Articles
<![CDATA[EDITORIAL PREFACE (Volume 9, Issue 1, May 2021) ]]>
<![CDATA[Pangaribuan, Christian Haposan]]>
<![CDATA[ Journal of Business And Entrepreneurship Vol. 9 No. 1 (2021): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2021 Edition) ]]>
Publisher : <![CDATA[APPS Publications ]]>
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<![CDATA[Journal of Business and Entrepreneurship, Volume 9, Issue 1, May 2021.]]>
<![CDATA[Mitigating Social Fatigue ]]>
<![CDATA[Luhur, Calista]]>;
<![CDATA[Haqi Putri, Id'hayani Shavana]]>;
<![CDATA[Pangaribuan, Christian Haposan]]>
<![CDATA[ Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April ]]>
Publisher : <![CDATA[Universitas Trisakti ]]>
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DOI: 10.25105/ber.v23i1.15486
<![CDATA[With the increasing technology adoption across all ages throughout the population, number of social media users increases and shows no stopping. Positive benefits of social media are widely reported with increased in well-being and life satisfaction. On the other hand, many users have decided to take a social media detox or even discontinue to use social media as they feel fatigued by it. This research aims to study what factors that may lead users to social media fatigue as well as provide possible solutions to help users derived more positive benefits compared to negative ones. This study is conducted through an online survey with 115 samples with most coming from Gen- Z and millennials, the samples are then analyzed with the SMART PLS 4 software. The study findings are that the three variables: boredom proneness, information overload and depression have correlation to social media fatigue with information overload being the most significant as seen from p value (0,0000). The study concludes that these three variables have positive significance to social media fatigue.]]>
<![CDATA[Examining The Underlying Variables Between Price and Subscription Continuance of Netflix’s Subscribers in Jakarta ]]>
<![CDATA[Galingging, Jesusha Glory Anemone]]>;
<![CDATA[Niha, Irma Shafika]]>;
<![CDATA[Nurfaiza, Nazia]]>;
<![CDATA[Pangaribuan, Christian Haposan]]>
<![CDATA[ Eligible : Journal of Social Sciences Vol. 2 No. 2 (2023): ELIGIBLE : Journal of Social Sciences ]]>
Publisher : <![CDATA[Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta ]]>
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DOI: 10.53276/eligible.v2i2.72
<![CDATA[Understanding the underlying variables that influence willingness to purchase certain products is crucial as it helps businesses to make better decisions to market their products. This study focuses on the Video on Demand industry and aims to explore the relationship between Netflix Subscription Continuance and Price that is mediated by two variables, namely Perceived Quality and Content. This research addresses the reason behind the phenomenon of customers’ decision to keep subscribing to Netflix despite the fact that there is an increasing price on the platform. The data for this paper is obtained from 111 Netflix subscribers in Jakarta who once and/or continue subscribing to Netflix, while the results are analyzed using SmartPLS. The findings of this research reveal that the direct relation between Price and Subscription Continuance is not significant. However, the indirect relationship that is mediated by Perceived Quality and Content both indicate significant relationships. This study discloses that improving Content and Perceived Quality will result in an increase in Subscription Continuance of Netflix.]]>
<![CDATA[THE EFFECT OF GREEN TRANSFORMATIONAL LEADERSHIP AND GREEN HUMAN RESOURCE MANAGEMENT ON ENVIRONMENTAL PERFORMANCE WITH GREEN INNOVATION AS A MEDIATING VARIABLE AT PT INDUKSARANA KEMASINDO IN JAKARTA ]]>
<![CDATA[Nilam, Edric Budiman]]>;
<![CDATA[Pangaribuan, Christian Haposan]]>;
<![CDATA[Thaib, Danial]]>
<![CDATA[ International Journal of Social Service and Research Vol. 4 No. 8 (2024): International Journal of Social Service and Research ]]>
Publisher : <![CDATA[Ridwan Institute ]]>
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DOI: 10.46799/ijssr.v4i8.894
<![CDATA[This study aims to analyze the influence of Green Transformational Leadership (GTL) and Green Human Resource Management (GHRM) on Environmental Performance and Green Innovation, as well as the relationship between Green Innovation and Environmental Performance. This study uses a quantitative approach with the partial least squares structural equation modeling (PLS-SEM) analysis method, with Green Innovation as the mediating variable. The study uses primary data collected through questionnaires from 110 employees of PT Induksarana Kemasindo. The results show that GHRM and GTL have a significant role in improving environmental performance and green innovation (Green Innovation) at PT. However, Green Innovation does not function as a significantly mediator between GTL, GHR, and environmental performance. As a practical suggestion, companies need to improve the effectiveness of the GTL by integrating environmental sustainability principles into all aspects of human resource management and creating a work environment that supports Green Innovation.]]>
<![CDATA[Workshop Teknologi Digital Komunikasi di Era New Normal ]]>
<![CDATA[Tjhin, Santo]]>;
<![CDATA[Setiawan, Iwan]]>;
<![CDATA[Islam, Sri Susilawati]]>;
