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THE EFFECTS OF ISLAMIC BRANDING AND CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY THROUGH SATISFACTION AS THE MEDIATING VARIABLE Adha, Mufti Alam; Silmi, Afrida Fadkhi; Nahar, Faiza Husnayeni
Ekonomi Islam Vol. 16 No. 1 (2025): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof DR HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/jei.v16i1.15460

Research aims: This study aims to analyze the effects of Islamic Branding and Customer Relationship Marketing (CRM) on Customer Loyalty, with Customer Satisfaction as a mediating variable. The research focuses on understanding how Islamic values embedded in branding and relationship strategies influence Muslim consumer loyalty. Design/Methodology/Approach: A quantitative approach was employed using a structured questionnaire distributed to 120 Muslim consumers in West Sumatra. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among the variables. Research findings: The findings indicate that both Islamic Branding and CRM have significant positive effects on Customer Satisfaction and Customer Loyalty. Furthermore, Customer Satisfaction partially mediates the relationship between Islamic Branding and Loyalty, as well as between CRM and Loyalty. This confirms that customer satisfaction strengthens the effect of Islamic branding and CRM on loyalty. Theoretical Contribution/Originality: This study contributes to the field of Islamic marketing by integrating Islamic Branding and CRM into a comprehensive loyalty model. It highlights the importance of religious and relational values in shaping customer satisfaction and loyalty within Islamic consumer behavior. Practitioners/Policy Implications: For marketers and policy makers, the results suggest that applying Islamic principles in branding and building strong, trust-based relationships with consumers can significantly enhance satisfaction and loyalty. This is particularly relevant for businesses targeting Muslim markets such as halal products, Islamic banking, and sharia-compliant services. Research Limitations/Implications: The study is limited to a specific region and sample size, which may limit generalizability. Future studies should include larger and more diverse populations, as well as consider longitudinal data to further validate the findings across different cultural and market contexts

THE EFFECTS OF ISLAMIC BRANDING AND CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY THROUGH SATISFACTION AS THE MEDIATING VARIABLE Adha, Mufti Alam; Silmi, Afrida Fadkhi; Nahar, Faiza Husnayeni
Ekonomi Islam Vol. 16 No. 1 (2025): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof DR HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/jei.v16i1.15460

Research aims: This study aims to analyze the effects of Islamic Branding and Customer Relationship Marketing (CRM) on Customer Loyalty, with Customer Satisfaction as a mediating variable. The research focuses on understanding how Islamic values embedded in branding and relationship strategies influence Muslim consumer loyalty. Design/Methodology/Approach: A quantitative approach was employed using a structured questionnaire distributed to 120 Muslim consumers in West Sumatra. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among the variables. Research findings: The findings indicate that both Islamic Branding and CRM have significant positive effects on Customer Satisfaction and Customer Loyalty. Furthermore, Customer Satisfaction partially mediates the relationship between Islamic Branding and Loyalty, as well as between CRM and Loyalty. This confirms that customer satisfaction strengthens the effect of Islamic branding and CRM on loyalty. Theoretical Contribution/Originality: This study contributes to the field of Islamic marketing by integrating Islamic Branding and CRM into a comprehensive loyalty model. It highlights the importance of religious and relational values in shaping customer satisfaction and loyalty within Islamic consumer behavior. Practitioners/Policy Implications: For marketers and policy makers, the results suggest that applying Islamic principles in branding and building strong, trust-based relationships with consumers can significantly enhance satisfaction and loyalty. This is particularly relevant for businesses targeting Muslim markets such as halal products, Islamic banking, and sharia-compliant services. Research Limitations/Implications: The study is limited to a specific region and sample size, which may limit generalizability. Future studies should include larger and more diverse populations, as well as consider longitudinal data to further validate the findings across different cultural and market contexts

Is Fintech a Friend or Foe? Mediating Effects in the Journey from Literacy to Financial Behavior Suryanto, Angelina; Radianto , Wirawan E. D.; Nahar, Faiza Husnayeni
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.18

