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All Journal Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Akbis: Media Riset Akuntansi dan Bisnis JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Regress: Journal of Economics & Management Innovative: Journal Of Social Science Research Jurnal Pelita Nusantara : Kajian Ilmu Sosial Multidisiplin
Husen, Tamitha Intassar
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Pengaruh BTS Sebagai Brand Ambassador Terhadap Brand Image oleh Generasi Z di Tokopedia (Studi Kasus Di Kota Meulaboh-Aceh Barat) Hafni, Nur; Husen, Tamitha Intassar; Chairiyaton, Chairiyaton
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13654

Abstract

Brand Ambassador adalah individu yang diajak bekerjasama oleh sebuah perusahaan untuk menjadi ikon dari sebuah brand awareness dan sales Brand Image merupakan perspektif secara subjektif mengenai merek yang terbentuk melalui beberapa hal seperti logo, desain dan pengalaman konsumen pribadi. Penelitian ini bertujuan untuk mengetahui seberapa besar tentang pengaruh BTS Sebagai Brand Ambassador Terhadap Brand Image, ketertarikan konsumen dan pengaruh positif terhadap konsumen. Di penelitian ini penulis memakai metode kuantitatif dimana data yang diperoleh dari bentuk angka-angka yang dapat dihitung. Semua pernyataan valid, riabel dan normal. Hasil penelitian ini menunjukkan dengan nilai koefisien dapat dilihat bahwa variabel Brand Ambassador (X) senilai 0.000 < 0,05 variabel  dan nilai t hitung 600 > t tabel 0,2006. BTS sebagai Brand ambassador berpengaruh positif terhadap brand image oleh generasi Z di Tokopedia dengan tingkat pengaruh 28,3%.
Analisis Perubahan Kepemimpinan terhadap Integritas, Kedisiplinan, dan Kinerja Karyawan di Kantor Badan Perencanaan Pembangunan Daerah Kabupaten Simeulue Mesa, Aidil Aria; Husen, Tamitha Intassar
Regress: Journal of Economics & Management Vol. 4 No. 3 (2025)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/reg.v4i3.1983

Abstract

Organizational change, particularly leadership transition, often reshapes institutional culture, regulatory practices, and employee behavior. This study examines whether changes in leadership significantly affect employee integrity, discipline, and performance at the Regional Development Planning Agency of Simeulue Regency. Using a qualitative approach supported by observation and in-depth interviews, the research analyzes behavioral and structural adjustments occurring during the leadership transition phase. The findings indicate that leadership change influences organizational culture and regulatory patterns, particularly during the adjustment period, as each leader brings distinct characteristics, perspectives, and managerial approaches. These differences affect employee discipline through variations in supervision and control mechanisms; however, they do not significantly alter overall employee performance, which is more strongly determined by individual competence and personal attributes. The study concludes that leadership change primarily generates short-term adaptive shifts rather than substantial long-term transformations in integrity, discipline, or performance.
Co-Authors Chairiyaton, Chairiyaton Damrus, Damrus Devilishanti, Tio Dian Ariani Ertika, Yenny Fajri Hadi Fatmayanti, Fatmayanti Harahap, Septiana Dian Hatami Hidayat, Muhammad Rahmat Leli Putri Ansari Maulina, Rina Mesa, Aidil Aria Muhammad Rahmat Hidayat Nur Hafni Rafiie, Said Achmad Kabiru Rahmadani, Ika RAHMAZANIATI, LINDA Raudhatul Jannah Rusdi Rusdi Shifa, Mutiara Taria, Elvi Trisna, Nila VONNA, SARI MAULIDA Wahyuningsih, Yayuk Eko Winda Putri Diah Restya, Winda Putri YULIANI, RISKA Yusnaidi, Yusnaidi Zhafira, Nabila Hilmy Zuhendri, Fitri