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All Journal Jurnal Rekavasi Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri KACANEGARA Jurnal Pengabdian pada Masyarakat JKIE (Journal Knowledge Industrial Engineering) Industri Inovatif : Jurnal Teknik Industri Jurnal Teknik Industri Terintegrasi (JUTIN) Journal of Industrial Engineering and Operation Management (JIEOM) Jurnal AbdiMas Nusa Mandiri Indonesian Journal of Industrial Engineering & Management Industrika : Jurnal Ilmiah Teknik Industri Jurnal Teknologi dan Manajemen Industri Terapan Asian Journal of Management Analytics Proceeding Mercu Buana Conference on Industrial Engineering ANDIL Mulawarman Journal of Community Engagement Jurnal Industri Samudra Journal of Integrated System
Widada, Dharma
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Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Analisis Strategi Pemasaran Sepeda Motor Listrik Menggunakan Metode Quantitative Strategic Planning Matrix (QSPM) Wirawan, Denny; Isharyani, Muriani Emelda; Widada, Dharma
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 9 No. 1 (2026): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v9i1.54665

Abstract

National electric motorcycle sales have increased significantly, yet U-Winfly Dua Putra Jaya E-Bike 2 Samarinda has experienced a decline. Based on data from Tirto.id and Liputan Finansial, sales in Indonesia rose from 11,532 units in 2023 to 63,146 units in 2024, an increase of 447%. However, U-Winfly has not achieved its target of 50 units per month. This study aims to identify internal and external factors influencing marketing strategies and to formulate alternative strategies to improve sales. Using the Quantitative Strategic Planning Matrix (QSPM), data were collected through observation, interviews, questionnaires, and documentation from 2023 to 2024. The analysis includes IFE, EFE, SWOT, SPACE, IE, Grand Strategy, and QSPM matrices. Results show IFE and EFE scores of 2.749 and 2.513, respectively. Priority strategies include strengthening social media marketing, developing energy-efficient products, and digitalizing operations to enhance U-Winfly’s market position. 
Co-Authors Al Khairi, Muhammad Rivki Amalia, Laeli Rezki Amelia Pawitra, Theresia Anshory, Billy Ari Susandy Sanjaya, Ari Susandy Azdim, Muchsin Maulana Cahya, Hadifah Mutiara Dutho Suh Utomo Gloria, Jevandra Vablo Guntara, Reezha Alva Halim, Chaidir Ilham Harahap, Subur Husain, Muhammad Ali Isharyani, Muriani Emelda Iskandar, Syarif Jaya, Riyan Khairi, Rivki Al Khiyarinnisa, Faza Khotijah, Syafitri La Ode Ahmad Safar Tosungku, La Ode Ahmad Safar Lina Dianati Fathimahhayati, Lina Dianati M. Amin Pawitra, Theresia Pilipus Ramandei Pole, Muhammad Chendra Putra, Luis Fernando Putri Mutira Rice Mellolo, Peslianti Siagian, Siagian Sitania, Farida Djumiati Slamet Mulyono Sumarliani, Sri Theresia Amelia Pawitra Wahyudi, Khairunnisa Warsono, Heribertus Yudho Wijaya, Muhammad Farhanuddin Wirawan, Denny Yudi Sukmono, Yudi Zagitha Riyadi, Andina