluates the potential for Minimum Viable Product (MVP) development from the perspective of digital literacy. Using a descriptive–qualitative approach, data were collected from student business proposals, pitch decks, and prototype outputs generated during a startup competition for high school students. The analysis categorized startup ideas into various technological domains such as fintech, edtech, agritech, and health tech, while also assessing the quality and feasibility of MVPs based on lean startup principles. Findings reveal that students demonstrate strong creativity in problem identification and solution design, yet often face challenges in translating ideas into functional MVPs due to limited technical capacity. Moreover, higher levels of digital literacy—particularly in digital creativity, technological adaptability, and collaborative skills—were positively correlated with the quality of MVP outcomes. This study highlights the importance of integrating digital literacy into early entrepreneurship education, suggesting that fostering these competencies can enhance the capacity of young innovators to develop feasible and impactful technology-driven startups.
PENGUJIAN VARIABEL ANTESEDEN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SANITARI Rianto Nurcahyo; Scherly Hansopaheluwakan; Fifi yanti; William Chrisfandy
Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok Vol. 3 No. 1 (2022): Prosiding Seminar Nasional Manajemen Industri dan Rantai Pasok 3rd, Jakarta 202
Publisher : Politeknik APP Jakarta

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ABSTRAK  Perkembangan sektor properti di Indonesia memberi harapan besar bagi industri perlengkapan kamar mandi dan dapur. Banyaknya proyek hunian yang dibangun setiap tahunnya  menjadi peluang bisnis yang menggiurkan bagi industri sanitary. Produk sanitary yang modern dan nyaman sangat diminati dan dibutuhkan oleh masyarakat, sehingga tuntutan permintaan akan sebuah produk barang yang semakin berkualitas membuat perusahaan meningkatkan kualitas produk dan citra merek. Merek dari Produk PT. XYZ merupakan sebuah merek produk sanitari ternama di Indonesia yang menjadi salah satu pelopor kualitas dalam memproduksi barang-barang terhadap kebutuhan rumah tangga terutama untuk perlengkapan mandi. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Citra Merek, Kesadaran Merek dan Kualitas Produk terhadap Keputusan Pembelian dari produk sanitari ini. Penelitian ini dilakukan di Jakarta dengan pengumpulan data kuesioner, cross-sectional time horizon, melalui purposive sampling technique, serta  analisis regresi linear berganda dengan menggunakan pengolahan aplikasi SPSS. Jumlah sampel yang digunakan dalam penelitian ini adalah 142 responden dimana responden yang telah dan pernah membeli produk dari PT XYZ Berdasarkan hasil penelitian, diperoleh bahwa usaha terdiri dari variabel Kesadaran Merek dan Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian produk sanitari dari Produk PT. XYZ, tetapi usaha pemasaran Citra Merek kurang berpengaruh secara signifikan terhadap keputusan pembelian produk sanitari PT.XYZ. Kata kunci: Citra Merek, Kesadaran Merek, Kualitas Produk dan Keputusan Pembelian   ABSTRACT  The development of the property sector in Indonesia gives great hope to the bathroom and kitchen equipment industry. The large number of residential projects built this year have become lucrative business opportunities for the sanitary industry. Sanitary products that are modern and comfortable are in great demand and needed by the public, so that the demand for a higher quality product makes the company improve product quality and brand image. Brand of PT. XYZ is a well-known brand of sanitary products in Indonesia which is one of the pioneers of quality in producing goods for household needs, especially for toiletries. This study aims to determine whether there is influence of Brand Image, Brand Awareness and Product Quality on Purchasing Decisions of this sanitary product. This research was conducted in Jakarta by collecting questionnaire data, cross-sectional time horizon, through purposive sampling technique, and multiple linear regression analysis using SPSS application processing. The number of samples used in this study were 142 respondents where respondents had and had purchased products from PT XYZ. Based on the results of the study, it was found that the business consisted of variables Brand Awareness and Product Quality had a positive and significant effect on the decision to purchase sanitary products from PT. XYZ, but Brand Image marketing efforts have no significant effect on purchasing decisions of PT. XYZ sanitary products. Keywords: Brand Image, Brand Awareness, Product Quality and Purchase Decision
Influencer Marketing Impact on Consumer Trust in Cross-Border E-Commerce Transactions Scherly Hansopaheluwakan; Arif Budiarto; Ida Nuryana; Neneng Nurbaeti Amien; Fitria Virgantari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3992

