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Journal : Binus Business Review

Factors Affecting the Perceived Effectiveness in Preventing the Transmission of COVID-19 in Indonesia: Integrating the Extended Theory of Planned Behavior and Health Belief Model Dino Caesaron; Yunita Nugrahaini Safrudin; Sheila Amalia Salma; Tiara Verita Yastica; Afin Rizqi Pramadya
Binus Business Review Vol. 12 No. 3 (2021): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v12i3.7112

Abstract

The coronavirus (COVID-19) is an infectious disease declared a pandemic worldwide by the World Health Organization (WHO). The purpose of the research was to look at the factors in public health behavior that affected the effectiveness of preventing the transmission of the COVID-19 based on the extended Theory of Planned Behavior (TPB) and Health Belief Model (HBM). The research was a correlational study. The research applied a purposive sampling method, with 483 respondents coming from various islands in Indonesia. Based on the analysis using Partial Least Square-Structural Equation Modelling (PLS-SEM), TPB factors like individuals' behavioral intention to follow COVID-19 preventive measures are significantly affected by subjective norm and perceived behavior control. On the other hand, personal attitude does not significantly affect an individual's behavioral intention to follow COVID-19 prevention steps. HBM shows an individual’s behavior intention to follow the COVID-19 preventive measures is significant and directly affected by perceived severity, perceived barrier, perceived self-efficacy, and cues to action. Meanwhile, the perceived susceptibility and perceived benefits do not significantly and directly influence an individual's behavioral intention to follow the COVID-19 preventive measures. The findings from the research can be used to evaluate the effectiveness in several countries in facing the COVID-19 pandemic.
Co-Authors Abdi , Luthfi Moulya Abdi, Luthfi Moulya Adinegoro, Ghifary Afin Rizqi Pramadya Agus Kusnayat Alika Khairunnisa Amalia Nur Azizah Angelyca H, Yohana Annisa Permatasari Nugraha Arensi, Niken Ariyanti, Desak Ayu Siska Bela Pitria Hakim Betara Churraera Cahyadi, Dea Arya Dita Dino Caesaron Dita Kusuma Ningsih Dita Kusuma Ningsih Elvira A, Celline Isabel Faisal Muhammad Nasution Farell Ardani Firstian Rizky, Raihan Zhafranu Fransiskus Tatas Dwi Atmaji Ghina, Fathia Nafila Hadi Susanto Hadi Susanto Hana Qatrunnada Hanifa, Nadhira Nur Hanny Setyaningrum Hasya Qinthara Herawati, Tania Naya Heriyono Lalu Husaini, Luthfi Romiz Hutari, Nur Afiah Ilma Mufidah Irwan Iftadi Ivano, Chandika Jasmine, Indy Aurelia Kartika Salsabilla Wulandari Kartika Salsabilla Wulandari Kunanti, Rahmi Anugrah Kurniasari, Nidya Luthfi Romiz Husaini Marina Yustiana Lubis Marliana, Wina Muhammad Iqbal Muhammad Ridho Munalys Nafisa Murman Dwi Prasetio Murman Dwi Prasetyo Nafisa, Munalys Nugraha, Syehans Aqshal Nur Azizah, Amalia Nur Ikhsan Ashari R Nusaibah Nusaibah Pertiwi, Salsabila Suci Purnawan, Aurora Mahadewi Putri Puteri, Anisa Riska Putri, Andhini Amalia Qinthara, Hasya Rhomansyah , Fitra Hari Rifai, Mohammad Husain Rizky, Muhammad Akmal Safitri, Regina Nisrina Aulia Sam, Nadia Sadira Shakila Hamidi Sri Widaningrum Sularso, Fulviana Maylavenika Suswara, Naufal Lathief Sutari, Wiyono Tegar Tri Nugraha Tiara Verita Yastica Tiara Verita Yestica Wakhid Ahmad Jauhari Widaninggrum, Sri Widaningrum, Sri Widaningrum Widiana, Adrian Wahyu Wiyono Wiyono Sutari Wiyono wiyono Wulandari, Kartika Salsabilla Zulfaa, Salma Dzikriyah