Articles
<![CDATA[The impact of online and offline experiences on McDonald's customers' brand equity ]]>
<![CDATA[Nurhad Nurhad]]>;
<![CDATA[Gesit Thabrani]]>
<![CDATA[ Marketing Management Studies Vol. 3 No. 2 (2023): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v3i2.336
<![CDATA[This study aims to analyze the effect of online and offline experiences on brand equity among consumers in Padang City. The population in this study is comprised of consumers who have shopped directly at restaurants and through applications or websites. The number of samples in this study was 200. Data collection was carried out by distributing questionnaires online. Data processing is done using SmartPLS software. The results of this study indicate that (1) Offline Experience has a positive and significant effect on Brand equity; (2) Online Experience has a positive and significant effect on Brand equity; and (3) Offline Experience has a positive and significant effect on Online experience.]]>
<![CDATA[Understanding the psychological drivers of sustainable purchasing behavior: a study of The Body Shop customers in Padang city ]]>
<![CDATA[Ridwan Ridwan]]>;
<![CDATA[Gesit Thabrani]]>
<![CDATA[ Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v3i3.383
<![CDATA[Objective study this is for study influence factors psychological behavior purchase to behavior sustainable purchases to consumers of The Body Shop in Padang City. Population study this is a consumer ever buy product from The Body Shop. A total of 200 respondents chosen as sample research and data collected through charging questionnaire online. Data processing is done use device SmartPLS software. Research results show that (1) encouragement For responsible answer to environment own influence positive and significant to behavior sustainable purchase (2 ) perception effectiveness consumer influential positive and significant to behavior sustainable purchase (3 ) attitude to sustainable purchase _ own influence positive and significant to behavior sustainable purchase _ (4) Consumers Knowledge Regarding Sustainability Related no own influence towards Sustainable Purchase Behavior (5) Spirituality own influence towards Sustainable Purchase Behavior]]>
<![CDATA[The influence of environmental factors on firm performance with entrepreneurial orientation and manufacturing capability as mediation variables ]]>
<![CDATA[Rifa Herdianti]]>;
<![CDATA[Gesit Thabrani]]>
<![CDATA[ Operations Management and Information System Studies Vol. 3 No. 3 (2023): Operations Management and Information System Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/omiss.v3i3.134
<![CDATA[This research aims to analyze: (1) the influence of environmental factors on entrepreneurial orientation in SMEs in Padang City (2) the influence of environmental factors on manufacturing capabilities in SMEs in Padang City (3) the influence of entrepreneurial orientation on firms performance in SMEs in Padang City (4) the influence of entrepreneurial orientation on manufacturing capabilities in SMEs in Padang City (5) the effect of manufacturing capabilities on firm performance in SMEs in Padang City (6) the influence of environmental factors on firms’ performance through entrepreneurial orientation in SMEs in Padang City (7) the influence of environmental factors environment on firm performance through manufacturing capabilities in SMEs in Padang City. This research is causal research. The Population of this research is 200 respondents from SMEs actors in the city of Padang who are engaged in manufacturing. The sampling method was using purposive sampling. Collecting data using a questionnaire with a Likert scale. The analysis technique used is smart PLS 4. The results of data processing in the study show that: (1) environmental factors have a significant positive effect on entrepreneurial orientation in SMEs in Padang City (2) environmental factors have a significant positive effect on manufacturing capabilities in SMEs in Padang City (3) entrepreneurial orientation has a significant negative effect on firm performance in SMEs in Padang City (4) manufacturing capability has a significant positive effect on firm performance in SMEs in Padang City (5) entrepreneurial orientation has a significant positive effect on manufacturing capabilities in SMEs in Padang City (6) environmental factors have a significant negative effect on firm performance through entrepreneurial orientation in SMEs in Padang City (7) environmental factors have a significant positive effect on firm performance through manufacturing capabilities in SMEs in Padang City.]]>
<![CDATA[DIGITAL MARKETING TRAINING FOR KARANG TARUNA’S ENTERPRISE PRODUCTS TO INCREASE BUSINESS TURNOVER ]]>
<![CDATA[Saputra, Edi]]>;
<![CDATA[Khair, Miftahul]]>;
<![CDATA[Thabrani, Gesit]]>
<![CDATA[ International Journal Mathla’ul Anwar of Halal Issues Vol. 4 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Mathla’ul Anwar Banten ]]>
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DOI: 10.30653/ijma.202441.100
