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Journal : The Indonesian Journal of Computer Science

Digital Transformation to Enhance Digital Marketing Strategies for MSME: Case Study PT. XYZ Farhan; Lusa, Sofian; Kunto D.A , Himawan; Mutia Mayanda , Alia
The Indonesian Journal of Computer Science Vol. 13 No. 5 (2024): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v13i5.4331

Abstract

Since digitalization spread ubiquitously in almost all industries, many traditional businesses have also joined the trend, including PT. XYZ. This company is a startup company that sells queue machines and kiosks. Since 2019, PT. XYZ runs its business through Indonesia’s e-commerce such as Tokopedia and Shopee. However, many competitors appear to collect more customers which made PT. XYZ is difficult to compete with the market industry as a newcomer. In this queue machine and kiosk industry, PT. XYZ already has an official certification from Indonesia’s government and PT. XYZ machines were produced and painted by themselves. But, these main values don’t increase sales because of the lack of brand awareness. Therefore, the company needs a digital transformation to enhance its digital marketing strategy. This study objective uses BMC, PESTEL, and SWOT to analyze the as-is model and to-be model of the company so that the analysis will have a digital transformation strategy to increase brand awareness and sales. The results of this research show that digital marketing is needed to replace current marketing methods and carry out initiatives related to human resources, organizational structure, policy, technology, and community.
Mengeksplorasi Faktor-Faktor Penentu Berbagi Pengetahuan di Sektor Publik: Tinjaun Sistematis-PRISMA Rizky, Fajar; Altino, Iqbal Caraka; Sensuse, Dana Indra; Lusa, Sofian; Safitri, Nadya; Elisabeth, Damayanti
The Indonesian Journal of Computer Science Vol. 14 No. 3 (2025): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v14i3.4864

Abstract

Knowledge sharing (KS) plays is essential for improving organizational performance and innovation, enabling faster problem-solving and collaboration. However, in the public sector, participation in KS remains low, hindering organizational learning and development. As Indonesia adopts knowledge management systems in its public sector, challenges emerge in fostering knowledge-sharing behaviors. This study uses the systematic review method, following PRISMA 2020 guidelines, to identify key factors influencing knowledge-sharing intention (KSI) and propose solutions. Through a rigorous selection process, 20 relevant studies were analyzed, categorizing factors into individual, organizational, and technological groups. The results indicate that attitudes, perceived behavioral control, subjective norms, reward systems, and the perceived usefulness of technology have a significant impact on KSI. This study offers a comprehensive reference for future research on KS in the public sector and provides insights for policymakers to design initiatives that enhance organizational learning.
Factors Influencing the Adoption of Multi Factor Authentication in the Public Sector: A Case Study of Indonesia National Single Window Agency Purnomo, Dencaswo; Ghaisani, Amanda; Sensuse, Dana Indra; Lusa, Sofian; Ramlan, Nurcholis; Indrawati, Nur
The Indonesian Journal of Computer Science Vol. 15 No. 2 (2026): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v15i2.5091

Abstract

This study aims to examine the factors that influence the intention and actual use of Multi-Factor Authentication (MFA) in the National Single Window Agency (LNSW). The research model integrates the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) with the addition of the Perceived Security (PS) construct. Data were collected from employees and vendor teams at the LNSW and analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that Perceived Ease of Use (PEOU) and Social Influence (SI) have a positive and significant effect on Behavioral Intention (BI). In addition, Perceived Security (PS) does not have a direct effect on Behavioral Intention, but it has a significant positive effect on Perceived Usefulness (PU). Other findings show that Behavioral Intention (BI) is a strong predictor of Actual Usage (AU) of MFA. These results confirm the relevance of the TAM and UTAUT models in explaining the adoption of security technology in the public sector, and emphasize the importance of ease of use and organizational influence in encouraging the adoption of MFA
User Acceptance Research on The Legal Documentation and Information Network Platform in Majalengka Government Hudoarma, Fathurahman Ma'ruf; Sensuse, Dana Indra; Lusa, Sofian; Putro, Prasetyo Adi Wibowo
The Indonesian Journal of Computer Science Vol. 12 No. 4 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i4.3279

