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Representasi perempuan dalam kukungan tradisi Jawa pada film Kartini karya Hanung Bramantyo Alycia Putri; Lestari Nurhajati
ProTVF Vol 4, No 1 (2020): March 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v4i1.24008

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Film menjadi sebuah media yang saat ini masih diminati khalayak. Melalui film, masyarakat dapat memahami fenomena apa yang pernah dan bahkan sedang terjadi berdasarkan kisah nyata atau hanya fiktif belaka. Film Kartini yang distutradarai oleh Hanung Bramantyo dan diperankan oleh Dian Sastrowardoyo sebagai sosok Kartini merupakan sebuah media yang menampilkan kisah nyata, berdasarkan sejarah kepada masyarakat. Film ini menggambarkan tentang kaum perempuan abad ke-19 yang tidak dapat bebas dan tidak setara dengan laki-laki. Namun yang menarik sosok Kartini digambarkan sebagai sosok perempuan yang bukan hanya tokoh emansipasi, tetapi juga memiliki jiwa revolusioner. Penelitian ini bertujuan untuk mengetahui bagaimana sesungguhnya film Kartini ini mampu merepresentasikan gambaran kesetaraan gender atas sosok perempuan yang berada dalam kukungan tradisi Jawa. Konsep  kesetaraan gender menjadi dasar dalam penelitian ini. Gender merupakan suatu pembeda peran, fungsi, status dan tanggungjawab antara laki-laki dengan perempuan sebagai hasil dari bentukan (konstruksi) sosial budaya yang tercipta melalui proses sosialisasi dari satu generasi ke generasi. Penelitian ini menggunakan analisis wacana Sara Mills yang memiliki fokus pada wacana mengenai feminisme; bagaimana perempuan ditampilkan dalam teks, teks yang dimaksud ialah film Kartini versi Hanung Bramantyo. Hasil penelitian ini menunjukan bagaimana sesungguhnya sebuah karya film fiksi, yang disadur dari sebuah peristiwa nyata, dengan latar belakang situasi tadisi Jawa yang penuh aturan dan kolot,  mampu memunculkan sosok perempuan yang memiliki kesadaran atas kesetaraan gender.
Framing Media Online atas Pemberitaan Isu Lingkungan Hidup Dalam Upaya Pencapaian Keberhasilan SDGs Indonesia Xenia Angelica Wijayanto; Lestari Nurhajati
LUGAS Jurnal Komunikasi Vol 3, No 1: Juni 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.903 KB) | DOI: 10.31334/ljk.v3i1.409

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The Sustainable Development Goals (SDGs), that have been carried out by Indonesia, are global programs launched by the United Nations since September 2015. This is proven by the Presidential Regulation No. 59 / 2017 about the Implementation of Achievement of Sustainable Development Goals which was inaugurated by President Jokowi in July 2017. Among 17 SDGs points, there are 6 points that talk about environmental issue. This shows the importance of environmental issues that are now a global concern. Information about SDGs to public is still not massive, even though SDGs socialization is very important for the society so that the final goal of SDGs in Indonesia will be successful in 2030. The aim of this study is to find ways for media that can fix current environmental problems and problems experienced by Indonesian SDGs. This study used Environmental Communication concept. For the methodology, this study uses framing from Pan & Kosicki, with 4 of the most frequently accessed online media in Indonesia, in 2018 namely Detik.com, Tribunnews.com, Kompas.com, and Liputan6.com.  Pre-research results show that online media contains very little news about environmental issues in their program, implementation and process of achieving Indonesia's SDGs success.
KOMUNIKASI MEDIA ONLINE PENGUSAHA MILENIAL DALAM MEMBANGUN PERSONAL BRANDING DI ERA DIGITAL Dewi Rachmawati; Lestari Nurhajati
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1122.952 KB) | DOI: 10.20527/mc.v4i1.6357

