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All Journal ETIKONOMI Jurnal Siasat Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Sosial Humaniora Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) International Journal of Social Service and Research Milestone: Journal of Strategic Management Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Business and Entrepreneurial Review Journal of Business, Management and Social Studies Journal of Mutidisciplinary Issues ELIGIBLE : Journal of Social Sciences IIJSE Advances In Social Humanities Research Jurnal Multidisiplin Indonesia Journal of Community Services: Sustainability and Empowerment Journal of Management, Economic, and Financial Asian Journal of Social and Humanities
Pangaribuan, Christian Haposan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Veterinary Other

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Gojek and Brand Popularity: A Study of the Mediating Effect of Gojek’s Merger with Competitor Sherisa, Livia Alma; Pangaribuan, Christian Haposan; Setiawan, Johan
Journal of Multidisciplinary Issues Vol 1 No 1 (2021): Journal of Multidisciplinary Issues
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.336 KB) | DOI: 10.53748/jmis.v1i1.5

Abstract

Objective – To investigate consumer attitudes towards accepting Gojek’s merger with competitor and the effects on Gojek’s brand popularity.Methodology – This research uses quantitative method distributed to Gojek’s active users (n=506) in Indonesia through an online survey platform. The data was analyzed using multiple linear regression.Findings – The variables attachment to Gojek, satisfaction with Gojek, and acceptance of Gojek’s merger with competitors were significant contributors to the dependent variable brand popularity of Gojek. Meanwhile, word-of-mouth about Gojek and perceived fairness of Gojek price do not have significant relationships with brand popularity of Gojek. For the dependent variable acceptance of Gojek’s merger with a competitor, word-of-mouth about Gojek and attachment to Gojek were significant contributors. At the same time, perceived fairness of Gojek price and satisfaction with Gojek were not significant contributors.Novelty – This research provides an insight into brand popularity of Gojek services in Indonesia and the influence of the acceptance of Gojek’s merger with competitor.
EXPLORING THE FIVE-FACTOR PERSONALITY TRAITS ON THE USEFULNESS AND EASINESS PERCEPTIONS OF USING INSTAGRAM’S PAID PROMOTION Pangaribuan, Christian Haposan; Aggraeni, Ella Intan; Sitinjak, Martinus Fieser
Journal of Business And Entrepreneurship Vol. 6 No. 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

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Abstract

Instagram has become a popular tools to promote online businesses. Despite all that, not all online shop owners are aware of the purpose of the paid promotion on Instagram. Thus, the objective of this research is to find out the relationship between personality and technology acceptance to understand paid promotion on Instagram story using Big Five Factor Personality model (openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism), perceived usefulness, and perceived ease of use. This research used quantitative method, while the questionnaires were distributed to 211 respondents in Jakarta, Bogor, Depok, Tangerang and Bekasi. The result of this research found that extraversion is the most influential factor towards perceived usefulness of Instagram story paid promotion. Moreover, the openness to experience is the most influential variable towards perceived ease of use. Also, perceived ease of use influences perceived usefulness.
EDITORIAL PREFACE (Volume 8, Issue 1, May 2020) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 8 No. 1 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2020 Edition)
Publisher : APPS Publications

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Journal of Business and Entrepreneurship, Volume 8, Issue 1, May 2020.
EDITORIAL PREFACE (Volume 6, Issue 2, November 2018) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 6 No. 2 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2018 Edition)
Publisher : APPS Publications

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Journal of Business and Entrepreneurship, Volume 6, Issue 2, November 2018.
EDITORIAL PREFACE (Volume 7, Issue 1, May 2019) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 7 No. 1 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2019 Edition)
Publisher : APPS Publications

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Journal of Business and Entrepreneurship, Volume 7, Issue 1, May 2019.
EDITORIAL PREFACE (Volume 7, Issue 2, November 2019) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 7 No. 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

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Journal of Business and Entrepreneurship, Volume 7, Issue 2, November 2019.
ANALYZING THE EFFECTS OF PRODUCT QUALITY, PACKAGING, PROMOTIONAL OFFER, AVAILABILITY, AND VARIETY TOWARD BRAND LOYALTY OF “MIE SEDAAP” Pangaribuan, Christian Haposan; Yandi, Muhammad; Ardiansyah, Muhril
Journal of Business And Entrepreneurship Vol. 6 No. 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

