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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Kreativitas PKM JURNAL AGRICA Jambura Agribusiness Journal Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Agribis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Sadat, Mohammad Anwar
Program Studi Agribisnis, Fakultas Pertanian Peternakan Dan Kehutanan, Universitas Muslim Maros
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Respon Konsumen Terhadap Produk Yotta Rasa Brown Sugar Fresh Milk di Kabupaten Maros Miftahul Janna; Mohammad Anwar Sadat; Arifin Arifin
Jurnal Agribis Vol. 11 No. 2 (2023): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v11i2.1960

Abstract

The purpose of this study is to identify the variables that influence Maros Regency consumers' reactions to Yotta Beverage products. Direct observation and questionnaire data collection were used in this study. The study took place over a three-month period from March to May, and was conducted in Turikale Sub-district, Maros Regency. To determine customer reactions to Brown Sugar Fresh Milk flavored Yotta products in Turikale Sub-district, Maros Regency, quantitative data was used. Based on the research findings, price and taste are the main determinants of Yotta Taste Brown Sugar Fresh Milk in Turikale District, Maros Regency.
Analisis Pendapatan dan Faktor Produksi Usahatani Padi Sawah Tadah Hujan Di Desa Allaere Kecamatan Tanralili Kabupaten Maros Nuryanti B; Mohammad Anwar Sadat; Arifin Arifin
Jurnal Agribis Vol. 12 No. 1 (2024): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v12i1.2165

Abstract

Income is the acquisition that comes from the costs of production factors or productive services. This definition shows that income is all gains, both originating from production factor costs and the total output generated for all production in an economy within a certain period. Production can be interpreted as an activity that can bring benefits or profits as well as the value of goods and services. In another context, production is referred to as an effort to obtain wealth by utilizing natural resources which is carried out by humans. This research was conducted in Allaere Village, Tanralili District, Maros Regency when this research was conducted for two months from March to April. The purpose of this study was to determine the Income Analysis and Production Factors of rainfed lowland rice farming in Allaere Village, Tanralili District, Maros Regency. This study uses data collection techniques with direct observation and questionnaires. The population in this study was 30 people. Because of the large number of farmers, the samples used as respondents in this study were primary data and secondary data.
Persepsi Konsumen Terhadap Minat Beli Beras Di Pasar Tradisional Modern (Tramo) Kecamatan Turikale Kabupaten Maros Suci Amelia; Andi Nur Imran; Mohammad Anwar Sadat
Jurnal Agribis Vol. 12 No. 1 (2024): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v12i1.2169

Abstract

This study aims to determine consumer perceptions of interest in buying rice at the Maros Modern Traditional Market (Tramo) in Turikale District, Maros Regency. The population in this study are all consumers who have shopped for rice at the Maros Modern Traditional Market (Tramo). The number of sources is 30 respondents using an accidental sampling technique. The data analysis technique used is descriptive quantitative. Data analysis uses the method of calculating percentages and intervals. The results showed that consumers' perceptions of interest in buying rice regarding the price variable were in the good perception category, this was due to the fact that the selling price was still within normal limits besides that there were also differences in characteristics between consumers on their buying interest. And regarding consumer perceptions of buying interest regarding the rice quality variable, it is in the good perception category. Because consumers feel that the rice being sold meets the requirements for good quality rice. As for consumer perceptions of buying interest regarding the variable infrastructure of Tramo Market, it is in the very good category. In general, rice consumers show a positive perception of infrastructure. This is reinforced by the large number of consumers who come from various places. And for consumer perceptions of interest in buying rice regarding market location it is in the good category because it is supported by a strategic location and is easily accessible to the public.
Kontribusi Usahatani Jagung Pakan Mutiara (Flint Corn) Terhadap Pendapatan Rumah Tangga Petani di Desa Sambueja Kecamatan Simbang Kabupaten Maros Emi Sulfiana; Arifin Arifin; Mohammad Anwar Sadat
Jurnal Agribis Vol. 12 No. 2 (2024): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v12i2.2415

