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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi Integra Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Scientific Journal of Informatics Journal of Energy and Electrical Engineering (JEEE) Jurnal Pengabdian kepada Masyarakat Nusantara Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) JINAV: Journal of Information and Visualization JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service Jurnal Media Informatika Jurnal Bisnis Mahasiswa Journal of Research and Publication Innovation IIJSE
Prayoga, Yudi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Motivasi, Insentif, Dan Budaya Organisasi Terhadap Retensi Kerja (Studi Kasus Pt Lingga Tiga Sawit) Oktaviani, Devia Salisa; Prayoga, Yudi; Hutagaol, Anita Sri Rejeki
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8436

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, insentif dan budaya organisasi terhadap retensi karyawan di PT Lingga Tiga Sawit. Dalam konteks organisasi modern, retensi karyawan menjadi isu krusial yang berdampak pada produktivitas dan efisiensi operasional. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 68 karyawan sebagai responden. Data dikumpulkan melalui kuesioner yang mengukur variabel motivasi, insentif dan budaya organisasi, serta dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa motivasi memiliki pengaruh signifikan terhadap retensi karyawan, sedangkan insentif dan budaya organisasi tidak menunjukkan pengaruh yang signifikan. Meskipun insentif dan budaya organisasi tidak berpengaruh secara langsung, penelitian ini menekankan pentingnya perusahaan untuk memperhatikan faktor intensif dan budaya organisasi  yang sesuai  dalam pekerjaan,hal ini adalah salah satu strategi retensi yang efektif. Penelitian ini memberikan wawasan bagi manajemen sumber daya manusia untuk meningkatkan loyalitas karyawan dan mengurangi tingkat turnover, serta mendorong perusahaan untuk mempertahankan karyawan yang profesional, produktif dan berkualitas. Penelitian ini diharapkan dapat menjadi referensi bagi penelitian selanjutnya dalam bidang manajemen sumber daya manusia. Kata Kunci: Motivasi, Insentif  Budaya Organisasi, Retensi
Pengaruh Orientasi Pasar,Inovasi Dan Orientasi Kewirausahaan Terhadap Keunggulan Bersaing UMKM di Labuhanbatu Safitri, Sindy Firliana; Prayoga, Yudi; Munthe, Abdillah Menri
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8391

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi pasar, inovasi, dan orientasi kewirausahaan terhadap keunggulan bersaing Usaha Mikro, Kecil, dan Menengah (UMKM) di Labuhanbatu. Metode yang digunakan dalam penelitian ini adalah regresi berganda, dengan data yang diperoleh dari kuesioner yang disebarkan kepada pelaku UMKM di daerah tersebut. Hasil analisis menunjukkan bahwa nilai Adjusted R Square sebesar 0,021 mengindikasikan kontribusi variabel independen terhadap variabel dependen yang sangat rendah. Selain itu, nilai F Change sebesar 1,701 dengan signifikansi F Change sebesar 0,172 menunjukkan bahwa model ini tidak signifikan secara statistik pada tingkat signifikansi 5%. Temuan ini mengindikasikan bahwa orientasi pasar memiliki pengaruh signifikan namun negatif terhadap keunggulan bersaing UMKM, sementara inovasi dan orientasi kewirausahaan tidak menunjukkan pengaruh signifikan. Kesimpulan dari penelitian ini menekankan perlunya UMKM untuk mempertimbangkan faktor-faktor lain yang mungkin lebih berpengaruh terhadap daya saing mereka, serta melakukan evaluasi lebih lanjut terhadap faktor eksternal dan internal yang dapat meningkatkan keunggulan bersaing secara nyata. Penelitian ini memberikan wawasan penting bagi pengusaha dan peneliti untuk lebih fokus pada strategi yang lebih efektif dalam meningkatkan daya saing UMKM di pasar.
Community Satisfaction Level With The Mass Vaccination In Kampung New Promission Village Ramadhayani, Ayu; Halim, Abd; Prayoga, Yudi
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.79