Abstract

The evaluation of JDIH platform's user acceptance in accessing legal documentation and information has not been conducted, resulting in an average visitation rate of only 15%. The objective of this study is to identify the factors that influence user acceptance of the JDIH platform and provide recommendations for enhancing visitor traffic to the JDIH platform. This study was conducted using a mixed methods approach, incorporating the Technology Acceptance Model as its foundational theory and integrating the Innovation Diffusion Theory, DeLone & McLean IS Success Model, and Habit variables as its external constructs. The quantitative data processing method was conducted using the PLS-SEM method with the assistance of the SmartPLS application. The findings of this study reveal that the factors of relative advantage, habit, perceived benefits of use, and intention to use significantly influence user acceptance in utilizing the JDIH platform.
Assessing Service Quality in Passport Application Mobile Apps(M-Paspor) and its Influence on User Satisfaction: A Case Study using e-GovQual Yaziji, Warda; Aprilia, Relaci; Sensuse, Dana Indra; Lusa, Sofian; Wibowo, Prasetyo Adi
The Indonesian Journal of Computer Science Vol. 12 No. 6 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i6.3545

Abstract

Technological advances in this era can support public services to serve the public more quickly and responsively. One of the electronic public services used by citizens in Indonesia is the application for a passport. After launching to the public in early 2022, the mobile app M-Paspor is still experiencing some obstacles. This study aims to get recommendations for government consideration based on public experience as users of the M-Paspor application. This study integrates the e-Govqual model initiated by Papadomichelaki & Mentzas and End User Computing Satisfaction by Doll & Tork Zadeh. Six dimensions are used: ease of use, trust, functionality of the interaction environment, reliability, content and appearance of information, and citizen support. With the questionnaire distributed through social media, we analyzed data from 111 respondents. We conducted an analysis using SmartPLS to validate the survey. The result implied that Citizen Support, Functionality of the Interaction Environment, and Reliability significantly influence End User Computing Satisfaction of M-Paspor users
Co-Authors Abdullah, Puja Putri Aditya, Silfa Kurnia Alfiani, Husna Altino, Iqbal Caraka Amir, Sopian Anditama, Muhammad Rizky Andriansyah, Chandra Ansis, Ronny Aprilia, Relaci Apriyana, Yeni Ariani, Septi Assaf Arief, Assaf Asykar, Mahmud Ali Azhari Rangkuti, Herry Baskoro, Aji Brillianto, Bramanti Cahyaningsih, Elin Dana Indra Sensuse Dea Valentina Devit Setiono Editha Putri, Sabrina Elisabeth , Damayanti Elisabeth, Damayanti Erisa Rizkyani Eva Hidayati, Isnina Farhan Fitriya, Ghina Ghaisani, Amanda Hadjar, Siti Hamid, Ricky Bahari Handoko, Lutvianto Pebri Hudoarma, Fathurahman Ma'ruf Husain Husain Inayah, Suci - Indra Sensuse , Dana Indra Sensuse, Dana Indra, Muhammad Nadhirsyah Indriasari , Sofiyanti Indriasari, Sofianti Iriyanti, Iindra Irmayani, Irni Jallow , Fatoumatta Binta Jannah, Miskol Jasir, Khalid Khusnu Perdani, Mizana Kunto D.A , Himawan Kurnia Aditya, Silfa Masbudi, Handika Muhammad Rizki Mutia Mayanda , Alia Nadya Safitri Nadya Safitri, Nadya Nur Chasanah Nur Chasanah Nur Indrawati, Nur Nurcholis Ramlan Nuswantara, Prasetya Gilang Patria, Nusandika Pradipta, Dhea Junestya Prasetyo Adi Prasetyo Adi Wibowo, Prasetyo Adi Prastowo, Rahardito Dio Pratiwi, Maharani Eka Prima, Pudy Purnomo, Dencaswo Putri, Sabrina Editha Putro , Prasetyo Adi Wibowo Putro, Prasetyo Adi Wibowo Raafigustina, Try Annisa Ramadhan, Yudistira Richi R. Siregar, Jani Ridwan Afandi Rina Rahmawati, Rina Riri Satria Rizki Kurniawan, Rizki Rizky, Fajar Ruliputra, Ricky Nauvaldy Saddam, Muhammad Samidi Samidi, Samidi Saputro, Singgih Dwi Sayyidah, Mutia Sensuse, Dana I. Sihombing , Boy Sandi Kritian Sinaga, Andri Parulian Sitompul, Sabar Sofiyanti Indriasari Sudarto, Reska Nugroho Tereuri, Shabrina Trimanadi, Raden Vinc, Richard Wibowo Putro, Prasetyo Adi Wibowo, Wahyu Setyawan Yaziji, Warda Yulia Kurniawati