Abstract

The objectives to be achieved in this study are (1) To find out the income of feed corn farming to the income of farmer households in Sambueja Village, Maros Regency (2) To find out the contribution of feed corn farming to the income of farmer households in Sambueja Village, Simbang District, Maros Regency. This research was carried out in Sambueja Village, Simbang District, Maros Regency for 2 months, namely from May to June 2024. Based on data collected from the results of the survey with the help of questionnaires with field observations/observations. The data that has been collected is then tabulated to obtain data that can be used for analysis purposes. This study uses quantitative descriptive analysis to determine the income and contribution of feed corn farmers to the household income of farmers in Sambueja Village, Simbang District, Maros Regency. Research results. This can be known through data analysis using descriptive analysis with the formula of total cost, revenue, income, and contribution so that the study results were obtained, namely the average income of feed corn farmers in Sambueja Village, Simbang District is Rp. 25,208,000/family and feed corn farmers' income contribution to farmer households in Sambueja Village, Simbang District, Maros Regency is 90.24%.
Komparasi Risiko Produksi Usahatani Padi Sawah Tadah Hujan Di Daerah Dataran Tinggi Dan Rendah Di Kecamatan Balocci Kabupaten Pangkep Fitriani; Mohammad Anwar Sadat; Arifin Arifin
Jurnal Agribis Vol. 13 No. 1 (2025): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Production risk is something that cannot be avoided, especially in the agricultural sector. Because all forms of business are bound to experience risk or uncertainty, resulting in losses, this research aims to determine the risk of rainfed lowland rice production in the highlands and lowlands, to find out the comparison of production risks in highland and lowland rainfed rice farming in Balocci District, Pangkep Regency. The population in this study were farmers who cultivate rain-fed rice. The number of respondents was 74 people using a simple random method. This research uses quantitative descriptive analysis methods. Data analysis uses the method of calculating the coefficient of variation and standard deviation values.
Pengaruh Fluktuasi Harga dan Saluran Pemasaran Terhadap Pendapatan Petani Jagung Pakan di Desa Samaenre, Kecamatan Mallawa, Kabupaten Maros Sitti Hajrah; Abd. Asis Pata; Mohammad Anwar Sadat
Jurnal Agribis Vol. 13 No. 2 (2025): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/dc393122

Abstract

Tujuan dalam penelitian ini adalah mengetahui bagaimana pengaruh fluktuasi harga jagung terhadap pendapatan petani jagung di Desa Samaenre, Kecamatan Mallawa, Kabupaten Maros dan mengetahui saluran pemasaran terhadap pendapatan petani jagung di Desa Samaenre, Kecamatan Mallawa, Kabupaten Maros. Penelitian ini dilaksanakan di Desa Samaenre Kecamatan Mallawa Kabupaten Maros selama 2 bulan yaitu pada bulan Februari-Maret 2025. Data yang telah dikumpulkan ditabulasi untuk mendapatkan data keperluan analsisi. Penelitian ini menggunakan analisis deskrifpif kuantitatif untuk mengetahui fluktuasi harga dan saluran pemasaran petani jagung. Berdasarkan hasil analisis regresi linear berganda dapat diketahui bahwa berdasarkan hasil uji t variabel fluktuasi harga memiliki nilai t hitung = 0,818 < t  tabel = 0,2,026 dan nilai sig. 0,418 > 0,05 sehingga dapat disimpulakan variabel fluktuasi harga tidak berpengaruh signifikan terhadap pendapatan petani jagung di Desa Samaenre. Adapun variabel saluran pemasaran memiliki nilai t hitung = 2,062 > t tabel = 2,026 dan nilai sig. 0,046 < 0,05 sehingga dapat disimpulkan variabel saluran pemasaran berpengaruh positif dan signifikan terhadap pendapatan petani jagung di Desa Samaenre. Berdasarkan hasil uji F diketahui nilai F hitung = 3,448 > F tabel = 2,860 dengan nilai sig. 0,041 < 0,05 sehingga dapat disimplkan bahwa secara simultan variabel fluktuasi harga dan saluran pemasaran berpengaruh positif dan signifikan terhadap pendapatan petani jagung di Desa Samaenre Kecamatan Mallawa Kabupaten Maros.
Analisis Mitra Utama Dan Aktivitas Utama dalam Model (BMC) pada Usaha Dodol Monas Jaya di Kelurahan Allepolea Kecamatan Lau Kabupaten Maros Syahrini Afriani; Azisah Azisah; Mohammad Anwar Sadat
Jurnal Agribis Vol. 14 No. 1 (2026): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/wexcy442