This study examines the influence of financial literacy and socialization on financial management behavior, with the perceived usefulness of financial technology as a mediating variable. The increasing use of digital financial services among students has raised questions about whether fintech truly enhances financial management or instead fosters impulsive financial habits. A quantitative research design was applied using a conclusive causal approach. Primary data were collected via online questionnaires distributed to students from six public and private universities in Surabaya, Indonesia. Using purposive sampling, 705 valid responses were obtained from students aged 19–22, currently in semesters 2 to 6, and users of financial technology services such as mobile banking, e-wallets, and investment platforms. Data analysis was conducted using PLS-SEM. The findings show that financial literacy and socialization positively and significantly influence financial management behavior. However, the perceived usefulness of financial technology has a negative effect on financial management behavior. Furthermore, perceived usefulness of financial technology partially mediates the relationship between financial literacy and financial behavior, but does not mediate the relationship between financial socialization and financial behavior. This study contributes novel insights by highlighting the asymmetric mediating role of fintech, challenging the common assumption that technology constantly improves financial outcomes. The results imply the need for educational institutions to enhance students’ digital financial literacy and promote critical awareness of how fintech features may encourage excessive consumption despite good financial knowledge.

A Comparative Study of Investments in Tourism, Health, Education, and Mining and its impact on Poverty Alleviation in West Nusa Tenggara Supiandi, Supiandi; Pramuja, Risky Angga; Masud, Riduan; Nahar, Faiza Husnayeni; Azizurrohman, Muhammad
Advances in Tourism Studies Vol. 1 No. 1 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i1.7

West Nusa Tenggara is one of the provinces in Indonesia that has been struggling with poverty for a long time. Over the years, the government and private sector have invested heavily in various sectors to improve the economic condition of the province. This paper compares the impact of investments in tourism, health, education, and mining on poverty alleviation in West Nusa Tenggara. The study used both qualitative method to analyze the data collected through surveys and interviews. The results indicate that investment in tourism and education has a more significant impact on poverty alleviation compared to investments in health and mining. The paper concludes by highlighting the need for the government and private sector to focus more on sustainable investments in tourism and education to improve the economic condition of West Nusa Tenggara.

Unveiling the Social Media Revolution in Tourism: Unraveling Instagram's Profound Influence on Travelers Utama Dewayani, Eka Kadharpa; Nahar, Faiza Husnayeni; Nugroho, Tyo
Advances in Tourism Studies Vol. 1 No. 2 (2023): Advances in Tourism Studies
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v1i2.15

This research explores the profound impact of social media on tourist behavior, focusing on destination selection and decision-making. Utilizing a mixed-methods approach, including surveys, interviews, and content analysis, the study provides comprehensive insights into this phenomenon. The findings reveal that social media platforms significantly influence tourists' destination choices by offering user-generated content and peer recommendations. Real-time updates, interactive content, and virtual conversations enable informed decision-making and diverse travel experiences. Moreover, social media facilitates the discovery of hidden gems and fosters engagement with local communities, enhancing overall tourism experiences. The study emphasizes the importance of effective social media utilization by destination marketers and policymakers to engage with tourists and shape their choices. Understanding social media's impact on tourist behavior informs strategies for destination marketing, visitor engagement, and sustainable tourism development.

Determinants of Profitability in Indonesian Islamic Banking: Case Study in the COVID-19 Period Wahyudi, Rofiul; Mutmainah, Lu’liyatul; Nahar, Faiza Husnayeni; Adha, Mufti Alam; Rifan, Akhmad Arif
Integrated Journal of Business and Economics (IJBE) Vol 5, No 1 (2021): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

With a high level of COVID-19 virus spread throughout the world, Indonesia is one of the countries in Southeast Asia affected by the largest transmission chain. This affects various layers of the industry in this country, one of which is financial institutions and the banking system. This paper tries to look at the performance of Islamic banking in the face of the COVID-19 pandemic. Using the linear regression method, the authors use ROA as the dependent variable. Whereas CAR, NPF, FDR, and BOPO as independent variables. The results show that CAR and BOPO have significant results while the rest do not show satisfactory results. It can be concluded that during the pandemic, Islamic banking experienced a pretty good and convincing performance.

Exploring brand trust, experience, and repurchase intention in halal fashion: The role of e-WOM Adha, Mufti Alam; Inda Lestari; Nahar, Faiza Husnayeni
Asian Journal of Islamic Management (AJIM) VOLUME 7 ISSUE 2, 2025
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol7.iss2.art3

Purpose – This study examines how brand trust, experience, and repurchase intention affect halal fashion purchase decisions mediated by electronic word of mouth (e-WOM)Methodology – This study employs survey data from 198 respondents using the Elzatta brand. Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach was used, and purposive sampling was applied.Findings – The findings of this study suggest that brand experience and repurchase intention significantly influence e-WOM and purchase decisions both directly and through mediation. By contrast, brand trust has a negative and insignificant effect on e-WOM and mediates purchase decisions.Implications – This study is useful for improving marketing strategies by strengthening brand trust, enhancing brand experience, and leveraging digital word of mouth to support consumer purchase decisions.Originality – This study contributes to the scholarly discourse on consumer behavior in the halal fashion sector by elucidating the mediating role of electronic word of mouth (e-WOM) in the relationship between brand trust, brand experience, and repurchase intention and purchase decisions. Thus, this study offers both managerial and theoretical insights.

