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All Journal KOMUNIKA Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK Jurnal Bakti Masyarakat Indonesia Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Nusantara Journal of Multidisciplinary Science THE COMMERCIUM
Aji, Gilang Gusti
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : THE COMMERCIUM

 1 
MANAJEMEN MEDIA KEHUMASAN MADIUNTODAY.ID DALAM MENJALANKAN FUNGSI AGENDA SETTING PEMBERITAAN TENTANG PEMERINTAH KOTA MADIUN Susanto, Achmad Azharditya; Aji, Gilang Gusti
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63426

Abstract

Perkembangan media kehumasan sangat dekat dengan masyarakat itu sendiri. Website dan Instagram menjadi salah satu media yang mudah diakses oleh masyarakat. Tujuan penelitian ini adalah untuk mengetahui bagaimana manajemen madiuntoday.id sebagai media kehumasan Pemerintah Kota Madiun dalam menjalankan agenda setting Pemerintah Kota Madiun. Landasan teori yang digunakan adalah manajemen POAC Perencanaan, Pengorganisasian, Pengarahan, dan Pengendalian oleh George R. Terry. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil dari penelitian ini untuk mengetahui bagaimana media kehumasan tersebut dikelola dan menjalankan agenda setting pemerintah. Kemudian hal apa yang menjadi penting terkait manajemen media kehumasan, agenda setting, dan menjadi rujukan pemberitaan media lain.
MANAJEMEN PRODUKSI CHANNEL YOUTUBE SINAU HURIP DALAM MENGEMAS KONTEN EMPATI PENANGANAN ODGJ JALANAN Kusumawardani, Herlin Ade; Aji, Gilang Gusti
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63436

Abstract

Social media is developing very rapidly from year to year. Almost all people use social media to get sources of information, education, entertainment, and so on. YouTube is one of the video sharing social media that is popular among the public because it is easy to access videos and has various benefits. The aim of this research is to find out how the production management of the Sinau Hurip YouTube channel is in packaging empathetic content for people with mental disorders on the streets so that they are able to send 250 people with mental disorders back to their families. The theoretical basis used is based on from Eli M Noam which contains risk reduction techniques, product development factors, and organizational structure factors. This research uses a qualitative descriptive method. The results of this research are to find out how the Sinau Hurip YouTube channel manages humanistic, empathetic content, does not offend other parties, collaborates and builds good relationships with all parties.
Strategi branding SD Al Hikmah Surabaya Untuk Mempertahankan Citra Sekolah Islam Segmen Atas Rahmawati, Farah Nabila; Aji, Gilang Gusti
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65996

Abstract

This research is entitled “Branding Strategy of SD Al Hikmah Surabaya to Maintain the Image of Upper Segment Islamic School”. This study aims to analyze the branding strategy applied by SD Al Hikmah in maintaining the image of the upper segment Islamic school. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation analysis. The results showed that SD Al Hikmah Surabaya implemented a branding strategy through four main stages, namely brand identity, brand personality, brand positioning, and brand communication. The implementation of this strategy is reflected in various programs such as grand opening and trial class, utilization of Sekolahku learning platform, activation of social media especially Instagram, information disclosure, and building harmonious relationships between teachers, students, and parents. This research contributes to the understanding of branding strategies in the context of Islamic education, especially for schools that target the upper segment. The implications of this research can be a reference for other Islamic education institutions in designing effective branding strategies to build and maintain the school's image in the midst of increasingly fierce competition.
Manajemen Produksi Konten Media Sosial Pada Divisi Konten Media Baru TVRI Jawa Timur Balqis, Naila; Aji, Gilang Gusti
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.66011

Abstract

This study aims to describe the management of social media content production implemented by the New Media Content Division of TVRI East Java. Multiplatform digitalization requires TVRI, as a Public Broadcasting Institution (LPP), to remain relevant to society. Social media has now become an essential part of terrestrial media, requiring TVRI to adapt and innovate by managing social media effectively. This research employs a qualitative research method. Data collection techniques include interviews, documentation, and observation. The researcher conducted interviews with the three members of the New Media Content Division team at TVRI East Java. The object of this research is the social media production management. The results of this study indicate that the management of social media content production in the New Media Content Division of TVRI East Java aligns with the media production management theory proposed by Terry (1992), as follows: 1) Planning involves facilities and infrastructure equivalent to terrestrial sophistication, with fewer human resources and budget compared to terrestrial, and indicators are achieved independently. 2) Organizing reveals that team members come from diverse backgrounds, leading to differences in perspectives on understanding digital media and mindset shifts. 3) Execution is carried out efficiently with a clear time structure. 4) Quality control is conducted before uploading content, and content monitoring is performed to evaluate the achievement of success indicators.
Co-Authors Anam Miftakhul Huda Andriyanto Andriyanto Balqis, Naila Farah Nabila Rahmawati Firdaus, Dewi Ratnasari Firmannandya, Ade Huda, Anam Miftahul Huda, Anam Miftakhul Indrajayani, Galuh Gita Islam, Muh Ariffudin Islam, Muhammad Ariffudin Kusumawardani, Herlin Ade Miarta, Wahyu Mahesa Muh. Ariffudin Islam, Muh. Ariffudin Mutiah Napitupulu, Pesta Asni Pamuji, Eko Prabayanti, Herma Retno Pramana, Pramana Rahmawati, Farah Nabila Setianingrum, Vinda Maya Setyaningrum, Vinda Maya Sukardani, Puspita Sari Susanto, Achmad Azharditya Wahyuni, Jauhar