Abstract

The importance of community service is carried out as an effort to provide information and education to the community as an effort to help the central government and increase the role of universities as agents of change in community life through the Thematic Community Service Program/Developing Villages as well as assisting the village government in socializing to the community which is still minimal. information about vaccination in Kampung Baru Promise Village, Bilah Barat, Labuhanbatu. The method of implementing this service is carried out with a survey approach and outreach to 21 respondents which was carried out in the Village Hall of Kampung Baru Promise. The conclusion of this community service found that the approach through surveys to residents' homes was an alternative way to solve social problems related to vaccination. From the results of the socialization, it was concluded that all participants and the community who took part in this activity gave a good response and were very supportive. The intended village development service is to provide education and understanding to the community regarding the Level of Community Satisfaction with Vaccination. Assist the village government to accelerate the implementation of vaccination.
The Role Of Financial Statements On Increasing Income In SMEs Harahap, Saimajuli Sahro; Halim, Abdul; Prayoga, Yudi
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.80

Abstract

PKM (Community Service) activities carried out by the author in Kampung Kampung Baru Promise West Bar District together with Small and Medium Enterprises (UKM). The purpose of this Community Service Activity is to provide knowledge and understanding of the recording of financial statements in a simple and structured manner. Financial reports that function as a tool to analyze financial performance that can provide information about financial position, so that it can be used as a basis for decision makers in increasing income for SMEs and providing opportunities for SMEs to develop their businesses. The implementation method is to make observations that identify SME actors who have not recorded financial statements in a simple and structured manner. For the results, assistance and socialization were carried out which invited several SME players and startup business actors as many as 21 participants. In the implementation of this companion and socialization, it shows that the importance of recording financial statements for SMEs in increasing income for each period of recording financial statements. After the mentoring and socialization, the authors distributed questionnaires to measure the knowledge and understanding of the participants and the results showed that 78% of the participants already knew what financial reports were and understood how to make simple financial reports for their business.
The Application Of Health Protocols For SMP Negeri 5 Bilah Barat After Covid-19 Diana, Melly Nova; Pristiyono, Pristiyono; Prayoga, Yudi
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.81

Abstract

Corona Virus or what is often called Covid-19 is a virus that in early 2020 became a disease that attacked the community and was very scary for children and all citizens in the world. There are so many factors that cause the continued increase in Covid-19 patients, one of which is the public's ignorance about Covid-19, which makes it easy for the government to identify cases. Seeing from the potential of people who have to heed the government's appeal that we are required to work and worship at home for a while to prevent the transmission of Covid-19. The coronavirus outbreak was not only felt in the health sector but also penetrated all sectors including the education sector. In the education sector, the Covid-19 pandemic has created a policy to organize online education. Then Covid-19 also has an impact on the world of education starting from the basic education level to tertiary education. In the implementation of community service, the method used is socialization by explaining material about the Definition of Covid-19, Causes of Covid-19, Prevention of Covid-19 transmission, and How the coronavirus attacks our bodies. by using tools in the form of power points, distributing questionnaires, and practicing directly how to wash hands properly and correctly to students of SMP Negeri 5 Bilah Barat.
Introduction To Digital Marketing In Smes In Kampung Baru Village Izagi, Dwi; Pristiyono, Pristiyono; Prayoga, Yudi
International Journal Of Community Service Vol. 2 No. 1 (2022): February 2022 (Indonesia - Malaysia - Philippines)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i1.83

Abstract

Technological developments in this day and age are growing very rapidly, this affects small and medium enterprises (SMEs), because inevitably small and medium enterprises (SMEs) must follow the developments of the times otherwise they will be left behind. SMEs as one type of business that plays an important role in increasing the economic growth of a country, requires an appropriate marketing strategy so that products can be sold in the market. Digital marketing is the marketing of products or services through digital media and the internet. Digital marketing is a solution for SMEs in this technological era. The problem faced by SMEs in the village of Kampung Baru Depan is the lack of knowledge about Digital Marketing. This service activity aims to introduce Digital Marketing to SMEs in the village of Kampung Baru Kontak. with the lecture, discussion and question and answer method. The service provider provides material about Digital Marketing, marketing strategies and steps to start Digital Marketing for SMEs in the village of Kampung Baru Promise. The results of this service activity are SMEs in the village of New Promise, which previously used only conventional marketing methods, through this service activity, they could find out another method, namely digital marketing (Digital Marketing) and also practice it directly.
Utilization Of Coconut Water Post Covid-19 Vaccine For Students Of West Bilah State 5 junior high school Pasaribu, Rodiah; Pristiyono, Pristiyono; Prayoga, Yudi; Siregar, Marlina
International Journal Of Community Service Vol. 2 No. 2 (2022): May 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i2.86

