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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Jurnal Penelitian Agama Hindu Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Akuntansi AKTIVA Jurnal Manajemen DIVERSIFIKASI Jurnal Manajemen dan Bisnis SIMPLEX: Journal of Economic Management Journal of Managiere and Business Jurnal Ekonomi, Manajemen, Akuntansi
Kuncoro Budi Riyanto
Universitas Muhammadiyah Metro
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Etika Kerja, Disiplin Kerja Terhadap Kinerja Karyawan PT. Sinar Jaya Inti Mulya Riyanto, Kuncoro Budi; Sugeng, Sugeng; Wulandari, Suci Ayu
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.2572

Abstract

In the modern era and current technological developments, people can carry out activities in amore practical and faster way because of increasingly rapid technological developments. allactivities in kehipuan can be done in a practical and fast way without exception. Coupledwith increasingly sophisticated technology that can help in everyday life. Human resources(HR) is a very important aspect in a company. Therefore, a company must be able to manageHuman Resources as well as possible in order to increase productivity within a company.With good productivity, a company can meet the company's targets that have been set. Goodemployee performance will help employees to meet company targets and also help companiesto earn profits. However, if the performance of the company's employees decreases, it will bedetrimental to the company. This study aims to determine 1) To determine the effect of workethics on employee performance. 2) To determine the effect of work discipline on employeeperformance 3) To determine the effect 4) To determine the effect of work ethics and discipline on employee performance. The survey method was chosen as the primary datasource. The survey method focuses on collecting data from respondents who have certaininformation, thus enabling researchers to solve problems. Data collection was carried outusing a questionnaire or questionnaire instrument. The population in this study wereemployees of PT Sinar Jaya Inti Mulya, totaling 173 people. The data collection techniqueused a questionnaire with a Likert scale. The results show that 1) there is a positive andsignificant influence between work ethics on employee performance 2) there is a positive andsignificant influence between work discipline on employee performance. 4) there is a positiveand significant influence between ethics and work discipline on employee performance
Pengaruh Promosi Dan Distribusi Untuk Meningkatkan Nilai Penjualan Sepeda Motor Honda CRF Studi Kasus Pada Dealer Honda Mitra Sehati Jaya, Bandar Jaya Lelawati, Nina; Riyanto, Kuncoro Budi; Septindo, Muhammad Andrean
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 4 (2023): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i4.2640

Abstract

The purpose of this study is to find out whether interest has an effect on purchasing decisions for Honda Scoopy Motorcycles, to find out whether Lifestyle influences motorbike purchasing decisions. Honda Scoopy, knowing Brand Image has an effect on purchasing decisions for Honda Scoopy Motorcycles, and knowing Interest, Lifestyle and Brand Image have an effect on purchasing decisions for Honda Scoopy Motorcycles. The research method uses quantitative research that measures the variables of interest, lifestyle, brand image, and purchasing decisions. The population in this study were Honda Scoopy customers at TDM Honda Motor Sekampung. The instrument in this study used a questionnaire. Data analysis in this study used multiple linear regression. The results showed that the t-test value on the interest variable with a significance level of 5% was 0.005 <0.05 and tcount (2.96) > ttable (2.03), so that there was a positive and significant influence on interest. customers on purchasing decisions for Honda Scoopy motorcycles. The value of the t test on the lifestyle variable with a significance level of 5% is 0.034 < 0.05 and tcount (2.198) > ttable (2.03), so that there is a positive and significant influence on lifestyle on motorcycle purchasing decisions Honda Scoopy. The value of the t test on the brand image variable with a significance level of 5% is 0.007 < 0.05 and t (2.861) > t table (2.03), so that there is a positive and significant influence on brand image on motorcycle purchasing decisions Honda Scoopy. There is a positive and significant influence of interest, lifestyle, and brand image on purchasing decisions for Honda Scoopy motorcycle products at TDM Sekampung.
Pengaruh Kebijakan Pemerintah Dan Harga Pada Keputusan Pembelian Jasa Penyelenggara Kursus Dengan Iklan Sosial Media Sebagai Variabel Mediasi Pada Lembaga Kursus Texas College Kota Metro Riyanto, Kuncoro Budi; Rahayu, Sri Retnaning; Bahtiar, Hafidz
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2759

