Garuda - Garba Rujukan Digital

Strategi Pemasaran Inovatif dalam Mengembangkan Produk UMKM Batik Canting Ayu Prasetyawati, Yuliana Riana; Fitriyanti, Lamria Raya; Nurhajati, Lestari
Journal of Research on Business and Tourism Vol. 4 No. 2 (2024): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104004220243

UMKM merupakan pelaku utama dalam industri batik yang berperan besar dalam mendorong pertumbuhan ekonomi Indonesia. Salah satu tantangan bagi UMKM Batik di Indonesia adalah membuat produk batik yang modern namun tetap menjaga kelestarian budaya. Penelitian ini bertujuan untuk mengetahui strategi pemasaran inovatif yang dilakukan oleh UMKM Batik dalam mengembangkan produk. Penelitian ini mengunakan pendekatan kualitatif melalui metode wawancara mendalam. Subjek penelitian adalah UMKM Batik Canting Ayu yang berlokasi di Bekasi. Temuan utama penelitian menunjukkan strategi produk inovatif melalui teknik pewarnaan coletan dan kombinasi motif bunga teratai dan ikan gabus mampu menjadi ciri khas produk batik UMKM Batik Canting Ayu yang membedakan dengan produk kompetitor lainnya. Strategi promosi melalui digital marketing seperti pemanfaat media sosial dan e-commerce menjadi inovasi untuk memperluas pangsa pasar UMKM Batik.

Peran Media Lokal dalam Pencegahan Radikalisme Guna Mendukung Kerukunan Beragama di Provinsi Nusa Tenggara Timur (NTT) Lestari Nurhajati; Xenia Angelica Wijayanto; Lamria Raya Fitriyani
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 11 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v11i2.4121

Radicalism and terrorism are still common in Indonesia, so all parties have a common obligation to carry out prevention and countermeasures. Even the Press Council issued Press Council Regulation Number 01/Peraturan-DP/IV/2015 concerning Guidelines for Reporting on Terrorism on April 9, 2015. However, it is really not easy for the mass media to report and report on this issue in various situations and interests in Indonesia. Likewise for local media in East Nusa Tenggara (NTT). This study aims to find out how the role of local journalists in NTT is to perform their functions in preventing radicalism and supporting religious harmony in NTT Province. What obstacles they face in the field, as well as what kind of news construction they have to do in carrying out their duties. Mass media, terrorism and radicalism are theories that continue to develop in line with how the discourse of radicalism is inseparable from the role of mass media coverage in encouraging or inhibiting radicalization and existing acts of violence. The position of the media, both at the local, national and global levels, becomes very important in carrying out counter narration when there are efforts by parties who want to promote the idea of radicalism and terrorism in a region. This research will use the FGD method on 10 journalists from local media in NTT, as an effort to dig deeper into the real conditions in the field. However, nowadays with the strengthening of transnational radical groups, they are trying to do various ways to divide Indonesia, and it is very likely that it will be present in NTT as one of the heart of the province which has been considered very ideal in maintaining religious harmony.ABSTRAK Radikalisme dan terorisme masih sering terjadi di Indonesia, sehingga semua pihak memiliki kewajiban bersama untuk melakukan pencegahan dan penanggulangannya. Bahkan Dewan Pers mengeluarkan Peraturan Dewan Pers Nomor 01/Peraturan-DP/IV/2015 tentang Pedoman Pemberitaan Terorisme pada 9 April 2015. Meski demikian sungguh tidak mudah untuk media massa melakukan peliputan dan pemberitaan isu ini dalam berbagai situasi dan kepentingan yang ada di Indonesia. Demikian juga bagi media-media lokal yang ada di Nusa Tenggara Timur (NTT). Penelitian ini bertujuan untuk mengetahui bagaimana sesungguhnya peran jurnalis lokal di NTT untuk melakukan fungsinya dalam mencegah radikalisme dan mendukung kerukunan beragama di Provinsi NTT. Kendala apa saja yang mereka hadapi di lapangan, serta konstruksi pemberitaan seperti apa yang mereka harus lakukan dalam menjalankan tugasnya. Media massa, terorisme dan radikalisme menjadi teori yang terus berkembang sejalan dengan bagaimana wacana radikalisme tidak terlepas dari peran liputan media massa dalam mendorong atau menghambat radikalisasi dan tindakan kekerasan yang ada. Posisi media baik di tingkat lokal, nasional maupun global, menjadi sangat penting dalam melakukan narasi balasan (counter narration) ketika ada upaya pihak-pihak yang ingin mempromosikan gagasan radikalisme dan terorisme di sebuah wilayah. Riset ini akan menggunakan metode FGD pada 10 jurnalis dari media-media lokal yang ada di NTT, sebagai upaya menggali lebih dalam kondisi riil yang ada di lapangan. Bagaimanapun juga saat ini dengan makin menguatnya kelompok radikal yang bersifat transnasional, mereka berupaya melakukan berbagai cara untuk memecah belah Indonesia, dan sangat mungkin akan hadir di NTT sebagai salah satu jantung provinsi yang selama ini dianggap sangat ideal dalam menjaga kerukunan umat beragama.