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Abstract

This research was motivated by business rivalry in instant noodle segment in Indonesia. From time to time, the business in this sector is getting tight therefore the company needs to create a new marketing strategy in order to keep the market share steady if not higher. For the past several years, most of the market shares of instant noodle business in Indonesia is led by Indomie. The objective of this study is to see which factor would affect the brand loyalty of one of Indomie’s competitors, Mie Sedaap. The purpose of this study is to analyze whether or not product quality, packaging, promotional offer, availability, and variety affecting brand loyalty. The questionnaires were distributed online to 164 college students of Sampoerna University. The data were analyzed in the form of quantitative analysis using validity test, reliability test, multicollinearity test, multiple correlation test, multiple regression test F-test and t-test. The study found out that availability and variety significantly affect the dependent variable. Keywords: brand loyalty, product quality, packaging, promotional offer, availability, variety Penelitian ini dilatarbelakangi oleh persaingan bisnis di segmen mie instan di Indonesia. Dari waktu ke waktu, bisnis di sektor ini semakin ketat sehingga perusahaan perlu membuat strategi pemasaran baru agar pangsa pasar tetap stabil jika tidak lebih tinggi. Selama beberapa tahun terakhir, sebagian besar pangsa pasar bisnis mie instan di Indonesia dipimpin oleh Indomie. Tujuan dari penelitian ini adalah untuk melihat faktor mana yang akan mempengaruhi loyalitas merek dari salah satu pesaing Indomie, Mie Sedaap. Tujuan dari penelitian ini adalah untuk menganalisis apakah kualitas produk, kemasan, penawaran promosi, ketersediaan, dan variasi mempengaruhi loyalitas merek. Kuesioner dibagikan secara online kepada 164 mahasiswa Universitas Sampoerna. Data dianalisis dalam bentuk kuantitatif menggunakan uji validitas, uji reliabilitas, uji multikolinieritas, uji korelasi ganda, uji regresi berganda F-test dan uji-t. Studi ini menemukan bahwa ketersediaan dan variasi secara signifikan mempengaruhi variabel dependen. Kata Kunci: loyalitas merek, kualitas produk, pengemasan, penawaran promosi, ketersediaan, variasi
ANALYSIS OF CUSTOMER SATISFACTION ON INTERNET BANKING: A CASE STUDY ON BANK SAHABAT SAMPOERNA Pangaribuan, Christian Haposan; Effendi, Sahlan
Journal of Business And Entrepreneurship Vol. 6 No. 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

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EDITORIAL PREFACE (Volume 6, Issue 1, November 2018) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 6 No. 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

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Abstract

Journal of Business and Entrepreneurship, Volume 6, Issue 1, May 2018.
EDITORIAL PREFACE (Volume 8, Issue 2, November 2020) Pangaribuan, Christian Haposan
Journal of Business And Entrepreneurship Vol. 8 No. 2 (2020): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2020 Edition)
Publisher : APPS Publications

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Journal of Business and Entrepreneurship, Volume 8, Issue 2, November 2020.
Co-Authors Aggraeni, Ella Intan Alif, Muhammad Gunawan Amini, Nuzulia Anggeliana, Dhea Antari, Ni Kadek Yuni Arief Perdana Kumaat Bambang Setiono Bernanda, Devi Yurisca Butar Butar, Ivan Destian Citra, Baiq Sany Ayu DANIAL THAIB Doa, Fidelia Novena Effendi, Sahlan Furqan, Farhan Galingging, Jesusha Glory Anemone Gularso, Kurnadi Hamidah, Rusyda Haqi Putri, Id'hayani Shavana islam, sri susilawati Iwan Setiawan Kartika, Leni Ajeng Kembau, Agung Stefanus Kurniawati, Regina Zaviera Anggi Laurinda, Cindy Luhur, Calista Maharani, Regita Maldini, Anak Agung Kompiyang Ratih Maria Francisca Lies Ambarwati Meliana Meliana Muhril Ardiansyah Muin, Oskar Ezra Alan Niha, Irma Shafika Nilam, Edric Budiman Novitasari, Evi Nurfaiza, Nazia Pananda Pasaribu, Pananda Pratama, Mohammad Harry Princes, Elfindah Ramadhanti, Jovita Riyanto, Ricarhdus Rikky Santo Tjhin Setiawan, Johan Sherisa, Livia Alma Sitinjak, Martinus Fieser Tanuraharjo, Hans Harischandra Titanicko, Titanicko Vincent Vincent, Vincent Wibowo, Dendy Yandi, Muhammad