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All Journal Indonesian Journal of Islamic Educational Management IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JMM (Jurnal Masyarakat Mandiri) JURNAL PENDIDIKAN TAMBUSAI IKRA-ITH ABDIMAS Jurnal al-Murabbi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Hasana Journal Studi Ilmu Manajemen dan Organisasi Al-Mazaahib: Jurnal Perbandingan Hukum Munaddhomah: Jurnal Manajemen Pendidikan Islam Al-Miskawaih: Journal of Science Education (MIJOSE) IIJSE Tashdiq: Jurnal Kajian Agama dan Dakwah Journal of Creative Power and Ambition (JCPA)
Shalahuddin, Shalahuddin
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGEMBANGAN DAN PELATIHAN PENGELOLAAN EDU WISATA KAMPUNG CAPING BERBASIS WEB DAN QR-CODE Karsim, Karsim; Shalahuddin, Shalahuddin; Yakin, Ikram; Pramana Saputra; Mayasari, Endah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34277

Abstract

Kampung Caping adalah suatu kawasan dengan inovasi yang menarik dengan menggabungkan unsur wisata, edukasi, dan kearifan lokal dalam satu destinasi dengan menciptakan pengalaman unik bagi pengunjung. Dengan implementasi sistem berbasis web dan Qr-Code, maka dapat merinci potensi Kampung Caping sebagai destinasi wisata edukatif, menjelaskan peran penting teknologi informasi dalam meningkatkan tata kelola wisata kampung caping. Metode User Centered Design (UCD) adalah sebuah pendekatan perancangan sistem yang menempatkan pengguna sebagai pusat dari proses pengembangan sistem. UCD berfokus pada kebutuhan pengguna dan memastikan bahwa desain aplikasi ataupun web yang dikembangkan sesuai dengan kebutuhan dan lingkungan pengguna. Dengan demikian, pengelola Kampung Caping dapat mengevaluasi sistem dari segi fungsionalitas dan tampilan, memastikan bahwa hasil akhir sistem berbasis web dan QR-Code sesuai dengan kebutuhan dan ekspektasi. Program ini berhasil meningkatkan kapasitas masyarakat dengan memberikan pelatihan keterampilan baru dalam mengelola destinasi wisata menggunakan teknologi digital. Selain itu, masyarakat lokal yang terlibat dalam UMKM juga mendapatkan peningkatan kemampuan dalam pemasaran dan penjualan produk secara digital. Program ini juga meningkatkan jumlah kunjungan wisata ke Kampung Caping, berkat website interaktif yang dilengkapi dengan e-commerce, galeri foto, peta, serta informasi tentang kegiatan wisata. Diharapkan kegiatan ini akan terus berdampak positif pada pembekalan keterampilan dalam meningkatkan kualitas layanan dan pengalaman pengunjung serta memperkuat posisinya sebagai contoh sukses pengelolaan eduwisata berbasis teknologi di masa depan.
Implementasi Manajemen Pembelajaran Pendidikan Agama Islam Berbasis Pendekatan Sistem Shalahuddin, Shalahuddin; Islamiyatu Khoiriyah, Alfina; Saputri, Asmarita; Rizkiyatul, Rizkiyatul; Zakiyya, Zahra
Indonesian Journal of Islamic Educational Management Vol 8, No 2 (2025): IJIEM
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ijiem.v8i2.38489

Abstract

This article aims to analyze the implementation of learning management in Islamic Religious Education (PAI) based on a systems approach within the context of digital-era education. The systems approach is considered relevant as it conceptualizes learning as an integrated process encompassing planning, implementation, supervision, and evaluation to achieve holistic Islamic educational goals. This study employs a qualitative descriptive approach through a literature review, drawing on academic books, national and international journal articles, and relevant scholarly documents related to PAI learning management. Data were analyzed using content analysis techniques to identify key patterns, concepts, and principles underlying the application of the systems approach in PAI learning. The findings indicate that systems-based PAI learning management enhances the integration of spiritual objectives, knowledge acquisition, character development, and the utilization of educational technology. However, its implementation remains challenged by limited digital pedagogical competencies among educators and insufficient institutional policy support. These findings suggest that the systems approach has strong potential to improve the effectiveness and sustainability of PAI learning, provided it is supported by strategic planning, teacher capacity building, and adaptive educational policies
Manajemen Pembelajaran Pendidikan Agama Islam dalam Meningkatkan Efektivitas Pembelajaran di Sekolah Shalahuddin, Shalahuddin; Apriani, Rahmi; Jibril, Muhammad; Bima, Al
Indonesian Journal of Islamic Educational Management Vol 8, No 2 (2025): IJIEM
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ijiem.v8i2.38507