Twitter as a Public Sphere for COVID-19 Vaccine Discussion Nurhajati, Lestari; Wijayanto, Xenia Angelica; Fitriyani, Lamria Raya
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.160

This study aims to discover how Gen Z discusses the COVID-19 vaccine through social media discussion, participation, and ideas in a virtual public space. Recently, online media coverage has been massive, especially regarding the COVID-19 vaccine produced in Indonesia or purchased by the Indonesian government from foreign countries. Another thing that was also discussed was the priority of the vaccine recipients, which ministers in Indonesia presented with different approaches. Coordinating Minister for Human Development and Culture, Muhadjir Effendy, emphasized that lecturers and teachers are prioritized to receive vaccines. Previously, the coordinating minister for the Economy, Airlangga Hartarto, said medical personnel was prioritized. The Chief Executive of COVID-19 Handling and National Economic Recovery Committee (KPCPEN), Erick Thohir, also stated that health workers were a priority. Meanwhile, the Minister of Health, Terawan, noted that the priority for vaccine recipients is medic, paramedic, public services, TNI/Polri, and all educators. This variety of information and news is understood differently by the Indonesian people, including among Gen Z. Using the virtual public sphere, where freedom of expression in a democratic manner is the key to the emancipatory communication process. This research method uses extensive data analysis to collect conversations about the COVID-19 vaccine on social media, especially on Twitter, from 1-31 March 2021. The results show that although Generation Z is actively involved in the COVID-19 Vaccine discussion, they are not The Prominent Key Opinion Leader (KOL), who is the key player in communicating this issue via Twitter.

Media Relations Strategy of The Merdeka Belajar Kampus Merdeka (MBKM) Program 2023 in Building an Image in The Digital Era Novel Larasaty, Past; Nurhajati, Lestari
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i2.3783

Government Public Relations or popularly referred to as GovPR in Indonesia, often considered by various parties, does not have a significant influence on various performance in government institutions. Even though various studies actually show the opposite, the success of the government in socializing programs and implementing policies, depends very much on the success of its public relations team in carrying out its functions. The purpose of this study is to learn what the public relations team of the 2023 MBKM (Merdeka Belajar Kelas Merdeka) Program under the Ministry of Education and Culture, Research and Technology is doing in an effort to build a positive image in the digital era. The PR team must work hard to increase the visibility of the MBKM program among the media, reach a wider target audience, and maximize the positive impact of the publicity. The function and performance of government PR related to media relations cannot be separated from the approach of media ecology theory. How the media and communication processes that occur affect perceptions, emotions, feelings and values that exist through the new technologies used. A real situation regarding the strengthening of digital communication used in our daily lives. This research uses qualitative methodology with a constructivist approach. Data collection was conducted by in-depth interviews and observation. This study aims to examine how the strategy of the MBKM 2023 program public relations team really is in building an image in the digital era.