<![CDATA[Pangaribuan, Christian Haposan]]>;
<![CDATA[Ardiansyah, Muhril]]>
<![CDATA[ Journal of Community Services: Sustainability and Empowerment Vol. 1 No. 01 (2021): March 2021 ]]>
Publisher : <![CDATA[Center for Research and Community Service of Sampoerna University ]]>
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DOI: 10.35806/jcsse.v1i1.167
<![CDATA[Pengabdian masyarakat ini dilaksanakan guna menjawab kebutuhan akan pemahaman peran komunikasi melalui digital media, dimasa pandemic Covid 19. Proses komunikasi dalam kehidupan bersosialisasi mulai mengalami hambatan disaat pandemic Covid 19 mewabah di Indonesia pada awal tahun 2020, pemerintah mewajibkan semua aktifitas dilakukan dengan menjaga jarak fisik (physical distancing), kerja dari rumah, belajar di rumah, hingga beribadah di rumah, untuk memutus penyebaran wabah virus Covid 19. Pelatihan ini diharapkan dapat memberikan pengetahuan dan memberdayakan teknologi digital dalam berkomunikasi. Metode pelaksanaan kegiatan dilakukan dengan pelatihan teoritis, dan workshop (demonstrasi), hal ini dianggap sesuai dengan target dan objek dampingan. kegiatan ini diharapkan dapat memberikan banyak manfaat , dimana pada awalnya tidak memahami menggunakan teknologi digital dalam berkomunikasi dua arah secara optimal hingga dapat memahami dan menggunakan teknologi digital dengan baik. Melalui pelatihan ini peserta diharapkan dapat menggunakan smartphone dan komputer secara optimal untuk berkomunikasi secara online dan memahami cara menggunakan aplikasi Zoom.]]>
<![CDATA[Enhancing Purchase Intention in tiktok Live-Stream: The Roles of Streamers’ Credibility, Interactivity, and Perceived Risk among Generation Z Buyers ]]>
<![CDATA[Hamidah, Rusyda]]>;
<![CDATA[Pangaribuan, Christian Haposan]]>;
<![CDATA[Luhur, Calista]]>
<![CDATA[ Jurnal Sosial Humaniora Vol. 15 No. 2 (2024): Oktober ]]>
Publisher : <![CDATA[Universitas Djuanda Bogor ]]>
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DOI: 10.30997/jsh.v15i2.10539
<![CDATA[The growth of social media has had an impact on economic growth. One of these social media platforms is TikTok, which offers tools that facilitate the ability of users to conduct buying and selling transactions. TikTok offers a live-stream feature that makes it simpler for sellers to advertise their goods and allows customers to view and engage with sellers in real time. However, many TikTok users are less engaged in shopping through TikTok live-stream because of trust issues. Using the Stimulus-Organism-Response (S-O-R) theory, this thesis examines the impact of streamers’ credibility and interactivity on Generation Z TikTok buyers’ perceived risk and purchase intention in the context of live-stream e-commerce. This research was conducted in Indonesia. The study utilizes a quantitative research approach, collecting 127 data from Generation Z TikTok users through an online survey. Data analysis is conducted using statistical techniques to test research hypotheses. The findings indicate that streamers’ credibility significantly reduces perceived risk, while interactivity does not significantly influence it. Perceived risk, in turn, negatively affects purchase intention. Furthermore, streamers’ credibility and interactivity have a positive and significant direct effect on purchase intention. These results contribute to understanding consumer behavior in the context of TikTok live-stream e-commerce and have implications for marketers and researchers targeting Generation Z consumers.]]>
<![CDATA[Buy now, pray later? Demystifying unrestrained spending in the age of BNPL ]]>
<![CDATA[Furqan, Farhan]]>;
<![CDATA[Pangaribuan, Christian Haposan]]>;
<![CDATA[Tjhin, Santo]]>;
<![CDATA[Luhur, Calista]]>
<![CDATA[ Jurnal Siasat Bisnis VOL 29, NO 1 (2025) ]]>
Publisher : <![CDATA[Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia ]]>
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DOI: 10.20885/jsb.vol29.iss1.art2
<![CDATA[Purpose – This research examines the relationship between intrinsic religiosity, financial literacy, intention to use BNPL, and their combined effect on the growing purchasing behavior of Jakarta’s youth.Design/methodology/approach – The study used a quantitative method with self-administered questionnaires provided to the target demographic in Jakarta. We also proposed a conceptual model that examines the connection between financial literacy and unrestrained purchasing behavior, intrinsic religiosity, and intention to use BNPL. Statistical techniques are applied to the collected data and for hypothesis testing. Findings – Initial results indicate that intrinsic religiosity and financial literacy are positively correlated, and research found a favorable correlation between the likelihood of unconstrained buying behavior and the intention to use BNPL.Research limitations/implications – Because a student sample was used and only a few respondents were included in the study, the findings may have wider applicability.Practical implications – The study emphasizes how important financial literacy is among young consumers, especially with relation to religious values and beliefs.Originality/value – While existing research rarely considers the specific influence of religious values, the novelty of the research lies in its focus on combining intrinsic religiosity and financial literacy when unrestrained buying behavior with Buy-Now-Pay-Later (BNPL) services.]]>
