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Journal : SWAGATI: Journal of Community Service

Integrasi Digital Marketing dan Community-Based Tourism dalam Pengembangan Agrowisata di Desa Warjabakti Kabupaten Bandung Susanti, Hesty; Rahmawati, Dien; Mukhtar, Husneni; Wibowo, Suryo Adhi; Priharti, Wahmisari; Cahyadi, Willy Anugrah; Nugroho, Bambang Setia; Aziz, Burhanuddin; Susanto, Kusnahadi
SWAGATI : Journal of Community Service Vol. 2 No. 2 (2024): July
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2024v2i2.1095

Abstract

Warjabakti Village has various agro-tourism potentials that have not been managed properly, namely in the form of a charming natural scenery, natural conditions that are still maintained, and cool air. The problems faced are the need for more exposure to technology, the unavailability of supporting facilities and infrastructure, and the absence of groups capable of coordinating these potentials. This community service aims to develop a community-based tourism system by integrating digital marketing technology to empower target communities. The results achieved from this community service activity are the formation of Pokdarwis, which have been legally approved by the village government and will oversee the management of the tourism village in Warjabakti Village with governance that the team and partners have made. In addition, the e-digital map and the Haruman Tourism Village website have been produced. This website contains village content and branding that displays attractive village information, videos, and animations that have been structured and integrated, as well as a complete and attractive e-digital map of tourist areas.
Implementasi Mesin Roasting Kopi Untuk Peningkatan Kualitas Produksi Kopi UMKM Darma Coffee Mukhtar, Husneni; Priharti, Wahmisari; Rahmawati, Dien; Susanti, Hesty; Cahyadi, Willy Anugrah; Nugroho, Bambang Setia; Wibowo, Suryo Adhi; Muttaqien, Teuku Zulkarnain; Rizal, Achmad; Susanto, Kusnahadi
SWAGATI : Journal of Community Service Vol. 1 No. 3 (2023): November
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2023v1i3.1082

Abstract

UMKM Darma Coffee adalah salah satu UMKM bersifat industri rumah tangga yang ada di Desa Warjabakti, Kecamatan Cimaung, Kabupaten Bandung. Saat ini, masalah yang dihadapi oleh UMKM Darma Coffee ini adalah masih manualnya proses roasting kopi. Pengabdian masyarakat ini berfokus pada penyediaan solusi roasting kopi karena saat ini proses roasting kopi tersebut masih manual. Petani juga diharuskan fokus dengan pekerjaan memutar alat agar kopi tidak gosong, dan temperatur yang presisi juga tidak diketahui sehingga kualitas roasting kopi di bawah standar. Tujuan pengabdian masyarakat ini adalah pengembangan sebuah mesin roasting kopi otomatis dengan timer digital serta dilengkapi pemantauan suhu, kecuali pengaturan sumber pemanasnya. Hal ini sesuai dengan hasil wawancara dengan ketua UMKM Darma Coffee. Hasil yang dicapai adalah tersedianya mesin roasting kopi otomatis serta desain packaging kopi yang lebih menarik. Terjadi peningkatan kecepatan proses roasting menjadi 10-15 menit. Terdapat pula peningkatan soft skill pada para petani kopi di UMKM Darma Coffee.