Article Per Year (5 Year)
p-Index From 2020 - 2025
2.475
P-Index
This Author published in this journals
All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL PEMBELAJARAN DAN MATEMATIKA SIGMA (JPMS) Jurnal Investasi JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Jurnal Bisnis Mahasiswa Jurnal Minfo Polgan (JMP) JBSI: Jurnal Bahasa dan Sastra Indonesia
Nasution, Meisa Fitri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
The Impact of Word of Mouth, Store Atmosphere, Service Quality and Customer Satisfaction on Purchase Decisions in Global Store South Labuhanbatu District Mobile Phone Mulia, Budi; Nasution, Meisa Fitri; Halim, Abd
Journal of Applied Business Administration Vol 8 No 2 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i2.7248

Abstract

The purpose of this study is to examine how customer satisfaction, service quality, word-of-mouth, and store atmosphere affect consumers' decisions to buy at the Global Cell Phone Store in South Labuhanbatu Regency. The research employed observation, documentation, and Likert scale questionnaires as data gathering methods. Customers of the Global Mobile Shop in South Labuhanbatu Regency made up the study's population. There were 110 customer samples in all in this study. Multiple linear regression, assessed using partial (t), simultaneous (F), and coefficient of determination tests, is the analytical tool employed in this study. At the Global Mobile Shop in South Labuhanbatu Regency, partial and concurrent research results demonstrate that customer contentment, shop atmosphere, word-of-mouth, and service quality have a favorable and significant impact on purchase decisions.
Co-Authors A Halim Anjar, Agus Febriani, Budi Gulo, Nur’Ainun Halim, Abd Harahap, Ilham Hakiki Hasibuan, Nur Holila Hasibuan, Syafrina Nugraheni Intan Maulina, Intan Manurung, Hotlina Agustina Mulia, Budi Nasution, Anggina Oktaviana Nasution, Pepri Roma Doli Nasution, Siti Lam'ah Pristiyono Saputra, Yogi Nanda Simanjorang, Elida Florentina Sinaga siregar, usmala dewi Syahputra, Risky Vinny Tryandini Wandani, Bunga Yeni Herawati, Yeni