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Kusuma, Merta
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Effect Of Organizational Climate and Organizational Support on Employee Performance at Class 1 Agricultural Quarantine Station Bengkulu City Amirul Rizky Fajriansyah; Merta Kusuma
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.828

Abstract

This study aims to determine the effect of organizational climate and organizational support on employee performance at the Agricultural Quarantine Station Class 1 Bengkulu City, either partially or simultaneously. There are several factors that will be discussed in this research, including Organizational Climate and Organizational Support. The object of this research is at the Agricultural Quarantine Station Class 1 Bengkulu City, totaling 70 people. In this research, the writer uses the method of collecting data by means of observation, interviews and questionnaires. There are several data analysis techniques used in this study, using instrument tests, namely validity test, reliability test, classical assumption test, coefficient of determination, and also hypothesis testing. From the results of multiple linear regression, the regression equation is obtained as follows: Y = 0.981 + 0.384 (X1) + 0.521 (X2). While the results of the hypothesis testing that have been carried out can be seen that the Organizational Climate variable (X1) obtained tcount of 6.338 (higher than the value of ttable, or ttable> 1.996 (see distribution in table t), and a significance level of 0.000 (significant <0.05) And the Organizational Support variable (X2) obtained tcount of 5.154 (lower than the value of ttable, or ttable < 1.996 (see distribution in table t), and a significance level of 0.319 (significant> 0.05). So it can be concluded that the hypothesis is accepted, meaning that there is Partial or simultaneous influence of Organizational Climate (X1) and Organizational Support (X2) on Employee Performance variable (Y) This can be seen at the significance level of 0.000 < 0.05 at the Agricultural Quarantine Station Class 1 Bengkulu City.
The Effect Of Product Innovation And Competitive Advantage On Sales(Case Study of Syarah Bakery Shop, Bengkulu City) Merta Kusuma; Ika Siti Nur Dharyanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1262

Abstract

This study aims to determine "The Influence of Product Innovation and Competitive Advantage on Sales (Case Study of Syarah Bakery Shop, Bengkulu City)". This type of research is quantitative research, research on data measurement and object statistics through calculations. The population in this study were consumers of the Bengkulu City Syarah Bakery Shop. The sampling technique was carried out by nonprobability sampling, so there were 96 respondents in this study. Data collection techniques in this study are observation, interviews, and questionnaires. Research results show that Product Innovation has a positive and significant effect on Sales, Competitive Advantage has a positive and significant effect on Sales, Product Innovation and Competitive Advantage together have a positive and significant effect on Sales.
The Effect of Quality of Work Life, Work Motivation and Job Satisfaction on Employee Performance at Hypermart Bengkulu Aldha Pebriana Aziz; Merta Kusuma
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1628

Abstract

This research aims to determine the influence of Quality of Work Life, Work Motivation and Job Satisfaction on Employee Performance at Hypermart Bengkulu. The population in this study was Hypermart Bengkulu employees, totaling 50 people. The sampling technique in this research is to use total sampling where the entire population is sampled, namely 50 employees. Data collection methods use observation and questionnaires. The data analysis technique used is multiple linear regression, coefficient of determination and hypothesis. Based on the research results, it can be seen that the Quality of Work Life variable has a significant effect on employee performance at Hypermart Bengkulu, seen from the significant value of 0.000, which is smaller than 0.05. Then work motivation has an influence because the significant value of 0.028 is smaller than 0.05. And job satisfaction also has an influence because the significance value of 0.000 is smaller than 0.05. The coefficient of determination R square is 0.461. This means that the performance of Hypermart Bengkulu employees can be explained by 46.1% by independent variables, namely the influence of quality of work life, work motivation and job satisfaction. Meanwhile, the remainder (100-46.1% = 53.9%) was influenced by other causal factors not examined in this study.
The Effect Of Live Streaming And Brand Awareness On Purchasing Decisions Of Glad2Glow Products On Tiktok E-Commerce Sari, Hili Puspita; Yulinda, Ade Tiara; Kusuma, Merta
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.10917

Abstract

Consumer purchasing decisions on social media–based e-commerce platforms are influenced by various factors, including live streaming and brand awareness. This study aims to analyze the effect of live streaming and brand awareness on purchasing decisions of Glad2Glow skincare products on TikTok e-commerce among consumers in Bengkulu City. This research employs a quantitative method with a survey approach. The population of this study consists of consumers in Bengkulu City who have purchased Glad2Glow products through TikTok live streaming. The research sample comprises 130 respondents selected using an accidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that live streaming has a positive and significant effect on purchasing decisions, meaning that more effective live streaming increases consumers’ likelihood of making purchases. Brand awareness also has a positive and significant effect on purchasing decisions, indicating that higher brand awareness enhances consumer trust and confidence in choosing products. Furthermore, live streaming and brand awareness simultaneously have a positive and significant effect on purchasing decisions of Glad2Glow products on TikTok e-commerce. Therefore, Glad2Glow is recommended to continuously optimize its live streaming strategies and strengthen brand awareness to improve consumer purchasing decisions.
Co-Authors Afriana Ananda Putri Aldha Pebriana Aziz Alim, Meiby Yasir Amirul Rizky Fajriansyah Arianto, Tezar Aziz, Aldha Pebriana Chandra, M. Jeffri Arlinandes Darti Darti Deri Peratama Dewi, Wini Sari Dinda Ermnaya Novaliza Fauzan Wira Mahendra Herfianti, Meiffa Ika Siti Nur Dharyanti Ipan Wahyudi Julela Fitaloka Katra Pramadeka Meilaty Finthariasari Mita Handayani Mujiyati Nengsih, Mimi Kurnia Neto, Ades Panja Njoman, Muhamad Galy Nopran Syaputra Novtari Widia Saputri Onsardi, Onsardi Pramadeka, Katra Prayogi Permadi Ramadhan, Destian Anugrah Ratnawili Rina Yuniarti, Rina Ririn Novita Ririn Novita, Ririn Robiansyah, Anton Said, Tm Saputra, Rico Aprilian Saputri, Novtari Widia Sari, Hili Puspita Sari, Tasya Mulia Saroni, Saparudin Sintri, Lupi Dwi Siregar, Imelda Rahma Sofianto, Bobby Sri Ekowati Sri Maryati Syahdeli, Ario Utami, Mutica Apriliya Welly Hartono Winda Susanti Yulinda, Ade Tiara