Abstract

Increasing competition among Islamic secondary education institutions requires madrasah to implement effective and sustainable educational promotion strategies. This study aims to analyze educational promotion strategies at MAS Nahdatul Islam Mandau through the integration of the 7P service marketing mix and digital promotion approaches. Employing a qualitative case study design, the research was conducted at MAS Nahdatul Islam Mandau, Bengkalis Regency, Riau. Data were collected through in-depth interviews, participant observation, and document analysis involving the head of the madrasah, the student admission committee, and parents of prospective students. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings reveal that educational promotion strategies were implemented through four main promotional forms: personal selling, mass selling, sales promotion, and word of mouth. Personal selling, particularly through Road to School activities, emerged as the most effective strategy in building trust and increasing enrollment interest. Digital promotion via social media functioned as a supporting tool to enhance institutional visibility, although its impact remained limited due to contextual characteristics of rural communities. Supporting factors included a strategic location, affordable tuition fees, religious-based programs, and social media utilization, while inhibiting factors encompassed limited facilities, intense competition, and public perceptions regarding private education costs. This study contributes to Islamic education marketing literature by highlighting the importance of integrating the 7P marketing mix with relational and context-sensitive promotion strategies. Practically, the findings offer strategic insights for madrasah administrators in designing adaptive and community-oriented promotion models in competitive educational environments
PENINGKATAN KAPASITAS DIGITAL MARKETING DAN MANAJERIAL MELALUI PELATIHAN DAN PENDAMPINGAN BERBASIS KEMITRAAN PADA MUTIARA CRAFT (ECOPRINT) Widiawati, Kristiana; Alfian, Ari Nurul; Shalahuddin, Shalahuddin; Kamila, Nurul; Manurung, Handrean
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 1 (2024): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i1.20728

Abstract

Abstrak: Permasalahan utama yang dihadapi UMKM Mutiara Craft adalah penjualan masih dilakukan secara sederhana belum mengoptimalkan pemanfaatan digital marketing. Untuk pengelolaan managerial pengelolaan keuangan masih belum sesuai standar PSAK ETAP. Tujuan kegiatan pendampingan memberikan solusi terhadap permasalahan mitra yaitu memberikan peningkatan softskill melalui motivasi kewirausahaan serta peningkatan hardskill melalui optimalisasi digital marketing dan mampu menyusun laporan keuangan sesuai standar untuk meningkatkan promosi dan penjualan. Metode yang digunakan adalah pelatihan dan pendampingan kepada mitra binaan Mutiara Craft Ecoprint di Kota Bekasi dengan peserta 35 orang. Pelatihan yang telah dilaksanakan ialah pelatihan motivasi berwirausaha dan teknik ecoprint, pelatihan digital marketing dan pelatihan pengelolaan manajerial/keuangan. Hasil monitoring dari pelaksanan kegiatan pendampingan UMKM berbasis kemitraan terlihat dari meningkatnya pengetahuan dan keterampilan mitra. Capaian indikator digital marketing adalah 78% dan Capaian indikator pengelolaan keuangan adalah 80%. Tingkat kepuasan pelaksanaan kegiatan rata-rata menyatakan sangat puas 73% melalui depth interview dan penyebaran angket.Abstract: The main problem faced by Mutiara Craft MSMEs is that sales are still carried out simply and have not optimized the use of digital marketing. For managerial management, financial management is still not in accordance with PSAK ETAP standards. The purpose of mentoring activities is to provide solutions to partner problems, namely providing soft skills improvement through entrepreneurial motivation and increasing hard skills through optimizing digital marketing and being able to prepare financial reports according to standards to increase promotion and sales. The method used is training and mentoring to Mutiara Craft Ecoprint fostered partners in Bekasi City with 35 participants. The training that has been carried out is entrepreneurial motivation training and ecoprint techniques, digital marketing training and managerial / financial management training. The monitoring results of the implementation of partnership-based MSME mentoring activities can be seen from the increase in partner knowledge and skills. The achievement of digital marketing indicators is 78% and the achievement of financial management indicators is 80%. The average level of activity implementation satisfaction stated very satisfied 73% through depth interviews and distributing questionnaires. 
PENGARUH DIGITALISASI ARSIP DAN KOMPETENSI TENAGA ADMINISTRASI TERHADAP EFISIENSI ADMINISTRASI SEKOLAH Aripurnomo Artiyanto; Shalahuddin, Shalahuddin
Nusantara Hasana Journal Vol. 5 No. 8 (2026): Nusantara Hasana Journal, January 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i8.1831