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ABSTRACT Scientists who use cohort generation (generation cohorts) to classify subjects by age group, strongly believe in differences in attitudes, behaviors and communication in each generation. Millennials in the age range of 23-39 (born 1980-1995) tend to be depicted as relying heavily on communication based on internet technology. This situation certainly causes significant communication changes, including when these millennials become entrepreneurs, inevitably they will rely on communication via online media. In 2018, several rows of Indonesian millennials entered the ranks of successful Asian entrepreneurs under the age of 30. This phenomenon certainly becomes interesting to study about how the use of online media by young entrepreneurs as a means of their communication with the public. This study aims to find out how the personal branding of millennial entrepreneurs is built with communication via online media. The personal branding study that is often used as a guideline is the Eight Laws of Personal Branding concept, which is a personal branding strategy that emphasizes the side; specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. This study uses the content analysis (content analysis) approach to 5 online media (Instagram, Facebook, Twitter, Youtube, LinkedIn and Website / blog) owned by 5 millennial entrepreneurs (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, and Stanislaus Tandelilin) within 1 year (1 January 2018 - 31 December 2018). The results of this study indicate that the effort to build personal branding on each of the online media owned, is only attached to the figure of Dian Pelangi, who is very active in using all lines of social media. While the other 4 subjects actually did not all actively utilize the social media / online media they had..Keywords:  online media communication, millennials, personal branding, millennial entrepreneurs, digital era.  ABSTRAK Ilmuwan yang menggunakan cohort generation (generasi kohort) untuk menggolongkan subyek berdasarkan kelompok umur, sangat mempercayai adanya perbedaan sikap, perilaku dan komunikasi pada tiap generasi. Generasi milenial dalam rentang usia 23-39 (lahir 1980-1995) cenderung digambarkan sangat mengandalkan komunikasi berbasis penggunaan teknologi internet. Situasi ini tentu menyebabkan perubahan komunikasi yang signifikan, termasuk ketika para milenial ini menjadi pengusaha, mau tidak mau mereka akan mengandalkan komunikasi via media online. Tahun 2018 lalu beberapa deretan pengusaha milenial Indonesia masuk dalam jajaran pengusaha sukses Asia di bawah usia 30 tahun. Fenomena ini tentu menjadi menarik untuk diteliti tentang bagaimana penggunaan media online para pengusaha muda ini sebagai sarana komunikasi mereka dengan publik. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding para pengusaha milenial dibangun dengan komunikasi via media online. Kajian personal branding yang sering dijadikan pedoman adalah konsep Eight Laws of Personal Branding, yakni strategi personal branding yang menekankan pada sisi; spesialisasi, kepemimpinan, kepribadian, kekhasan, terlihat, Kesamaan antara yang terlihat dan tak terlihat, kegigihan dan itikad baik. Penelitian ini menggunakan pendekatan penelitian content analysis (analisis isi) atas 5 media online (Instagram, Facebook, Twitter, Youtube, LinkedIn dan Website/blog) yang dimiliki oleh 5 pengusaha milenial (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, dan Stanislaus Tandelilin) dalam kurun waktu 1 tahun (1 januari 2018 - 31 Desember 2018). Hasil dari penelitian ini menunjukkan bahwa upaya membangun personal branding pada masing-masing media online yang dimiliki, hanya melekat pada sosok Dian Pelangi, yang sangat aktif menggunakan semua lini media sosialnya. Sementara ke 4 subyek lainnya justru tidak semuanya aktif memanfaatkan media sosial/ media online yang dimilikinya..Kata Kunci: komunikasi media online, milenial, personal branding, pengusaha milenial, era digital.
Strategi Public Relations Untuk Menciptakan Minat Pengunjung Ke Galeri Indonesia Kaya Hessy Lestari; Lestari Nurhajati
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.071 KB) | DOI: 10.30656/lontar.v7i1.1563

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One of the most important tools in gallery is Public Relations. The existence of Public Relations in aGallery can be a bridge between the gallery with its public. The purpose of Public Relations in aGallery is to disseminate information, create, and maintain good harmonious relationships in orderto get a positive image of the Gallery. However, the abundance of Galleries in Jakarta, causes alack of public interest in visiting Gallery Indonesia Kaya. This causes the need for a PublicRelations strategy that is used to increase visitors’. This research was conducted by usingqualitative method through interview and observation. From the results of interviews andobservation, researchers found that the Gallery Indonesia Kaya performs strategies of PublicRelations to increase visitor’s interest. Researchers also found that Gallery Indonesia Kaya has notsucceeded in doing strategy of Public Relations to increase visitors’ interest because theinconsistency between strategy and hope which executed with expectation to be achieved.
IMPLEMENTASI CRPD DALAM ASPEK AKSESIBILITAS TRANSPORTATION PUBLIK DI DKI JAKARTA Amelia Tharuni Wijaya; Lestari Nurhajati
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 02 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.763 KB) | DOI: 10.30813/bricolage.v4i02.1660