Abstract

Corona virus (COVID-19) is an infectious disease caused by the SARS-CoV-2 virus. Most people who contract COVID-19 will experience mild to moderate symptoms, and will recover without special treatment. However, some people will experience severe pain and require medical assistance. The spread of this virus also has an impact on health that occurs through the mouth or nose of an infected person through small fluid particles when the person coughs, sneezes, talks, sings, or breathes.The Covid-19 vaccine is a biological product that contains antigens in the form of microorganisms or part of the resulting substance which is processed in such a way that it is safe, which when given to a person will cause active specific immunity. The Indonesian government's efforts in dealing with the Covid-19 problem aim to create herd immunityso that people become more productive in carrying out their activities. Coconut water is a clear liquid tapped from young, green coconuts, which contains several nutrients and electrolytes. More than 95% of coconut content is water. In the implementation of community service, the method used is socialization by explaining material about Covid-19, Utilization of coconut water, vaccines, various types of vaccines. The implementation of these activities was explained with the help of power points and the distribution of questionnaires.
Faktor-Faktor yang Mempengaruhi Keunggulan Bersaing Kenzi Cafe di Era Modern Ningsih, Milda Suci; Pristiyono, Pristiyono; Prayoga, Yudi
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.650

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh inovasi produk, word of mouth, dan persepsi konsumen terhadap keunggulan bersaing Kenzi Cafe. Jenis penelitian yang digunakan adalah kuantitatif. Sampel berjumlah 96 responden yang merupakan pelanggan Kenzi Cafe, dengan penentuan menggunakan rumus Lemeshow karena populasi tidak diketahui. Teknik pengumpulan data dilakukan melalui observasi, dokumentasi, dan kuesioner dengan skala Likert. Analisis data mencakup uji asumsi klasik (multikolinearitas, heteroskedastisitas, dan normalitas), serta uji regresi linier berganda dengan uji t (parsial), uji F (simultan), dan koefisien determinasi. Hasil penelitian menunjukkan bahwa inovasi produk, word of mouth, dan persepsi konsumen secara parsial berpengaruh signifikan dan positif terhadap keunggulan bersaing Kenzi Cafe. Secara simultan, ketiga variabel tersebut juga berpengaruh terhadap keunggulan bersaing. Implikasi dari penelitian ini menunjukkan pentingnya bagi Kenzi Cafe untuk terus melakukan inovasi, membangun persepsi positif di benak konsumen, serta memanfaatkan word of mouth sebagai strategi promosi yang efektif untuk meningkatkan keunggulan bersaing di tengah tantangan industri kuliner modern.
ANALYSIS OF INCOME AND WELFARE OF OIL PALM FARMERS IN TANJUNG PASIR VILLAGE SOUTH KUALUH DISTRICT NORTH LABUHANBATU REGENCY Prayoga, Yudi; Harahap, Fitra Syawal
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 1 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i1.7552

Abstract

this study aims to analyze: oil palm farming income, household income, household income allocation, the proportion of household food consumption expenditure, the proportion of household non-food consumption expenditure, and the level of welfare of households oil palm farmers. The research was carried out in May-June 2024 in Tanjung Pasir Village, South Kualuh District, North Labuhanbatu Regency. The population of this study was 62 people with a sample of 38 people using Slovin Formula taken at Simple Random. Data analysis used is qualitative and quantitative descriptive analysis. The results showed income from oil palm farming an average of Rp 5,779,825 / month. Household income comes from oil palm farming, other farming, non-farming, and income from household members. The average household income is Rp 8,607,017 / month. The allocation of household income to food needs per month amounted to Rp 1,324,421 or 15.35% and non-food needs amounted to Rp 7,282,596 or 84.61%. The proportion of household food consumption expenditure per month of 15.39% means that 15.39% of household expenditure is allocated to food. The proportion of non-food consumption expenditure of households per month is 84.61%, which means that 84.61% of household expenditure is allocated for non-food expenditure. Based on the proportion of food consumption (PKP) and the proportion of non-food consumption (PKNP) of oil palm farmer households, it is concluded that the level of welfare of oil palm farmer households in Tanjung Pasir Village, South Kualuh District, North Labuhanbatu Regency is classified as a prosperous household.
Inovasi Dalam Meningkatkan Nilai Jual Tempe Sebagai Salah Satu Komoditas Utama Umkm Di Desa Simpang Empat Kab. Labuhanbatu Utara Sundari, Sundari; Prayoga, Yudi; Al Ihsan Nasution, Muhammad Ali
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.5899