Abstract

This research examines how the transition to digital archiving and the proficiency of administrative personnel impact operational effectiveness within educational settings. The study is driven by the increasing necessity for streamlined and productive administrative workflows in schools, emphasizing the vital synergy between technological tools and human capability. The primary objective is to determine the extent to which digital systems and staff expertise contribute to enhancing school management performance. Utilizing a quantitative methodology, data were gathered from a sample of 30 staff members, involving rigorous instrument validation and regression modeling to identify variable correlations. The findings reveal that archive digitalization and administrative competence exert a substantial positive influence on school efficiency, both independently and in combination. Statistically, the regression analysis confirms that these two factors account for 65.9% of the efficiency variance, while the remaining 34.1% is attributed to external variables not covered in this study.The findings highlight the importance of combining technological innovation with human resource development to achieve optimal efficiency in school administration. This study implies that schools should strengthen digital archiving systems while continuously enhancing staff competence to ensure sustainable improvements in administrative performance.
ANALISIS INOVASI PRODUK DAN PENGARUH MODEL BISNIS SARISA MERAPI TERHADAP STRATEGI DIVERSIFIKASI PRODUK OLAHAN SALAK PONDOH DI KABUPATEN SLEMAN Rini Handayani; Shalahuddin, Shalahuddin
Nusantara Hasana Journal Vol. 5 No. 8 (2026): Nusantara Hasana Journal, January 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i8.1850

Abstract

Sleman Regency possesses significant potential for Salak Pondoh production, yet product diversification among MSMEs remains relatively low. This study aims to analyze the influence of Sarisa Merapi’s Business Model (X1) and Product Innovation (X2) on Product Diversification strategies (Y) within salak-based MSMEs in Sleman. The research employed a quantitative associative method with a sample of 30 MSME practitioners. Data were collected via questionnaires and analyzed using multiple linear regression through SPSS software. The results indicate that, partially, Product Innovation has a positive and significant effect on Product Diversification. Conversely, Sarisa Merapi’s Business Model has a negative and non-significant influence on Product Diversification. This suggests that merely utilizing a successful entity as a role model without internal innovation capabilities is insufficient to drive effective product diversification. Simultaneously, both variables significantly influence diversification strategies, contributing 45.9% to the variance. This study recommends the importance of enhancing internal innovation capacity and adopting appropriate technology for MSMEs to increase the value-added of agribusiness products.
Increasing Purchases of Environmentally Friendly Products through Green Advertising and Green Brand Awareness: The Role of Green Brand Image Mediators Indratno, Diana Leli; Shalahuddin, Shalahuddin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9204