Local journalists’ response to foreign tourist misconduct in post-pandemic Bali Nurhajati, Lestari; Wijayanto, Xenia Angelica; Rembulan, Yosephine Avi Ayu
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art10

The emergence of Bali as a world tourist destination has been accompanied by a series of problems involving misconduct by foreign tourists. This paper examines how local journalists cope with these issues whilst managing professional ethics, political, and economic pressures. The qualitative approach enabled data collection through Focus Group Discussions (FGDs) with four print journalists and one television journalist. The results indicate that tourist violations are not novel but have become apparent due to the amplification of social media and the following news reporting. The primary roles of journalists include acting as watchdogs, exposing ineffective law enforcement, educating people about norms and visa policies, and addressing community concerns. However, these functions are limited by output requirements, financial reliance, and sensitivities surrounding the safeguarding of Bali's tourism image. Such tension illustrates that ethical journalism can be difficult in a society that relies on tourism.

Sosialisasi Penggunaan Pembayaran Digital dengan Bijak bagi UMKM Desa Tugu Selatan, Kecamatan Cisarua, Kabupaten Bogor Rachmawati, Dewi; Nurhajati, Lestari; Fitriani, Lamria Raya; Wijayanto, Xenia Angelica
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 3 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i3.18023

Pemerintah mendorong Usaha Mikro, Kecil dan Menengah (UMKM) untuk bertransformasi ke arah digital agar tidak ketinggalan dan dapat menyesuaikan dengan kemajuan. Salah satu dari transformasi tersebut adalah penggunaan pembayaran digital. Pembayaran digital yang dipakai masyarakat Indonesia sangat banyak saat ini seperti OVO, Dana, Gopay, LinkAja, dan lain-lain. Selain itu juga digital banking dari masing-masing Bank yang cukup banyak jumlahnya di Indonesia. Desa Tugu Selatan adalah salah satu desa di Kecamatan Cisarua, Kabupaten Bogor yang merupakan salah satu tempat wisata di wilayah puncak. Wilayah puncak sangat terkenal dan menjadi destinasi wisata masyarakat sekitar. Data menunjukkan cukup banyak UMKM yang ada di Desa Tugu Selatan, namun apakah semua UMKM sudah menggunakan pembayaran digital dalam transaksi jual beli yang mereka lakukan? Ternyata belum semuanya beralih ke digital. Hal inilah yang akan disosialisasikan oleh tim pengabdian masyarakat. Sosialisasi dilakukan kepada 19 UMKM di Desa Tugu Selatan, khususnya yang berlokasi dekat dengan obyek-obyek wisata di wilayah puncak. Hal ini dilakukan agar UMKM yang belum melek pembayaran digital menjadi melek dan dapat mengaplikasikan penggunaannya dengan bijak ketika bertransaksi.Â

Strategi Pemasaran Inovatif dalam Mengembangkan Produk UMKM Batik Canting Ayu Prasetyawati, Yuliana Riana; Fitriyanti, Lamria Raya; Nurhajati, Lestari
Journal of Research on Business and Tourism Vol. 4 No. 2 (2024): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104004220243

UMKM merupakan pelaku utama dalam industri batik yang berperan besar dalam mendorong pertumbuhan ekonomi Indonesia. Salah satu tantangan bagi UMKM Batik di Indonesia adalah membuat produk batik yang modern namun tetap menjaga kelestarian budaya. Penelitian ini bertujuan untuk mengetahui strategi pemasaran inovatif yang dilakukan oleh UMKM Batik dalam mengembangkan produk. Penelitian ini mengunakan pendekatan kualitatif melalui metode wawancara mendalam. Subjek penelitian adalah UMKM Batik Canting Ayu yang berlokasi di Bekasi. Temuan utama penelitian menunjukkan strategi produk inovatif melalui teknik pewarnaan coletan dan kombinasi motif bunga teratai dan ikan gabus mampu menjadi ciri khas produk batik UMKM Batik Canting Ayu yang membedakan dengan produk kompetitor lainnya. Strategi promosi melalui digital marketing seperti pemanfaat media sosial dan e-commerce menjadi inovasi untuk memperluas pangsa pasar UMKM Batik.

