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Millaningtyas, Restu
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Preferensi Konsumen Memilih Produk Mie Instan (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Pratama, Dimas Raka Setya; Khalikussabir, Khalikussabir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to: 1. Explain which combination of attributes influences consumer preferences when choosing instant noodle products. 2. Describe which product attributes are important to consumers when choosing instant noodle products. 3. Explain which levels of instant noodle product attributes are most important to consumers when choosing instant noodle products. The sampling technique used was a non-probability sampling technique, and data from 96 respondents were obtained. The data analysis technique used in this research was Conjoint Analysis. The results of the research show that: 1. The combination of attributes considered most important is having a delicious and savory aroma, affordable price, and attractive packaging design. 2. The attributes based on importance are taste attribute, price attribute, and packaging attribute. 3. The most important attribute levels are affordable price, delicious and savory aroma, and attractive packaging design. Keywords: Preference, Price, Taste, Packaging
Pengaruh Work Life Balance, Stres Kerja dan Kompensasi terhadap Kepuasan Kerja (Studi pada Warung Parikaton) sa’diyah, Chalimatus; Salim, Muhammad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this study is to determine the influence of work-life balance, work stress, and remuneration on the job satisfaction of Warung Parikaton employees both partially and simultaneously. The study uses a quantitative approach, and the population used was Warung Parikaton employees. The sample used was a saturated sample, meaning all of the employees in the restaurant were used as a sample. The results of this study show that work-life balance, work stress, and job satisfaction are simultaneously affected by coefficient of determination, coefficient of determination, instrument testing (validity and reliability test), normality test, classical assumption test (mucticolinierity and heteroscedasticity test), multiple linear regression analysis, hypothesis test (t test and F test), and coefficient of determination test. Keywords: Work-life balance, work stress, compensation and job satisfaction 
Pengaruh Keamanan, Kemudahan, dan Pengalaman Berbelanja Terhadap Minat Beli Ulang Secara Online Pada Tokopedia (Studi Kasus Mahasiswa FEB Universitas Islam Malang) Rozacky, Gilang Ahmad Nur; Rachma, N.; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Technology has progressed so rapidly that it has changed people's lifestyles in carrying out daily activities. Generally, in this technological era, people tend to choose to fulfill their needs by shopping online at e-commerce. The main function of e-commerce is to facilitate interaction, simplify marketing activities and promote products by sellers and simplify the online payment process for consumers.This study aims to determine and analyze the effect of security, convenience and shopping experience on online repurchase interest on Tokopedia. The research method used is quantitative research where variables are measured using a Likert scale and processed using the SPSS 25 application. The population in this FEB student at the Islamic university of malang. The sample used amounted to 95 respondents with data collection using a questionnaire. The research results show that security, convenience and shopping experience simultaneously influence online repurchase interest. Security partially influences online repurchase interest, convenience partially influences online repurchase interest and partial shopping experience influences online repurchase interest. Keywords: Security, Convenience, Shopping Experience and Repurchase Interest.
Pengaruh Advertising Attractiviness, Influencer Marketing, Dan Online Customer Review Terhadap Keputusan Pembelian Somethinc (Studi Kasus Mahasiswa FEB UNISMA Angkatan 2020) Taqiyyah, Farah Maulidah; Khalikussabir, Khalikussabir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the impact of Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews on the Purchase Decision of Somethinc products. The research employs a quantitative method with a population of students from the Faculty of Economics and Business, Universitas Islam Malang, class of 2020, who have previously purchased Somethinc products. Purposive sampling was used to determine the sample, with a total of 87 respondents calculated using the Slovin formula. Primary data was collected through questionnaires distributed to the respondents.The results indicate that, simultaneously, Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews have a significant impact on the Purchase Decision of Somethinc products. Partially, Advertising Attractiveness has an impact but is not significant in influencing the Purchase Decision of Somethinc, whereas Influencer Marketing and Online Customer Reviews significantly affect the Purchase Decision of Somethinc. The coefficient of determination (R2) shows that 60% of the variation in Purchase Decisions can be explained by Advertising Attractiveness, Influencer Marketing, and Online Customer Reviews, while the remaining 40% is explained by factors outside this model. Keywords: Advertising Attractiveness, Influencer Marketing, Online Customer Reviews and  Purchase Decision.
