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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Penelitian Agama Hindu Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Akuntansi AKTIVA Jurnal Manajemen DIVERSIFIKASI Jurnal Manajemen dan Bisnis SIMPLEX: Journal of Economic Management Journal of Managiere and Business Jurnal Ekonomi, Manajemen, Akuntansi
Kuncoro Budi Riyanto
Universitas Muhammadiyah Metro
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Strategi Pemasaran Usaha Rumah Tangga Pembibitan Buah Pada CV. Jaya Mandiri Argo Di Kecamatan Pekalongan Lampung Timur Anisa Restu Pinuji; Ana Septiani; Kuncoro Budi Riyanto
Jurnal Manajemen DIVERSIFIKASI Vol. 5 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v5i3.5506

Abstract

Competition in the fruit breeding business in Pekalongan sub-district is getting tighter, both on a small and large scale. So it requires every manager to maintain and improve the marketing strategy they carry out so that managers are able to develop their business and can adapt to the company's external environment which requires ever-changing developments. With the various kinds of fruit breeding businesses that exist, this causes consumers to move from one place to another. Seeing this phenomenon, managers should be able to fulfill what consumers need and expect. A company's promotional activities are carried out as well as possible, namely by planning, directing, controlling and budgeting in accordance with the company's financial conditions. This research aims to find out the strategy of internal factors, external factors and business marketing strategies in CV. Jaya Mandiri Argo fruit breeding households. This research is qualitative research using a descriptive approach. Data collection uses observation, interviews, documentation and literature study. Data analysis uses SWOT analysis (Strength, Weakness, Opportunity, Threat) to find out the strengths, weaknesses, opportunities and threats of the business marketing strategy carried out by CV. Jaya Mandiri Argo. Research results using SWOT analysis showed 7 strengths, 3 weaknesses, 3 opportunities and 2 threats. Then do the weighting, rating and score with IFAS. EFAS is in the growth quadrant (very profitable). So the application of using the SWOT matrix is ​​by using the SO strategy, which uses strengths to take advantage of existing opportunities by overcoming the weaknesses it has, and the alternative strategy is using the WT strategy
PENGARUH TOTAL QUALITY MANAGEMENT TERHADAP KINERJA OPERASIONAL DI UPTD PUSKESMAS PUNGGUR Tintien Harsonowati; Febriyanto Febriyanto; Kuncoro Budi Riyanto
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sebagai salah satu sarana kesehatan di daerah, keberadaan Puskesmas masih dipandang sebelah mata oleh sebagian masyarakat. Kondisi ini disebabkan perlengkapan medis yang tidak selengkap rumah sakit komersial dan pelayanan yang diberikan sering kali belum bisa memenuhi harapan masyarakat (pasien). Oleh karena itu, diperlukan langkah-langkah continuous improvement terhadap kinerja operasional Puskesmas. Tujuan penelitian ini adalah untuk mengetahui pengaruh Total Quality Management yang meliputi strategi nilai pelanggan, sistem organisasional, dan perbaikan kualitas terhadap kinerja operasional di UPTD Puskesmas Punggur. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan survei dan alat ukur berupa kuesioner tertutup. Teknik sampel yang digunakan yaitu total sampling sejumlah 59 orang petugas. Analisis data menggunakan analisis regresi linier berganda, uji T, uji F, dan koefisien determinasi dengan bantuan aplikasi SPSS 25 for windows. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara variabel strategi nilai pelanggan, sistem organisasional, dan perbaikan kualitas terhadap variabel kinerja operasional. Disarankan kepada pihak Puskesmas untuk dapat meningkatkan pengelolaan fasilitas dan pembiayaan pelatihan petugas sehingga dapat meningkatkan mutu kinerja operasional. Kata Kunci: Total Quality Management, Kinerja Operasional, Puskesmas
Pengaruh Relationship Marketing Terhadap Kepuasan, Loyalitas Pelanggan Pada Usaha Mikro Kecil Dan Menengah Sugeng Sugeng; Arwan Junianto; Kuncoro Budi Riyanto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.14766

