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All Journal Jurnal Komunikasi Pembangunan Indonesian Perspective JURNAL ILMU BUDAYA Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Pertahanan : Media Informasi tentang Kajian dan Strategi Pertahanan yang Mengedepankan Identity, Nasionalism dan Integrity JOURNAL OF SCIENCE AND SOCIAL RESEARCH Humaniora Communicare : Journal of Communication Studies PERSPEKTIF INFOKUM ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat COMMENTATE: Journal of Communication Management Komunika: Jurnal Dakwah dan Komunikasi Indonesian Perspective Journal of Communication and Public Relations (JCPR) Jurnal Komunikasi Indonesia
Sukandar, Rudi
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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COVID-19: An Assessment of Creative Communication, Crisis Preparedness, and Resilience Building in Hospitality Business in Bali Assegaff, Syafiq Basri; Sukandar, Rudi; Hardy, Mike; Dewi, Julia Ratnasari; Ali, Habib Mohammad; Ayuniantari, Ni Putu
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2022): June 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.650

Abstract

Two years of COVID-19 pandemic have brought global consequences, especially to those operating in business. This paper examines how risk and crisis preparedness contributed to business survival and resilience in the hospitality sector in Bali, Indonesia, a market significantly dependent on international visitors. This qualitative research employing a phenomenological approach. Initial data were acquired from two months of  observation in Bali from March 2020 until the end of May 2020. In addition to observation, semi structured interviews were also conducted with informants from four different hotels, aiming to uncover if the hotels embraced some strategies from the proactive pre-crisis planning to strategic implementations during the crisis. We did not include the after-crisis stage as the pandemic is still ongoing. The researchers validated findings through triangulating interviews with Balinese authorities. We found that although the current crisis disrupted hotel business, it also provided opportunities for creative communication, security strategies, and new connections with public sector health management. Further, in the early stages of crisis management preparedness and focused communication were vital for the level of survivability of the hotels. The study concluded that during a crisis, a successful organization management team does not follow a linear and organized process to lead their business through the stressful and chaotic phases. Based on this study, we  learned that business managers who adapted to the situation with crisis preparation, combined with raised awareness of public health issues, and use of commercial strategies focused on local communities can successfully reduce threats.
Co-Authors Ali, Habib Mohammad Anastasia Claudia Sinaga Ariestyani, Arleen Aruman, Akhmad Edhy Assegaff, Syafiq Basri Ayuniantari, Ni Putu Azzumar Adhitia Santika Caroline Angela Randabunga Dewi Widowati Dewi, Julia Ratnasari Habib Mohammad Ali Hardy, Mike Julia Ratnasari Dewi Kusumo, Aryo Hendro Latifa Ramonita Lestari Nurhajati Lusita Astuti Nusantari Lusita Astuti Nusantari Mike Hardy Muhamad Rizal Ibrahim Muhamad Rizal Ibrahim Nadia Istiani Zagita Ni Putu Ayuniantari Nuzirwan, Isabella Oktaviani, Rani Chandra Pratiwi, Hanny Warahhma Surya Ramonita, Latifa Rizkiansyah, Mariko Sari, Mutia Novela Setiawan, Joe Harrianto Sri Harti Wirawan Wirawan Xenia Angelica Wijayanto Yunus, Ulani