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All Journal Jurnal Farmasi Galenika (Galenika Journal of Pharmacy) Jurnal Media Agribisnis (MeA) Al Mi’yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban Agrienvi : Jurnal Ilmu Pertanian CENDEKIA : Jurnal Ilmu Pengetahuan Jumat Pertanian: Jurnal Pengabdian Masyarakat MANAJERIAL: Jurnal Inovasi Manajemen dan Supervisi Pendidikan Mediagro Makara Journal of Science Jurnal Multidisiplin Indonesia Indonesian Journal of Community Empowerment Journal of Management, Economic, and Financial Prosiding SeNTIK STI&K Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi Global Insights in Management and Economic Research System Information and Computer Technology (SYNCTECH)
Aliyah, Aliyah
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Journal : Global Insights in Management and Economic Research

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Stimulating Tourists' Imagination: The Role of Visual Communication in Managing Storynomic Tourism Strategies in the Digital Age Aliyah, Aliyah; Kartini, Raden Asri; Amanda, Amanda; Sartika, Tik Tik Dewi
Global Insights in Management and Economic Research Vol. 1 No. 02 (2025): Advancing Management, Technology, and Sustainability: Insights from Digital Tr
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i02.8

Abstract

Purpose of the study: This research aims to analyse the role of visual communication in supporting storynomic tourism strategies, particularly how visual elements shape tourist perceptions, emotional connections, and destination attractiveness in the digital age. Materials and methods: A qualitative-descriptive approach was employed, incorporating visual semiotics and representation discourse analysis. Data were collected through digital documentation of social media content, in-depth interviews with tourism content creators and digital travellers, and participatory online observation. Visual materials from Instagram, TikTok, and YouTube accounts (e.g., @wonderfulindonesia) were the primary objects of study. Results: Findings reveal that visuals—through the use of local symbols, colour palettes, illustration styles, and cinematic storytelling—effectively build emotional narratives and trigger the imagination of digital travellers. Content infused with cultural meaning outperformed purely informational visuals in engagement metrics. Social media platforms such as Instagram and TikTok proved particularly powerful in conveying micro-narratives that inspire travel interest. Conclusions: Visual storytelling is a critical component of storynomic tourism, influencing traveller decisions through emotional engagement and digital immersion. A research-based visual communication strategy that prioritises cultural authenticity and emotional resonance is essential for tourism stakeholders aiming to differentiate destinations in the competitive digital landscape.
Co-Authors Amanda Amanda Aminullah Aminullah, Aminullah Azzahra, Azzahra Bayu Pratama, Bayu Chung, Hoeil Citra Ayu, Citra Dewi, Rika Putri Dwi Yuda, Muhammad Adhit Fizriyah, Wilda Framita, Rabecha Maros Fratiwi, Inike Hidayat, Khaldun Ivandini Tribidasari Anggraningrum Kartini, Raden Asri Krisnando, Krisnando Kusumawardhani, Ratih Mamada, Sukamto Salang Mareta Undaryat, Yeti Mudrika, Siti Nahrun Hartono, Nahrun Nasution, Ghina Alya Nurlia, Vera Octhatriani, Noumy Oktarini, Dinda Prakoso, Sawung Pramadewandaru, Respati Kevin Prasetyo, Tio Purwojati, Eka Prahara Putra, Muhammad Buchari Setia Putri, Piranti Herdaning Rahayu, Ayu Indah Rutinaias Haholongan Salampe, Mirnawati Sanjaya, Afiten Rahmin Saraswati, Ririn Uke Sari, Fitri Yunda Sari, Pristin Prima Sartika, Tik Tik Dewi Shera, Shera Tanamal, Dani Satrio Usmar Usmar, Usmar Wiliani, Elwin Wulandari, Arditha Wulandari, Siska Tri