Garuda - Garba Rujukan Digital

Pelatihan Manajemen Usaha Mikro melalui Strategi SWOT pada Koperasi Simpan Pinjam dan Pembiayaan Syariah di Kota Padang Ilyas, Andre; Nofritar, Nofritar; Khairi, Awalul
Jurnal Pengabdian UNDIKMA Vol. 5 No. 2 (2024): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i2.10743

This community service aims to enhance the capacity of KSPPS BMT Batuang Taba Nan XX in optimizing capital and micro-business management through the Strengths, Weaknesses, Opportunities, and Threats (SWOT) strategy. The implementation method of this community service utilized training and mentoring for 13 partners, culminating in assisting partners in formulating and selecting strategies using SWOT analysis techniques. The results of this community service showed that (1) there had been an improvement in partners' understanding of the urgency of strategic development for cooperatives in the future. (2) successfully increased partners' knowledge and competence in the fundamentals of cooperatives. (3) an increase in partners' abilities and competencies in formulating cooperative development strategies, including successfully formulating a development strategy focused on KSPPS BMT Batuang Taba Nan XX.

Financial Empowerment for Women: Closing the Gender Wealth Gap Agusti, Anatia; Edriani, Devi; Ilyas, Andre
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 3 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i3.78781

This research investigates the role of financial literacy, access to financial resources, and financial empowerment in addressing the gender wealth gap within PT. Bank Rakyat Indonesia (Persero). Using a quantitative research design and employing the Smart PLS analysis tool, the study examines the direct and indirect effects of these variables on the gender wealth gap based on data collected from 100 bank customers. The findings reveal significant direct effects of financial literacy and access to financial resources on financial empowerment, which subsequently influences the gender wealth gap. Additionally, significant indirect effects of both financial literacy and access to financial resources on the gender wealth gap through financial empowerment are observed. These results underscore the importance of implementing comprehensive strategies to enhance financial literacy, improve access to financial resources, and foster empowerment among women within the organization. Addressing these factors is crucial for promoting financial inclusion, narrowing the wealth disparity, and advancing gender equity in wealth accumulation at PT. Bank Rakyat Indonesia (Persero).

Gamification in Marketing: Leveraging Interactive Experiences for Higher Consumer Engagement Andre Ilyas; Ahmad Vajri Rahman; Bella Hartati
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.489

This study explores the role of gamification in enhancing consumer engagement within digital marketing environments by examining the mediating influence of interactive experience. Although gamified marketing systems are increasingly adopted across various industries, their effectiveness often varies due to insufficient understanding of how game elements lead to meaningful user engagement. This research addresses that gap by focusing on how interactive features such as personalization, user control, and sensory feedback transform gamification mechanics into immersive consumer experiences. Employing a qualitative methodology, the study gathered data through in depth interviews with digital marketing professionals and UX/UI designers, complemented by a systematic literature review. Thematic analysis revealed that interactive experience plays a critical role in translating game elements into cognitive, emotional, and behavioral engagement. The findings indicate that successful gamification strategies must be designed with a strong focus on the user experience, aligning game mechanics with the specific motivations and preferences of the target audience. By integrating perspectives from Self Determination Theory and Experiential Marketing Theory, the study offers a conceptual foundation for designing more effective digital engagement strategies. These insights are valuable for marketers aiming to create compelling, user centered digital experiences that foster long term consumer loyalty.

Omnichannel Strategy: Its Impact on Customer Satisfaction and Retention Ilyas, Andre; Dianti, Muthia Rahma; Mirsal
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1303

This paper explores the impact of omnichannel strategies on customer satisfaction and retention. The scope of the research includes industries such as retail, technology, and financial services, focusing on how integrated communication channels, including physical stores, online platforms, and mobile applications, enhance customer experiences. The objectives are to analyze the relationship between omnichannel strategies and customer loyalty, and to investigate the effectiveness of these strategies in improving retention rates. A mixed methods approach was employed, combining quantitative surveys and qualitative interviews. Data was gathered from over 500 respondents across various industries, and results were analyzed using statistical and thematic methods. The findings show that service consistency, personalization, and convenience are critical factors driving customer satisfaction and retention. Businesses that integrate these factors across all touchpoints report higher levels of customer loyalty and long term retention. The study concludes that omnichannel strategies are essential for businesses seeking to enhance customer experiences and improve customer retention. These findings have practical implications for companies looking to optimize their customer engagement strategies in today’s competitive market.

