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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Almana : Jurnal Manajemen dan Bisnis Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Administrasi dan Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen dan Bisnis Kreatif BUDGETING : Journal of Business, Management and Accounting Jurnal Ilmiah Wahana Pendidikan ETNIK : Jurnal Ekonomi dan Teknik Jurnal Sosial dan Abdimas Service Management Triangle : Jurnal Manajemen Jasa Jurnal Ekonomika Dan Bisnis Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Signaling
Suherman, Enjang
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Pengaruh Persepsi Manfaat Dan Persepsi Kemudahan Terhdap Keputusan Penggunaan BNI Tapcash Di Penggemar NCTZEN Pada Grup Facebook Sugiarti, Riri; Suherman, Enjang; Khalida, Laras Ratu
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5065

Abstract

The payment system has undergone transformation due to technological advances in the financial industry, especially with the introduction of e-money or electronic money. PT. Bank Negara Indonesia, the entity responsible for issuing banknotes in Indonesia, promotes its products under the BNI TapCash brand. The main purpose of this study is to analyze and determine the perception of benefits and perceptions of convenience in the decision to use BNI TapCash. This study uses a verifiative descriptive methodology with a quantitative approach. The methodology used is multiple linear regression techniques. The population sample of this study consisted of 102,706 BNI TapCash registered users in Indonesia who are members of the Nctzen Indonesia Facebook page. A sample of 104 people was selected using a random sampling approach known as direct random selection. The participants were BNI TapCash users who were given questionnaires to collect primary data. Data and related discussions display the perception of benefits and perceptions of convenience from BNI TapCash have a considerable influence on its utilization decisions. This can mean that users tend to use BNI TapCash when they have a positive perception of the convenience and benefits provided by the system.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan di Bengkel Djody Motor Lukman, Djody Julianto Taufik; Fadli, Uus MD; Suherman, Enjang
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 15 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14176852

Abstract

This study aims to examine the effect of Price and Service Quality on Customer Satisfaction. This research design uses a quantitative method on the customer population of Djody Motor workshop from August 2022 to December 2022 totaling 134 people with a sample of 100 consumers based on the Slovin formula with an error rate of 5%. Data collection through a Google form questionnaire was processed using SPSS 22.0. The results of the study showed that the effect of price on service quality was 89%, which means it has a very strong and positive relationship, the effect of price on customer satisfaction was 39.3%, service quality on customer satisfaction was 36%, the results of the analysis of price and service quality had a simultaneous effect on customer satisfaction of 53.58%.
Pengaruh Kualitas Produk, Kualitas Layanan Dan Citra Merek Terhadap Kepuasan Konsumen Pada CV.Arsana Sentosa Fauzy, Syafira Adinda; Suherman, Enjang
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 4 (2024): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i2.1848

Abstract

This research aims to analyze the influence of product quality, service quality and brand image on consumer satisfaction at CV. Arsana Sentosa, manufacturer of ASTA brand fire extinguishers in Karawang. Using descriptive quantitative methods and multiple linear regression analysis, this research found that of the three independent variables tested, only brand image had a significant influence on consumer satisfaction. Product quality and service quality, although having a positive relationship, do not show a statistically significant effect. These results indicate that a strong brand image plays a more important role in increasing consumer satisfaction than product and service quality. Therefore, CV. Arsana Sentosa is advised to focus on strategies to improve its brand image through effective marketing campaigns, product innovation and improving service quality. With this approach, companies can increase consumer satisfaction and maintain a competitive position in the market.
Analisis Pengaruh Ketelitian, Kedisiplinan, dan Profesionalisme Kerja Terhadap Kinerja Karyawan Terhadap Kinerja Karyawan Toko di The Grand Outlet Febriyanto, Deby; Suherman, Enjang; Putrie, Rena Augia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11027

