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Journal : Jurnal Signaling

IMPLEMENTASI APLIKASI POINT OF SALE (POS) BERBASIS MOBILE WEB UNTUK MENDUKUNG TRANSAKSI TOKO SEPATU 45 Kasmi, Kasmi; Al-Awabin, Abde Fadli; Dede, Dede
Jurnal Signaling Vol 14, No 1 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1810

Abstract

This research focuses on the implementation of a mobile web-based Point of Sale (PoS) application to support transactions at Toko Sepatu 45. The store faces challenges in managing transactions, stock recording, and creating sales reports manually, which affects efficiency and data accuracy. Therefore, a technological solution is needed to improve productivity and reduce errors in transaction management. This mobile web-based PoS application is designed to facilitate store owners in recording sales, managing stock, and generating automatic and real-time sales reports. The system development uses the Waterfall method, which includes requirement analysis, system design, implementation, and testing. The testing results using blackbox testing include successful tests for the login page, navigation menu buttons, product data input, product data output, and product sales invoices. Through this research, it is expected that the mobile web-based Point of Sale application can be used to streamline operational activities at Toko Sepatu 45, including transaction processes such as purchasing and selling, as well as simplifying the recap of reports such as purchase and sales reports.
ANALYSIS OF THE UTILIZATION OF MOBILE COMMERCE IN MARKETING OF PROCESSED SOYBEAN PRODUCTS IN DADAPAN VILLAGE Kasmi, Kasmi; Irviani, Rita
Jurnal Signaling Vol 14, No 2 (2025): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v14i1.1842

Abstract

Soybean-based products such as tofu, tempeh, and tauco play a crucial role as affordable sources of plant-based protein for the community. However, micro-enterprises in Dadapan Village still face challenges in marketing, particularly limited market access, lack of promotion, and competition with similar products from other regions. Meanwhile, the development of mobile commerce (m-commerce) provides new opportunities to expand marketing networks through digital platforms. This study aims to analyze the strategies of soybean-based product entrepreneurs in utilizing mobile commerce, identify the challenges encountered, and evaluate its impact on market reach and business sustainability. Previous studies have mainly focused on traditional distribution channels and value-added analysis, leaving a research gap in exploring m-commerce adoption among rural micro-enterprises. This research employed a qualitative method with a case study approach, collecting data through interviews, observations, and documentation using purposive sampling. The results show that entrepreneurs primarily use applications such as WhatsApp, Facebook, and online marketplaces for marketing, which benefits them in terms of broader consumer reach, improved customer interaction, and product diversification. The main obstacles include limited digital literacy, distribution costs, and production capacity constraints. The study concludes that mobile commerce plays a significant role in enhancing the competitiveness of soybean-based micro-enterprises in rural areas, although continuous support in digital literacy and sustainable marketing strategies is still required.
SMART MARKETING: STRATEGI PROMOSI PENGRAJIN GENTENG BERBASIS WEB MOBILE Kasmi, Kasmi; Zahra, Fista Anisa; Muslihudin, Muhamad
Jurnal Signaling Vol 13, No 1 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1685

Abstract

The gem tile industry is an industry in Sidoharjo Village, Pringsewu District which is engaged in clay tile, and the type of tile produced is mantili tile from plain tile. However, based on the results of observations that have been made, it is known that the sales system that is carried out still uses the conventional system, starting from the ordering process, and the payment process. By going directly to the tile selling point, selling in this way takes a long time in the process of selling the product, so this system is felt to be less effective and efficient if you only rely on this method. With this method, tile sales revenue will not experience a significant increase. The methodology used in this study is to use the waterfall model because by using this method the company can have a clear and measurable system workflow sequence. From this research, the results obtained are the implementation of a website-based tile sales information system that was created to make it easier for owners to carry out product promotions and marketing effectively and efficiently, make it easier for customers to find information quickly and accurately, just by looking at the website, and make it easier when paying. Based on the results of the study and discussion of the design of a website-based gem tile sales application that was created to assist in promotion, marketing and introducing new consumers to products in the gem tile industry, and a system designed to make it easier for users to access data and information that takes place quickly, accurately, effectively and efficient.
STRATEGI PEMASARAN KERAJINAN TAPIS BERBASIS ANDROID SEBAGAI UPAYA PENINGKATAN PEMBERDAYAAN IBU-IBU RUMAH TANGGA DAN REMAJA DESA BATURAJA WAYLIMA Kasmi, Kasmi; Dewi, Mustika; Budi, Wahyu Sulistianing
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1791

Abstract

Tapis is one of Lampung's traditional products with a special pattern of gold and silver threads, the process of making tapis cloth is quite complicated and must be done manually so it takes weeks. This is what makes filter cloth a relatively expensive price. In Baturaja Village, Waylima is still limited and there is a lack of understanding about online marketing. The strategy that will be carried out in increasing production and how to market production in the digital era is by means of several stages of activities, which include preparation, market survey, production process. In carrying out the promotion, several promotional strategies will be carried out, namely Instagram, brochures, and other online media. This study aims to describe the marketing strategy of android-based filter craft as an effort to increase the empowerment of housewives and teenagers in Baturaja Waylima Village.
IMPLEMANTASI DIGITAL MARKETING SEBAGAI STRATEGI PROMOSI PRODUK KONVEKSI HOME INDUSTRI Kasmi, Kasmi; Prayoga, Raihan Nabih
Jurnal Signaling Vol 12, No 2 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i2.1583

Abstract

Digital marketing is a very popular strategy and is used by almost all marketers throughout the world. This is the influence of the internet and the increasingly developing world of technology, making the internet a very potential market. Digital marketing has many advantages over traditional marketing. These benefits include easy access to a wider target market, lower costs and two-way communication with potential customers. So it is not easy to build a successful digital marketing advertising business. However, when you start with digital marketing, things get much better. The method used in this research uses the waterfall model development method, the reason is because the work model is linear which minimizes errors, and the production is structured and the direction is clear. Identifying problems with the sales system and producing an information system that can make it easier for the owner to manage his business and attract customers' interest in purchasing/ordering the products being sold. The result of this research is a sales promotion information system that can make it easier for owners to manage their business and can improve the quality of their service and increase the number of customers through a sales promotion system and make it easier for buyers to make purchases and order products for sale.