Article Per Year (5 Year)
p-Index From 2021 - 2026
3.153
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Informatika Universitas Pamulang Revitalisasi : Jurnal Ilmu Manajemen Abdimasku : Jurnal Pengabdian Masyarakat Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Riwayat: Educational Journal of History and Humanities JER
Hariyadi, Guruh Taufan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
Upaya Brand Salience untuk Mendorong Terjadinya Brand Resonance Hariyadi, Guruh Taufan; Nuryanto, Imam; Wijaya, Michaela Pratiwi
Jurnal Penelitian Ekonomi dan Bisnis Vol. 5 No. 1 (2020): March 2020
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v5i1.3280

Abstract

This study aims to examine an integrated model of brand salience, perceived quality, buying decision, brand feeling, and brand resonance to the readers of Suara Merdeka Newspaper in Semarang. The sample of this study was 135 readers of Suara Merdeka Newspaper in Semarang. Exogenous and endogenous measurements have been approved using confirmatory analysis. Furthermore, it is analyzed with the Structural Equation Model to examine the causality relationship between the variables that influence and are measured by brand salience, purchasing decisions, perceived quality, brand feelings and brand resonance. Conclusions from the results of this study indicate that to increase brand resonance can be obtained through brand feelings obtained from the confidence of the purchase results due to brand excellence (Brand Salience).Keywords: : Brand Resonance; Brand Salience; Brand Feeling; buying decision; Perceived Quality 3Penelitian ini bertujuan untuk menguji model terintegrasi brand salience, perpsepsi kualitas, keputusan pembelian, brand feeling, brand resonance kepada para pembaca Surat Kabar Suara Merdeka di Semarang. Sampel penelitian ini adalah 135 pembaca Surat Kabar Suara Merdeka di Semarang. Pengukuran eksogen dan endogen telah diuji dengan menggunakan analisis konfirmatori. Selanjutnya dianalisis dengan Structural Equation Model untuk pengujian hubungan kausalitas antar variabel-variabel yang mempengaruhi dan dipengaruhi oleh brand salience, keputusan pembelian, perceived quality, brand feeling dan brand resonance. Simpulan dari hasil penelitian ini menunjukkan bahwa untuk meningkatkan Brand Resonance dapat dicapai melaui Brand Feeling yang diperoleh dari keyakinan keputusan pembelian karena kemenonjolan merek (Brand Salience).Kata Kunci: Brand Resonance; Brand Salience; Brand Feeling; Keputusan Pembelian; Perceived Quality
Selection of a Sustainable Strategy Using DSS for Students in Selecting the Faculty of Economics and Business with the Topsis Method Mardjono, Enny Susilowati; Hariyadi, Guruh Taufan; Ratnawati, Juli
Jurnal Penelitian Ekonomi dan Bisnis Vol. 8 No. 1 (2023): March 2023
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v8i1.7559

Abstract

Universities must be able to predict opportunities and challenges with the right interest in the students choosing majors in higher education in the digitalization era. This study provides the right strategy for FEB UDINUS by proposing a structural hierarchical model to analyze changes in student decision-making patterns in choosing the Faculty of Economics and Business at Dian Nuswantoro University in the digital market era by taking the context of sustainable value. The data collection techniques used in-depth interviews to determine student’s decision-making criteria in choosing FEB majors. The analysis of decision making factors was processed using TOPSIS (Technique for Order Preference by Similarity to Ideal Solution). The results of this study show the ranking strategy of the most appropriate ranking such as the strategy to find credible partner, the strategy to provide additional community benefits, the strategy to educate the community, the strategy for building collaboration between students, the strategy for creating iconic brands, the strategy for building collaboration between faculty and students, the strategy for building new learning models, and the strategy for building a new learning culture. Keywords:Sustainable strategy, DSS, Topsis Method
Pemanfaatan Microsoft Excel Dalam Kaitannya Klasifikasi Anak Sehat Pada Anak Usia Dini Setiawan, Aries; Farida, Ida; Prasetya, Jaka; Lewa, Andi Hallang; Prawitasari, Dian; Suryanti, Suryanti; Karmila, Karmila; Widyatmoko, Karis; Hariyadi, Guruh Taufan; Kusumaningrum, Lely
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 2 (2025): MEI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i2.3024