<![CDATA[Karang Taruna is a youth organization which is a partner for community service from universities. Business actors can take advantage of the rapid development of information technology to increase their business volume. Digital marketing, which is now widely used, is not well known by the Karang Taruna in the city of Padang. Karang Taruna youth are also Small Medium Enterprise (SME) actors. Therefore, training in marketing strategy, packaging design, and appropriate media design is needed to reach the target market so that sales volume can increase. The training held contained the Urgency of Utilizing Digital Marketing for SME Products; Powerpoint Based Digital Packaging Design; Digital marketing through social media and marketplace; SME Product Marketing, Halal certification. The results of this activity increasing the knowledge of participants in utilizing online media as a means of product marketing. This provides an opportunity to expand the product market which can have an impact on increasing business turnover.]]>
<![CDATA[The effect of information quality on trust mediated by social psychological distance and its effect on purchase intention ]]>
<![CDATA[Hidayah, Rahmat]]>;
<![CDATA[Thabrani, Gesit]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v4i1.431
<![CDATA[This study purpose to analyze the influence of information quality and trust mediated by social psychological distance on purchase intentions of Tik Tok users in Padang City. The population in this study is all the people of Padang City who know about online shopping features through the Tiktok application. This study involved 144 respondents as a sample. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this study indicate that (1) the quality of information has a positive and significant effect on trust, (2) the quality of information has a positive and significant effect on social psychological distance, (3) social psychological distance has a positive and significant effect on trust. (4) The quality of information has a positive and significant effect on trust with social psychological distance as mediation, (5) trust has a positive and significant effect on purchase intentions.]]>
<![CDATA[Examining e-service quality influence on e-loyalty: A mediating effects of e-satisfaction and e-trust for Tokopedia users ]]>
<![CDATA[Wulandari, Anggun]]>;
<![CDATA[Thabrani, Gesit]]>
<![CDATA[ Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v3i4.454
<![CDATA[This research will focus on users of the Tokopedia online shopping application in the city of Padang. The objective of this research is to investigate how Electronic Service Quality (E-Service Quality) influences Electronic Loyalty (E-Loyalty), and to explore the involvement of Electronic Satisfaction (E-Satisfaction) in this relationship. and Electronic Trust (E-Trust) as mediating variables. A total of 250 respondents were sampled for this research. Data was processed using SmartPLS and collected through questionnaires online. The research findings indicate that (1) Electronic Service Quality significantly and positively influences the e-satisfaction. (2) Electronic Service Quality has a significant and positive impact on electronic trust. (3) Electronic Service Quality has a significant positive impact on e-loyalty. (4) Electronic Satisfaction has a significant and positive impact on e-loyalty. (5) Electronic Trust has a significant and positive impact on e-loyalty. (6) Electronic Trust has a significant and positive impact on e-satisfaction. (7) E-Service Quality has a significant and positive effect on e-satisfaction with e-trust as a mediation. (8) E-Service Quality has a significant and positive impact on e-loyalty, with e-satisfaction as a mediation. (9) Electronic Service Quality has a significant and positive impact on e-loyalty with e-trust as a mediation.]]>
<![CDATA[The influence of over endorsement on purchase intentions is mediated by the authenticity and credibility of influencers on social media influencers on Tiktok ]]>
<![CDATA[aulia, Della]]>;
<![CDATA[Thabrani, Gesit]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/mms.v4i3.537
<![CDATA[Currently, many social media influencers make over endorsements so that it can reduce the perception of authenticity and expertise of the influencer, which in turn affects the intention to buy the endorsed product. This research was conducted with the aim of analyzing how the influence of Over Endorsement influences Purchase Intentions, with Influencer Authenticity and Credibility as mediating factors, on Social Media Influencers on Tiktok. The subjects of this research are people who use TikTok and show interest in products or services that are often endorsed by influencers in West Sumatra. The research participants totaled 200 respondents selected as samples. Data was collected through online distribution of questionnaires via Google Form, and then analyzed using SmartPLS software. The results of this study reveal that (1) Influencer authenticity has a significant positive influence on purchase intention, and (2) Influencer credibility has a significant positive influence on purchase intention (3) Over endorsement has a negative influence on influencer authenticity (4) Over endorsement has negative influence on influencer credibility. (5) Over Endorsement mediated by influencer authenticity and credibility on purchase intentions has a negative influence.]]>
