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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Jurnal Informatika Universitas Pamulang Revitalisasi : Jurnal Ilmu Manajemen Abdimasku : Jurnal Pengabdian Masyarakat Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Riwayat: Educational Journal of History and Humanities JER
Hariyadi, Guruh Taufan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Pelatihan, Pengembangan SDM, dan Budaya Organisasi terhadap Kompetensi Gen Z Widodo, Bima Prawira; Hariyadi, Guruh Taufan; Sartika, Mila; Perdana, Tito Aditya
REVITALISASI : Jurnal Ilmu Manajemen Vol 14 No 2 (2025): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v14i2.8002

Abstract

This study aims to examine the influence of training, human resource development, and organizational culture on enhancing the competencies of Generation Z employees at Bimbi Toys and Accessories. While training and HR development are considered essential to strengthening competencies, organizations often face challenges in tailoring programs to the adaptive and innovative characteristics of Generation Z. The research employs a quantitative descriptive-analytical approach with a sample of 100 respondents. Data were collected through questionnaires and analyzed using SmartPLS 3.0 software to evaluate the relationships among variables. The findings reveal that the three exogenous variables Training, HR Development, and Organizational Culture are valid and reliable constructs of measurement and have a positive and significant effect on the competencies of Generation Z employees. These results highlight the importance of integrating organizational culture with training and HR development programs to foster adaptive and innovative employee competencies, particularly in addressing the distinct characteristics of Generation Z in the workplace.
The Influence of Soft Skills, Hard Skills and Work Motivation on Final Semester Students' Work Readiness at Dian Nuswantoro University Aspandi, Muhamad Akbar Setiawan; Perdana, Tito Aditya; Hariyadi, Guruh Taufan; Sartika, Mila
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1305

Abstract

This study aims to evaluate the influence of soft skills, hard skills, and work motivation on the job readiness of final-year students at Universitas Dian Nuswantoro. The research employs a quantitative approach by distributing questionnaires as the data collection technique. The sampling method used in this study is purposive sampling, applying Cochran's formula, with a total sample of 100 respondents, consisting of final-year students at Universitas Dian Nuswantoro. The data analysis technique is conducted using IBM SPSS Statistics software. The results of the study confirm that all variables, soft skills, hard skills, and work motivation significantly influence the job readiness of final-year students at Universitas Dian Nuswantoro.
Fear of Missing Out, Viral Marketing, dan Sales Promotion Sebagai Determinan Keputusan Pembelian Konsumen di Aeon DP Mall Semarang Zahara, Marsya Indana; Hariyadi, Guruh Taufan; Aqmala, Diana; Fatmawati, Elia Resha
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2177

Abstract

Riset ini bemaksud untuk mengkaji pengaruh fear of missing out (FoMO), viral marketing, dan promosi penjualan pada keputusan pembelian konsumen di pusat perbelanjaan AEON DP Mall. Penelitian ini menerapkan metode kuantitatif dengan pemodelan persamaan struktural partial least squares (PLS-SEM). data didapatkan melalui pembagian kuesioner ke 115 responden yang sesuai persyaratan sebagai konsumen yang pernah berbelanja di AEON DP Mall menggunakan purposive sampling. Data diolah menggunakan SmartPLS 4.0 untuk menguji validitas, reliabilitas, dan hipotesis. Riset menunjukkan bahwa FoMO memiliki dampak positif dan signifikan terhadap keputusan pembelian yang mengindikasikan bahwa dorongan psikologis untuk mengikuti tren memotivasi konsumen untuk melakukan pembelian. Pemasaran viral telah terbukti secara signifikan memengaruhi keputusan pembelian dengan mempromosikan konten kreatif di media sosial yang meningkatkan kesadaran dan minat konsumen. Promosi penjualan menunjukkan pengaruh paling dominan yang mengindikasikan bahwa strategi promosi berupa discount, product bundling, dan flash sale sangat efektif dalam memengaruhi keputusan pembelian. Model  penelitian dapat menjelaskan 52,4% (R² = 0,524) variasi dalam keputusan pembelian, sisanya sebesar 47,6% ditentukan aspek lain di luar model. Implikasi dari penelitian ini menunjukkan bahwa ritel modern perlu mengintegrasikan strategi pemasaran yang memanfaatkan psikologi konsumen, viralitas konten digital, dan insentif promosi untuk mengoptimalkan konversi penjualan. Penelitian lebih lanjut disarankan untuk mengeksplorasi aspek lain seperti kualitas produk, citra merek, dan pengalaman pelanggan yang dapat melengkapi pemahaman tentang penentu keputusan pembelian di industri ritel modern.
Peran Kredibilitas Influencer, Iklan, Citra Merek dalam Memengaruhi Keputusan Pembelian Produk Skincare di TikTok Shop Kamila, Vera Rindiani; Hariyadi, Guruh Taufan; Nuryanto, Imam; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6196