Abstract

Keluarga dan guru bisa menjadi  unit pelayanan sehat karena kondisi  kesehatan anak saling berkaitan dengan orang tua ketika dirumah dan guru ketika di sekolah. Hasil Survei pada Dinas Kesehatan di Indonesia, perilaku sadar hidup sehat baru dilakukan sekitar 10% masyarakat. Perlu upaya dari guru untuk membentuk perilaku hidup sehat bagi anak-anak seperti makan sehat bersama, potong kuku pada hari tertentu, cuci tangan dengan sabun, penentuan makanan kecil yang boleh di konsumsi oleh anak. Perlu upaya penilaian atau pengklasifikasian kondisi kesehatan anak, dengan memanfaatkan komponen-komponen penilaian kesehatan anak. Metode yang dipakai adalah naïve bayes, dengan aplikasi micosoft excel. Hasil dari klasifikasi dengan bantuan metode naïve bayes melalui aplikasi microsoft excel mampu menciptakan hasil keputusan yang obyektif, sehingga guru dapat mudah dalam melakukan mengklasifikasikan anak dalam kategori sehat atau lurang sehat
Analysis of Factors Inhibiting MSME Exports in the Culinary Sector to Enter the Global Market Deswitasari, Anisa; Usman*, Usman; Hariyadi, Guruh Taufan
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.37032

Abstract

MSMEs are currently the most developed commercial sector in the local market. The sector that is most in demand and survives in the local market is the culinary sector. However, culinary MSMEs have the lowest share in the global market. Lack of potential exporter capacity and products that do not meet export standards as well as a lack of export financing are currently the main obstacles for SMEs. This research aims to help prospective exporters with an overview of exporting their products on the global market as well as the export standards and procedures that must be followed, as well as providing solutions for export organizations to provide a more efficient export platform. This research uses data collection techniques through qualitative methods with primary data and secondary data. The research results show that exported products do not meet HACCP standards and food safety licenses in several countries. strict export procedures that must be followed by culinary MSMEs with relatively low human resources. Export stakeholders do not yet have sufficient skills to compete in the export market, and MSME stakeholders also do not have sufficient knowledge regarding Export Pro.
Melestarikan warisan, menembus pasar digital: pemberdayaan UMKM tas kulit ukir bali dengan pendekatan technopreneurship Mahmud, Mahmud; Hariyadi, Guruh Taufan; Kusuma, Pradana Jati; Parwita, Gde Bayu Surya; Prastyadewi, Made Ika; Putra, I Dewa Made Arik Permana; Munzila, Laila
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 5 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i5.33788

Abstract

AbstrakKegiatan pengabdian masyarakat ini bertujuan memberdayakan UMKM pengrajin tas kulit ukir WH Bali di Denpasar Barat melalui pelatihan berbasis kebutuhan lokal. Tantangan utama meliputi pemasaran tradisional, minimnya branding, dan kurangnya pemanfaatan teknologi digital. Pelatihan mencakup branding, storytelling produk, fotografi, manajemen keuangan sederhana, dan pemanfaatan marketplace. Hasilnya, pengrajin mampu menciptakan konten visual menarik, memasarkan produk melalui media sosial dan platform e-commerce, serta mengelola keuangan secara terstruktur. Kegiatan ini meningkatkan kapasitas usaha, memperluas jangkauan pasar, dan memperkuat identitas budaya produk. Pendampingan berkelanjutan dan kolaborasi dengan komunitas diperlukan untuk keberlanjutan. Model ini dapat direplikasi untuk UMKM serupa di daerah lain. Kata kunci: UMKM; tas kulit ukir; branding; pemasaran digital; ekonomi kreatif. AbstractThis community service program aims to empower WH Bali, a micro, small, and medium enterprise (MSME) producing carved leather bags in West Denpasar, through needs-based training. Key challenges include traditional marketing, lack of branding, and limited digital technology adoption. The training covers branding, product storytelling, photography, basic financial management, and marketplace utilization. As a result, artisans can create engaging visual content, market products via social media and e-commerce platforms, and manage finances systematically. The program enhances business capacity, expands market reach, and strengthens the cultural identity of products. Continuous mentoring and community collaboration are essential for sustainability. This model can be replicated for similar MSMEs in other regions. Keywords: MSMEs; carved leather bags; branding; digital marketing; creative economy.
Pengaruh Brand Image, Brand Luxury , Harga, Dan Desain Produk Terhadap Minat Beli Samsung Z Flip 5 Di Kota Semarang Naim, Aulia Anin; Sedayu, Agung; Usman, Usman; Hariyadi, Guruh Taufan
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2199

