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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajerial Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Solusi Masyarakat (JSM) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Kusuma, Merta
Universitas Muhammadiyah Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH BRAND PERSONALITY DAN BRAND AWARENESS TERHADAP LOYALITAS PENGGUNA IPHONE DI BENGKULU Imelda Rahma Siregar; Meiffa Herfianti; Merta Kusuma
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9422

Abstract

This study aims to analyze how Brand personality and Brand awareness affect the loyalty of iphone users among UMB management students. The research method used is quantitative with a multiple linear regression approach. Data was collected through a questionnaire that was distributed to respondents who were iphone users. The sample used was 120 respondents. The results of the study showed that there was a positive and significant influence of brand personality on user loyalty, with a t-value of 4.583 and a significance of 0.000. This shows that Brand Personality is in the good category. In addition, brand awareness also has a positive effect on user loyalty, with a t-value of 8.413 and a significance of 0.000 which shows that it is in the good category. Furthermore, the results of the simultaneous analysis (f-test) showed that Brand Personality (X1) and Brand Awareness (X2) together or simultaneously had a significant influence on User Loyalty, with a calculated f value of 130,288 and a significance of 0.000. This proves that these two variables complement each other in providing a better experience to users. Keywords: Brand Personality and Brand Awareness, and Loyalty User
PENGARUH KNOWLEDGE SHARING DAN HARDSKILLTERHADAP KINERJA KARYAWAN PT. EJUKHA (PEMATANG GUBERNUR) Lupi Dwi Sintri; Merta Kusuma
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9796

Abstract

Employee performance in companies operating in the contracting, construction, and property sectors is shaped by multiple factors, notably knowledge sharing and hard skills. This study investigates the influence of knowledge sharing and hard skills on employee performance at PT. Ejukha, Pematang Gubernur. A quantitative research design with a descriptive approach was employed. The population was all employees of PT. Ejukha, with a total sample of 25 respondents selected through a census technique. Data were collected via questionnaires and analyzed using multiple linear regression. The analysis produced the regression equation Y=1.074+ 0.172X Box+0.750X Box. Knowledge sharing showed a positive and significant effect on employee performance (11.743, p = 0.047 ) while hard skills also had a positive and significant effect underline ( t = 2.269 , p = 0.033 ) Simultaneously, both variables significantly affected performance ( F = 22.505 , p < 0.001). The findings confirm that enhancing knowledge-sharing practices and improving hard skills can significantly strengthen employee performance. It is recommended that PT. Ejukha continue developing structured knowledge-sharing initiatives and targeted skill enhancement programs to sustain optimal performance outcomes. Keywords: employee performance, knowledge sharing, hard skills
HUBUNGAN ANTARA WORK STRESS, WORK LOAD, DAN SELF EFFICACY TERHADAP KINERJA PEGAWAI KANTOR KOMISI PEMILIHAN UMUM KOTA PAGARALAM Tasya Mulia Sari; Merta Kusuma
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9822

Abstract

This study aims to analyze the relationship between work stress, workload, and self-efficacy on the performance of employees at the Pagaralam City General Election Commission (KPU) office. This research is a quantitative descriptive study, with the population being employees at the Pagaralam City General Election Commission (KPU) office. Data collection techniques used were observation and questionnaires. Data analysis techniques included descriptive analysis, inferential analysis using SPSS, and coefficient of determination (R2) analysis. The results of this study indicate that work stress has no relationship to the performance of employees at the Pagaralam City General Election Commission (KPU) office. This means that the level of work stress experienced by employees is not directly related to their performance. Workload has no relationship to the performance of employees at the Pagaralam City General Election Commission (KPU) office. This means that the workload experienced does not directly affect employee performance. Self-efficacy has a positive relationship to the performance of employees at the Pagaralam City General Election Commission (KPU) office. This indicates that self-efficacy is very important for an employee in carrying out their work. Work stress, I, and self-efficacy simultaneously or together have a positive and significant relationship to employee performance at the Pagaralam City General Election Commission (KPU) office. This means that if the employee's Work Stress, Work Load, and Self-Efficacy are positive, their performance will be better and optimal. Keywords : work stress, work load, self efficacy.
PENGARUH KUALITAS PRODUK, BRANDING DAN INFLUENCER MARKETING, TERHADAP MINAT BELI KOSMETIK PADA KONSUMEN PRODUK MISS GLAM DI KOTA BENGKULU Mutica Apriliya Utami; Merta Kusuma
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9828

Abstract

This study aims to determine the effect of product quality, branding and influencer marketing, on buying interest in cosmetics for consumers of Miss Glam products in Bengkulu City. This type of research is a quantitative approach. The method used in this research is descriptive method. This study uses incidental sampling techniques with a sample size of 120 respondents. The data collection techniques used are interviews, observations, literature studies, and questionnaires. Based on the results of this study and the data analysis described above, it can be concluded that: 1). There is an effect of product quality (X1) on buying interest in cosmetics (Y) at Miss glam Shop Bengkulu City, meaning that the higher the product quality, the higher the buying interest, 2). There is an influence of branding (X2) on buying interest in cosmetics (Y) at Miss glam Shop Bengkulu City, meaning that the higher the perceived quaity, the more buying interest, 3). There is an influence of influencer marketing (X3) on buying interest in cosmetics (Y) at Miss glam Shop Bengkulu City, meaning that the higher the influencer marketing, the more buying interest. 4). There is an effect of product quality (X1), branding (X2) and influencer marketing (X3) together or simultaneously on buying interest in cosmetics (Y).  Key Words: Product Quality, Branding, Influencer Marketing, Purchase Interest, Consumers
Co-Authors Ades Panja Neto Afriana Ananda Putri Aldha Pebriana Aziz Alim, Meiby Yasir Amirul Rizky Fajriansyah Anggi Saputra Arianto, Tezar Aziz, Aldha Pebriana Chandra, M. Jeffri Arlinandes Darti Darti Deri Peratama Dewi, Wini Sari Dinda Ermnaya Novaliza Fauzan Wira Mahendra Herfianti, Meiffa Herfianti, Meiffa Hili Puspita Sari Ika Siti Nur Dharyanti Imelda Rahma Siregar Ipan Wahyudi Julela Fitaloka Katra Pramadeka Lupi Dwi Sintri Meilaty Finthariasari Mita Handayani Muhamad Galy Njoman Mujiyati Mutica Apriliya Utami Nengsih, Mimi Kurnia Njoman, Muhamad Galy Nopran Syaputra Novtari Widia Saputri Onsardi, Onsardi Pramadeka, Katra Prayogi Permadi Ramadhan, Destian Anugrah Ratnawili Rina Yuniarti, Rina Ririn Novita Ririn Novita, Ririn Robiansyah, Anton Said, Tm Saputra, Rico Aprilian Saputri, Novtari Widia Saroni, Saparudin Sri Ekowati Sri Maryati Syahdeli, Ario Tasya Mulia Sari Welly Hartono Winda Susanti Yulinda, Ade Tiara