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Cognitive dissonance in health insurance consumers: Analysis through financial literacy Diana Anggraini; Rudi Sukandar; Chawla Fatmaduri
Jurnal Ekonomi dan Bisnis Vol. 29 No. 1 (2026)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v29i1.18278

Abstract

The low public participation in health insurance in Indonesia is influenced not only by economic barriers but also by psychological factors. This study aims to examine the role of cognitive dissonance in health insurance purchasing decisions and to analyze how financial literacy reduces psychological tension among consumers. Using a mixed-methods approach with an exploratory sequential design, the qualitative phase was conducted through in-depth interviews, while the quantitative phase involved survey data from 290 respondents analyzed using SmartPLS. The findings indicate that cognitive dissonance positively influences financial literacy, while financial literacy negatively affects behavioral intention and post-purchase dissonance. These results highlight the importance of financial literacy in helping consumers develop more rational perceptions of insurance premiums, benefits, and claims processes, thereby reducing regret and dissatisfaction after purchase. This study concludes that effective communication strategies and financial literacy education can play a crucial role in increasing public participation in Indonesia's health insurance.
COVID-19: An Assessment of Creative Communication, Crisis Preparedness, and Resilience Building in Hospitality Business in Bali Syafiq Basri Assegaff; Rudi Sukandar; Mike Hardy; Julia Ratnasari Dewi; Habib Mohammad Ali; Ni Putu Ayuniantari
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2022): June 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.650

Abstract

Two years of COVID-19 pandemic have brought global consequences, especially to those operating in business. This paper examines how risk and crisis preparedness contributed to business survival and resilience in the hospitality sector in Bali, Indonesia, a market significantly dependent on international visitors. This qualitative research employing a phenomenological approach. Initial data were acquired from two months of  observation in Bali from March 2020 until the end of May 2020. In addition to observation, semi structured interviews were also conducted with informants from four different hotels, aiming to uncover if the hotels embraced some strategies from the proactive pre-crisis planning to strategic implementations during the crisis. We did not include the after-crisis stage as the pandemic is still ongoing. The researchers validated findings through triangulating interviews with Balinese authorities. We found that although the current crisis disrupted hotel business, it also provided opportunities for creative communication, security strategies, and new connections with public sector health management. Further, in the early stages of crisis management preparedness and focused communication were vital for the level of survivability of the hotels. The study concluded that during a crisis, a successful organization management team does not follow a linear and organized process to lead their business through the stressful and chaotic phases. Based on this study, we  learned that business managers who adapted to the situation with crisis preparation, combined with raised awareness of public health issues, and use of commercial strategies focused on local communities can successfully reduce threats.
PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KERJASAMA TIM SERTA DAMPAKNYA TERHADAP EFEKTIVITAS KERJA DI PT AIRFAST INDONESIA Aryo Hendro Kusumo; Rudi Sukandar
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2820

Abstract

Abstract: The aim of this research is to analyze the influence of interpersonal communication on work effectiveness through teamwork at PT Airfast Indonesia. This research adopts a positivism paradigm because it focuses on objective measurements and testing clearly defined hypotheses through a quantitative approach. In this research, the population is all employees of PT Airfast Indonesia who are placed at the head office and in the company's operational areas, totaling 347 employees. The sample in this study using the Slovin formula was 186 respondents who were employees at the head office and in the operational areas of PT Airfast Indonesia. The results of the hypothesis test show that the effect of interpersonal communication on teamwork has a coefficient value of 0.860, so it can be seen that interpersonal communication has an effect on teamwork among PT Airfast Indonesia employees. The effect of teamwork on work effectiveness has a coefficient value of 0.622, it is stated that teamwork has a positive and significant effect on work effectiveness. The existence of a positive and significant influence on interpersonal communication relationships on work effectiveness through teamwork is based on the results of indirect hypothesis testing which shows a coefficient value of 0.535, so that teamwork partially mediates interpersonal communication relationships on work effectiveness because the direct and indirect influence is significant. Based on the results of research conducted regarding the influence of interpersonal communication on teamwork and its impact on work effectiveness at PT Airfast Indonesia, it was concluded that: (1) Interpersonal communication has a positive and significant influence on teamwork; (2) Teamwork has a positive and significant influence on work effectiveness; (3) Interpersonal communication has a positive and significant influence on work effectiveness through teamwork. Keyword: Work Effectiveness, Teamwork, Interpersonal Communication. Abstrak: Tujuan dari penelitian ini adalah untuk menganalisis pengaruh komunikasi interpersonal terhadap efektivitas kerja melalui kerjasama tim pada PT Airfast Indonesia. Penelitian ini mengadopsi paradigma positivisme karena berfokus pada pengukuran objektif dan pengujian hipotesis yang terdefinisi secara jelas melalui pendekatan kuantitatif. Dalam penelitian ini, yang menjadi populasi adalah seluruh karyawan PT Airfast Indonesia yang ditempatkan di kantor pusat dan di wilayah operasional perusahaan yang berjumlah 347 karyawan. Sampel dalam penelitian ini menggunakan rumus Slovin adalah 186 responden yang merupakan karyawan di kantor pusat dan di wilayah operasional PT Airfast Indonesia. Hasil dari uji hipotesis menunjukkan pengaruh komunikasi interpersonal terhadap kerjasama tim memiliki nilai koefisien sebesar 0,860, sehingga dapat diketahui bahwa komunikasi interpersonal berpengaruh terhadap kerjasama tim pada karyawan PT Airfast Indonesia. Pengaruh kerjasama tim terhadap efektivitas kerja memiliki nilai koefisien sebesar 0,622, dinyatakan bahwa kerjasama tim berpengaruh positif dan signifikan terhadap efektivitas kerja. Adanya pengaruh yang positif dan signifikan terhadap hubungan komunikasi interpersonal terhadap efektivitas kerja melalui kerjasama tim didasari dari hasil pengujian hipotesis tidak langsung yang menunjukkan nilai koefisien sebesar 0,535, sehingga kerjasama tim secara parsial memediasi hubungan komunikasi interpersonal terhadap efektivitas kerja karena pengaruh langsung dan tidak langsungnya signifikan. Berdasarkan hasil penelitian yang telah dilakukan mengenai pengaruh komunikasi interpersonal terhadap kerjasama tim serta dampaknya terhadap efektivitas kerja di PT Airfast Indonesia, didapat kesimpulan bahwa: (1)Komunikasi interpersonal memiliki pengaruh yang positif dan signifikan terhadap kerjasama tim; (2)Kerjasama tim memiliki pengaruh yang positif dan signifikan terhadap efektivitas kerja; (3)Komunikasi interpersonal memiliki pengaruh yang positif dan signifikan terhadap efektivitas kerja melalui kerjasama tim. Kata kunci: Efektifitas Kerja, Kerjasama Tim, Komunikasi Interpersonal.