Abstract

This research aims to determine the influence of brand image, luxury brand, price, and product design on buying interest in the Samsung Z Flip 5 in Semarang City. This research uses primary data and quantitative methods. Researchers conducted a pre-survey on 30 respondents by distributing questionnaires, then after that the researchers conducted a survey by distributing questionnaires via Google Form to 150 respondents and processing the data using SmartPLS. From the results of data processing, it was found that brand image had a significant influence, luxury brand had no significant influence, price had a significant influence, and design had no significant influence on interest in purchasing Samsung Z Flip 5 smartphone products in Semarang City.  Keywords:  Brand Image ; Brand Luxury ; Price ; Design ; Purchase Intention
Diferensiasi Produk, Eco-label, Dan Brand Awareness Sebagai Peran Pengambilan Keputusan Pembelian Pada Produk Eiger Ayes, Yoki Taufiqul; Hariyadi, Guruh Taufan; Yovita, Lenni; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2327

Abstract

The era of dynamic globalization and rapid technological progress has had an impact on the economy, resulting in very tight business competition. One of them is the increase in companies adopting innovation by making environmentally friendly products. This research aims to analyze the influence of product differentiation, eco-labels, and brand awareness on purchasing decisions for Eiger products in Semarang City. The population and sample of this research was carried out using a purposive sampling technique on an unknown number of consumers of Eiger products. This study used a sample based on the formula N = (8 × number of indicators) = 8 × 19 = 152 respondents. The research method applied is a quantitative approach and multiple linear regression analysis which is used to test the hypothesis using the SPSS 26 application. The research results imply that product differentiation, eco-label and brand awareness variables have a positive and significant effect on purchasing decisions for Eiger products in Semarang City. Keywords: Product Differentiation; Eco-label; Brand Awareness; Buying decision; Eiger
Dampak Implementasi Sales Promotion Dalam Meningkatkan Repurchase Intention Pada Belikopi Kota Semarang Agustinus, Deo Viandra; Putra, Febrianur Ibnu Fitroh Sukono; Hariyadi, Guruh Taufan; Kusuma, Pradana Jati
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2761

Abstract

The food and beverage industry that is growing very rapidly is the coffee shop. This business competition is very tight so companies need to create products that suit consumer tastes. The coffee shop in question is BeliKopi. This research aims to examine the influence of customer experience, brand trust on repurchase intentions with sales promotions as moderating variables at Belikopi in Semarang City (Central Semarang). The method used in this research is sampling purposes using 103 respondents using questionnaires distributed via Google from. In the data analysis process using SmartPLS version 4. The research results show that customer experience and brand trust have a significant positive effect on repurchase intention, while customer experience and brand trust do not have a significant positive effect on repurchase intention which is moderated by sales promotions at Belikopi in Semarang City (Central Semarang).
PERAN BRAND AMBASSADOR, BRAND IMAGE DAN VIRAL MARKETING PADA MINAT BELI KONSUMEN PRODUK SKINCARE SCARLETT WHITENING Maharani, Ovin; Aqmala, Diana; Pakarti, Piji; Hariyadi, Guruh Taufan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4302