Ukuran Perusahaan Sebagai Pemoderasi Pengaruh ESG, Profitabilitas, Dan Pertumbuhan Perusahaan Terhadap Nilai Perusahaan (Studi Perusahaan Manufaktur yang Terdaftar di BEI 2019-2023) Mursalina, Mursalina; Mardani, Ronny Malavia; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study uses company size as a moderating variable to examine how ESG, profitability, and company growth affect company value. This sample was taken using a saturated sample technique with a research period from 2019-2023, so that a total sample of 65 data was obtained. SEM-PLS is used in the data analysis procedure. The software used WrapPLS 7.0. The findings demonstrared that while profitability has a significant positive impact on firm value, ESG has a significant negative impact. Company growth has a negative but insignificant impack on firm value, and company size can moderate the relationship between profitability on firm value but not the relationship between ESG and company growth. Keywords: Environmental, Social, Governance, Profitability, Firm Growth, Firm Value, Firm Size
Pengaruh E-WOM, Live Streaming Dan Viral Marketing Terhadap Keputusan Pembelian Produk Somethinc Di TikTok Prameswari, Levi Andini Cantika; Djaelani, Abdul Kodir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of E-WOM, live streaming, and viral marketing on somethinc purchasing decisions on tiktok. This type of research is using quantitative methods. The population is students of Islamic university campuses in Malang City, namely Unisma, UMM, UIN with a sample size of 140 respondents and the use of sampling techniques, namely non-probability sampling. The data source comes from primary data through distributing questionnaires and using SPSS version 25.0 as a data analysis tool. The test results show simultaneously  and partially that E-WOM (X1), Live Streaming (X2), and Viral Marketing (X3) have a positive effect on Purchasing Decisions (Y). Keywords :       E-WOM, Live Streaming, Viral Marketing, Purchase Decision.
Pengaruh Kualitas Produk, Citra Merek, Dan Harga Terhadap Keputusan Pembelian Pada Produk Jersey Iyog ( Studi pada Atlet Bola Voli Kota Pasuruan ) Islamiyah, Haiza; Salim, Muhammad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine how the influence of Product Quality, Brand Image and Price on Purchasing Decisions. The population in this study were Pasuruan City Volleyball Athletes. The Non-Probability Sampling method is purposive sampling with a sample of 70 respondents. The data was processed using SPSS with the results of the study simultaneously showing that it had a simultaneous effect on purchasing decisions, and partially there were: 1) There was a positive and significant influence of Product Quality on Purchase Decisions for Iyog Jersey products 2) There was no significant influence of Brand Image on Purchase Decisions for Iyog Jersey Products 3) There was a positive and significant influence of Price on Purchase Decisions for Iyog Jerseys. Keywords: Product Quality, Brand Image, Price, Purchasing Decision
Hubungan Antara Gaya Hidup, Citra Merek Dan Persepsi Harga Terhadap Kepuasan Pelanggan Pada Pengguna Produk Fashion Brand Jims Honey (Studi Pada Mahasiswa Universitas Islam Malang 2021 ) Isnaini, Eka Hikmatul Fajar; Salim, Muhammad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the relationship between lifestyle, brand image, and price perception on cutomer satisfaction of Jims Honey fashion product users, with a focus on student of islamic University of malang Class of 2021. The method used is quantitative with a survey approach, distributing questionnaires to 97 respondents who have bought or used Jims Honey product. Data analysis was performed using multiple linear regression with spss 22 to identify the effect of independent variables on cutomer satisfaction. The result showed that lifestyle has a significant negative effect on customer satisfaction, with a beta coefficient of -0.247 and a sig value of 0,003, which means that the higher the lifestyle has a significant negative effect on customer satisfaction . Meanwhile, brand image and price perceptio have a significant positive effect on customer satisfaction. Price perception is proven to be the dominant factor affecting customer satisfaction, with a beta coefficient of 0,555. Keywords: Lifestyle, Brand Image, Price Perception, Customer Satisfaction, Jims Honey