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) di Kota Metro Lampung menghadapi tantangan persaingan yang ketat, sehingga strategi pemasaran yang efektif seperti pemasaran relasional menjadi kunci untuk meningkatkan kepuasan dan loyalitas pelanggan. Penelitian ini bertujuan menganalisis bagaimana pemasaran relasional mempengaruhi kepuasan dan loyalitas pelanggan pada UMKM di wilayah tersebut. Menggunakan metode kualitatif dengan pendekatan fenomenologi, data dikumpulkan melalui wawancara mendalam terhadap 15 pemilik UMKM dan 20 pelanggan mereka, serta observasi lapangan. Hasil penelitian menunjukkan bahwa pemasaran relasional, melalui interaksi personal, komunikasi rutin, dan program loyalitas, secara signifikan meningkatkan kepuasan pelanggan dengan membangun kepercayaan dan emosi positif. Hal ini pada kemitraan mendorong loyalitas jangka panjang, seperti pembelian berulang dan rekomendasi mulut ke mulut. Namun tantangan seperti keterbatasan sumber daya manusia dan teknologi menjadi hambatan implementasi. Kesimpulan penelitian ini pentingnya UMKM di Kota Metro Lampung untuk mengadopsi pemasaran relasional sebagai strategi utama guna mempertahankan pelanggan di era digital. Saran untuk penelitian selanjutnya adalah mengintegrasikan metode kuantitatif untuk validasi lebih luas.
Manajemen Strategis Situs Cagar Budaya Nasional Pugung Raharjo: Analisis Research Gap Periode 2020-2025 Roliyanti Roliyanti; Kuncoro Budi Riyanto; Febriyanto Febriyanto
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 1 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i1.5195

Abstract

The Pugung Raharjo National Cultural Heritage Site is a multidimensional cultural heritage asset that necessitates a robust research framework to support its protection and sustainable utilization. However, its strategic management challenges still require a scientific, data-based evaluation, potentially leading to redundancies and the neglect of critical management issues. This study aims to map trends, disciplinary characteristics, and methodological gaps, including identifying research gaps at the Pugung Raharjo National Cultural Heritage Site for the 2020-2025 period as a basis for formulating strategic management recommendations. The method used was a Systematic Literature Review (SLR) of 22 published articles obtained from various journal databases and institutional repositories. The results show a dominance of publications in the education sector (40.9%) and tourism management (31.8%), but very little on the technical physical conservation aspect (18.2%). Methodologically, there was a high reliance on qualitative approaches and R&D, while purely quantitative methods were found at only 13.6%. The novelty of this study lies in its position as the first SLR-based strategic reference that synthesizes multidisciplinary data to become the basis for policy-making for national cultural heritage management. These findings indicate a research gap in statistical data auditing and technical physical monitoring of sites. This study recommends a reorientation of strategic management through the formalization of local education curricula, the implementation of tourism carrying capacity, and the digitization of conservation data to ensure the sustainability of sites, as mandated by Law No. 11 of 2010 concerning Cultural Heritage.
Model Tata Kelola Strategis Destinasi Multi-Fungsi: Integrasi Nilai Sakral Keagamaan dan Kearifan Lokal di Situs Taman Purbakala Pugung Raharjo Roliyanti Roliyanti; Kuncoro Budi Riyanto; Febriyanto Febriyanto
Jurnal Penelitian Agama Hindu Vol 10 No 1 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/jpah.v10i1.5164

Abstract

The Pugung Raharjo Archaeological Park in East Lampung faces complex managerial challenges as a multi-functional destination encompassing conservation, tourism, and ritual space. This study aims to formulate a participatory strategic governance model to balance these three functions, particularly in accommodating the sacred values of megalithic remains actively used for Hindu spiritual rites. A qualitative method with a multi-stakeholder case study approach was employed. Primary data were gathered through in-depth interviews with the Cultural Heritage Preservation Office (BPK) Region VII, the East Lampung Regency Government, site guardians, and the Hindu community. Data were analyzed using the Miles and Huberman interactive method, grounded in Stakeholder Theory. The findings reveal that while no open conflicts have occurred, the current operational management of the site remains sporadic, relying on "informal customs" and ad-hoc communication between institutions. A significant gap was identified where the Hindu community, despite possessing high urgency and legitimacy regarding the site, has not been formally involved in strategic decision-making by central authorities. This lack of formalization poses a potential risk to the degradation of sacred values and administrative uncertainty. In conclusion, this research proposes a "Cultural Value-Based Strategic Governance Model" which advocates for the establishment of a Multi-Functional Governance Forum. This model offers solutions through the formalization of stakeholder participation, the integration of Conservation Religious Standard Operating Procedures (SOPs), and the strengthening of the site’s religious brand equity. Implementing this model is expected to ensure the physical preservation of cultural heritage while respecting its function as a living spiritual space.
A PENGARUH HARGA, KUALITAS PRODUK DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PB 21 KOTA METRO: PENGARUH HARGA, KUALITAS PRODUK DAN CITRA PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PB 21 KOTA METRO Lystiawan; Febriyanto; Marhaban Sigalingging; Kuncoro Budi Riyanto
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.8772