Abstract

Kajian mengenai pengaruh brand ambassador, brand image dan viral marketing terhadap minat beli konsumen produk skincare Scarlett Whitening dilakukan guna melakukan pengujian pengaruh setiap indikator. Populasi riset yang di gunakan adalah wanita di Semarang yang berminat atau memiliki riwayat pembelian produk skincare Scarlett Whitening. Adapun sampel menggunakan purposive sampling sejumlah 140 responden dalam. Alat analisis yang diimplementasikan yakni IBM SPSS versi 29 sebagai intrumen penelitian. Analisis Deskriptif, Uji Instrumen, Uji Asumsi Klasik, Analisis Regresi Linier Berganda, Koefisien Determinasi,dan Uji Hipotesis menjadi instrumen analisis kajian. Dalam analisis regresi linier berganda terdapat temuan kajian yang membuktikan bahwasannya brand ambassador tidak memiliki kesinambungan terhadap minat beli, brand image dan viral marketing memiliki peran positif dan signifikan terhadap minat beli produk skincare Scarlett Whitening.
Analisis SWOT dan QSPM Untuk Menentukan Strategi Terbaik (Studi Pada Coffee And Social Space Ideologis) Jaludallasa, Septiangga Rizky; Hariyadi, Guruh Taufan
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dengan adanya pandemi COVID-19 dalam skala global, pemerintah melakukan upaya pengekangan penularan virus dengan cara menjaga jarak pada setiap individu. Salah satunya dalam kegiatan bekerja, ditetapkannya WFH yang dalam berjalannya waktu berganti menjadi WFA. Salah satu tempat yang bisa menunjang kegiatan tersebut adalah Coffee and Social Space Ideologis. Namun dalam upaya untuk mencapai tujuan dari perusahaan ideologis diperlukannya menentukan strategi terbaik. Tujuan dari penelitian ini adalah untuk menganalisis pada perusahaan ideologis. Metode penlitian ini adalah penelitian deskriptif kualitatif. Dengan menganalisis SWOT, Matriks IFE dan EFE, Matriks SWOT dan QSPM. AnaIisis SWOT dan QSPM menghasilkan tiga aIternatif strategi yaitu, strategi S-O program time to visit ideo, strategi W-O perubahan jam operasional yang lebih pagi, strategi S-T promosi video commercial. Strategi terbaik yang digunakan oleh perusahaan adalah perubahan jam operasional yang lebih pagi karena berdampak pada peningkatan okupansi traffic pelanggan dan meningkatkan revenue.
Co-Authors Abd. Rasyid Syamsuri AGUNG SEDAYU Agustinus, Deo Viandra Apriliana, Salsabila Aryanto, Vincent Didiek Wiet Aspandi, Muhamad Akbar Setiawan Ayes, Yoki Taufiqul Budi Widjajanto Caesar, Jovanda Chasanah, Amalia Nur Damar, Haunan Deswitasari, Anisa Diana Aqmala Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Gde Bayu Surya Parwita Hallang, Andi I Dewa Made Arik Permana Putra Ida Farida Imam Nuryanto Jaka Prasetya Jaludallasa, Septiangga Rizky Juli Ratnawati Karis Widyatmoko karmila karmila Kusuma, Pradana Jati Kusumaningrum, Lely Lewa, Andi Hallang Made Ika Prastyadewi Maharani, Ovin Mahmud Mahmud Mila Sartika, Mila Munzila, Laila Naim, Aulia Anin Neni Kurniawati Perdana, Tito Aditya Piji Pakarti Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris Setiawan, Aries Suharnawi Suharnawi Suryanti Usman Usman Usman*, Usman Widodo, Bima Prawira Wijaya, Michaela Pratiwi Yovita, Lenni Zahara, Marsya Indana