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Journal : Maneggio

The Role of Dynamic Pricing to Improve Revenue and Competitive Advantage FAIQOH, DINA NADIYAH; JEMMY, JEMMY; SAPUTRO, ADI; MUHDALIHA, ERYCO; KUSNAWAN, AGUS
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fas50936

Abstract

Dynamic pricing is a pricing strategy that allows companies to adjust product prices based on demand, time, and customer behavior. With advances in technology and analytics, the application of this strategy is increasingly widespread, helping companies understand demand patterns in real-time and maximize revenue. Despite providing a competitive advantage, companies must pay attention to transparency and fairness in pricing in order to maintain customer trust. The implementation of dynamic pricing is expected to continue to evolve with the involvement of artificial intelligence and predictive analytics, allowing companies to set prices more accurately according to market conditions. In addition, dynamic pricing also plays a role in supporting sales of products that have a limited shelf life, so as to minimize waste and improve operational efficiency. This strategy also includes dynamic bundle pricing, which can increase customer loyalty through more relevant offers. The provision of discounts in this strategy contributes to an increase in positive interactions and product recommendations, although the impact is often temporary within the retail sector. Overall, dynamic pricing helps companies maintain competitiveness and improve customer satisfaction with more adaptive and data-driven pricing strategies.
The Role of Industry 5.0 in ESG-Based Talent Management Transformation at National Energy Companies Kuswanto, Hary; Riyadi, Selamet; Iswati, Heni; Nugroho, Heru; Kusnawan, Agus
Maneggio Vol. 2 No. 4 (2025): AUGUST-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j8zpb123

Abstract

This study aims to analyze the role of Industry 5.0 in driving the transformation of Environmental, Social, and Governance (ESG)-based talent management in national energy companies. The research method used is a qualitative approach with a case study strategy, through in-depth interviews, observations, and analysis of company documents related to HR policies and sustainability reports. The results show that Industry 5.0 contributes to building a more personalized, adaptive, and human-centered talent management system supported by intelligent technologies such as AI and big data. The integration of ESG in talent management further strengthens company sustainability, increases competitiveness, and builds employee loyalty. Despite challenges such as employee resistance, initial investment costs, and gaps in ESG understanding, strategic opportunities in the form of developing smart HR systems and data analytics are potential solutions. This study emphasizes the novelty of the integration of Industry 5.0, ESG, and talent management as a strategic framework for HR development in the national energy sector.