Articles
<![CDATA[The moderating effect of switching cost on the influence of social influence and price towards switching intention ]]>
<![CDATA[Muhammad Fauzan]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 2 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (604.792 KB)
|
DOI: 10.24036/jkmp.v1i2.30
<![CDATA[The purpose of this study to analyse: (1) The effect of social influence on switching intention’s online shop Tokopedia in Padang City, (2) The effect of price on switching intention’s online shop Tokopedia in Padang City, (3) The effect of Switching cost moderating social influence on switching intention’s online shop Tokopedia in Padang City, (4) The effect of Switching cost moderating price on switching intention’s online shop Tokopedia in Padang City. The population in this study were all Padang City’s residence, while the number of samples in this study was determined by the non- probability sampling method and the technique used was purposive sampling to obtain a sample of 100 samples. The analysis technique used is Structural Equation Modeling (SEM) analysis using Smart PLS Software 3. The result of this study indicates: Social influence and price has a significant and positive effect on switching intention’s online shop Tokopedia in Padang City. Switching cost has a negative and not significant effect to moderating social influence on switching intention’s online shop Tokopedia in Padang City. (4) Switching cost has a negative and not significant effect to moderating price on switching intention’s online shop Tokopedia in Padang City.]]>
<![CDATA[The influence of market orientation and enterpreneur orientation on competitive advantage Sweettooth Cake and Coffee Padang mediated by innovation product. ]]>
<![CDATA[Ikhsan Rynaldo]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 4 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (631.756 KB)
|
DOI: 10.24036/mms.v1i4.61
<![CDATA[The purpose of this study was to analyze the influence of market orientation and entrepreneur orientation in building competitive advantage mediated by product innovation at Sweettooth Cake and Coffee Padang. The results of the study are (1) Market orientation has a positive and significant effect on the competitive advantage of Swettooth cake & Coffee. (2) Entrepreneurial orientation has a positive and significant impact on the competitive advantage of Swettooth cake & Coffee. (3) Marketorientation hasaa positive and significant impact on Swettooth cake & Coffee product innovation. (4) Entrepreneurial orientation hasapositive and significant impacton Swettooth cake & Coffee productinnovation. (5) Product innovation hasa positive and significantimpact on the competitive advantage of Swettooth cake & Coffee. (6) Market orientation has a positive and significant impact on the competitive advantage of Swettooth cake & Coffee through product innovation as a mediator. (7) Entrepreneurial orientation has a positive and significant impact on Swettooth cake & Coffee's competitive advantage through product innovation as a mediating variable.]]>
<![CDATA[Analysis of the influence of brand experience, customer engagement on brand trust through brand attachment as an intervening variable in Gojek users in Padang City ]]>
<![CDATA[Wahyu Dionaldo]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 1 No. 3 (2021): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (630.93 KB)
|
DOI: 10.24036/mms.v1i3.77
<![CDATA[The purpose of this study is to analyze: (1) The Influence of Brand Experience on Brand Trust. (2) The Effect of Customer Engagement on Brand Trust. (3) Influence of Brand Attachment on Brand Trust. (4) Influence of Brand Experience on Brand Trust through Brand Attachment as Intervening Variable. (5) Influence of Customer Engagement on Brand Trust through Brand Attachment as Intervening Variable. The population in this study is the user of the Gojek app service in Padang City. The sampling technique in this study is Purposive Sampling with a sample number of 250 respondents in 2021. Analysis in this study using SmartPLS 3.0. The results of this study are: (1) Brand Experience had no significant and negative effect on Brand Trust. (2) Customer Engagement has a significant and positive effect on brand trust. (3) Brand Attachment has no significant and negative effect on brand trust. (4) Brand Experience has no significant and negative effect on Brand Trust through Brand Attachment as an intervening variable. (5) Customer Engagement has no significant and negative effect on Brand Trust through Brand Attachment as an intervening variable]]>
<![CDATA[The influence of perceived security and user mobility toward intention to use mobile payment Shopeepay with perceived usefulness as mediating variable ]]>
<![CDATA[Afif Muhammad Adventure]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/mms.v2i1.136
<![CDATA[This study aims to analyze (1) the effect of perceived security on intention to use on student mobile payment Shopeepay users mediated by perceived usefulness in the city of Padang. (2) The effect of user mobility on the intention to use of mobile payment users in Shopeepay students is mediated by perceived usefulness in the city of Padang. The population used in the study were students using Shopeepay mobile payment users and the sample used was students using Shopeepay mobile payment users in the city of Padang for at least 1 use. The number of samples in this study was 159 total respondents. Data was collected through online questionnaires and data processing using PLS (Partial Least Square) software. The results of this study indicate that. (1) Perceived security has a positive and significant effect on the intention to use Shopeepay's mobile payment. (2) User mobility has a positive and significant effect on the intention to use Shopeepay's mobile payment. (3) Perceived usefulness has a positive and significant effect on the intention to use Shopeepay's mobile payment. (4) Perceived security has a positive and significant effect on the perceived usefulness of students using Shopeepay mobile payment users in the city of Padang. (5) User mobility has a positive and significant effect on the perceived usefulness of Shopeepay mobile payment users in the city of Padang (6) Perceived security has a positive and significant effect on the intention to use Shopeepay's mobile payment mediated by perceived usefulness. (7) User mobility has a positive and significant effect on the intention to use Shopeepay's mobile payment mediated by perceived usefulness.]]>
<![CDATA[The influence of experiential marketing and brand commitment on repurchase intention with satisfaction as intervening variables ]]>
<![CDATA[Seski Nadila Arani]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/mms.v2i2.78