Abstract

Penelitian ini bertujuan untuk menentukan pengaruh akurasi, disiplin, dan profesionalisme terhadap kinerja karyawan di The Grand Outlet Karawang Store. Masalah timbul akibat fluktuasi pencapaian kinerja dan rendahnya disiplin serta profesionalisme sebagian karyawan. Ketiga variabel ini diduga menjadi faktor utama yang mempengaruhi tingkat kinerja di lingkungan kerja ritel. Metode penelitian yang digunakan adalah pendekatan deskriptif kuantitatif. Teknik analisis data dilakukan menggunakan skala Likert dan analisis regresi linier berganda dengan bantuan perangkat lunak SPSS versi 25. Populasi dalam penelitian ini adalah 164 karyawan, dan sampel ditentukan menggunakan rumus Isaac & Michael dengan jumlah akhir 122 responden melalui sampling acak sederhana. Hasil penelitian menunjukkan bahwa akurasi tidak memiliki pengaruh yang signifikan terhadap kinerja karyawan. Namun, disiplin dan profesionalisme memiliki pengaruh positif dan signifikan terhadap kinerja. Hasil uji simultan menunjukkan bahwa akurasi, disiplin, dan profesionalisme secara bersama-sama memiliki pengaruh signifikan terhadap kinerja. Nilai koefisien determinasi (R Square) sebesar 0,600 menunjukkan bahwa 60% variasi kinerja karyawan dapat dijelaskan oleh ketiga variabel tersebut, sementara 40% sisanya dipengaruhi oleh faktor lain di luar model penelitian.
Can “Goyang Karawang” Be a Brand of Karawang Tourism City? Sumarni, Neni; Suherman, Enjang; Nurlenawati, Netti; Nasihin, Ihsan
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2752

Abstract

Goyang Karawang is one of the nicknames given to the city of Karawang, apart from "Granary Rice", and "Industrial City" Can "Goyang Karawang" be used as a brand for the Karawang Tourism City? The purpose of this study was to determine and analyze whether "Goyang Karawang" can be used as a brand of Karawang tourist city. The research method used a qualitative single case study method, namely; collecting, presenting, analyzing, triangulating, and testing validity and making conclusions and suggestions. Data analysis in the field used the Milles and Hubberman model, with the number of informants consisting of 6 internal informants and 10 external informants taken randomly from Karawang tourist visitors. The results of the study showed that "Goyang Karawang" is not a brand of Karawang tourist city but only a nickname attached to Karawang due to cultural factors, traditions, and customs of a region that always presents the charm of jaipong as a dance art in Karawang. "Goyang Karawang" cannot be used as a brand of Karawang tourist city because it does not reflect the elements of tourism in Karawang. Goyang Karawang as one of the identities of jaipong dance culture is expected to be one of Karawang's tourist attractions.
Edukasi Peran Penting Keterlibatan Masyarakat dalam Pengembangan Pariwisata di Desa Mekarbuana Karawang Suherman, Enjang; Suroso; Sumarni, Neni; Mubarok, Ade
Jurnal Sosial & Abdimas Vol. 5 No. 1 (2023): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v5i1.975

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk membantu desa wisata yang terkena dampak pasca covid 19 yang menjadi sepi. Terutama turunnya partisipasi masyarakat untuk sadar wisata terhadap potensi desa wisatanya. Mitra pada pengabdian ini menggandeng Bumdes Buana Mekar, Pokdarwisa, Masyarakat lokal dan ibu-ibu PKK desa Mekarbuana. Metode pengabdian berupa edukasi dan sosialisasi mengajak masyarakat mengenai pentingnya keterlibatan masyarakat dalam mengembangkan desa wisata. Tujuan akhir yang diharapkan adalah kembalinya partisipasi masyarakat untuk sadar wisata dan dapat mensejahterakan masyarakat desa Mekarbuana.
Analisis Perencanaan Laba Melalui Cost Volume Profit (Cvp): Studi Kasus UMKM Ayam Potong Deni Jaya Azzahra Oktaviani, Tia; Suherman, Enjang
Jurnal Etnik: Ekonomi-Teknik Vol 3 No 2 (2024): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v3i1.314

Abstract

This study aims to understand effective planning in terms of sales and expenses to generate profit at UMKM Deni Jaya. To achieve optimal profit, business operators need to implement Cost Volume Profit (CVP) analysis. During its operation, UMKM Deni Jaya's broiler chicken business has never conducted CVP analysis, resulting in suboptimal profits. This research focuses on CVP analysis in the broiler chicken business of Deni Jaya. The method used is quantitative descriptive with a case study approach, where researchers collect financial data directly from UMKM Deni Jaya and analyze it. CVP analysis includes Break-Even Point, Contribution Margin, Margin of Safety, Degree of Operating Leverage, and profit planning. The research results for UMKM Deni Jaya show that in 2024, the BEP (units) requires selling 5,470 kg, and the BEP (Rupiah) needs to achieve revenue of Rp 19,450,000 to avoid losses. The Contribution Margin ratio is 26%, the maximum allowable Margin of Safety decrease is 81%, the Degree of Operating Leverage indicates a Contribution Margin 1.23 times the operating profit, and UMKM Deni Jaya's profit planning aims for a 10% profit increase, reaching a profit of Rp 273,930,000.
Pengaruh Stres Kerja Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Pada Karyawan Imigrasi Kelas I Non TPI Karawang Amanda, Resa; Suherman, Enjang; Hidayaty, Dwi Epty
Jurnal Ilmiah Mandala Education (JIME) Vol 8, No 4 (2022): Jurnal Ilmiah Mandala Education (Oktober)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jime.v8i4.3931

