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All Journal Jurnal Buana Informatika Jurnal Pendidikan dan Kajian Seni Sistemasi: Jurnal Sistem Informasi Techno Nusa Mandiri : Journal of Computing and Information Technology JURIKOM (Jurnal Riset Komputer) JURTEKSI JOURNAL OF SCIENCE AND SOCIAL RESEARCH Minda Baharu JURSIMA (Jurnal Sistem Informasi dan Manajemen) Journal Sensi: Strategic of Education in Information System JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Journal of Computer System and Informatics (JoSYC) TIN: TERAPAN INFORMATIKA NUSANTARA SKANIKA: Sistem Komputer dan Teknik Informatika Jurnal Digit : Digital of Information Technology Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jutsi: Jurnal Teknologi dan Sistem Informasi Journal of Informatics Management and Information Technology KLIK: Kajian Ilmiah Informatika dan Komputer J-Com (Journal of Computer) J-Intech (Journal of Information and Technology) BEES: Bulletin of Electrical and Electronics Engineering Jurnal Komtekinfo JURSIMA Inspiration: Jurnal Teknologi Informasi dan Komunikasi JCOME (Journal of Computing and Multimedia Enginering Bulletin of Informatics and Data Science Jurnal Sistem Informasi dan Manajemen Scientific literacy Innovation and Technology Journal JoDENS: Journal of Digital Ecosystem for Natural Sustainability Al'Adzkiya International of Computer Science and Information Technology Journal Journal of Information Technology
Pernando, Yonky
Universitas Universal
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PERANCANGAN IDENTITAS VISUAL PADA PRODUK UMKM KACANG MANIS OOPA UNTUK MENDUKUNG BRAND REFRESHMENT Kelvin Falencio; Yonky Pernando; Musliadi KH
Journal of Digital Ecosystem for Natural Sustainability Vol 6 No 1 (2026): Juli 2026
Publisher : Fakultas Komputer - Universitas Universal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63643/jodens.v6i1.373

Abstract

OOPA Sweet Nuts, a Batam MSME, faces obstacles entering modern retail due to packaging and visual identity limitations, specifically lacking essential product information and an optimized logo. This research aims to rebrand the product through a visual identity and packaging refresh, creating a more structured and attractive communication medium. Utilizing the ADDIE model and a Human-Centered Design (HCD) approach, the design process involved digitizing the logo into a vector format, developing a circular badge system, and redesigning the stand-up pouch layout using a grid system with a transparent window. The design was evaluated through media expert validation for feasibility, alongside User Acceptance Testing (UAT) with 30 respondents to measure acceptance. The research yielded a standardized, functional packaging and visual identity ready for printing. This redesign strengthens the packaging's communicative function, increasing brand competitiveness and awareness. Future research should test the design's market effectiveness regarding consumer purchase intention and explore applications in digital promotional media.
Co-Authors Abdullah Abdullah Adam, Steffi Adinda Tria Suci Adrianus Gultom Agus Suwandi Akhmad Rezki Purnajaya Aldi Setiawan, Aldi Amsar Amsar Andhika Anggeliani, Cynthia angreyani, jeny Anthony Anton, Oey Axel Arya Maitri Cundana Axel Arya Maitri Cundana Bahar, Hardi Candli, Candli Delvin Desyanti Fazlul Rahman Fazlul Rahman Febrianti, Eka Lia Givi Ofgivia Gusnardi Fernandus Gago Hendra, Doni Febri Herdiansya Herdiansya Huang Wijaya, Jacky Ihsan Verdian Ilwan Syafrinal Ilwan Syafrinal Ilwan Syafrinal Ismail, Asriyani Joko Kuswanto Jordan Hue Kaharuddin Kaharuddin Kaharuddin Kaleb Yefune Sun Kelvin Falencio Keven Leonando Hong Kurniawan, Ade Lika, Sudiharyanto lim, sheren LUBIS, SYARIF HIDAYAH M. Ibnu Safari Marfuah, Marfuah Masparudin Masparudin Masparudin, Masparudin Meidianto song Meidianto, Meidianto Metta Paramita Mickhel Musliadi K H Nursaka Putra Ofgivia, Givi Prativi, Martina Purnajaya, Akhmad Rezki Raymond Erz Saragih Robi Robi Roni Zeki Roza, Yuni Ryan Prayoga Samsul Lutfi Saragih, Raymond Erz Simanjuntak, Nurchaya Sintia Sintia song, Meidianto Thionuartha, Kevin Titus Kristanto Verdian, Ihsan Vinson Deslian Wijaya Massie, Alamsyah Yanto, Endri Yodi Yodi Yuni Roza Yuni Roza Yuni Roza