<![CDATA[The purpose this study is to analyze: (1) The Effectt Experiential Marketing on Repurchese Intentionn through Satisfaction as an Intervening Variable. (2) The influence of Brand Commitment on Repurchese Intention through Satisfaction as an Intervening Variable. The population in this study were Kupi Batigo consumers in the period 2021. The sampling technique this study was Purposive Sampling with a total sample of 105 respondents in 2021. The data used in this study was primary data obtained through distributing questionnaires to Kupi Batigo visitors. . The results this study indicate that: (1) Experiential Marketing has a significant positive effect on satisfaction. (2) Brand Commitment has a significant positive effect on satisfaction. (3) Satisfaction has a significant positive effectt on Repurchese Intentian.]]>
<![CDATA[The influence of green marketing on costumer loyalty of The Body Shop mediated by brand image ]]>
<![CDATA[Indah Maharani Wulandari]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study intends to examine the impact of green marketing on The Body Shop customer loyalty in the city of Padang via brand image. All The Body Shop consumers that reside in the city of Padang make up the study's population. In this study, 154 respondents made up the samples. Data was gathered using a Google Form for an online survey, and SmartPLS 3.0 software was used to process the results. The study's findings show that green marketing has a significant impact on costumer loyalty, green marketing has a significant impact on brand image, brand image has a significant impact on costumer loyalty, and green marketing has a significant impact on customer loyalty through brand image.]]>
<![CDATA[The impact of social media use and online word-of-mouth on consumers' purchase decisions, using trust as a mediator ]]>
<![CDATA[Muhamad Luthfi]]>;
<![CDATA[Yunita Engriani]]>
<![CDATA[ Marketing Management Studies Vol. 3 No. 2 (2023): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/mms.v3i2.369
<![CDATA[This study aims to analyze the effect of social media usage and electronic word of mouth on purchase decisions with trust as a mediating variable for Orion coffee shop Padang consumers. The research population is consumers who shop for the first time at Orion Coffee Shop Padang. The number of samples in this study were 150 respondents. Data was collected by distributing questionnaires online via google form and data processing was carried out using the SmartPLS software. The results of this study indicate that (1) social media usage has a positive and significant effect on purchase decision, (2) electronic word of mouth has a positive and significant effect on purchase decision, (3) social media usage has a positive and significant effect on trust, (4) electronic word of mouth has a positive and significant effect on trust, (5) trust has a positive and significant effect on purchase decision, (6) social media usage has a positive and significant effect on purchase decision through trust as mediating variable, (7) electronic word of mouth has a positive and significant effect on purchase decision through trust as a mediating variable]]>
<![CDATA[The influence of complaint handling, security and e-service quality on user loyalty e-wallet DANA among college students in Padang City ]]>
<![CDATA[Muhammad Aditya Fajar]]>;
<![CDATA[Engriani, Yunita]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/mms.v4i1.485
<![CDATA[This research was conducted with the aim of analyzing and determining the influence of Complaint Handling, Security and E-Service Quality on User Loyalty among Students in Padang City. The type of research carried out is quantitative research. The population of this research is students who live in Padang City with a sample size of 150 respondents. In this research, analysis was carried out using SPSS with SPSS 27. The result of this research showed that (1) Complaint Handling had a positive and significant effect on E-Wallet Dana User Loyalty, (2) Security had a positive and significant effect on E-Wallet Dana User Loyalty, (3) E-service Quality has a negative effect on E-Wallet Dana User Loyalty.]]>
<![CDATA[Green trust as a mediator in the influence of functional, social, and emotional values on eco-friendly product purchases at Fore Coffee in Padang ]]>
<![CDATA[Pratama, Muhammad Fauzan]]>;
<![CDATA[Engriani, Yunita]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/mms.v4i2.521
<![CDATA[This research aims to analyze the influence of Functional value , Social value and Emotional Value on Purchase Decisions Mediated by Green Trust on Environmentally Friendly Products at Fore Coffee Stores in Padang City. The population in this research are all people who live in the city of Padang and have bought or know about Fore Coffee products. This research involved 251 respondents as samples. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this research show that (1) Functional value has a significant positive effect on Purchase Decision. (2) Functional value has a significant positive effect on Green Trust. (3) Social value has a positive effect on Purchase Decision. (4) Social value has a significant positive effect on Green Trust. (5) Emotional has a significant positive effect on Purchase Decision. (6) Emotional Value has a significant positive effect on Green Trust. (7) Green Trust has a significant positive effect on Purchase Decision. (8) Emotional Value has a positive effect on Purchase Decisions through Green Trust as mediation. (9) Functional value has a positive and significant effect on Purchase Decisions through Green Trust as mediation. (10) Social value has a positive influence on Purchase Decisions through Green Trust as mediation.]]>
<![CDATA[Halal consumerism in the fast-food industry: investigating awareness, literacy, and religious moderations on youth purchasing behavior ]]>
<![CDATA[Nadia Musfika]]>;
<![CDATA[Engriani, Yunita]]>
<![CDATA[ Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24036/mms.v4i3.528
<![CDATA[This study aims to analyze the influence of halal awareness and halal literacy on the purchase intention of packaged fast-food products among young Muslim consumers in Padang city, with religiosity as a moderating variable. The population comprises young Muslims in Padang city who consume fast food, with a sample size of 150 respondents. Data were collected through questionnaires and analyzed using SmartPLS software. The results indicate that: (1) Halal awareness has a positive and significant influence on the purchase intention of fast food among young urban Muslims in Padang city; (2) Halal literacy has a positive but insignificant influence on the purchase intention of fast food among young urban Muslims in Padang city; (3) Religiosity moderates the influence of halal awareness on the purchase intention of fast food among young urban Muslims in Padang city; and (4) Religiosity does not moderate the influence of halal literacy on the purchase intention of fast food among young urban Muslims in Padang city.]]>