Abstract

This study aims to analyze the business model of the dodol business in Maros using the Business Model Canvas (BMC) approach. By adopting the BMC, this study explores key elements such as customer segments, value propositions, distribution channels, customer relationships, key resources, key activities, key partners, and cost structures and revenue streams. This research method involved in-depth interviews with dodol business owners and direct observation of the manufacturing process using the Business Model Canvas (BMC). The analysis shows that the dodol business in Maros has a competitive value proposition through the use of high-quality local raw materials and unique flavor innovations. Effective distribution channels are utilized. Customer relationships are built through good service, thus fostering customer loyalty. This study concludes that utilizing the Business Model Canvas (BMC) as a strategic tool can help dodol entrepreneurs formulate more targeted strategies to increase competitiveness and business sustainability in the local souvenir market.
Pengaruh Digital Marketing Terhadap Penjualan Roti UMKM Hafizh Roti di Kecamatan Mandai Kabupaten Maros Hikmah Hikmah; Mohammad Anwar Sadat; Asriyani Asriyani
Jurnal Agribis Vol. 14 No. 1 (2026): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/aednqq70

Abstract

The objective of this study is to analyze the influence of digital marketing on the sales improvement of Hafizh Roti UMKM in Mandai District, Maros Regency. In today’s digital era, the utilization of information technology has become one of the main strategies to expand market reach, increase brand awareness, and encourage consumer purchasing decisions. The analytical technique used is multiple linear regression to examine the effect of social media and digital promotion variables on purchasing decisions. The results indicate that digital marketing has a significant influence, both simultaneously and partially, on increasing Hafizh Roti sales. Social media and digital promotion have positive and significant coefficients in driving consumer purchasing decisions. Furthermore, it was found that 79% of respondents learned about Hafizh Roti through social media and were interested in purchasing due to the implemented digital promotions. This study emphasizes the importance of digital marketing strategies for UMKM in enhancing competitiveness in the modern era.
Diversifikasi Produk Olahan Cabai Merah untuk Akselerasi Hilirisasi pada KWT Anggrek Desa Rompegading Kecamatan Cenrana Kabupaten Maros Azisah Azisah; Mohammad Anwar Sadat; Hajar Hajar; Asriyani Asriyani; Arifin Arifin; Abd. Asis Pata
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/ba-jpm.v6i3.5261