Abstract

The research is motivated by the fact that the number of new students enrolling at the TexasCollege course has experienced ups and downs from 2018 to 2021 due to rising prices foreach level of course over the last four years. If this goes on continuously it will have an impacton student interest. The purpose of this study was to determine the effect of government policyand prices on purchasing decisions for course provider services with social media advertisingas a mediating variable at the Texas College Metro Course Institute. This research isquantitative research. With this type of explanatory survey research, the sample determinationtechnique was purposive sampling, as many as 75 students from LKP Texas College Metro. Asa measuring tool, 80 questionnaire items were used with Likert scale measurements andanalyzed using Path Analysis. The results of the study show that government policies have apositive effect on service purchasing decisions. Price has a positive effect on the decision topurchase services. Social media advertising has a positive effect on service purchasingdecisions. Government policies have a positive effect on social media advertising. Price has apositive effect on social advertising. Government policies have a positive effect on servicepurchasing decisions through the mediation of social media advertising. Price has a positiveeffect on service purchasing decisions through the mediation of social media advertising.
Pelayanan Publik Dan Kinerja Pegawai Terhadap Kesadaran Adminduk Melalui Kalimasada Di Kelurahan Gebang Putih Surabaya Nani Septiana; Kuncoro Budi Riyanto; Rismawati, Dina
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 2 (2024): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i2.3536

Abstract

This study aimed to find out the role of public services and employee performances inincreasing public awareness of population administration through the PopulationAdministration Aware Community Environment Program (KALIMASADA) in Gebang PutihVillage, Surabaya City. The public services and employee performances which assisted by theKALIMASADA program are later on expected to increase awareness for the public who donot yet know about the importance of population administration. This research was aqualitative research with a descriptive approach applied data collection techniques throughinterviews, observation and documentation. The data analysis techniques used reduction,data presentation and conclusion. The results of the study showed that the role of publicservants and employee performance in increasing public awareness of populationadministration (adminduk) has been well implemented. However, there are several thingsthat must be improved, such as supporting infrastructure so that services run optimally, thenthe efforts to improve the quality of human resources (HR) in the Gebang Putih Village areexpected to be involved in training to expedite the service process. With the KALIMASADAprogram, population document management activities in the Gebang Putih sub-district haveincreased in order to be more responsive in giving service and increasing the public interestin managing administrative documents.
Pengaruh Kemampuan Psikis Dan Psikologis Serta Lingkungan Sosial Dan Non Sosial Terhadap Peningkatan Penjualan Pada Karyawan Metro ACC Di Kota Metro Kuncoro Budi Riyanto; Nina Lelawati; Fadhil Ilham
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 2 (2024): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i2.3679

Abstract

Sales in the marketing process within a company is an important factor for a company, because failure to sell goods will result in the development of the company in the future. For this reason, companies must try to find the right strategy in order to survive and be able to meet the goals to be achieved by the company in the form of maximum profit by increasing sales. This study aims to determine the influence of psychic abilities, psychological, social and non-social environment together on increasing sales of employees at Metro ACC Metro City. The research design is quantitative research or verification research. The method used in this research is the ability of psychic, psychological, social and non-social environment as well as increasing sales. The population and research sample were all employees at Metro ACC Metro City with a total sample taken of 30 people. Data collection techniques using a questionnaire. The analytical tool used is data quality analysis and Multiple Linear Regression with the SPSS program. The results showed that psychic abilities, psychological abilities and the social environment had a significant effect on increasing sales, while the non-social environment had no significant effect on increasing sales. Simultaneous test results show the ability of psychic, psychological, social environment and non-social environment together have a significant effect on increasing sales.
Pengaruh Kompensasi Finansial Dan Kompensasi Nonfinansial Terhadap Kinerja Pegawai SAMSAT Pesisir Barat Lampung Ana Septiani; Kuncoro Budi Riyanto; Eko Aprinato
Jurnal Manajemen DIVERSIFIKASI Vol. 4 No. 3 (2024): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v4i3.3752

