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Millaningtyas, Restu
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Analisis Pengaruh Perspektif Brand Ambassador, Electronic Word Of Mouth (e-WOM) Dan Citra Merek Terhadap Minat Beli Konsumen Pada Sunscreen Azarine (Studi pada Mahasiswa Universitas Islam Malang 2021) Oktaviani, Alycia Rahma; Salim, Muhammad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to examine how consumer purchase intentions for Azarine sunscreen products are influenced by brand ambassadors, electronic word-of-mouth (e-WOM), and brand image. Azarine sunscreen has been a popular option in Indonesia due to the emergence of several new marketing methods brought about by the growing usage of social media, especially among younger consumers. The methodology employed is quantitative research involving 97 respondents from the 2021 cohort of Universitas Islam Malang, determined using the Slovin formula. Using SPSS 26 and multiple linear regression analysis, it was discovered that brand ambassadors, e-WOM, and brand image all significantly and simultaneously influence consumers' intentions to make purchases.. With a β coefficient of 0.404, the e-WOM variable produced the most significant results, suggesting that e-WOM has a stronger effect on purchase intention than other components. Keywords: Brand Ambassador, Electronic Word of Mouth (e-WOM), Brand Image, Buying Interest, Azarine Sunscreen 
Pengaruh Media Sosial dan QRIS (Quick Response Code Indonesian Standard) Terhadap Peningkatan Penjualan UMKM di Kecamatan Dampit Kabupaten Malang Enjelita, Yayang; Priyono, Achmad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of social media and QRIS on increasing sales of Micro, Small, and Medium Enterprises in Dampit District, Malang Regency. Social media is used as a promotional tool that can reach a wider range of consumers, while QRIS facilitates non-cash transactions quickly and efficiently. The method used is a quantitative approach by distributing questionnaires to Micro, Small, and Medium Enterprises actors. The sampling technique was applied with purposive sampling, with a sample size of 75 respondents. Data analysis was carried out using multiple linear regression. The results of the simultaneous test (F test) show that the use of social media and QRIS has a positive and significant effect on increasing sales of Micro, Small, and Medium Enterprises. While the partial (t test) shows that social media and QRIS have a significant positive effect on increasing sales. This second factor helps Micro, Small, and Medium Enterprises in expanding the market and increasing consumer convenience in transactions. Keywords: Social Media, QRIS, Micro, Small, and Medium Enterprises, Sales  
Pengaruh Celebrity Endorsement, Flash Sale, Dan Fear Of Missing Out (FOMO) Terhadap Impulsive Buying Pada Pengguna E-Commerce (Studi Kasus Pada Generasi Z Di Kecamatan Lowokwaru) Ferdinand, Alang Ade; Hidayati, Nur; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of e-commerce has triggered significant changes in consumer behavior, particularly among Generation Z, who are highly susceptible to various digital marketing strategies. One of the impacts of this change is an increase in impulsive purchasing tendencies influenced by digital marketing strategies such as celebrity endorsements, flash sales, and the fear of missing out (FOMO) phenomenon. This study employs a quantitative approach with an explanatory research design. A total of 105 respondents were selected using purposive sampling. Data analysis was conducted using multiple linear regression. The results indicate that celebrity endorsements and flash sales have a significant positive influence on impulsive purchasing behavior. Meanwhile, the influence of fear of missing out is negative and statistically insignificant. Among the three variables studied, celebrity endorsement emerged as the most dominant factor influencing impulsive purchasing decisions. This finding underscores the importance of celebrities in shaping perceptions and driving impulsive shopping behavior among Generation Z. Additionally, flash sales promotions should be further enhanced, and psychological aspects such as FOMO can be optimized in designing more effective promotional strategies. Keywords: Celebrity Endorsement, Flash Sale, Fear of Missing Out (FOMO), Impulsive Buying, Generasi Z, E-commerce
Hubungan Kualitas Layanan Dan Harga Terhadap Kepuasan Pelanggan Warung Kopi Muhadi Di Kabupaten Jombang Hermawan, Anugerah; Mahsuni, Abdul Wahid; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the relationship between service quality and price on customer satisfaction at Warung Kopi Muhadi in Jombang, particularly among students of Pondok Pesantren Darul ‘Ulum. The research method used is quantitative descriptive with purposive sampling of 130 respondents. Variables examined include service quality (reliability, responsiveness, assurance, empathy, tangibles), price (affordability, suitability, comparison, consistency), and customer satisfaction (repurchase intention and loyalty). Data were analyzed using Spearman rank correlation. The results show that both service quality and price have a significant and positive correlation with customer satisfaction.  Keywords: Service Quality, Price, Customer Satisfaction