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memfasilitasi akselerasi hilirisasi melalui diversifikasi produk olahan cabai merah, yaitu kerupuk cabai merah (Camer), guna meningkatkan nilai tambah cabai merah dan pendapatan anggota Kelompok Wanita Tani (KWT) Anggrek. Kegiatan dilaksanakan pada tanggal 14–15 Juni 2026 di Desa Rompegading dengan melibatkan 20 anggota KWT Anggrek. Metode pelaksanaan kegiatan dilakukan melalui tahapan sosialisasi awal untuk memberikan pemahaman program, dilanjutkan dengan pelatihan olahan produk serta penerapan teknologi tepat guna untuk meningkatkan efisiensi produksi. Peserta juga dibekali keterampilan pengemasan, pelabelan, dan digital marketing guna memperluas jangkauan pasar. Seluruh rangkaian ini didukung oleh pendampingan secara berkala serta evaluasi efektivitas program menggunakan pre-test dan post-test. Hasil evaluasi menunjukkan adanya peningkatan signifikan: pada pelatihan kerupuk cabai merah, pengetahuan meningkat dari 41,25% menjadi 83,25% (Sangat Mengetahui) dan keterampilan dari 38,25% menjadi 85,00% (Sangat Terampil); pada pelatihan kemasan dan pelabelan, pengetahuan naik dari 44,00% menjadi 81,00% (Sangat Mengetahui) dan keterampilan naik dari 39,25% menjadi 82,00% (Sangat Terampil); serta pada pelatihan digital marketing, pengetahuan meningkat dari 44,25% menjadi 81,75% (Sangat Mengetahui) dan keterampilan dari 37,75% menjadi 81,25% (Sangat Terampil). Efektivitas kegiatan berada pada kategori efektif dengan tingkat kepuasan peserta mencapai 95%. Program ini diharapkan dapat mendorong kemandirian ekonomi KWT Anggrek dan mendukung keberlanjutan hilirisasi pertanian lokal. Kegiatan selanjutnya direkomendasikan untuk meningkatkan sarana produksi kerupuk cabai merah. Selain itu, diperlukan kolaborasi dengan pemerintah, perguruan tinggi, dunia usaha, dan stakeholder terkait untuk mendukung produksi, pemasaran, serta penguatan kelompok agar berdampak ekonomi secara berkelanjutan.
Analisis Pendapatan Usahatani Cabai Merah (Capsicum Annuum L.) Di Desa Barugae Kecamatan Mallawa Kabupaten Maros Aidil Saputra; Mohammad Anwar Sadat; Asriyani Asriyani
Jurnal Agribis Vol. 14 No. 2 (2026): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/4grcek16

Abstract

This study aims to determine the income earned by red chili (*Capsicum annuum* L.) farmers in Barugae Village, Mallawa District, Maros Regency. The research was conducted over a four-month period, from January to April 2026. The data utilized consisted of both primary and secondary sources; primary data were obtained through questionnaires and interviews with red chili farmers, while secondary data were gathered from the databases of relevant institutions—such as the Barugae Village Office—and other supporting sources. The study employed a descriptive analysis method with a quantitative approach. The results indicate that red chili farming operations in Barugae Village, Mallawa District, Maros Regency, generated a total income of Rp360,682,336.00, with an average income of Rp16,394,652.00 per planting season.
Co-Authors Abd. Asis Pata Abd. Asis Pata Abdul Asis Pata Abdul Asis Pata Achmad Zainal Mustaqim Z. Aidil Saputra Andi Harnani Andi Nur Imran Annisa Mutmainnah Arianul Haq Arifin Arifin Arifin Arifin Asriyani Asriyani Asriyani, Asriyani Atira Atira Azisah Azisah Azisah, Azisah Biba, Muhammad Arsyad Damayanti Damayanti Emi Sulfiana Fajar Harianto Fajri Fajri Fattah, Muhammad Arifin Fitriani Hajar Hajar Hasniah Hasniah Herlina Herlina Hikmah Hikmah Hilda Safitri Irawati Irawati Jumiati Jumiati Jurnal Agribis Kahar Maulana Kartia Kartia La Sumange Mardiyati, Sri Maryam Maryam Megawati - Megawati Megawati Miftahul Janna Minarni Minarni Mohammad Arsyad Biba Muh. Anas Muhammad Arsyad Biba Muhammad Arsyad Biba Muhammad Ibnu Iqbal Muhammad Iqbal Muhammad Rizal Syam Musawirah Musawirah Nesmawati Nesmawati Nur Aini Nurhudayah Nurhudayah Nurlinda Nurlinda Nuryanti B Pata, Abd Asis Pata, Abd. Asis Pata, Abdul Asis Rahmatia Baso Rismawati Rismawati Samsinar Samsinar Satriani Satriani Sitti Hajrah Suci Amelia Sukri Sukri Sulaeman Sulaeman Sulfiana, Emi Suryani Suryani Syahdar Baba Syahrianti Syahrianti Syahrini Afriani Syamsul Anugrah Alamsyah Syamsul Bakhtiar Ass. Syamsul Syamsul Urianti Urianti Z Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli Zulkifli