Abstract

This study aims to determine whether non-financial compensation and financialcompensation have a partial or simultaneous influence on the performance of employees atthe West Coast Samsat Office. The research method uses a quantitative approach throughobservation and distribution of questionnaires and is processed with the SPSS version 25program. The sampling technique uses saturated sampling with sample calculations obtainedby 32 representative employees in filling out the questionnaire. The analysis tool usesmultiple regression with partial (t) and simultaneous (f) test decisions. The results of thestudy prove that non-financial compensation has an effect on employee performance, whilefinancial compensation has no effect on employee performance. Simultaneously both have aninfluence in improving employee performance.
KINERJA ATRIBUT JASA PENGANGKUTAN LIMBAH MEDIS PADA PT JAT TEKNIK MEDIKA GROUP DENGAN METODE IPA Putri, Desti Anggita; Suhada, Bambang; Riyanto, Kuncoro Budi
SIMPLEX: Journal of Economic Management Vol 5 No 2 (2024): November
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jasa pengangkutan limbah medis memegang peran penting dalam kelancaran pelayanan kesehatan. Penelitian ini menganalisis kinerja atribut layanan PT JAT Teknik Medika Group dengan metode Importance Performance Analysis (IPA). Hasilnya menunjukkan bahwa atribut yang paling penting bagi konsumen adalah ketepatan waktu, kualitas SDM, dan kualitas layanan. Kinerja atribut harga masih perlu ditingkatkan meskipun dianggap penting oleh konsumen. Kata kunci: Atribut jasa pengangkutan limbah medis dan importance performance analysis
Pengaruh Digital Marketing Terhadap Minat Beli Konsumen Cafe Lacosta Metro di Era Digital Brian Ganas Kalista; Bambang Suhada; Febriyanto; Kuncoro Budi Riyanto
Journal of Managiere and Business Vol 3 No 1 (2025): April
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v3i1.89

Abstract

Pemasaran digital telah menjadi strategi utama dalam menarik minat beli konsumen, terutama dalam industri kuliner seperti kafe. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap minat beli konsumen di Café Lacosta Metro. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 78 responden yang merupakan pelanggan kafe. Variabel yang diteliti meliputi aksesibilitas, interaktivitas, hiburan, kredibilitas, kejengkelan, dan informativeness. Hasil analisis regresi menunjukkan bahwa variabel aksesibilitas, interaktivitas, hiburan, dan informativeness memiliki pengaruh positif dan signifikan terhadap minat beli konsumen. Sebaliknya, variabel kredibilitas dan kejengkelan tidak memiliki dampak signifikan terhadap keputusan pembelian. Uji simultan (F-test) membuktikan bahwa secara bersama-sama, keenam variabel tersebut berkontribusi terhadap peningkatan minat beli pelanggan Café Lacosta Metro. Penelitian ini menegaskan bahwa strategi pemasaran digital yang efektif, seperti meningkatkan aksesibilitas informasi, menciptakan interaksi yang menarik, menyediakan hiburan yang relevan, serta memberikan konten yang informatif, dapat meningkatkan daya tarik kafe dan membangun loyalitas pelanggan. Temuan ini memberikan implikasi bagi pelaku usaha kafe untuk lebih mengoptimalkan strategi digital marketing guna meningkatkan persaingan di era digital. Digital marketing has become a major strategy in attracting consumer buying interest, especially in culinary industries such as cafes. This study aims to analyze the effect of digital marketing on consumer buying interest at Café Lacosta Metro. This study uses a quantitative approach with a survey method involving 78 respondents who are cafe customers. The variables studied include accessibility, interactivity, entertainment, credibility, annoyance, and informativeness. The results of the regression analysis show that the variables of accessibility, interactivity, entertainment, and informativeness have a positive and significant influence on consumer buying interest. On the other hand, the variables of credibility and annoyance do not have a significant impact on purchasing decisions. The simultaneous test (F-test) proves that together, the six variables contribute to increasing the buying interest of Café Lacosta Metro customers. This study confirms that an effective digital marketing strategy, such as improving information accessibility, creating engaging interactions, providing relevant entertainment, and delivering informative content, can increase the appeal of a café and build customer loyalty. These findings have implications for café businesses to further optimize their digital marketing strategies to increase their competitiveness in the digital age.
Faktor-Faktor Penentu Keputusan Pembelian pada Pembelian Pengguna Blibli (Studi Pada Mahasiswa Manajemen Universitas Muhammadiyah Metro Angkatan 2024) Devita Febrianti; Febriyanto; Riyanto, Kuncoro Budi
Journal of Managiere and Business Vol 3 No 1 (2025): April
Publisher : EDU PARTNER INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69747/managiere.v3i1.94