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ABSTRACT Classified as one of the minority group in the world, people with disabilites are still going through discrimination. Built in 2006 Convention on The Rights of Persons with Disabilities (CRPD) took the chance to be an international convention that established the rights for people with disabilities. Five years since CRPD stands, Indonesian Government finally ratify this convention. The measurement took by Indonesian Government forced both central government and local government to implement it thoroughly. The objective of this research is understanding how the implementation of the CRPD related to accessibility in public transportation inside DKI Jakarta. This research using qualitative method with indepth interview approach to the implementator CRPD also to the user of this program. The result of this research show that the implementation of CRPD related to accessibility in public transportation is done by establishing local regulation that corresponds with CRPD and the existence of Transjakarta Cares program, supported by PT Transjakarta in 2016. Existence of Transjakarta Cares does help person with disabilities to get their rights to acquire the accessibility of accessible transportation.Keywords: Implementation, CRPD, accessibility, public transportation facilityABSTRAKPenyandang disabilitas merupakan salah satu kelompok minoritas di dunia yang masih mengalami diskriminasi. Melihat hal tersebut, Convention on The Rights of Persons with Disabilities (CRPD) hadir di tahun 2006 dan berperan sebagai konvensi internasional penegak hak-hak penyandang disabilitas. Lima tahun sejak CRPD berlaku, Pemerintah Indonesia memutuskan untuk meratifikasi konvensi tersebut. Tindakan yang diambil oleh Pemerintah Indonesia tersebut menuntut pemerintah pusat maupun pemerintah daerah untuk mengimplementasikannya secara menyeluruh. Tujuan penelitian ini adalah untuk mengetahui bagaimana implementasi Convention on The Rights of Persons with Disabilities (CRPD) dalam aspek aksesibilitas fasilitas transportasi publik di DKI Jakarta. Metode penelitian yang digunakan adalah kualitatif, dengan wawancara mendalam pada para pelaksana CRPD dan pengguna jasa layanan tersebut. Hail penelitian ini menunjukan bahwa implementasi CRPD terkait aksesibilitas fasilitas transportasi publik di DKI Jakarta dilakukan melalui pembuatan peraturan daerah sesuai dengan CRPD dan adanya program layanan Transjakarta Cares yang diberikan oleh PT Transjakarta pada tahun 2016. Dengan adanya Transjakarta Cares ini sangat membantu para penyandang disabilitas mendapatkan hak nya untuk memperoleh aksesibilitas transportasi yang aksesibel.Kata kunci: Implementasi, CRPD, aksesibilitas, fasilitas transportasi publik
The Effect of Instagram’s E-WOM on Netflix’s Brand Image and Subscription Decision Luk Lukul Hamidah; Melvina Oktaviani; Lestari Nurhajati
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 4, No 02 (2021): AGUSTUS 2021
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i2.4745

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Abstract The video-on-demand (VoD) business in Indonesia is currently proliferating, such as Netflix that is also available in 190 countries. Netflix began to enter the Indonesian market in 2016, and the subscribers keepincreasing, with only 100,000 subscribers in 2017 and raised to 906,810 subscribers in 2020. This controversy due to its content and age categorization, Netflix’s subscribers grow unaffected. The role of Instagram’s electronic word-of-mouth (e-WOM) has a significant influence on the marketing of a business, including Netflix. In this study, the theory of Elaboration Likelihood Model (ELM) was employed to analyze the influence of Instagram’s e-WOM on brand image and subscription decision to Netflix. A total of 120 questionnaires was distributed across the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi), and the resulted dataset was quantitatively analyzed. This research also used path analysis to explore the direct and indirect effect of e-WOM on subscription decisions through brand image. The results showed that brand image positively and significantly strengthens the influence of eWOM on subscription decisions.Keywords: brand image; e-WOM; Instagram; Netflix, subscription decision Abstrak Bisnis video on demand (VoD) di Indonesia seperti Netflix memasuki pasar Indonesia pada tahun 2016, dan pelanggannya terus meningkat, berawal dari 100.000 pelanggan pada tahun 2017 dan meningkat menjadi 906.810 pelanggan pada tahun 2020. Di tengah kontroversi yang terus berlanjut karena kategorisasi konten dan usia, pelanggan Netflix tumbuh tidak terpengaruh. Peran electronic word-of-mouth (e-WOM), Instagram memiliki pengaruh yang signifikan terhadap pemasaran suatu bisnis, termasuk Netflix. Teori Elaboration Likelihood Model (ELM) digunakan untuk menganalisis pengaruh e-WOM Instagram terhadap citra merek dan keputusan berlangganan Netflix. Kuesioner disebarkan di seluruh wilayah Jabodetabek (Jakarta, Bogor, Depok, Tangerang, dan Bekasi) pada 120 responden. Data dianalisis secara kuantitatif dan menggunakan analisis jalur untuk mengeksplorasi pengaruh langsung dan tidak langsung e-WOM terhadap keputusan berlangganan melalui citra merek. Hasil penelitian menunjukkan bahwa citra merek secara positif dan signifikan memperkuat pengaruh eWOM terhadap keputusan berlangganan.Kata kunci: citra merek; e-WOM; Instagram; Keputusan Berlangganan; Netflix 
CALON TUNGGAL DAN KOMUNIKASI POLITIK PARTAI DALAM PILKADA SERENTAK 2015 DI INDONESIA Lestari Nurhajati
Avant Garde Vol 4, No 1 (2016): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.979 KB) | DOI: 10.36080/avg.v4i1.209

