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Zebua, Yuniman
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Analysis of Product Quality, Price, Promotion, and Location Toward Purchase Decision Muqarrabin, Rama; Zebua, Yuniman; Nasution, Siti Lam'ah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2088

Abstract

This study aims to analyze product quality, price, promotion, and location as well as analyze the effect of product quality, price, promotion, and location on purchasing decisions at PT. Erafone Artha Retailindo Rantauprapat as well as knowing the relationship and contribution of each factor that influences purchasing decisions at PT. Erafone Artha Retailindo Rantauprapat. The method is a quantitative method. In this study, the population is customers or consumers at PT. Erafone Artha Retailindo Rantauprapat as many as 100 respondents. The data analysis method used is simple linear regression analysis, and hypothesis testing (partial test, simultaneous test, and coefficient of determination). Based on the results of the t-test, it is known that the product quality, price, and promotion variables have a partial effect on purchasing decisions at PT. Erafone Artha Retailindo Rantauprapat. While the location variable has no significant effect on purchasing decisions. Based on the results of the f test, it is known that product quality, price, promotion, and location have a simultaneous effect on purchasing decisions at PT. Erafone Artha Retailindo Rantauprapat in terms of f count 50,181 > from f table 2.70. Based on the R-Square of 0.679, the value of the contribution of the influence of product quality, price, promotion, and location on purchasing decisions at PT. Erafone Artha Retailindo Rantauprapat that is equal to 67.9% and the remaining 32.1% is influenced by other factors outside this research.
Co-Authors A Halim Abdul Karim Abdul Karim Ahmad Aldi1, Yusuf Alfian, Harry Ardi Maulana, Ardi Aritonang, Ferdi Vahluzi Arjuna, Syukron Chairunnisa, Riza Cheylani Lukito, Salwa Christiorenfa Br Haloho, Agatha Dalimunthe, Jodie Setiawan Dayu Sari, Arini Dhea Ananda, Tasya Elvina Elvina Fadli, Agil Chairul Fahri, Yuwanda Muhammad Fatimah Zahara Fitri, Juli Hati Gomal , Gomal Juni Yanris Gultom, Edelwys Fendora Hanif, Irsyad Farhan Harahap, David Becham Harahap, Melisa Hasibuan, Muhammad Irwansyah Hasibuan, Zulhamuddin Indah Sari Indah Sari, Leni Indra, Aulia Indrayani, Puput Juledi, Angga Putra Kurniawan, Fahmi Lam’ah Nasution, Siti Lubis, Junita Lubis, Roma Putra Masrizal Masrizal Melia, Yona Munthe, Aida Aulia Muqarrabin, Rama Nasution, Novrihan Leily Nasution, Siti Lam'ah Pebriyanti, Nisa Pitriyani Pitriyani Pohan, Angga Hasanul Amri Pratiwi, Nadila Ramadhan, Adiva Riski Rambe, Bhakti Helvi Rambe, Inny Rahayu Rambe, Sukma Hoviva Rawan, Wahyu Wandin Rindiany, Rena Ritonga, Mulkan Ritonga, Nurul Aini Rizky Damayanti Sabrina, Aida Safri, Hayanuddin Saragih, Elvira Inggrid Rodearni Sartika Br Siregar, Amanda Siddik Siregar, Anwar Simanjorang, Elida Florentina Sinaga Simanjuntak, Daslan Sinaga, Gandi Naek Petromak Sinurat, Andrio Avelino Siregar, Feby Khairunnisya siregar, Hapnida Siregar, Muhammad Safi'i Siregar, Nurdalina Siregar, Rizky Darmayanti Siregar, Zulkifli Musanif Sri Wahyuni, Ade Suci Ramadhani, Suci syahputra, Rizky Tanjung, Eka Agustin Triana, Dewi Vita S. Siregar, Siony Zega, Heri Apriaman Zufrie, Zufrie