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All Journal Krisna: Kumpulan Riset Akuntansi Hasil Pengabdian Kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum JURNAL LENTERA BISNIS International Journal of Business Economics (IJBE) Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Jurnal Somasi (Sosial Humaniora Komunikasi) Jurnal Ekonomi Proceeding International Seminar of Islamic Studies Jurnal SALMAN : Sosial dan Manajemen Prosiding Seminar Nasional Universitas Serambi Mekkah Journal of International Conference Proceedings International Journal of Economic, Technology and Social Sciences (Injects) Jurnal Ilmiah Ekonomi dan Manajemen IIJSE
Yusnandar, Willy
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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THE INFLUENCE OF BRAND EQUITY, PRODUCT QUALITY AND PRICE ON FORMAL CARDINAL PRODUCT PURCHASE DECISIONS AT PT. SUN DEPARTMENT STORE MEDAN MALL Yusnandar, Willy; Habib, Muhammad
Proceeding International Seminar of Islamic Studies INSIS 6 (February 2024)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

The aim of this research is to determine and analyze the influence of brand equity, product quality and price on purchasing decisions both partially and simultaneously. The approach used in this research is an associative approach. The population in this study were all people who purchased Cardinal Formal products at PT. Matahari Department Store Medan Mall . The sample in this study using the Lemeslow formula was 96 people who purchased Cardinal Formal products at PT. Matahari Department Store Medan Mall . Data collection techniques in this research used interview techniques, documentation studies, observations and questionnaires. The data analysis technique in this research uses Multiple Linear Regression Analysis Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this research used the SPSS ( Statistical Package for the Social Sciences ) software program version 24.00. The results of this research prove that partially and simultaneously brand equity, product quality and price have a significant effect on purchasing decisions for Cardinal Formal products at PT. Matahari Department Store Medan Mall
Development Of Philosophy Of Science In Management In The Digital Era Ningsih, Supiah; Yusnandar, Willy; Sipahutar, Muhammad Ali; Mujiatun, Siti
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Revolutions in science and technology have occurred many times, with great and unexpected consequences. Philosophy is the mother of all sciences that develop in the world, philosophy plays an important role in every development of science. Management philosophy is a collection of knowledge and beliefs that provide a broad basis or basis for determining problem solving. This study uses a literature study research method. One type of research is called library research and involves various text reference materials to see which ones are still relevant to this problem. Documentation techniques will be used as a collection method for this final assignment. Researchers collect various sources and key notes that are still relevant to the problem as part of the documentation process, which in itself is a method used by researchers. Using this approach makes it much easier to obtain accurate and complete data. The four perspectives of epistemological and ontological formations provide a framework for management to know how they act as managers of an organization. The industrial revolution 4.0 will also have an impact on changing lifestyles and community habits. For companies that cannot respond to the impact of these changes, they will be crushed by themselves. Thus, human resource management in an organization/company needs to design a program that can align the need to achieve organizational/business goals with the existence of its human resources.
PENGARUH EKUITAS MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK CARDINAL FORMAL : Kualitas Produk, Ekuitas Merek, Harga, Keputusan Pembelian Yusnandar, Willy; Novien Rialdy
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1520

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh ekuitas merek, kualitas produk dan harga terhadap keputusan pembelian baik secara parsial maupun secara simultan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan asosiatif. Populasi dalam penelitian ini adalah seluruh masyarakat yang melakukan pembelian produk Cardinal Formal Pada PT. Matahari Departemen Store Medan Mall. Sampel dalam penelitian ini menggunakan rumus lemeslow berjumlah 96 orang masyarakat yang melakukan pembelian produk Cardinal Formal. Teknik pengumpulan data dalam penelitian ini menggunakan teknik wawancara, studi dokumentasi, observasi, dan angket. Teknik analisis data dalam penelitian ini menggunakan Uji Analisis Regresi Liner Berganda, Uji Hipotesis (Uji t dan Uji F), dan Koefisien Determinasi. Pengolahan data dalam penelitian ini menggunakan program software SPSS 24.00. Hasil penelitian ini membuktikan bahwa secara parsial dan simultan ekuitas merek, kualitas produk dan harga berpengaruh signifikan terhadap keputusan pembelian produk Cardinal Formal
PENGARUH KOMPETENSI DAN PELATIHAN TERHADAP KEPUASAN KERJA RS MARTHA FRISKA Novien Rialdy; Irwan Syari Tanjung; Willy Yusnandar
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1281

Abstract

Competence is a basic characteristic possessed by someone who has direct influence to predict the performance of a company's employees. Competence is needed to improve the quality of human resources in the company. In addition to competence, training can also influence the progress of the company. A company needs to provide training to employees. The objective of the study is to test and analyze the effects of competence and training on employee performance at Martha Friska Hospital Medan. The research data were analyzed by using multiple linear regression analysis. The research populations were 212 employees while the research samples were 138 respondents. The result of the study shows that competence and training simultaneously have a significant effect on employee job satisfaction.
GREEN CAREER DEVELOPMENT DI PERUSAHAAN SWASTA: TINJAUAN LITERATUR DALAM KONTEKS KOTA MEDAN Astuti, Rini; Pratama, Nugraha; Yusnandar, Willy; Irwadi; Ali, Muhammad; Ningsih, Supiah; Dalimunthe, Ritha F.
Jurnal SOMASI (Sosial Humaniora Komunikasi) Vol. 6 No. 1 (2025): Juli 2025
Publisher : CERED Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/js.v6i1.1341

Abstract

Penelitian ini merupakan kajian literature review sistematis yang bertujuan untuk mengidentifikasi dan mensintesis berbagai hasil penelitian terkait Green Career Development di perusahaan swasta, khususnya dalam konteks Kota Medan. Sebanyak 25 artikel ilmiah terpilih dianalisis untuk mengungkap variabel utama seperti green recruitment, green training and development, serta green career path planning yang berperan signifikan dalam mendorong perilaku hijau karyawan dan keberlanjutan organisasi. Hasil review menunjukkan bahwa keberhasilan implementasi Green Career Development sangat dipengaruhi oleh komitmen manajemen, budaya organisasi, dan kepemimpinan yang mendukung tujuan lingkungan. Penelitian ini menegaskan pentingnya integrasi strategi pengembangan karier hijau dalam praktik manajemen sumber daya manusia untuk menghadapi tekanan global akan keberlanjutan dan meningkatkan daya saing perusahaan. Selain itu, penelitian mengungkap adanya gap implementasi di perusahaan swasta di Kota Medan yang menjadi peluang untuk riset empiris mendalam ke depannya. Temuan ini diharapkan dapat menjadi dasar bagi pengembangan kebijakan dan praktik Green HRM yang lebih efektif dalam konteks lokal.
Co-Authors A.A. Ketut Agung Cahyawan W Ade Gunawan Ayu Waningsih Sirait Dalimunthe, Ritha F. Dedek Kurniawan Gultom Deliati, Deliati Hafni, Roswita irwadi Irwan Syari Tanjung Jasman Saripuddin Hasibuan Jufrizen MUHAMMAD ALI Muhammad Arif MUHAMMAD HABIB Mukmin Pohan Murviana Koto Ningsih, Supiah Novien Rialdy Pratama, Nugraha Radiman Radiman Rini Astuti Roydi Nefri Safi'i Siregar Salman Farisi Sheila Nadya Sipahutar, Muhammad Ali Siti Mujiatun