Omnichannel Strategy: Its Impact on Customer Satisfaction and Retention Ilyas, Andre; Dianti, Muthia Rahma; Mirsal
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1303

This paper explores the impact of omnichannel strategies on customer satisfaction and retention. The scope of the research includes industries such as retail, technology, and financial services, focusing on how integrated communication channels, including physical stores, online platforms, and mobile applications, enhance customer experiences. The objectives are to analyze the relationship between omnichannel strategies and customer loyalty, and to investigate the effectiveness of these strategies in improving retention rates. A mixed methods approach was employed, combining quantitative surveys and qualitative interviews. Data was gathered from over 500 respondents across various industries, and results were analyzed using statistical and thematic methods. The findings show that service consistency, personalization, and convenience are critical factors driving customer satisfaction and retention. Businesses that integrate these factors across all touchpoints report higher levels of customer loyalty and long term retention. The study concludes that omnichannel strategies are essential for businesses seeking to enhance customer experiences and improve customer retention. These findings have practical implications for companies looking to optimize their customer engagement strategies in today’s competitive market.

PENGARUH PENGUASAAN TEKNOLOGI INFORMASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DENGAN PRODUKTIVITAS KERJA SEBAGAI VARIABEL INTERVENING Enjellina Basuki; M. Afuan; Andre Ilyas
Jurnal Bisnis Digital Vol. 3 No. 1 (2025): Jurnal Bisnis Digital, Vol. 3 No. 1 Mei-2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v3i1.1904

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh penguasaan teknologi informasi dan disiplin kerja terhadap kinerja karyawan dengan produktiviyas kerja sebagai variabel intervening pada PT. Incasi Raya Pom Pangian Dharmasraya dengan populasi 205 orang karyawan dan sampel dengan rumus slovin yakni 67 orang karyawan, menggunakan data primer yang diperoleh dari menyebarkan kuesioner kepada 67 orang karyawan sebagai responden yaitu pada PT. Incasi Raya Pom Pangian. penelitian ini menggunakann alat Analisis Structural Equation Modeling (SEM) dengan menggunakan Partial Least Square (PLS). hasil penelitian menunjukkan bahwa: teknologi informasi, disiplin kerja berpengaruh yang signifikan terhadap produktivitas kerja pada PT.Incasi Raya Pom Pangian. Penguasaan teknologi informasi berpengaruh yang signifikan terhadap kinerja karyawan PT.Incasi Raya Pom Pangian. Disiplin kerja, produktifitas kerja terdapat pengaruh yang signifikan terhadap kinerja karyawan pada PT. Incasi Raya Pom Pangian. Penguasaan teknologi informasi, disiplin kerja berpengaruh yang signifikan terhadap kinerja karyawan dengan produktivitas kerja sebagai variabel intervening.

DAMPAK PENGEMBANGAN TEKNOLOGI DAN KINERJA BEKELANJUTAN TERHADAP KINERJA PEGAWAI DENGAN LINGKUNGAN KERJA SEBAGAI VARIABEL INTERVENING Dwi Atika Rezaliana; M. Afuan; Andre Ilyas
Jurnal Bisnis Digital Vol. 3 No. 1 (2025): Jurnal Bisnis Digital, Vol. 3 No. 1 Mei-2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v3i1.2413

Penelitan bertujuan untuk mengetahui pengaruh pengembangan teknologi dan kinerja berkelanjutan terhadap kinerja pegawai melalui lingkungan kerja pada RSUD Prof DR M A Hanafiah SM Batusangkar. Populasi dalam penelitan ini adalah seluruh pegawai dan staf yang bekerja di RSUD Prof DR M A Hanafiah SM Batusangkar, sebanyak 70 Responden. Metode pengumpulan data melalui observasi dan menyebarkan kuesioner kepada pegwai dan staf sebagai responden atau menggunakan metode Kuantitatif. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan pengembangan teknologi terhadap lingkungan kerja. Terdapat pengaruh positif dan tidak signifikan kinerja berkelanjutan terhadap lingkungan kerja. Terdapat pengaruh positif dan tidak signifikan pengembangan teknologi terhadap kinerja pegawai. Terdapat pengaruh positif dan signifikan kinerja berkelanjutan terhadap kinerja pegawai. Terdapat pengaruh positif dan signifikan lingkungan kerja terhadap kinerja pegawai. Lingkungan kerja memediasi pengaruh pengembangan teknologi terhadap kinerja pegawai. Dan Lingkungan kerja tidak memediasi pengaruh kinerja berkelanjutan terhadap kinerja pegawai

