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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Informatika Universitas Pamulang Jurnal Ilmiah Manajemen Kesatuan Abdimasku : Jurnal Pengabdian Masyarakat Dinamika Riwayat: Educational Journal of History and Humanities JER
Hariyadi, Guruh Taufan
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The Influence of Soft Skills, Hard Skills and Work Motivation on Final Semester Students' Work Readiness at Dian Nuswantoro University Aspandi, Muhamad Akbar Setiawan; Perdana, Tito Aditya; Hariyadi, Guruh Taufan; Sartika, Mila
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1305

Abstract

This study aims to evaluate the influence of soft skills, hard skills, and work motivation on the job readiness of final-year students at Universitas Dian Nuswantoro. The research employs a quantitative approach by distributing questionnaires as the data collection technique. The sampling method used in this study is purposive sampling, applying Cochran's formula, with a total sample of 100 respondents, consisting of final-year students at Universitas Dian Nuswantoro. The data analysis technique is conducted using IBM SPSS Statistics software. The results of the study confirm that all variables, soft skills, hard skills, and work motivation significantly influence the job readiness of final-year students at Universitas Dian Nuswantoro.
KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG Caesar, Jovanda; Hariyadi, Guruh Taufan; Nuryanto, Imam; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/fq6h4z68

Abstract

This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (path coefficient 0.732), followed by store atmosphere and price fairness (each 0.135). Customer satisfaction also significantly influences loyalty (0.935). These findings assist management in improving strategies to maintain customer loyalty in a competitive market
Upaya Brand Salience untuk Mendorong Terjadinya Brand Resonance Hariyadi, Guruh Taufan; Nuryanto, Imam; Wijaya, Michaela Pratiwi
Jurnal Penelitian Ekonomi dan Bisnis Vol. 5 No. 1 (2020): March 2020
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v5i1.3280

Abstract

This study aims to examine an integrated model of brand salience, perceived quality, buying decision, brand feeling, and brand resonance to the readers of Suara Merdeka Newspaper in Semarang. The sample of this study was 135 readers of Suara Merdeka Newspaper in Semarang. Exogenous and endogenous measurements have been approved using confirmatory analysis. Furthermore, it is analyzed with the Structural Equation Model to examine the causality relationship between the variables that influence and are measured by brand salience, purchasing decisions, perceived quality, brand feelings and brand resonance. Conclusions from the results of this study indicate that to increase brand resonance can be obtained through brand feelings obtained from the confidence of the purchase results due to brand excellence (Brand Salience).Keywords: : Brand Resonance; Brand Salience; Brand Feeling; buying decision; Perceived Quality 3Penelitian ini bertujuan untuk menguji model terintegrasi brand salience, perpsepsi kualitas, keputusan pembelian, brand feeling, brand resonance kepada para pembaca Surat Kabar Suara Merdeka di Semarang. Sampel penelitian ini adalah 135 pembaca Surat Kabar Suara Merdeka di Semarang. Pengukuran eksogen dan endogen telah diuji dengan menggunakan analisis konfirmatori. Selanjutnya dianalisis dengan Structural Equation Model untuk pengujian hubungan kausalitas antar variabel-variabel yang mempengaruhi dan dipengaruhi oleh brand salience, keputusan pembelian, perceived quality, brand feeling dan brand resonance. Simpulan dari hasil penelitian ini menunjukkan bahwa untuk meningkatkan Brand Resonance dapat dicapai melaui Brand Feeling yang diperoleh dari keyakinan keputusan pembelian karena kemenonjolan merek (Brand Salience).Kata Kunci: Brand Resonance; Brand Salience; Brand Feeling; Keputusan Pembelian; Perceived Quality
Selection of a Sustainable Strategy Using DSS for Students in Selecting the Faculty of Economics and Business with the Topsis Method Mardjono, Enny Susilowati; Hariyadi, Guruh Taufan; Ratnawati, Juli
Jurnal Penelitian Ekonomi dan Bisnis Vol. 8 No. 1 (2023): March 2023
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v8i1.7559

Abstract

Universities must be able to predict opportunities and challenges with the right interest in the students choosing majors in higher education in the digitalization era. This study provides the right strategy for FEB UDINUS by proposing a structural hierarchical model to analyze changes in student decision-making patterns in choosing the Faculty of Economics and Business at Dian Nuswantoro University in the digital market era by taking the context of sustainable value. The data collection techniques used in-depth interviews to determine student’s decision-making criteria in choosing FEB majors. The analysis of decision making factors was processed using TOPSIS (Technique for Order Preference by Similarity to Ideal Solution). The results of this study show the ranking strategy of the most appropriate ranking such as the strategy to find credible partner, the strategy to provide additional community benefits, the strategy to educate the community, the strategy for building collaboration between students, the strategy for creating iconic brands, the strategy for building collaboration between faculty and students, the strategy for building new learning models, and the strategy for building a new learning culture. Keywords:Sustainable strategy, DSS, Topsis Method
Pemanfaatan Microsoft Excel Dalam Kaitannya Klasifikasi Anak Sehat Pada Anak Usia Dini Setiawan, Aries; Farida, Ida; Prasetya, Jaka; Lewa, Andi Hallang; Prawitasari, Dian; Suryanti, Suryanti; Karmila, Karmila; Widyatmoko, Karis; Hariyadi, Guruh Taufan; Kusumaningrum, Lely
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 2 (2025): MEI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i2.3024