Abstract

The purpose of this study was to determine whether there is an influence of product quality, price, and company image on purchasing decisions of PB 21 Metro City consumers. This study uses a quantitative method by measuring research variables using an instrument in the form of a questionnaire given by PB 21 consumers in Metro City. The population of the study was all PB 21 consumers with samples taken using the probability sampling technique using the Cocran formula so that the number of samples found during the research period was 96 people. The questionnaire data that had been collected was then analyzed using the multiple linear regression formula. The results of the study showed that partially Product Quality influenced product purchasing decisions of consumers in PB 21 Metro City. The price variable had a negative effect on product purchasing decisions in PB 21 Metro City. Company image influenced purchasing decisions in PB 21 Metro City, and the variables of product quality, price, and company image simultaneously influenced purchasing decisions. This means that good product quality, accompanied by relatively affordable product prices and coming from shopping centers that are known to be cheap and complete, will provide a higher chance of purchasing decisions
PENGEMBANGAN SISTEM PENENTUAN MAHASISWA BERPRESTASI DENGAN PENDEKATAN SIMPLE ADDITIVE WEIGHTING MENGGUNAKAN PEMBOBOTAN ENTROPY PADA UNIVERSITAS MUHAMMADIYAH METRO mahdaleni; Febriyanto; Marhaban Sigalingging; Kuncoro Budi Riyanto
SIMPLEX: Journal of Economic Management Vol 7 No 1 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/simplex.v7i1.9146

Abstract

This study aims to find the criteria for decision making for determining outstanding students and how to develop a system for determining outstanding students with the Simple Additive Weighting approach using entropy weighting at Muhammadiyah Metro University. This study uses a survey method with a quantitative descriptive approach. Data collected were 100 student respondents from 7 faculties at Muhammadiyah Metro University. Data analysis with the Simple Additive Weighting approach steps using entropy weighting. The results of the study show that there are several types of criteria used, namely: IPK, number of attendance, involvement in scientific activities, english language competence, sports and arts achievements, and experience in organizations. The Simple Additive Weighting method with entropy weighting is able to provide objective and accurate ranking results as well as mathematical and scientific, so that decisions are fairer and more measurable. This study provides suggestions for the need to add more comprehensive criteria such as community service, entrepreneurial activities, and international recognition that will enrich the assessment and reflect the quality of students more comprehensively. Keywords: Outstanding students, simple additive weighting, entropy weighting.
Transformasi Digital dan Dampak Fiskal Pengembangan Pariwisata Halal di Indonesia Kuncoro Budi Riyanto; Indah Purnomowati; Arwan Junianto
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i1.6472

Abstract

This study examines the influence of digital transformation on the development of halal tourism in Indonesia and its financial implications for the national economy. The research employs a qualitative descriptive design based on secondary data by analyzing academic literature, government reports, and digital tourism platforms to understand the interaction between digitalization, Muslim tourist behavior, and public financial governance. The findings indicate that the adoption of digital technologies, such as etourism platforms, big data analytics, artificial intelligence, and Islamic financial technology (Islamic fintech) significantly enhances competitiveness, fiscal transparency, and financial inclusion within the halal tourism ecosystem. Digital transformation enables more efficient destination management, improves service responsiveness to the needs of Muslim tourists, and optimizes national and regional revenue generation. The study also confirms the relevance of the Resource Based View (RBV) and Dynamic Capability Theory (DCT) in explaining how digital assets and adaptive capabilities serve as sources of sustainable competitive advantage. Furthermore, government led digital governance integrated with sharia based financial systems has been shown to strengthen fiscal efficiency and promote inclusive economic growth. These developments support the achievement of the Sustainable Development Goals (SDGs) by fostering transparency, inclusivity, and sustainability in Indonesia’s halal tourism and public finance sectors.
Co-Authors Alya Citra Utomo Andi Prasetiyo Andika Pratama Anggun Eri Fadilah Anisa Restu Pinuji Arwan Junianto Bambang Suhada Bekti Kurniasari Brian Ganas Kalista Daniel Daniel Devita Febrianti Dina Rismawati, Dina Doni Yunanto, Roma Dupri, Muhammad Demsi Eko Aprinato Fadhil Ilham Febriyanto Febriyanto Febriyanto Hafidz Bahtiar, Hafidz Indah Purnomowati Komalia, Komalia Lelawati, Nina Lystiawan Lystiawan mahdaleni MARHABAN, MARHABAN SIGALINGGING Muhammad Afandi Nani Septiana Nani Septiana, Nani Septiana Nina Lelawati Novita, Eka Nursari, Pratiwi Retno Putri, Desti Anggita Roliyanti Roliyanti Roma Doni Yunanto Rosid, Andiana Safitri, Djihan Sari, Resi Novita Senoharto Septiani, Ana Septindo, Muhammad Andrean Siti Mutmainah Sri Retnaning Rahayu, Sri Retnaning Sugeng Sugeng Sugeng Suhada, Bambang Suyanto Suyanto Suyanto Suyanto Suyanto Tintien Harsonowati Utari Alda Utomo, Alya Citra Wulandari, Suci Ayu Yudi Irawan