PENGARUH PENGEMBANGAN KARIR DAN KOMPETENSI KERJA TERHADAP PRESTASI KERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INVENING DI PUSKESMAS SUNGAI NANAM Fiza Afriziana; M. Afuan; Andre Ilyas
Jurnal Bisnis Digital Vol. 2 No. 2 (2024): Jurnal Bisnis Digital, Vol. 2 No. 2 November 2024
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v2i2.1878

Penelitian ini bertujuan untuk menguji seberapa besar Pengaruh Pengembangan Karir Dan Kompetensi Kerja Terhadap Prestasi Kerja Dengan Kepuasan Kerja Sebagai Variabel Intervening Di Puskesmas Sungai Nanam Metode pengumpulan data melalui survei dan menyebarkan kuesioner, dengan sampel 55 responden. Metode analisis yang digunakan adalah analisis jalur menggunakan aplikasi SmartPLS. Hasil penelitian yang didapatkan berdasarkan uji persial pengaruh positif dan signifikan Pengembangan Karir terhadap Kepuasan Kerja, pengaruh positif dan tidak signifikan Kompetensi Kerja terhadap Kepuasan Kerja, pengaruh positif dan tidak signifikan Pengembangan Karir terhadap Prestasi Kerja, pengaruh positif dan tidak signifikan Kompetensi Kerja terhadap Prestasi Kerja, pengaruh positif dan tidak signifik Pengembangan Karir Terhadap Prestasi Kerja Melalui Kepuasan Kerja, pengaruh positif dan tidak signifikan Kompetensi Kerja Terhadap Prestasi Kerja melalui Kepuasan Kerja.

The Impact of Short-Form Video Content on Brand Engagement and Purchase Intention Among Generation Z Muhammad Iqbal; Dimas Perdana Oskar; Andre Ilyas
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2425

This study aims to investigate the impact of short-form video content on brand engagement and purchase intention among Generation Z in South Sumatra. In today’s fast-paced digital era, short-form video content promoted through social media platforms such as TikTok, Instagram Reels, and YouTube Shorts has become a highly effective marketing tool. This study employs a quantitative approach using a survey method, involving 245 respondents aged 18 to 24 years who are active consumers of short-form video content. Data were collected through a questionnaire measured using a 5-point Likert scale, covering variables such as short-form video content, brand engagement, and purchase intention. The results indicate that entertaining, informative, and authentic short-form videos significantly influence brand engagement, which in turn impacts consumer purchase intention. Furthermore, brand engagement was found to mediate the relationship between short-form video content and purchase intention. Dimensions of short-form video content, such as entertainment value, informative content, and authenticity, play an important role in attracting attention and enhancing consumer engagement. These findings provide practical insights for marketers to design more effective marketing strategies, especially in reaching Generation Z consumers who tend to be more selective in consuming content.

Pelatihan Entrepreuneurship Pada Pemuda Karang Taruna Batuang Sarumpun Andre Ilyas; Nofritar Nofritar; Yuliarman Mahmudin
Konsienti : Community Services Journal Vol. 1 No. 01 (2023): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v1i01.5

Today's youth have received a qualified education. However, after graduating from school/college, youth still have the mindset of being a "job seeker". To change mindsets and motivate young people to become entrepreneurs, training is needed which is packaged in a community service activity conducted by a lecturer at the Putra Indonesia University "YPTK" Padang. The method for implementing Community Service activities consists of three stages of activity. The first stage of preparation includes pre-survey, team formation, preparation and submission of proposals, team and partner coordination and preparation of training tools and materials. The second stage is the screening stage, in the form of preparing speakers, ensuring complete supporting facilities and infrastructure, consumption, surprises and others. The third stage is the activity implementation stage. Providing material on the basics of becoming an entrepreneur, changing mindsets, developing youth interests and motivation to enter the world of entrepreneurship. After that, a discussion was held with the participants and it was revealed that the participants had begun to change their mindset and were eager to become entrepreneurs.

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