Abstract

This study explores how influencer marketing influences consumer trust in cross-border e-commerce, an emerging focus in digital marketing. Using a qualitative approach through literature review and library research, it investigates the connection between influencer marketing and consumer behaviour in international markets. The primary focus is on how influencer credibility, engagement, and cultural adaptation influence consumer trust when purchasing from international brands. The review reveals that influencer marketing plays a critical role in reducing perceived risks in cross-border transactions by providing social proof and authenticity, particularly when influencers align their content with local cultural norms. The findings indicate that both macro and micro-influencers play an important role, though their effectiveness depends on the target market and campaign objectives. Micro-influencers tend to perform better in niche markets because of their strong engagement and authenticity, while macro-influencers offer wider reach and authority, making them valuable for large-scale cross-border campaigns. This highlights the need to select appropriate influencers and tailor strategies to cultural contexts for successful international marketing efforts.
Optimizing customer experience through omnichannel marketing in retail companies during the digital transformation era Izharuddin Pagala; Reina A. Hadikusumo; Andriya Risdwiyanto; Scherly Hansopaheluwakan; Dita Rosyalita
Jurnal Indovisi Vol. 8 No. 1 (2026): Jurnal Indovisi
Publisher : Indonesian Indovisi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32698/19075008

Abstract

The rapid advancement of digital transformation has significantly changed customer behavior and challenged retail companies to deliver seamless experiences across multiple channels. This study aims to examine the role of omnichannel marketing in optimizing customer experience within retail companies during the digital transformation era. The research employs a library research approach, utilizing primary and secondary data collected from books, academic journals, research reports, and other relevant scientific publications. Data were analyzed using content analysis to identify patterns, relationships, and key insights regarding omnichannel marketing, customer experience, and digital transformation. The findings indicate that omnichannel marketing enhances customer experience through the integration of online and offline channels, personalized interactions, service consistency, and effective utilization of digital technologies. Furthermore, the study reveals that customer satisfaction, engagement, trust, and loyalty are positively influenced by seamless omnichannel experiences. Despite challenges related to technological complexity and organizational readiness, omnichannel marketing remains a critical strategy for improving competitiveness and sustaining long-term customer relationships. The study concludes that customer-centric omnichannel implementation is essential for retail success in the digital transformation era.
Digital transformation strategies for enhancing transparency and efficiency in public asset management systems Ady Setiawan; Robert Marbun; Hendri Setiadi; Scherly Hansopaheluwakan; Wahyuddin Albra
Jurnal Indovisi Vol. 8 No. 1 (2026): Jurnal Indovisi
Publisher : Indonesian Indovisi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32698/19075208

Abstract

Digital transformation has become a strategic priority for improving governance, accountability, and operational effectiveness in the public sector. However, evidence on its role in enhancing transparency and efficiency in public asset management remains fragmented. This study aimed to synthesize digital transformation strategies for improving public asset management. A qualitative Systematic Literature Review (SLR) following the PRISMA 2020 guidelines was conducted using 52 peer-reviewed studies published between 2015 and 2025. The included studies were critically appraised, and thematic coding achieved substantial inter-rater reliability (Cohen's κ = 0.84). The analysis identified five strategic dimensions: digital infrastructure, integrated asset information systems, data governance and interoperability, transparency enhancement, and efficiency enhancement. Integrated asset information systems and data governance emerged as the strongest enablers of transparency and operational efficiency. The proposed Digital Transformation Strategy Framework integrates technological, governance, institutional, transparency, and efficiency dimensions into a unified model for public asset management. These findings provide practical and theoretical guidance for strengthening transparency, efficiency, accountability, and public value creation.
Co-Authors Adli Abdillah Nababan Adli Abdillah Nababan Ady Setiawan Andriya Risdwiyanto Arif Budiarto Dimas Yudistira Nugraha Dimas Yudistira Nugraha Dita Rosyalita Fernando Sihotang Fernando Sihotang Fifi yanti Fitria Virgantari Ganda Sitompul Ganda Tua Sitompul Hendri Setiadi Ida Nuryana Ignatius Edward Riantono, Ignatius Edward Ince Ahmad Zarqan Irwansyah Izharuddin Pagala Jefri Junifer Pangaribuan Neneng Nurbaeti Amien Reina A. Hadikusumo Rianto Nurcahyo Robert Marbun Sutarman Sutarman Wahyuddin Albra William Chrisfandy