<![CDATA[Analysis Of The Management Of Medicine Supply Needs At Puskesmas Seberang Padang In Padang City ]]>
<![CDATA[Ratih Wijaya Isardi]]>;
<![CDATA[Gesit Thabrani]]>
<![CDATA[ Journal of Economics, Management and Accounting (JEMA) Vol. 2 No. 01 (2024): Journal of Economics, Management and Accounting (JEMA) ]]>
Publisher : <![CDATA[Devitara Innovations ]]>
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<![CDATA[This study aims to determine the management of medicine supply needs at Puskesmas Seberang Padang and the actions taken by Puskesmas Seberang Padang in overcoming the shortage of medicine supply needs.This research includes research with a qualitative approach using primary data, directly from the original source through interviews, observation and documentation to the research site. The data analysis technique uses the Miles & Huberman model.The results showed that in managing the supply of medicine needs, Puskesmas Seberang Padang has carried out planning and procurement. However, the main theory used by researchers cannot be implemented optimally at the Puskesmas Seberan Padang. Because the purpose of the planning carried out by Puskesmas Seberang Padang is to estimate the type and amount of medicine that are close to the needs and based on the budget. Whereas in Supply Chain Management (SCM) planning is carried out to predict and control supply needs and maximize company surplus to minimize additional costs used to purchase supplies on a small basis. When procurement is carried out by Puskesmas Seberang Padang to suppliers, it does not use supplier strategies and criteria. This is due to the urgency of medicine supply needs. So that PPTK employees ask for the type and amount of medicine to all suppliers with the provision of fast delivery. With the aim of minimizing the occurrence of medicine vacancies.]]>
<![CDATA[Keselarasan Faktor Lingkungan, Kapabilitas Manufaktur, Orientasi Kewirausahaan dan Kinerja Perusahaan ]]>
<![CDATA[Thabrani, Gesit]]>;
<![CDATA[Susanto, Perengki]]>;
<![CDATA[Masdupi, Erni]]>
<![CDATA[ Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v8i2.17237
<![CDATA[Small and medium enterprises (SMEs) have proven to have a strategic role in supporting the Indonesian economy. However, the performance of SMEs has not shown excellence in dealing with uncertain environmental conditions. This study looks at the alignment between environmental factors, manufacturing capabilities, entrepreneurial orientation and Company performance using a quality function deployment (QFD) approach. The results of the study show that to deal with environmental factors, SMEs need to focus on quality, innovatively oriented, which has an impact on marketing performance.Keywords: kinerja perusahan, faktor lingkungan, kapabilitas manufaktur, orientasi kewirausahaan, house of quality]]>
<![CDATA[Analysis Of The Management Of Medicine Supply Needs At Puskesmas Seberang Padang In Padang City ]]>
<![CDATA[Isardi, Ratih Wijaya]]>;
<![CDATA[Thabrani, Gesit]]>
<![CDATA[ Journal of Economics, Management and Accounting (JEMA) Vol. 2 No. 01 (2024): Journal of Economics, Management and Accounting (JEMA) ]]>
Publisher : <![CDATA[Devitara Innovations ]]>
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<![CDATA[This study aims to determine the management of medicine supply needs at Puskesmas Seberang Padang and the actions taken by Puskesmas Seberang Padang in overcoming the shortage of medicine supply needs.This research includes research with a qualitative approach using primary data, directly from the original source through interviews, observation and documentation to the research site. The data analysis technique uses the Miles & Huberman model.The results showed that in managing the supply of medicine needs, Puskesmas Seberang Padang has carried out planning and procurement. However, the main theory used by researchers cannot be implemented optimally at the Puskesmas Seberan Padang. Because the purpose of the planning carried out by Puskesmas Seberang Padang is to estimate the type and amount of medicine that are close to the needs and based on the budget. Whereas in Supply Chain Management (SCM) planning is carried out to predict and control supply needs and maximize company surplus to minimize additional costs used to purchase supplies on a small basis. When procurement is carried out by Puskesmas Seberang Padang to suppliers, it does not use supplier strategies and criteria. This is due to the urgency of medicine supply needs. So that PPTK employees ask for the type and amount of medicine to all suppliers with the provision of fast delivery. With the aim of minimizing the occurrence of medicine vacancies.]]>