Pengaruh Electronic Word Of Mouth (E-Wom) Dan Content Marketing Terhadap Impulse Buying Pada Aplikasi Tiktok (Studi Kasus Pada Mahasiswa Di Kecamatan Lowokwaru Malang) Hartanto, Widya Miranda Putri; Malikah, Anik; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the influence of Electronic Word of Mouth (E-Wom) and Content Marketing on Impulse Buying on the TikTok application, focusing on students in Lowokwaru District, Malang. This study aims to determine the influence of E-Wom and Content Marketing on Impulse Buying, along with the development of technology and the increasing use of social media, impulsive shopping among generation Z is increasing. Through a quantitative approach, by collecting data using a questionnaire distributed to 110 student respondents in Malang City, then the data that has been collected is analyzed using SPSS software. The results of this study indicate that Electronic Word of Mouth (E-Wom) and Content Marketing simultaneously have a significant influence on Impulse Buying on the TikTok application. Partially, E-Wom shows a stronger influence than Content Marketing on Impulse Buying. Keywords: E-Wom, Content Marketing, Impulse Buying, TikTok, Students. 
Pengaruh Live Streaming, Online Customer Review, Dan Online Customer Rating Terhadap Keputusan Pembelian (Studi Pada Pengguna Marketplace Shopee Di Kecamatan Lowokwaru Kota Malang) Aulia, Nurul; Rachma, N; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrack The purpose of this study is to analyze the effect of live streaming, online customer reviews, and online customer ratings on purchasing decisions on the Shopee marketplace targeting Shopee users in Lowokwaru District, Malang City. This study uses a quantitative approach using a questionnaire data collection technique involving 85 respondents. In this study, the sample determination used the Non-probability sampling method, then the sampling technique in this study was the purposive sampling method and data testing using SPSS 25 software. The independent variables in this study are live streaming, online customer reviews and online customer ratings, and the dependent variable is purchasing decisions. The results showed that live streaming has a positive and significant effect on purchasing decisions. In addition, online customer reviews have a positive and significant effect on purchasing decisions, and online customer ratings have a positive and significant effect on purchasing decisions. These three variables together influence purchasing decisions.This research emphasizes the importance of the role of live streaming, online customer reviews, and online customer ratings in increasing consumer trust and strengthening purchase decisions. These results provide implications for developing more effective marketing strategies. Keywords: live streaming, online customerreviews, online customer ratings, purchase decisions, Shopee.
Co-Authors Abdila, Selvy Aulia Putri Abdul Kodir Djaelani Achmad Agus Priyono Afi Rachmat Slamet Anik Malikah Aulia, Nurul Aziz, Achmad Ridwan Abdul Enjelita, Yayang Fahrezi, Muhammad Ilham Farida, Eka Ferdinand, Alang Ade Guci, Aji Rokhmad Harganes, Genta Dera Hartanto, Widya Miranda Putri Hermawan, Anugerah Ifah, Nadrian Irawan, Alfina Zahra Islamiyah, Haiza Isnaini, Eka Hikmatul Fajar Khalikussabir, Khalikussabir Kristaliano, Indira Kurniawan, Alfian Bangkit M. Agus Salim Al Fathoni Mawardi, Muhammad Cholid Mursalina Mursalina Noor Shodiq Askandar Novita Sari Nur Hidayati Oktaviani, Alycia Rahma Pardiman Pardiman Prameswari, Levi Andini Cantika Pratama, Dimas Raka Setya Prihartini, Wahyu Rachma, N Rachma, N. Rizki, Miftahur Rois Arifin Ronny Malavia Mardani Rozacky, Gilang Ahmad Nur Sa’diyah, Chalimatus Sholeh, Abdurrahman Siti Asiyah Taqiyyah, Farah Maulidah Yoherga, Galang