<![CDATA[Unraveling The Factors Influencing Impulsive Buying Behavior Among Gen Z Using Shopee Paylater: A Quantitative Analysis ]]>
<![CDATA[Laurinda, Cindy]]>;
<![CDATA[Pangaribuan, Christian Haposan]]>;
<![CDATA[Thaib, Danial]]>
<![CDATA[ Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities ]]>
Publisher : <![CDATA[Pelopor Publikasi Akademika ]]>
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DOI: 10.59888/ajosh.v2i12.411
<![CDATA[This study aims to analyze the influence of psychological factors, external factors, financial literacy, hedonic motivation, and utilitarian motivation on impulsive buying behavior using Shopee PayLater in generation Z employees at Private Banks in South Tangerang, South Tangerang. Impulsive buying is a spontaneous and unplanned buying behavior, which is often triggered by a variety of internal and external factors. This study uses a quantitative approach with a survey method to collect data from respondents who are employees of generation Z. Data analysis is carried out using multiple linear regression techniques to determine the influence of each independent variable on impulsive buying behavior. The results showed that psychological factors and hedonic motivation had a significant positive influence on impulsive buying behavior. In contrast, financial literacy had a negative effect, while external factors and utilitarian motivation did not show a significant influence. These findings provide insights for companies to develop effective marketing strategies by considering factors that influence impulsive consumer behavior.]]>
<![CDATA[The Effect of Environmental Concern on Green Purchase Intention Mediated by Attitude Towards Green Product, and Subjective Norm in Sensatia Botanicals Gen Z Cosmetic Users in Indonesia ]]>
<![CDATA[Riyanto, Ricarhdus Rikky]]>;
<![CDATA[Pangaribuan, Christian Haposan]]>
<![CDATA[ Journal of Management, Economic, and Financial Vol. 3 No. 3 (2025): Journal of Management, Economic and Financial ]]>
Publisher : <![CDATA[Politeknik Siber Cerdika Internasional ]]>
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DOI: 10.59261/jmef.v3i3.141
<![CDATA[Rising environmental awareness has spurred demand for green products, yet a gap persists between concern and purchase behavior, especially among Gen Z consumers in emerging markets like Indonesia. This study investigates how environmental concern influences green purchase intention, mediated by attitude and subjective norms, using Sensatia Botanicals cosmetics as a case study. A quantitative survey of 170 Indonesian Gen Z non-buyers was analyzed via SEM-PLS to test hypotheses derived from green consumer behavior theory. Environmental concern significantly shapes attitudes toward green products (p = 0.000) but not purchase intention directly (p = 0.644). Attitude fully mediates this relationship (p = 0.000), while subjective norms show no significant mediation (p = 0.409), underscoring the dominance of personal over social factors. Marketers should prioritize attitude formation through education and product benefits over social campaigns. Future research could explore pricing strategies (e.g., dynamic pricing) and behavioral nudges to bridge the intention-action gap.]]>
<![CDATA[Investigating The Nexus of Job Satisfaction, Transformational Leadership, and Employee Loyalty on Gen-Z Employees: Evidence from Jakarta ]]>
<![CDATA[Titanicko, Titanicko]]>;
<![CDATA[Pangaribuan, Christian Haposan]]>
<![CDATA[ Advances In Social Humanities Research Vol. 3 No. 5 (2025): Advances In Social Humanities Research ]]>
Publisher : <![CDATA[Sahabat Publikasi ]]>
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DOI: 10.46799/adv.v3i5.441
<![CDATA[Employee loyalty is a critical factor in ensuring organizational sustainability, particularly in managing the emerging Gen-Z workforce. Previous studies have shown inconsistent findings regarding the influence of job satisfaction and transformational leadership on employee loyalty, indicating a theoretical and empirical research gap. This study aims to develop Social Exchange Theory (SET) by examining the role of job satisfaction and transformational leadership in fostering employee loyalty among Gen-Z employees in Jakarta. A quantitative approach was employed using purposive sampling as a non-probability sampling technique, resulting in 151 valid responses from a total population of 797,394 Gen-Z workers. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS 4.0 software. The results show that job satisfaction has a significant and positive effect on employee loyalty, confirming the relevance of reciprocal relationships emphasized in SET. However, transformational leadership was found to have no significant effect on employee loyalty, suggesting that leadership style alone may not directly influence Gen-Z’s commitment without the presence of other mediating factors. The study concludes that enhancing job satisfaction is a more effective strategy in building loyalty among Gen-Z employees than relying solely on leadership style. These findings have practical implications for human resource practitioners and organizational leaders in designing employee retention strategies tailored to younger generations. Future research is recommended to explore potential mediators or moderators in the relationship between leadership and loyalty.]]>