Pengaruh Pola Pikir, Kreativitas, Dan Motivasi Berwirausaha Terhadap Minat Berwirausaha (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Sholeh, Abdurrahman; Askandar, Noor Shodiq; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research endeavors to comprehensively explore how variations in mindset, the expression of creativity, and the presence of entrepreneurial motivation collectively and individually relate to the inclination toward entrepreneurial engagement among students of the Islamic University of Malang. The focal population of the investigation consists exclusively of individuals who have previously undertaken formal coursework in Entrepreneurship. From this group, a total of 75 participants were systematically selected through the application of the Maholtra sampling formula to ensure methodological precision. Within the constructed research framework, entrepreneurial interest is designated as the dependent construct, whereas mindset, creativity, and entrepreneurial motivation are positioned as the independent constructs under scrutiny. Through analytical procedures, the findings affirm that each independent variable—mindset, creativity, and entrepreneurial motivation—exerts a distinct and partial influence upon the degree of entrepreneurial interest demonstrated by the students involved. Keywords: Entrepreneurial Interest, Mindset, Creativity, And Entrepreneurial Motivation
Pengaruh Gaya Hidup Berbelanja, Tampilan Produk, Dan Potongan Harga Terhadap Pembelian Impulsif (Studi Kasus Pengguna Pada Shopee Mahasiswa FEB Unisma) Sari, Novita; Asiyah, Siti; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to determine the influence of shopping lifestyle, product display, and discounts on impulsive purchasing (Shopee users, FEB Unisma). The research method used is quantitative with data collection techniques through questionnaires distributed to 102 respondents, which were then analyzed using multiple linear regression with the help of SPSS25 application. The results of the study indicate that the variables of Shopping Lifestyle (X1), Product Display (X2), and Discounts (X3) have a simultaneous effect on the Impulsive Purchases of Shopee users among FEB Unisma students. Furthermore, partially, the variable Shopping Lifestyle (X1) has a positive and significant effect on the Impulsive Purchases of Shopee users among FEB Unisma students, the variable Product Display (X2) has a positive significant effect on the Impulsive Purchases of Shopee users among FEB Unisma students, and the variable Discounts (X3) has a positive significant effect on the Impulsive Purchases of FEB Unisma students using Shopee. Keywords : Shopping Lifestyle, Product Display, Discount, Impulsif Buying, Shopee Applications 
Pengaruh Brand Equity Dan Brand Engagement Terhadap Brand Loyalty. (Studi Kasus Pada Pelanggan Awesam Store Suhat, Malang) Kurniawan, Alfian Bangkit; Mawardi, Muhammad Cholid; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of brand equity and brand engagement on brand loyalty among customers of Awesam Store Suhat, Malang. The research employed a quantitative approach with an explanatory research design. The sample was determined using purposive sampling, and data were collected through an online questionnaire. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that brand equity has a positive and significant effect on brand loyalty, while brand engagement exerts a significant negative influence. Collectively, both variables are proven to contribute significantly to the formation of customer loyalty. These findings suggest that strengthening brand equity is a more effective strategy for enhancing loyalty, whereas the current approach to brand engagement should be re-evaluated to achieve a more constructive impact. Keywords: Brand Equity, Brand Engagement, Brand Loyalty 
Pengaruh Kualitas Pelayanan, Harga, dan Kualitas Produk Terhadap Kepuasan Konsumen Dimsum Bolobox Dinoyo Malang Kristaliano, Indira; Askandar, Noor Shodiq; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of service quality, price, and product quality on customer satisfaction at Dimsum Bolobox Dinoyo Malang. This study uses a quantitative approach with the Explanatory Research method. The population used in this study is Dimsum Bolobox Dinoyo Malang. The sample consists of 90 respondents selected using the Malhotra formula. Data collection techniques were conducted through the distribution of online and offline questionnaires to consumers. Data analysis was performed using multiple linear regression to test the simultaneous and partial effects of independent variables on the dependent variable. Data processing was conducted using SPSS software version 31. The results of the study indicate that the variables of Service Quality, Price, and Product Quality simultaneously have a significant effect on consumer satisfaction. Partially, each independent variable, namely Service Quality, Price, and Product Quality, has a positive and significant effect on Consumer Satisfaction. Keyword : Service Quality, Price, Product Quality, and Customer Satisfaction
Co-Authors Abdila, Selvy Aulia Putri Abdul Kodir Djaelani Achmad Agus Priyono Afi Rachmat Slamet Anik Malikah Aulia, Nurul Aziz, Achmad Ridwan Abdul Enjelita, Yayang Fahrezi, Muhammad Ilham Farida, Eka Ferdinand, Alang Ade Guci, Aji Rokhmad Harganes, Genta Dera Hartanto, Widya Miranda Putri Hermawan, Anugerah Ifah, Nadrian Irawan, Alfina Zahra Islamiyah, Haiza Isnaini, Eka Hikmatul Fajar Khalikussabir, Khalikussabir Kristaliano, Indira Kurniawan, Alfian Bangkit M. Agus Salim Al Fathoni Mawardi, Muhammad Cholid Mursalina Mursalina Noor Shodiq Askandar Novita Sari Nur Hidayati Oktaviani, Alycia Rahma Pardiman Pardiman Prameswari, Levi Andini Cantika Pratama, Dimas Raka Setya Prihartini, Wahyu Rachma, N Rachma, N. Rizki, Miftahur Rois Arifin Ronny Malavia Mardani Rozacky, Gilang Ahmad Nur Sa’diyah, Chalimatus Sholeh, Abdurrahman Siti Asiyah Taqiyyah, Farah Maulidah Yoherga, Galang