Local Advertising Segmentation in Balinese Online Media: A Case Study of Kilasbali.com Wijayanto, Xenia Angelica; Nurhajati, Lestari
Communicare : Journal of Communication Studies Vol. 11 No. 2 (2024): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

The growth of local online media in Indonesia has encouraged them to develop business strategies that rely on digital advertising. At the local level, advertising not only serves as a source of revenue but also reflects segmentation patterns tailored to the region's characteristics and its audience. This study aims to identify and analyze local advertising segmentation in Balinese online media through a case study of Kilasbali.com. This study uses a descriptive quantitative approach with a single-case study design. Content analysis was conducted to examine digital advertising on the homepage and news pages of Kilasbali.com. The unit of analysis in this study was digital advertisements, classified by advertiser type, ad scale, theme, and ad format. The results show that the advertisements displayed are dominated by local advertisers, particularly from the local government and the tourism sector. This finding indicates that Kilasbali.com implements locality-based advertising segmentation by tailoring commercial content to the social, economic, and geographical context of Bali. This research contributes to the understanding of advertising practices and business models of local online media at the regional level.

Pengaruh Kemudahan Mendapatkan Produk dan Penetapan Harga terhadap Keputusan Pembelian Produk @Kentang Kriuk Mas Bro Susilo, Adi Pratama; Jimmy, Jimmy; Nurhajati, Lestari
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.306

UMKM memiliki peran penting dalam menyumbangkan penyerapan tenaga kerja dan peningkatan ekonomi. Situasi seperti ini menggambarkan optimisme prospek UMKM di masa depan. Namun, UMKM memiliki kendala dalam proses kemudahan mendistribusikan produk, serta harga produk yang dibandingkan dengan produk sejenis dari produksi pabrik besar. Salah satu usaha UMKM di Bekasi yang mulai tumbuh dan sudah masuk pada toko retail dan marketplace adalah Kentang Kriuk Mas Bro. Penelitian ini bertujuan mengevaluasi bagaimana kemudahan dalam memperoleh produk serta strategi penetapan harga mempengaruhi keputusan konsumen dalam membeli produk Kentang Kriuk Mas Bro. Pendekatan perilaku konsumen digunakan sebagai dasar dari penelitian untuk melihat bagaimana indikator kemudahan mendapatkan produk dan penetapan harga memberikan pengaruh pada konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner pada para pembeli produk Kentang Kriuk Mas Bro, baik yang menjadi follower @Kentang Kriuk Mas Bro, maupun yang melakukan pembelian secara langsung di toko retail maupun marketplace online.

Building Democracy and Freedom of Expression by Fighting the Covid-19 Infodemic in the Digital Space Among the Younger Generation in Indonesia Nurhajati, Lestari; Wijayanto, Xenia Angelica; Fitriyani, Lamria Raya; Rachmawati, Dewi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.861

A research conducted by Kaspersky in early 2021 showed data in Southeast Asia that the highest percentage of respondents who spread the news without verification were actually in Gen Z (28%), followed by Gen X (21%), and Baby Boomers (19%). Sharing information without verification is very likely to cause the spread of fake news/hoaxes in online media. Indeed, Indonesia pins high hopes on Gen Z (born from 1996-2010) and Gen Y (1980-1995) that are considered part of the upcoming demographic bonus. In various discussions in the digital space, there are also often excuses for using free speech to justify the spread of the Covid-19 hoax in online media. This study aims to discover more about how the role of the younger generation can fight the Covid-19 hoax in the digital space by building democracy and free speech. Hoaxes continuously produced and disseminated by various groups indirectly become part of infodemic production. Even WHO stated that the condition of strengthening infodemics is as dangerous as the current pandemic worldwide. This research uses the method of discourse analysis and social networking analysis (SNA) using big data analysis on Twitter which Gen Z widely use.Â The results of this study describeÂ how is the role of the younger generation to fight the Covid-19 hoax and find out who are the primary gatekeepers among young Indonesians in this fight against the Covid-19 hoax.

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