Abstract

This study aims to explore how green advertising and green brand awareness influence green brand image and its impact on green purchase behaviour among Generation Z in Indonesia, while also examining the moderating role of green product innovation in the dynamics of green product marketing and young consumer behaviour. The method used is quantitative with a survey of 250 Generation Z respondents, analysed using structural equation modelling (SEM) with AMOS-24. The main variables include green advertising, green brand awareness, green brand image, green product innovation, and green purchasing behaviour. The results show that green advertising and green brand awareness have a direct positive impact on green brand image, which in turn influences green purchasing behaviour, while green product innovation does not moderate this relationship. The research model proved to be statistically fit, emphasising the dominance of brand communication factors over product innovation in shaping Generation Z's perceptions. These findings provide practical recommendations for companies to emphasise green communication strategies, enhance advertising credibility, and strengthen green brand image to encourage the purchase of environmentally friendly products, as well as highlighting the importance of promoting sustainability to change the consumption patterns of the younger generation, which has a positive impact on the environment and sustainable development.
Optimizing Social Media and School Websites for Promotional Branding in Indonesian Madrasahs: Achieving Competitive Advantage in the Digital Era Zainul, Mohammad; Yulianti, Farida; Periyadi, Periyadi; Dedy, Dedy; Shalahuddin, Shalahuddin; Rofiq, Ainur
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.2170

Abstract

In today’s rapidly evolving technological landscape, transformation in communication, work patterns, and access to information has reshaped how educational institutions present themselves to the public. Effective use of social media and websites can strengthen madrasas' competitive position amid the rapid flow of information and rising expectations for educational quality. This study explores the utilisation of digital platforms—specifically official websites and Instagram—as promotional tools in MAN 1 and MAN 2 Banjarmasin to enhance their institutional advantage. Employing a qualitative descriptive approach, data were gathered through in-depth interviews with public relations and media administrators, complemented by content analysis of both schools’ online channels. The findings show that MAN 1 Banjarmasin is more proficient in managing its website, offering structured, informative, and consistently updated content that boosts institutional credibility. In contrast, MAN 2 Banjarmasin leverages Instagram more actively as an interactive space to engage students, parents, and the broader community through visual storytelling and social interaction. Despite these strengths, both schools encounter challenges related to limited human resources, technical skills, and insufficient institutional backing. This study underscores the need for integrated digital marketing strategies and recommends that madrasas build stronger cross-platform coordination to solidify their online identity, enhance public trust, and increase student enrollment through sustained engagement on digital media.
The Role of Workload in Moderating the Relationship Between Competence, Motivation, and Performance of Civil Servants in Bulungan Regency Amin, Fitri; Syahran, Syahran; Utomo, Muhamad Nur; Shalahuddin, Shalahuddin; Juliana, Ahmad
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 01 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1263

Abstract

Public sector employee performance is a key factor in achieving effective governance and high-quality public services. Amid rising public demands, government employees face job complexity, resource constraints, and high administrative pressure. This study aims to analyze the influence of competence and motivation on the performance of public sector employees and to examine the moderating role of workload in this relationship among government officials in Bulungan Regency. This study employs a quantitative approach using a survey method targeting public sector employees in Bulungan Regency. Data were collected via a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling to test the direct relationships and moderating effects among the variables, after first ensuring the validity and reliability of the instruments. The results of the study indicate that competence and motivation have a positive and significant effect on employee performance, while workload acts as a moderating variable that weakens the relationship between competence and performance as well as between motivation and performance when workload is high. These findings indicate that the management of disproportionate workloads can hinder the utilization of employees’ competencies and motivational energy; thus, in practice, local governments need to balance the distribution of workloads with competency development and motivation systems so that civil servant performance can be optimized sustainably.
Co-Authors Abdurrohim Harahap Ainur Rofiq Alfian, Ari Nurul Amin, Fitri Anistianngsih, Anistianngsih Apriani, Rahmi Aripurnomo Artiyanto Aulawi, Hanif Bima, Al dedy dedy, dedy Endah Mayasari Farida Yulianti Halimah, Siti Nur Ikram Yakin Indratno, Diana Leli Islamiyatu Khoiriyah, Alfina Jibril, Muhammad Jonathan, Ari Juliana, Ahmad Kamila, Nurul Karsim, Karsim Manurung, Handrean Mardian Idris Harahap Mohammad Zainul Muhamad Yusup Periyadi, Periyadi Pramana Saputra Rini Handayani Rizkiyatul, Rizkiyatul Rusmini Rusmini Saputri, Asmarita Syahran, Syahran Takrim, Muhammad Utomo, Muhamad Nur Widiawati, Kristiana Wulandari, Neiny Puteri Zakiyya, Zahra Zamhuri Harahap Zawaqi Afdal Jamil