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Policy Formulation Based on Local Traditions Rivaldi, Rivaldi; Kartini, Dede Sri; Yuningsih, Neneng Yani
Journal La Sociale Vol. 6 No. 6 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i6.2414

Abstract

This study aims to analyze the process of formulating public policies based on local traditions implemented through Paruman in Bayung Gede Traditional Village, Kintamani District, Bangli Regency, Bali Province. Paruman was chosen as the object of research because it is a traditional deliberation forum that still exists and is used in making decisions on village development. The research method used is qualitative with data collection techniques through literature studies and field studies in the form of observation, interviews, and documentation. Data analysis was carried out descriptively by referring to the stages of public policy formulation. The results of the study indicate that the existence of Paruman is influenced by internal factors of the indigenous community and external factors from the government. The implementation of Paruman has similarities with village deliberations in general, but differs in terms of the basis for decision-making that refers to local customary values and traditions. Paruman in Bayung Gede Village has fulfilled the stages of policy formulation, starting from identifying problems, setting agendas, selecting alternatives, to making decisions. The conclusion of this study shows that the formulation of public policies based on local traditions through Paruman in Bayung Gede Traditional Village uses a participatory and contextual deliberative model with the cultural values of the local community.
Strategi Peningkatan Pengelolaan dan Promosi Desa Wisata Berbasis Media Sosial Rivaldi, Rivaldi; Pratiwi, Belinda Sagitha; Nurmala, Hafizhah; Arina, Nurfathil Maula; Rahman, Syaeful; Handayani, Siti Maulida; Hakim, Ikmal; Fitriani, Desi; Nabila, Baiq Salwa Nouf; Pratama, Alwi; Misbahuddin, Misbahuddin
Jurnal Pengabdian Rekayasa dan Wirausaha Vol 2, No 2 (2025)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jprw.v2i2.46646

Abstract

Pariwisata desa memiliki peran penting dalam pengembangan ekonomi lokal, termasuk di Desa Sesaot. Kegiatan pengabdian ini membahas strategi peningkatan pengelolaan dan promosi wisata berbasis media sosial untuk memperkuat daya tarik wisata desa. Metode yang digunakan adalah pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil kegiatan menunjukkan bahwa pemanfaatan media sosial secara optimal, seperti pembuatan konten kreatif, pengelolaan akun resmi wisata desa maupun jejaring desa wisata (JADESTA), serta kolaborasi dengan komunitas lokal dan influencer, mampu meningkatkan visibilitas dan daya tarik wisata Desa Sesaot. Selain itu, pelatihan bagi masyarakat mengenai pengelolaan media sosial dan strategi pemasaran digital turut mendukung keberlanjutan promosi wisata. Melalui strategi ini, Desa Sesaot diharapkan dapat terus berkembang sebagai destinasi wisata unggulan berbasis digital.
Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Ulang Pada Usaha Air Masak Isi Ulang Asyraf Di Dusun Sempurna Alam Rivaldi, Rivaldi; Anwar, Arfianti Novita; Kurniawan, Hendry
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The study purpose was to empirically analyze the influence of customer satisfaction on the repurchase decisions of consumers at the Asyraf boiled refill water business, a local UMKM in Dusun Sempurna Alam. In an increasingly competitive market, customer retention is a key factor for business sustainability. This research was prompted by the observation of fluctuating sales data, which suggests that while there is a base of loyal customers, their repurchase behavior is not consistently stable, highlighting the critical need to understand the role of satisfaction in fostering loyalty. Materials and methods. This study utilized a quantitative approach with a causal research design. The sample consisted of 50 customers selected through purposive sampling, with the criterion of having made at least two purchases. Primary data were collected via an online questionnaire distributed through Google Forms, employing a 5-point Likert scale. Data analysis was conducted using simple linear regression after the data successfully passed validity, reliability, and classical assumption tests (normality, multicollinearity, and heteroscedasticity). Results. The findings confirmed a positive and statistically significant effect of customer satisfaction on repurchase decisions. The regression analysis yielded the equation Y = 4.985 + 0.572X. The significance of this relationship was supported by the t-test, which showed a t-value of 10.583, significantly higher than the t-table value of 1.676 at a 0.05 significance level. Furthermore, the coefficient of determination (Adjusted R²) was 0.694, indicating that customer satisfaction accounts for 69.4% of the variance in repurchase decisions. Conclusions. Customer satisfaction is a powerful and essential driver of repurchase decisions within this UMKM context. The study concludes that to build a stable customer base and ensure long-term business viability, the company must prioritize strategies aimed at consistently maintaining and enhancing the customer experience.