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The simultaneously local elections in Indonesia from the beginning gave rise to various views of the pro and cons. The situation is not immediately stopped, although the regulations of simultaneous local elections already set in by Law of the Republic of Indonesia No. 1 2015 Article 3. As a result of a legal product between parliament and government, and has been signed by the president Indonesia, Joko Widodo on February 2, 2015, but the practice of political parties do not wholeheartedly run of the Act. This is evident from the attitudes and intentions of political communication that is displayed by most political parties. The purpose of this study is to see how framing the news carried by online media in addressing the political communication political parties on the issue of a single candidate in the elections of 2015. This study uses the analysis of framing news online media in detik.com., liputan6.com and kompas.com. Situation single candidate various areas is one indicator of how political communication gap occurs. The issue of transaction politics, the failure of regeneration, and the loss of sportsmanship in politics, be three reasons most easily observed in the reporting of political parties and a single candidate in Indonesia.
Framing Media Online Atas Pemberitaan Isu Politik Uang dalam Pilkada Serentak 2018 Lestari Nurhajati; Xenia Angelica Wijayanto
Jurnal Adhyasta Pemilu Vol. 1 No. 1 (2018): Jurnal Adhyasta Pemilu
Publisher : Badan Pengawas Pemilihan Umum

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (621.934 KB) | DOI: 10.55108/jap.v1i1.4

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Money politics is one of the issues that has always been a problem in the process of electing Regional Heads (Pilkada), including in the Pilkada on June 27, 2018. All parties involved in the election process, both voters, Election Management Bodies (KPU) and Bawaslu, always see that the case of money politics is a problem that seems never resolved, and recurs from year to year. Moreover, the mass media, including online media always discuss the issue of money politics in Pilkada activities in Indonesia. This study aims to find out how the online media in Indonesia conducts framing news in the issue of money politics, especially in the 2018 Simultaneous Regional Election. Framing theory in media reporting becomes interesting to study because this theory sees that the issue by media perspective in reporting becomes important value for the media readers. Media audiences can be directly and indirectly affected by various news framing by the media. Qualitative methods with Entman’s framing approach are used to analyze framing in 5 online media with the most access in Indonesia, they are: Tribunnews.com, Detik.com, Liputan6.com, Kompas.com, and Sindonews. com. The results of this study indicate that in general the media has framing that is not much different. It’s just in the parts of treatment recommendation it appears that the media does not explicitly show their alignment with regulations and ethics which is clearly prohibit the practice of money politics in the elections.
Disaster Communication Representation on BNPB's Instagram as COVID-19 Response Acceleration Task Force Lestari Nurhajati; Amanda Pramarta Putri; Xenia Angelica Wijayanto
Nyimak: Journal of Communication Vol 5, No 1 (2021): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (99.129 KB) | DOI: 10.31000/nyimak.v5i1.3160

