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The Impact of Price and Promotion on Purchase Decisions with Trust as an Intervening Variable Rakhmawati, Haniie; Susbiyani, Arik; Sanosra, Abadi; Qomariah, Nurul; Sari, Mutiara Dwi
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1679

Abstract

This study analyzes the factors influencing consumer purchasing decisions for A3 Fresh O2 bottled drinking water (AMDK) in Bondowoso Regency, with a particular focus on the strategic roles of price and promotion, as well as the mediating effect of consumer trust. The research is motivated by observed fluctuations in sales volume over recent years, indicating market instability. Using a quantitative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS), data were collected through a purposive sampling method involving 190 respondents. The study instrument was designed to capture the relationships among price, promotion, trust, and purchasing decisions. The findings indicate that price and promotion significantly influence both trust and purchasing decisions. Furthermore, consumer trust effectively mediates these relationships, although direct influences remain more dominant than indirect ones. The study offers managerial implications including the need for enhanced digital promotion, transparent product information, competitive pricing, and loyalty programs. Future research is encouraged to include additional variables such as brand loyalty and brand image to gain deeper insights into consumer behavior
The Effect of Capital Adequacy Ratio, Return on Asset, Loan to Deposit Ratio and Non Performing Loan on Stock Prices of Banking Companies Listed on the Indonesia Stock Exchange in the 2022 Period Lestari, Rafika Febriana Dwi; Susbiyani, Arik; Suharsono, Riyanto Setiawan
West Science Accounting and Finance Vol. 2 No. 02 (2024): West Science Accounting and Finance
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsaf.v2i02.1033

Abstract

This study aims to determine the effect of Capital Adequacy Ratio, Return On Assets, Loan To Deposit Ratio and Non Performing Loan on Stock Prices in Companies listed on the IDX for the 2022 Period. The research method used is a descriptive method with a quantitative approach. The population in this study is the financial statements of Conventional Banking. The data method used in this study is multiple linear regression analysis, classical assumption tests including normality tests, multicollinearity tests, heteroscedasticity tests. Significance tests include t-tests, as well as correlation coefficients and determination coefficients at a significance level of 5%. Data are processed and analyzed using the SPSS version 27 application program. The results of this study indicate that partially the Capital Adequacy Ratio has a significant negative effect on stock prices, with a Tcount value of -2.875 <0.05. Partially, Return On Assets has a significant positive effect on Stock Price, with a calculated T value (7.515) >< Ttable 2.034 with a significance value of 0.000 < 0.05. Partially, Loan to Deposit Ratio has a significant negative effect on stock price, with a calculated T value (- 3.684) < Ttable 2.034 with a significance value of 0.001 < 0.05. Partially, Non Performing Loan has a significant negative effect on Stock Price, with a calculated T value (-2.991) < Ttable 2.034 with a significance value of 0.005 < 0.05.
PEMBERDAYAAN ANAK MUDA MELALUI KEWIRAUSAHAAN UNTUK MENCIPTAKAN SOLUSI INOVATIF Susbiyani, Arik; Nursaid, Nursaid
SINAR SANG SURYA Vol 9, No 2 (2025): Agustus 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i2.4093

Abstract

 In an increasingly competitive global context, it is important for the younger generation to be equipped with entrepreneurial skills that can drive innovation and economic independence. MA Muhammadiyah I Andongsari is an educational institution that aims to produce a young generation that is not only academically intelligent, but also has practical skills that are relevant to the needs of society. With the shift in the economic paradigm towards entrepreneurship, this educational institution is expected to play an active role in creating innovative young entrepreneurs. The methods used in this empowerment include: Entrepreneurship Training, namely by holding a series of trainings on the basics of entrepreneurship, business management, and product marketing. Providing assistance to implement the ideas generated in the form of business ideas. The results of this activity show that there is an increase in knowledge of skills that include business planning, market analysis, and marketing. Participants succeeded in producing several innovative product ideas, for example handicraft products and processed foods. The creation of an entrepreneurial community among students as a forum for them to share information and ideas for business activities.Keywords: Empowerment, Entrepreneurship, Innovation
Analysis of The Factors That Influence Auditor Switching in Bank Companies Listed on The Indonesian Stock Exchange in 2017-2021 Putra, Ubaidillah Perdana; Susbiyani, Arik; Afroh, Ibna Kamelia Fiel
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.540

Abstract

Auditor switching is a change of KAP or auditor made by the company for a reason or there are certain factors from the company and from the auditor itself. Auditor Switching in Indonesia is one of the regulations required by the Indonesian government as an effort to maintain auditor independence. This study aims to analyse the effect of audit opinion, institutional ownership, management change, and financial distress on auditor switching. The results of this study reveal several important findings. First, Audit Opinion has an insignificant influence on auditor switching this is because in general the sample of banking companies mostly get an unqualified opinion. Second, Institutional Ownership has an insignificant influence on auditor switching because the high proportion of institutional ownership in a banking company does not guarantee auditor switching. Third, Management Change has a significant influence on auditor switching because management wants a KAP that can meet management's needs in managing the company. Finally, Financial Distress has a significant influence on auditor switching because when a company experiences financial distress, the company will make a change of KAP. The potential bankruptcy experienced by the company causes company management to try to prevent bankruptcy which results in liquidation.