IMPACT OF COVID-19 ON FEMALE WORK PARTICIPATION IN INDONESIA: WHO IS MORE AFFECTED? Pravitasari, Clalisca; Nahar, Faiza Husnayeni
Jurnal Ilmu Ekonomi dan Pembangunan Vol 22, No 2 (2022): Jurnal Ilmu Ekonomi dan Pembangunan
Publisher : EP FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jiep.v22i2.52120

This study aims to analyze the impact of Covid-19 on female work participation in Indonesia. Using microdata from the August 2020 National Labor Force Survey (Sakernas) conducted by the Central Statistics Agency, the study measures the impact through three indicators: unemployment, temporary non-working status, and reduced working hours. The survey included a sample size of 793,202 individuals aged 15 and over. Findings reveal that female workers are more likely to experience reduced working hours compared to male workers. These results highlight the disproportionate effects of the pandemic on women’s employment. The study underscores the need for targeted policy interventions to support women in the labor force, ensuring their economic resilience and recovery during and after the pandemic.

MEASURING THE RELATIONSHIP BETWEEN INTERNATIONAL TRADE AND INTERNATIONAL TOURIST DEMAND (CASE STUDY OF INDONESIA) Nahar, Faiza Husnayeni; Wardani, Dyah Titis Kusuma; Darsono, Susilo Nur Aji Cokro; Irmasari, Delsa
Journal of Applied Economics in Developing Countries Vol 5, No 1 (2020): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v5i1.42427

This paper tries to investigate whether there is a relationship between international trade and international tourist arrivals in Indonesia using panel data. For measuring the consistency of the variables, the authors used three models such as Pooled Least Squared (PLS), Fixed Effect, and Random Effect. Using 34 countries of origin from 2006-2016. As the control variables, tourist arrivals in the previous year, GDP, population of origin country, visa-free policy, price ratio, and distance were used in helping to build the model. The results showed that there is a positive correlation between International trade and international tourist arrivals. Tourist arrivals in the previous year, GDP of origin country, population of origin country, and visa-free policy have a positive correlation for international tourist arrivals. While distance, and price ratio have a negative significant correlation. These results can be supportive of government strategies that aim to enhance the country’s trade value as well as stimulate Indonesia’s international tourism demand. Keywords: International Tourism Demand, International Trade, Panel Data, Indonesia

ANALYSIS OF FACTORS INFLUENCING NON OIL AND GAS EXPORTS IN CENTRAL JAVA JANUARY 2015 - JULY 2019 Utami, Khairani Pambudhi; Sari, Vita Kartika; Nahar, Faiza Husnayeni
Journal of Applied Economics in Developing Countries Vol 6, No 2 (2021): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v6i2.79483

The purpose of this research are: 1) To find out the effect of inflation on non-oil exports in Central Java in January 2015 - July 2019, 2) To find out the effect of foreign exchange rates on non-oil exports in Central Java in January 2015 - July 2019, 3) To find out the effect of BI rate on non-oil exports in Central Java in January 2015 - July 2019. The data used in this study are quantitative data in this research of time series data on non-oil and gas exports in Central Java, Central Java inflation, USD foreign exchange rates against Rupiah, and BI Rate in 2015 - July 2019 obtained through the official website of each institution. Analysis of the data used is multiple linear regression which is used to know the effect of the independent variable on the dependent variable. From the results of research conducted by factors affecting non-oil exports in Central Java, the conclusion is inflation, foreign exchange rates and the BI rate partially affect non-oil and gas exports in Central Java in January 2015 - July 2019. Simultaneously inflation and the BI rate have a negative effect on non-oil exports in Central Java in January 2015 - July 2019, and foreign exchange rates have a positive effect on non-oil and gas exports in Central Java in January 2015 - July 2019.Keywords: Export; Inflation; Exchange Rates; BI Rate

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