Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JURNAL MANAJEMEN AKUNTANSI (JUMSI)

Pengaruh Harga, Kualitas Barang Dan Brand Image Terhadap Keputusan Pembelian Konsumen Di Toko Andre Sabungan Nasution, Meisa Fitri; Febriani, Budi
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3854

Abstract

A business that is quite in demand is the clothing business. The need for clothing today is very important for humans. A person can look fashionable and more confident if they wear good clothes. In Indonesia, the fashion business is growing rapidly, as seen from the many stores and distributions that sell various kinds of clothing. Along with the development of the type of clothing, the competition for profits and customers is also increasing. Toko Andre is a type of trading business engaged in fashion and household needs, where this store sells women's, men's and children's clothing also sells other household needs, this study focuses on fashion. This business has many competitors with the same type of business, for it to influence consumer purchasing decisions is very necessary in the progress of this business, Andre stores must pay attention to how to attract consumers. Researchers see that there are several things that need to be considered to attract consumers, so that consumer purchasing decisions become more improved, such as price, product quality and brand image. These factors can be used as a strategy to improve consumer purchasing decisions in the face of competition and the sustainability of Andre's store business during this pandemic, especially.
Pengaruh Keterlibatan Pegawai Dan Displin Kerja Pegawai Terhadap Perilaku Kewarganegaraan Organisasi Pada Dinas Pendidikan Kabupaten Labuhanbatu Nasution, Meisa Fitri
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 2: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i2.2544

Abstract

This study aims to analyze the influence of the involvement of employees and employee discipline on the behavior of the citizenship of the organization at the department of education Labuhan Batu. The population is 94 employees of the department of education.  The analysis used is multiple linear regression analysis with SPSS 20.00 for Windows. The results of this study show that the style of leadership, supervision of work and work discipline have a positive and significant impact on the effectiveness of the work of teachers in SMA Negeri 2 Kotapinang Labuhanbatu Selatan. It is seen from the value of R Square of 0,715 or by 71,5%, the rest of 28,5% can be explained by other variables not included in the model of this research. The involvement of Employees (X1) has positive and significant effect on the Behavior of the Citizenship of the Organization At the Department of Education Kabupaten Labuhanbatu with a significance value of 0.045 < 0.05, and the value of t count 2.750 > t table 1.9863. Work discipline (X2) has positive and significant effect on the Behavior of the Citizenship of the Organization at the Department of Education Kabupaten Labuhanbatu with a significance value of 0.038 < 0.05, and the value of t count of 4,850 > t table 1.9863.