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh stres kerja terhadap kinerja melalui kepuasan kerja pada karyawan imigrasi kelas I Non TPI Karwang. Metode penelitian yang digunakan adalah menggunakan pendekatan kuantitatif. Metode pengumpulan data dalam penelitian ini adalah metode kuesioner dan skala pengumpulan data dengan skala likert. Populasi dalam penelitian ini yaitu karyawan Imigrasi Kelas I Non TPI Karawang yang berjumlah 40 orang karyawan, sampel yang didapatkan sebesar 37 responden. Teknik analisis data menggunakan SEM dengan alat analisis PLS versi 3.2.9. Hasil penelitian menunjukkan bahwa stres kerja berpengaruh terhadap kepuasan kerja dengan hubungan negatif, stres kerja tidak berpengaruh terhadap kinerja karyawan, kepuasan kerja berpengaruh terhadap kinerja karyawan dan Kepuasan kerja dapat memediasi stres kerja terhadap kinerja karyawan.
ANALISIS WORK LIFE BALANCE TERHADAP PRESTASI MAHASISWA DAN MOTIVASI MAHASISWA SEBAGAI MODERASI PADA PRODI MANAJEMEN UBP KARAWANG Suherman, Enjang; Suroso, Suroso
Jurnal Signaling Vol 13, No 1 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1681

Abstract

The current phenomenon is that quite a few students in private higher education act as workers which will have an impact on the balance of their personal and work lives. This work-life balance will certainly affect student achievement both in terms of time and role. However, student motivation can provide reinforcement for this balance in order to achieve academic achievement. This research aims to analyze the moderation of motivation on the influence of work life balance (WLB) on student achievement. The method used is a descriptive verification method with a purposive sampling technique, namely taking samples of students with worker status only. Meanwhile, the number of samples was 196 with the Lemeshow formula. The data collection used a questionnaire with a Likert scale. And data analysis uses SEM PLS analysis and descriptive statistics. The research results show that student WLB is balanced, student motivation is in the high category, and student achievement is good. WLB can influence student achievement positively and significantly by 23.23%. Student motivation cannot moderate the influence of WLB on student achievement because students' desire to study is not due to job demands. But because of parental demands or just getting a degree. So students don't pay too much attention to their work-life balance. Which has an impact on student motivation and cannot strengthen WLB in influencing student achievement. However, the partial test results are surprising that student motivation can influence student achievement.
PERSONALISASI IKLAN SEBAGAI STRATEGI PEMASARAN ARMINAREKA Sumarni, Neni; Suroso, Suroso; Suherman, Enjang; Pertiwi, Wike
Jurnal Signaling Vol 13, No 1 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1683

Abstract

There needs to be a way or strategy to market a product, both goods and services. The marketing strategy through personalized advertising carried out by Arminareka through marketing or its team leaders has succeeded in attracting its pilgrims or customers, and through personalizing WhatsApp media advertising, it has proven that consumer loyalty, in this case Umrah pilgrims, can be created more effectively and optimally in attracting potential pilgrims. The method used in this research uses qualitative methods with triangulation analysis tools. The marketing mix created with the 7 Ps can maximize the satisfaction of the congregation. High prices are a standard benchmark that proves that the facilities and services obtained are in accordance with what the congregation has spent "there is a price and there is quality"
Co-Authors Ade Mubarok Aeni, Naura Nur Alfiansyah, Ilham Ismo Amanda, Resa Anggela, Flora Patricia Arsyka, Tania Azzahra Oktaviani, Tia Epty, Dwi Fadli, Uus MD fauziah, nuraeni Fauzy, Syafira Adinda Febriyanto, Deby Harahap, Nursulnah Haryani, Delimawar Hidayaty, Dwi Epty Khalida, Laras Ratu Lukman, Djody Julianto Taufik Nasihin, Ihsan NENI SUMARNI, NENI Netti Nurlenawati Patricia Anggela, Flora Pertiwi, Wike Putrie, Rena Augia Retmawanto, Irfanadi Romli, Asep Darojatul Sam’un, Mohamad Savitri, Citra Sugiarti, Riri Sungkono Sungkono Suroso Suroso . Suroso Suroso Susilowati, Dela Dwi Tiara, Dinda Roro Wadiyastuti, Septiana Yeni Sari Wulandari Yuliati, Naning Yuniar, Devina Zahra