Abstract

Keluarga dan guru bisa menjadi  unit pelayanan sehat karena kondisi  kesehatan anak saling berkaitan dengan orang tua ketika dirumah dan guru ketika di sekolah. Hasil Survei pada Dinas Kesehatan di Indonesia, perilaku sadar hidup sehat baru dilakukan sekitar 10% masyarakat. Perlu upaya dari guru untuk membentuk perilaku hidup sehat bagi anak-anak seperti makan sehat bersama, potong kuku pada hari tertentu, cuci tangan dengan sabun, penentuan makanan kecil yang boleh di konsumsi oleh anak. Perlu upaya penilaian atau pengklasifikasian kondisi kesehatan anak, dengan memanfaatkan komponen-komponen penilaian kesehatan anak. Metode yang dipakai adalah naïve bayes, dengan aplikasi micosoft excel. Hasil dari klasifikasi dengan bantuan metode naïve bayes melalui aplikasi microsoft excel mampu menciptakan hasil keputusan yang obyektif, sehingga guru dapat mudah dalam melakukan mengklasifikasikan anak dalam kategori sehat atau lurang sehat
Analysis of Factors Inhibiting MSME Exports in the Culinary Sector to Enter the Global Market Deswitasari, Anisa; Usman*, Usman; Hariyadi, Guruh Taufan
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.37032

Abstract

MSMEs are currently the most developed commercial sector in the local market. The sector that is most in demand and survives in the local market is the culinary sector. However, culinary MSMEs have the lowest share in the global market. Lack of potential exporter capacity and products that do not meet export standards as well as a lack of export financing are currently the main obstacles for SMEs. This research aims to help prospective exporters with an overview of exporting their products on the global market as well as the export standards and procedures that must be followed, as well as providing solutions for export organizations to provide a more efficient export platform. This research uses data collection techniques through qualitative methods with primary data and secondary data. The research results show that exported products do not meet HACCP standards and food safety licenses in several countries. strict export procedures that must be followed by culinary MSMEs with relatively low human resources. Export stakeholders do not yet have sufficient skills to compete in the export market, and MSME stakeholders also do not have sufficient knowledge regarding Export Pro.
Melestarikan warisan, menembus pasar digital: pemberdayaan UMKM tas kulit ukir bali dengan pendekatan technopreneurship Mahmud, Mahmud; Hariyadi, Guruh Taufan; Kusuma, Pradana Jati; Parwita, Gde Bayu Surya; Prastyadewi, Made Ika; Putra, I Dewa Made Arik Permana; Munzila, Laila
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33788

Abstract

AbstrakKegiatan pengabdian masyarakat ini bertujuan memberdayakan UMKM pengrajin tas kulit ukir WH Bali di Denpasar Barat melalui pelatihan berbasis kebutuhan lokal. Tantangan utama meliputi pemasaran tradisional, minimnya branding, dan kurangnya pemanfaatan teknologi digital. Pelatihan mencakup branding, storytelling produk, fotografi, manajemen keuangan sederhana, dan pemanfaatan marketplace. Hasilnya, pengrajin mampu menciptakan konten visual menarik, memasarkan produk melalui media sosial dan platform e-commerce, serta mengelola keuangan secara terstruktur. Kegiatan ini meningkatkan kapasitas usaha, memperluas jangkauan pasar, dan memperkuat identitas budaya produk. Pendampingan berkelanjutan dan kolaborasi dengan komunitas diperlukan untuk keberlanjutan. Model ini dapat direplikasi untuk UMKM serupa di daerah lain. Kata kunci: UMKM; tas kulit ukir; branding; pemasaran digital; ekonomi kreatif. AbstractThis community service program aims to empower WH Bali, a micro, small, and medium enterprise (MSME) producing carved leather bags in West Denpasar, through needs-based training. Key challenges include traditional marketing, lack of branding, and limited digital technology adoption. The training covers branding, product storytelling, photography, basic financial management, and marketplace utilization. As a result, artisans can create engaging visual content, market products via social media and e-commerce platforms, and manage finances systematically. The program enhances business capacity, expands market reach, and strengthens the cultural identity of products. Continuous mentoring and community collaboration are essential for sustainability. This model can be replicated for similar MSMEs in other regions. Keywords: MSMEs; carved leather bags; branding; digital marketing; creative economy.
Co-Authors Abd. Rasyid Syamsuri AGUNG SEDAYU Agustinus, Deo Viandra Aspandi, Muhamad Akbar Setiawan Ayes, Yoki Taufiqul Budi Widjajanto Caesar, Jovanda Damar, Haunan Deswitasari, Anisa Diana Aqmala Febrianur Ibnu Fitroh Sukono Putra Gde Bayu Surya Parwita Hallang, Andi I Dewa Made Arik Permana Putra Ida Farida Imam Nuryanto Jaka Prasetya Juli Ratnawati Karis Widyatmoko karmila karmila Kusuma, Pradana Jati Kusumaningrum, Lely Lewa, Andi Hallang Made Ika Prastyadewi Mahmud Mahmud Mila Sartika, Mila Munzila, Laila Naim, Aulia Anin Neni Kurniawati Perdana, Tito Aditya Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris Rahma, Icha Vallyncia Setiawan, Aries Suharnawi Suharnawi Suryanti Usman Usman Usman*, Usman Wardhani, Mashita Fahmi Wijaya, Michaela Pratiwi Yovita, Lenni