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All Journal KOMUNIKA Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Jurnal Bakti Masyarakat Indonesia Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Spektrum Komunikasi THE COMMERCIUM
Aji, Gilang Gusti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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MANAJEMEN MEDIA KEHUMASAN MADIUNTODAY.ID DALAM MENJALANKAN FUNGSI AGENDA SETTING PEMBERITAAN TENTANG PEMERINTAH KOTA MADIUN Susanto, Achmad Azharditya; Aji, Gilang Gusti
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63426

Abstract

Perkembangan media kehumasan sangat dekat dengan masyarakat itu sendiri. Website dan Instagram menjadi salah satu media yang mudah diakses oleh masyarakat. Tujuan penelitian ini adalah untuk mengetahui bagaimana manajemen madiuntoday.id sebagai media kehumasan Pemerintah Kota Madiun dalam menjalankan agenda setting Pemerintah Kota Madiun. Landasan teori yang digunakan adalah manajemen POAC Perencanaan, Pengorganisasian, Pengarahan, dan Pengendalian oleh George R. Terry. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil dari penelitian ini untuk mengetahui bagaimana media kehumasan tersebut dikelola dan menjalankan agenda setting pemerintah. Kemudian hal apa yang menjadi penting terkait manajemen media kehumasan, agenda setting, dan menjadi rujukan pemberitaan media lain.
MANAJEMEN PRODUKSI CHANNEL YOUTUBE SINAU HURIP DALAM MENGEMAS KONTEN EMPATI PENANGANAN ODGJ JALANAN Kusumawardani, Herlin Ade; Aji, Gilang Gusti
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63436

Abstract

Social media is developing very rapidly from year to year. Almost all people use social media to get sources of information, education, entertainment, and so on. YouTube is one of the video sharing social media that is popular among the public because it is easy to access videos and has various benefits. The aim of this research is to find out how the production management of the Sinau Hurip YouTube channel is in packaging empathetic content for people with mental disorders on the streets so that they are able to send 250 people with mental disorders back to their families. The theoretical basis used is based on from Eli M Noam which contains risk reduction techniques, product development factors, and organizational structure factors. This research uses a qualitative descriptive method. The results of this research are to find out how the Sinau Hurip YouTube channel manages humanistic, empathetic content, does not offend other parties, collaborates and builds good relationships with all parties.
Strategi branding SD Al Hikmah Surabaya Untuk Mempertahankan Citra Sekolah Islam Segmen Atas Rahmawati, Farah Nabila; Aji, Gilang Gusti
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65996

Abstract

This research is entitled “Branding Strategy of SD Al Hikmah Surabaya to Maintain the Image of Upper Segment Islamic School”. This study aims to analyze the branding strategy applied by SD Al Hikmah in maintaining the image of the upper segment Islamic school. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation analysis. The results showed that SD Al Hikmah Surabaya implemented a branding strategy through four main stages, namely brand identity, brand personality, brand positioning, and brand communication. The implementation of this strategy is reflected in various programs such as grand opening and trial class, utilization of Sekolahku learning platform, activation of social media especially Instagram, information disclosure, and building harmonious relationships between teachers, students, and parents. This research contributes to the understanding of branding strategies in the context of Islamic education, especially for schools that target the upper segment. The implications of this research can be a reference for other Islamic education institutions in designing effective branding strategies to build and maintain the school's image in the midst of increasingly fierce competition.
Manajemen Produksi Konten Media Sosial Pada Divisi Konten Media Baru TVRI Jawa Timur Balqis, Naila; Aji, Gilang Gusti
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.66011

Abstract

This study aims to describe the management of social media content production implemented by the New Media Content Division of TVRI East Java. Multiplatform digitalization requires TVRI, as a Public Broadcasting Institution (LPP), to remain relevant to society. Social media has now become an essential part of terrestrial media, requiring TVRI to adapt and innovate by managing social media effectively. This research employs a qualitative research method. Data collection techniques include interviews, documentation, and observation. The researcher conducted interviews with the three members of the New Media Content Division team at TVRI East Java. The object of this research is the social media production management. The results of this study indicate that the management of social media content production in the New Media Content Division of TVRI East Java aligns with the media production management theory proposed by Terry (1992), as follows: 1) Planning involves facilities and infrastructure equivalent to terrestrial sophistication, with fewer human resources and budget compared to terrestrial, and indicators are achieved independently. 2) Organizing reveals that team members come from diverse backgrounds, leading to differences in perspectives on understanding digital media and mindset shifts. 3) Execution is carried out efficiently with a clear time structure. 4) Quality control is conducted before uploading content, and content monitoring is performed to evaluate the achievement of success indicators.
Content Homogenization on Citizen Journalism Platform: Case Study at IDN Times Community Pratama, Tarida Alif; Aji, Gilang Gusti
The Commercium Vol. 3 No. 2 (2020): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v3i2.35642