Abstract

Perkembangan teknologi informasi dan komunikasi telah mengubah cara konsumen berbelanja. Transaksi jual beli yang dulunya terbatas pada toko fisik, kini dapat dilakukan kapan saja dan di mana saja melalui e-commerce dengan menggunakan perangkat seperti smartphone. Pengambilan keputusan pembelian menjadi daya saing setiap platform e-commerce. Penelitian ini bertujuan untuk menganalisis faktor-faktor penentu keputusan pembelian pada pengguna Blibli di kalangan mahasiswa Manajemen Universitas Muhammadiyah Metro angkatan 2024. Dengan pendekatan kuantitatif melalui metode survei terhadap 48 responden yang dipilih secara acak, penelitian ini menguji pengaruh persepsi kegunaan, kemudahan penggunaan, kepercayaan, kualitas layanan, dan faktor sosial terhadap keputusan pembelian. Teknik pengumpulan data menggunakan kuesioner dan dianalisis mengguanakan regresi linear berganda. Hasil analisis regresi linier berganda menunjukkan bahwa kelima variabel tersebut berpengaruh signifikan secara simultan (F-hit = 37,552; sig. 0,000) maupun parsial dengan koefisien determinasi (R²) sebesar 0,817. Secara khusus, persepsi kegunaan (β=0,406; sig. 0,005), kemudahan penggunaan (β=0,184; sig. 0,002), kepercayaan (β=0,039; sig. 0,000), kualitas layanan (β=0,148; sig. 0,004), dan faktor sosial (β=0,183; sig. 0,000) terbukti memengaruhi keputusan pembelian.  Implikasi praktis dari penelitian ini menyarankan perlunya Blibli meningkatkan kualitas layanan, dan strategi pemasaran berbasis kepercayaan untuk meningkatkan daya saing di pasar e-commerce. The development of information and communication technology has changed the way consumers shop. Buying and selling transactions that were previously limited to physical stores can now be done anytime and anywhere through e-commerce using devices such as smartphones. Purchasing decision making is the competitiveness of every e-commerce platform. This study aims to analyze the determinants of purchasing decisions among Blibli users among Management students of Muhammadiyah Metro University class of 2024. With a quantitative approach through a survey method of 48 randomly selected respondents, this study tested the effect of perceived usefulness, ease of use, trust, service quality, and social factors on purchasing decisions. The data collection technique used a questionnaire and was analyzed using multiple linear regression. The results of the multiple linear regression analysis showed that the five variables had a significant effect simultaneously (F-hit = 37.552; sig. 0.000) and partially with a coefficient of determination (R²) of 0.817. Specifically, perceived usefulness (β=0.406; sig. 0.005), ease of use (β=0.184; sig. 0.002), trust (β=0.039; sig. 0.000), service quality (β=0.148; sig. 0.004), and social factors (β=0.183; sig. 0.000) were shown to influence purchasing decisions. The practical implications of this study suggest the need for Blibli to improve service quality, and trust-based marketing strategies to increase competitiveness in the e-commerce market
