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All Journal DEDIKASI JURNAL MAHASISWA Professional : Jurnal Komunikasi dan Administrasi Publik Azzahra : Jurnal Pendidikan Anak Usia Dini Jurnal Pengabdian Journal of Social Science and Humanities (JoSSH) JURNAL BESEMAH Safari : Jurnal Pengabdian Masyarakat Indonesia
Linda Astuti
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Journal : JURNAL BESEMAH

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Pemberdayaan UMKM melalui pelatihan manajemen keuangan dan Digital Marketing di Desa padang kedeper Kabupaten Bengkulu Tengah Oktridarti, Levy; Yori Manis Tika; Linda Astuti; Hania Sumarni; Fanro; Heni Indriani; Imron Rosyadi
JURNAL BESEMAH Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurnalbesemah.v4i2.1811

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, particularly in employment creation and community welfare improvement. However, many MSMEs still face challenges in financial management and the utilization of digital technology for marketing purposes. This community service activity aims to enhance the capacity of MSME actors through training in simple financial management and digital marketing. The methods used include socialization, training, mentoring, and evaluation. The results indicate an increase in participants' understanding of business financial recording and their ability to utilize digital media as a marketing tool. Therefore, this program is expected to improve business sustainability and competitiveness of MSMEs in the digital era.
Co-Authors Ahmad Fajri Asnawati - Basyarul Ulya Deni Dwi Cahya DENI SETIAWAN Dyah Noor Intan Edi Susilo Elsa Maulidina Rahmah Erwin Fakhrani FAJAR FIRDAUS Fanro Faturakhim Faturakhim Hania Sumarni Heni Indriani Imron Rosyadi Jailani Syahputra Siregar Khairil Buldani Maryaningsih - Nadya Agustina Nofi Afriansyah Nur Annisa Meilina Nur Kholis Oktridarti, Levy Parwito Parwito, Parwito Prio Susanto Putri Alissa Setiawan Raisawati, Tatik SALAMUN Samsul Hadi Seftya Dwi Sinta Tri Wahyuniarti Vethy Octaviani Yetti Herawati Yori Manis Tika Yuni Indah