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All Journal Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri Martabe : Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Teknik Industri Terintegrasi (JUTIN) International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdimas Musi Charitas JT-IBSI (Jurnal Teknik Ibnu Sina) Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Integrasi : Jurnal Ilmiah Teknik Industri Bulletin of Chemical Reaction Engineering & Catalysis Journal of Industrial Engineering Innovation Integrasi: Jurnal Ilmiah Teknik Industri
Nidya Wisudawati
Industrial Engineering Department, Faculty Of Engineering, Universitas Muhammadiyah Palembang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Analisis Pengembangan Bisnis UMKM Songket XYZ Palembang melalui Pendekatan Business Model Canvas (BMC) untuk Peningkatan Strategi Pemasaran Pelixka Pelixka; M Fikri Mulyadi; Nadya Zulfa Widodo; Muhammad Hasyim; Nidya Wisudawati
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 9 No. 2 (2026): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v9i2.54186

Abstract

MSMEs play a crucial role in navigating the dynamics of competition in the digital era, including Songket XYZ Palembang, which produces traditional woven fabrics. This study aims to analyze and design a more adaptive business model using the Business Model Canvas (BMC) (BMC) approach to improve the effectiveness of marketing strategies. The research methods used were observation, interviews, and analysis of ongoing business processes. The results showed that all elements of the BMC were strengthened, such as expanding customer segmentation, sharpening value propositions, optimizing digital marketing channels, and improving the quality of customer relationships. Furthermore, key resources, core activities, and strategic partners were structured more comprehensively to support business competitiveness. The improved business model also resulted in a more diverse cost structure and revenue streams. Overall, the implementation of the BMC provides a more effective strategic direction for the development of the Songket XYZ MSME.
Co-Authors . Apriansyah Agustriani, Putri Akbar, Faris Daffa Alifido, Ahmad Ilham Amalia Khoirunnisa Ananda Valentine Andi Putra Angraini, Dicka Anindita Rahmalia Putri Anugrah, Bima Ardianto, Feby Bayu Wahyudi Damayanti, Nadia Eka Djana, Miftahul Dodi Aprianto Pratama Dwi Budi Santoso Eka Sri Yusmartini Erniyani, Erniyani Esa, Indo Fijra, Rafiqa Gustianda, Adellia Imran, Muh. Takdir Irfani, Muhammad Ghozi Iskandar, Bagus Pratama Meidyo Juniarto, Tuwandi Khoerun Nisa Safitri M Fikri Mulyadi Mardwita Mardwita, Mardwita Marhaini Masayu Rosyidah Masayu Rosyidah Maulana, Muhammad Akhdan Maulana, Muhammad Gilang Mawasandi, Fahrurrozi Merisha Hastarina Minallah, Fadlan Muhammad Hasyim Muhammad Wibi Ravaza Munawaroh, Syafaatum Nadya Zulfa Widodo Pandri, Pandri Pelixka Pelixka Pratiwi, Nurham Elok Puji Lestari, Jeni Riko Herdian Ruditya, Dewanda Putri Rurry Patradhiani Rurry Patradhiani saleh, zulkifli Sari, Wanda Puspita Satria, Dicky Syahdilla, Syahdilla Tuwandi Juniarto Valentine, Ananda Yasmin Yasmin Yuliana, Intan