Abstract

The existence of the internet accelerates the development of a company, especially the media. The media are competing to be the choice of the reader. The ideology of the media business has changed. The dilemma between social or business interests. Citizen journalism is the solution to survive in the face of intense competition. Citizen journalism that offers citizens freedom to write anything is different now. IDN Times Community limits the freedom of writing with certain themes. As a result, themes that have high commercial value become commodities by IDN Times. Using a critical paradigm with the case study research method, this research found that editorials understood well the contents that were likely to be viral. So the community writer finally follows the virulence of news opportunities that will bring benefits in the form of rewards from IDN Times.
IMPLEMENTASI BAURAN PROMOSI DALAM MEMBANGUN JARINGAN PASAR INTERNASIONAL: (Studi kasus Cooperative Trading House Dinas Koperasi dan UMKM Provinsi Jawa Timur) Rahmania, Risma Azzahra; Aji, Gilang Gusti
The Commercium Vol. 4 No. 2 (2021): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v4i2.42061

Abstract

Penelitian ini bertujuan untuk mengetahui dan mendiskripiskan implementasi bauran promosi Cooperative Trading House (CTH) dalam membangun jaringan pasar Internasional. Penelitian ini menggunakan metode studi kasus dengan menggunakan jenis penelitian kualitatif deskriptif. Hasil penelitian yang didapatkan dari proses wawancara menunjukkan bahwa melalui CTH sebagai perantara yang akan membangun jaringan pasar Internasional terbukti efektif untuk mendorong keberhasilan produk UMKM Jawa Timur di pasar Internasional. CTH membangun jaringan pasar Internasional melalui kerjasama dengan ITPC dan Atase Perdagangan. ITPC dan Atase Perdagangan sebagai pihak yang akan membantu hubungan bisnis antara Jawa Timur dengan negara tujuan ekspor. CTH juga memanfaatkan berbagai peluang untuk menemukan mitra bisnis bagi UMKM Jawa Timur salah satunya dengan mengikuti kegiatan pameran dagang Internasional dan mengadakan event Business Matching untuk mempertemukan pelaku bisnis mancanegara dengan UMKM di Jawa Timur. Pertemuan antara UMKM dengan buyer mancanegara terbatas ruang dan waktu, menyadari hal ini CTH bekerjasama dengan Diaspora untuk turut mempromosikan produk UMKM Jawa Timur di masing-masing negara tempat nya menetap. Melalui komunikasi dan hubungan yang baik maka semua kelompok jaringan secara operasional akan bekerjasama secara erat untuk mendorong keberhasilan produk lokal Jawa Timur di pasar Internasional. Kata Kunci: Bauran promosi, CTH, Jaringan Pasar Internasional
PENGARUH PENGGUNAAN MEDIA SOSIAL TIKTOK @ERIGO.STORE TERHADAP KEPUTUSAN PEMBELIAN PRODUK ERIGO. Nahari, Akhmad Yasin Rizki; Aji, Gilang Gusti
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44023