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan nilai jual tempe sebagai salah satu komoditas utama UMKM di Desa Simpang Empat, Kabupaten Labuhanbatu Utara. Melalui pelatihan pengembangan produk tempe rasa, kegiatan ini difokuskan pada inovasi produk dan strategi pemasaran untuk meningkatkan daya saing UMKM. Pelatihan melibatkan 30 peserta yang terdiri dari pelaku UMKM dan anggota PKK setempat. Metode pelaksanaan mencakup ceramah kreatif, praktik langsung, dan diskusi interaktif. Peserta diajarkan cara membuat tempe rasa dengan variasi bumbu alami seperti bawang putih, ketumbar, dan cabai, serta mengolahnya menjadi kripik tempe yang memiliki cita rasa unik dan bernilai gizi tinggi. Selain itu, peserta juga dibekali dengan pengetahuan tentang strategi pemasaran digital, termasuk pemanfaatan media sosial untuk memperluas jangkauan pasar. Hasil pelatihan menunjukkan peningkatan keterampilan peserta dalam mengolah tempe serta antusiasme yang tinggi dalam menerapkan inovasi produk. Dampak ekonomi yang diharapkan adalah peningkatan pendapatan pelaku UMKM melalui produk tempe rasa yang berkualitas dan mampu bersaing di pasar lokal maupun nasional. Pelatihan ini diharapkan dapat berkontribusi pada pengembangan UMKM dan perekonomian lokal di Desa Simpang Empat.
Co-Authors A Halim Ade Dwi Irawan Ade Parlaungan Nasution, Ade Parlaungan Al Ihsan Nasution, Muhammad Ali Ananda Vadhiel Mali Ani Purwanti Anita Sri Rejeki Hutagaol, Anita Sri Rejeki Anjeli, Rafita Aulia Cahyono, Yudi Cholil, Saifur Rohman Dani, Ayu Rama Diana, Melly Nova Elvina Elvina Elvira Elvira Evyta Wismiana Halim, Abd Handayani, Mey Lena Harahap, Fitra Syawal Harahap, Saimajuli Sahro Hasibuan, Admiral Arif Hendry, Raja Saul Marto Herawati Limbong, Christine Ihsan, Muhammad Ali Al Izagi, Dwi Juliana Juliana Lestari, Mitra Dwi Lubis, Junita Muhammad Rangga Prasetya Munthe, Abdillah Menri Nasution, Nazariah Ningsih, Milda Suci Oktaviani, Devia Salisa Pakpahan, Ribkha Esterlita Pasaribu, Rodiah Pristiyono, Pristiyono Ramadhan, Su’aib Ramadhayani, Ayu Rambe, Bhakti Helvi Riadi, Slamat Rijadi, Bloko Budi Ritonga, Mulkan Robi Syahputra Safitri, Sindy Firliana Safri, Hayanuddin Salim, Rudy Antoni Sanjaya, Mahmud Azi Sari, Emi Ratna Sarkawi, Sarkawi Sihombing, Widya Fransiska Simbolon, Pratiwy Br. Sinaga Simanjorang, Elida Florentina Sipahutar, Prayogi Darmansyah Siregar, Dewi Kamaliah Siregar, Khairunnisa Siregar, Mardiana Siregar, Marlina Siregar, Raihan Akbar Sundari Sundari Susanto Susanto Syahputra, Rizki Tambak, Siti Regina Ummi Batubara, Nur Syamsu Wahyuni, Ely Zufrie, Zufrie