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Indonesia is one of the countries in Asia that has experienced a severe impact due to the COVID-19 virus. This message was conveyed by the president of Indonesia officially on March 2, 2020. The Indonesian government received various criticisms. The Indonesian people considered the government to be slow in taking a stand on this global pandemic. BNPB (National Disaster Management Agency) was then appointed as the COVID-19 Response Acceleration Task Force. As an agency engaged in disaster issues, BNPB strives to carry out the disaster mitigation process for the COVID-19 case. This study aims to determine how BNPB carries out the representation of disaster communication through Instagram @bnpb_indonesia. The disaster communication process is inseparable from disaster mitigation itself. The concept of successful disaster communication emphasizes the affected, the commitment of the leadership, communication as part of planning and operations in the field, awareness of the situation, and cooperation with the media. This study uses Barthes’s semiotic method to see how denotative, connotative, and mythical forms are formed on BNPB’s Instagram. This preliminary research shows that in general, BNPB Instagram has worked hard to fulfill its organizational profile as a representation of the foremost organization dealing with the COVID-19 disaster in Indonesia. However, in terms of successful communication, several things are not fulfilled on the existing BNPB Instagram display, especially the lack of focus on those affected.Keywords: Representation, disaster communication, covid-19, Instagram, BNPB ABSTRAKIndonesia menjadi salah satu negara di Asia yang mengalami dampak sangat serius akibat virus Covid-19. Hal ini disampaikan presiden Indonesia secara resmi pada tanggal 2 Maret 2020. Berbagai kritik dituai oleh pemerintah Indonesia, masyarakat Indonesia menganggap pemerintah lamban mengambil sikap atas pandemik global ini. BNPB (Badan Nasional Penanggulangan Bencana) kemudian ditunjuk sebagai Gugus Tugas Percepatan Penangangan Covid-19. Sebagai badan yang bergerak pada isu kebencanaan, BNPB berupaya keras melakukan proses mitigasi bencana atas kasus Covid-19. Penelitian ini bertujuan mengetahui bagaimana representasi komunikasi bencana dilakukan BNPB melalui Instagram @bnpb_indonesia. Proses komunikasi bencana tidak terpisahkan dari mitigasi bencana. Konsep keberhasilan komunikasi bencana menekankan fokus pada yang terdampak, adanya komitmen pimpinan, komunikasi sebagai bagian dari perencanaan dan operasi di lapangan, kesadaran atas situasi, serta adanya kerja sama dengan media. Penelitian ini menggunakan metodologi semiotika Barthes untuk melihat bagaimana denotatif, konotatif dan mitos terbentuk atas Instagram BNPB. Penelitian awal ini menunjukkan hasil bahwa secara umum Instagram BNPB berupaya keras memenuhi profil organisasinya sebagai representasi organisasi terdepan yang menangani bencana Covid-19 di Indonesia. Namun dari sisi keberhasilan komunikasinya, ada beberapa hal yang tidak terpenuhi pada tampilan Instagram BNPB yang ada, terutama kurang fokusnya pada yang terdampak.Kata Kunci: Representasi, komunikasi bencana, covid-19, Instagram, BNPB
ANALISIS HERMENEUTIKA GADAMER PADA BUKU HIDUP YANG DIGERAKKAN OLEH TUJUAN KARYA RICK WARREN Novia Hamida; Lestari Nurhajati
Scriptura Vol. 12 No. 1 (2022): JULY 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.944 KB) | DOI: 10.9744/scriptura.12.1.13-24

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Buku adalah jendela dunia, hal ini bisa terwujud jika kita membacanya. Salah satu jenis buku yang sering dibaca adalah buku religi yang memberikan makna untuk setiap pembacanya. Salah satunya adalah buku The Purpose-Driven Life – Hidup yang Digerakan oleh Tujuan karya Rick Warren yang mengangkat tema kehidupan yang digerakan oleh Tuhan. Penelitian ini bertujuan untuk memahami makna buku ini yang terdapat pada setiap chapternya. Teori mengurangi ketidakpastian digunakan dalam penelitian ini dengan didukung teori hermeneutika. Buku bisa digunakan sebagai panduan untuk mengurangi ketidakpastian dalam konteks komunikasi interpersonal. Peneliti menggunakan Metode Kualitatif dengan metode analisis Hermeneutika Gadamer. Teks yang dianalisis menghasilkan makna baru secara subyektif dengan proses peleburan dua cakrawala antara cakrawala teks dan cakrawala penafsir. Dalam setiap chapter menunjukan tentang apa tujuan hidup yang Tuhan tetapkan dalam hidup kita sehingga membuat kehidupan kita menjadi jauh lebih baik dan terarah. Serta ditemukan hasil bahwa kehadiran buku ini diharapkan mampu mengurangi ketidakpastian seseorang ketika melakukan proses komunikasi antar pribadi.