Abstract

Penggunaan media sosial dalam pemasaran produk pada era sekarang sangat diminati oleh berbagai pelaku usaha agar dapat menarik pengguna dalam melakukan pembelian produk. Salah satunya yaitu clothing line Erigo dengan platform media sosial Tiktok @erigo.store. Penelitian ini memiliki tujuan untuk mengetahui pengaruh penggunaan media sosial Tiktok @erigo.store terhadap keputusan pembelian dari produk Erigo. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode survey. Teknik pengambilan sampling menggunakan teknik purposive sampling dengan sampel sebanyak 100 responden telah diidentifikasi sebagai konsumen Erigo yang telah membeli produk serta mengetahui akun Tiktok @erigo.store. Teknik pengumpulan data dengan menyebar link kuisioner melalui Google Form yang disebar secara online serta perhitungan score data menggunakan Skala Linkert. Berdasarkan hasil analisi data menggunakan model regresi linear sederhana uji-t dan hasil model summary, peneliti menemukan bahwa terdapat pengaruh positif penggunaan media sosial Tiktok terhadap keputusan pembelian produk Erigo namun bersignifikansi rendah hanya sebesar 15,7% dan sisanya dipengaruhi oleh faktor lainnya.
STUDI FENOMENOLOGI JURNALIS LOKAL SURABAYA DALAM MENJAGA INDEPENDENSI DAN KEPENTINGAN PUBLIK SAAT MELIPUT BERITA DI MASA PANDEMI Belani, Ahmad Rezatriya; Aji, Gilang Gusti
The Commercium Vol. 5 No. 1 (2022): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v5i1.44388

Abstract

Situasi pandemi saat ini memberikan tantangan lebih kepada para jurnalis untuk mampu menyampaikan berita kepada publik akan informasi terkini. Surabaya dan Jawa Timur di masa pandemi ini sangat disoroti akan kasusnya yang naik serta penanganan dari pemerintahnya. Fenomena tersebut membuat independensi jurnalis lokal mengalami lebih banyak tekanan saat meliput di masa pandemi. Penelitian ini bertujuan untuk mengetahui bagaimana pengalaman jurnalis lokal di Surabaya dalam mempertahankan independesi saat meliput di masa pandemi. Menggunakan metode kualitatif dengan pendekatan fenomenologi dalam mengumpulkan pengalaman peliputan berita di masa pandemi, yang mana banyak tantangan terhadap independensi jurnalis. Hasil penelitian ini berasal dari proses wawancara mendalam kepada jurnalis lokal Surabaya. Menggunakan Teori Shoemaker dan Reese, nantinya dapat dilihat adanya tekanan dari pihak internal dan eksternal media hingga agenda peliputan yang memengaruhi seberapa besar keberpihakan kepada publik dan independensi jurnalis lokal Surabaya dalam menjalankan tugasnya meliput berita di masa pandemi.
Dramaturgi Stand Up Comedian Dalam Menyampaikan Opini dan Kritik Sosial Yulia Dewi, Gusti Ayu; Aji, Gilang Gusti
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.60372

Abstract

Stand Up Comedy has become a medium for conveying opinions and social criticism based on restlessness. In achieving the show's goal of being known to a wide audience, comics run the risk of being restricted and restrained. For this reason, the research aims to find out how comic dramaturgy practices in conveying opinions and social criticism. The type of research is qualitative. The research method is phenomenology. The theory used is Erving Goffman's Dramaturgy. The research subjects are comics who have experience of repression and comics who have a critical persona but are still able to carry out their performances amidst the risk of repression. This research found that the type of social criticism regarding political, educational and cultural issues is most vulnerable to repression from outside parties. The forms of comic repression experience range from reprimands to threats and forced removal of social media accounts. There was a fearful response from comics, but there were also comics who continued to run the show. Behind the stage, actors prepare the performance to minimize problems arising from the performance. The aspects that comics pay attention to are (1) Material preparation; (2) Material delivery techniques; (3) Self-positioning; (4) Control the audience by not recording and just posting content.
Co-Authors Aji, Gagas Aji, Ganjar Ndaru Andriyanto Andriyanto Balqis, Naila Belani, Ahmad Rezatriya Farah Nabila Rahmawati Firdaus, Dewi Ratnasari Firmannandya, Ade Huda, Anam Miftahul Huda, Anam Miftakhul Indrajayani, Galuh Gita Islam, Muhammad Ariffudin Kusumawardani, Herlin Ade Muh. Ariffudin Islam, Muh. Ariffudin Mutiah Nahari, Akhmad Yasin Rizki Napitupulu, Pesta Asni Pramana, Pramana Pratama, Tarida Alif Rahmania, Risma Azzahra Rahmawati, Farah Nabila Setianingrum, Vinda Maya Setyaningrum, Vinda Maya Sukardani, Puspita Sari Susanto, Achmad Azharditya Wahyuni, Jauhar Widodo, Suko Yulia Dewi, Gusti Ayu