Abstract

This study aims to analyze the influence of Influencer Credibility, Advertising, and Brand Image on Purchasing Decisions for skincare products on TikTok Shop. A quantitative approach was used with a survey method of 139 respondents who are TikTok Shop users and have purchased skincare products. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results of the analysis show that Influencer Credibility and Brand Image have a positive and significant influence on Purchasing Decisions. Conversely, Advertising does not have a significant influence on Purchasing Decisions. These findings indicate that trust in influencers and positive perceptions of brands have a more dominant role in driving purchasing decisions than advertising. This study provides implications for business actors to optimize digital marketing strategies by emphasizing influencer credibility and strengthening brand image.
Pengaruh Online Customer Reviews, Live Streaming, dan Affiliate Marketing terhadap Impulse Buying melalui Customer Trust Parfum Evangeline pada Pengguna TikTok Shop di Indonesia Anggraeni, Alfina Fatika; Hariyadi, Guruh Taufan; Pakarti, Piji; Fatmawati, Elia Resha
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6688

Abstract

This study investigates the influence of Online Customer Reviews, Live Streaming, and Affiliate Marketing on Impulse Buying behavior, mediated by Customer Trust. Employing a quantitative methodology with SmartPLS 4.0 analysis, the research reveals that these three digital marketing variables exert a positive and significant effect in fostering consumer trust and prompting unplanned purchases. In particular, Affiliate Marketing stands out as the predominant predictor of impulsive buying. The analysis of indirect effects confirms that Customer Trust functions as a partial mediator, amplifying the influence of marketing strategies on Impulse Buying. These results underscore that, in addition to technical marketing elements, cultivating customer trust is essential for enhancing impulsive purchasing decisions within digital platforms.
Co-Authors Abd. Rasyid Syamsuri AGUNG SEDAYU Agustinus, Deo Viandra Anggraeni, Alfina Fatika Apriliana, Salsabila Aryanto, Vincent Didiek Wiet Aspandi, Muhamad Akbar Setiawan Ayes, Yoki Taufiqul Budi Widjajanto Caesar, Jovanda Chasanah, Amalia Nur Damar, Haunan Deswitasari, Anisa Diana Aqmala Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Hallang, Andi Ida Farida Imam Nuryanto Jaka Prasetya Jaludallasa, Septiangga Rizky Juli Ratnawati Kamila, Vera Rindiani Karis Widyatmoko karmila karmila Kusuma, Pradana Jati Kusumaningrum, Lely Lewa, Andi Hallang Maharani, Ovin Mila Sartika, Mila Naim, Aulia Anin Neni Kurniawati Perdana, Tito Aditya Piji Pakarti Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris Setiawan, Aries Suharnawi Suharnawi Suryanti Usman Usman Usman*, Usman Widodo, Bima Prawira Wijaya, Michaela Pratiwi Yovita, Lenni Zahara, Marsya Indana