PENGARUH KEPEMIMPINAN TERHADAP MOTIVASI KERJA DENGAN GAJI SEBAGAI VARIABEL INTERVENING PADA APARATUR KAMPUNG DI KAMPUNG ADI JAYA KECAMATAN NEGARA BATIN KABUPATEN WAY KANAN Novita, Eka; Febriyanto, Febriyanto; Riyanto, Kuncoro Budi
SIMPLEX: Journal of Economic Management Vol 6 No 1 (2025): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Motivasi dalam bekerja merupakan faktor yang mendorong individu atau kelompok untuk meningkatkan semangat kerja guna mencapai tujuan yang telah ditetapkan oleh organisasi atau institusi terkait. Motivasi ini penting karena dapat memberikan dorongan ekstra kepada pegawai untuk bekerja lebih produktif, dengan memahami relevansi antara tujuan pribadi dan tujuan organisasi. Penelitian ini bertujuan untuk menginvestigasi hubungan antara kepemimpinan dan motivasi kerja secara langsung, dampak langsung kepemimpinan terhadap gaji, pengaruh langsung gaji terhadap motivasi kerja, serta dampak tidak langsung kepemimpinan terhadap motivasi kerja melalui gaji sebagai variabel perantara. Studi ini menggunakan metode penelitian kuantitatif dengan model analisis jalur, mengidentifikasi bahwa kepemimpinan, motivasi kerja, dan gaji merupakan variabel utama yang diteliti. Sampel penelitian ini terdiri dari 32 aparatur Kampung Adi Jaya di Kecamatan Negara Batin, Kabupaten Way Kanan, menjadikan penelitian ini sebagai penelitian populasi. Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh langsung antara kepemimpinan dan motivasi kerja, namun terdapat pengaruh langsung antara kepemimpinan dan gaji. Begitu pula, tidak ada pengaruh langsung dari gaji terhadap motivasi kerja, tetapi terdapat pengaruh tidak langsung dari kepemimpinan melalui gaji sebagai mediator terhadap motivasi kerja. Kesimpulan ini menyoroti kompleksitas dinamika antara variabel-variabel tersebut dalam konteks organisasi, dengan implikasi yang relevan untuk pengelolaan sumber daya manusia dan strategi kepemimpinan di lingkungan kerja.
Co-Authors Alya Citra Utomo Andi Prasetiyo Andika Pratama Anggun Eri Fadilah Anisa Restu Pinuji Arwan Junianto Bambang Suhada Bekti Kurniasari Brian Ganas Kalista Daniel Daniel Devita Febrianti Dina Rismawati, Dina Doni Yunanto, Roma Dupri, Muhammad Demsi Eko Aprinato Fadhil Ilham Febriyanto Febriyanto Febriyanto Hafidz Bahtiar, Hafidz Indah Purnomowati Komalia, Komalia Lelawati, Nina Lystiawan Lystiawan mahdaleni MARHABAN, MARHABAN SIGALINGGING Muhammad Afandi Nani Septiana Nani Septiana, Nani Septiana Nina Lelawati Novita, Eka Nursari, Pratiwi Retno Putri, Desti Anggita Roliyanti Roliyanti Roma Doni Yunanto Rosid, Andiana Safitri, Djihan Sari, Resi Novita Senoharto Septiani, Ana Septindo, Muhammad Andrean Siti Mutmainah Sri Retnaning Rahayu, Sri Retnaning Sugeng Sugeng Sugeng Suhada, Bambang Suyanto Suyanto Suyanto Suyanto Suyanto Tintien Harsonowati Utari Alda Utomo, Alya Citra Wulandari, Suci Ayu Yudi Irawan