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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jambura Journal of Informatics Jurnal Pendidikan Teknologi Informasi dan Vokasional Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Inverted Sciences of Pharmacy Equivalent: Jurnal Ilmiah Sosial Teknik Journal Of Software Engineering And Communication Diffusion: Journal of Systems and Information Technology
Pakaya, Nikmasari
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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Journal : Jambura Journal of Informatics

 1 
Mengukur Penerimaan Aplikasi Transportasi Online Menggunakan Model UTAUT 2 Pakaya, Nikmasari; Ladiku, Rahmat
Jambura Journal of Informatics VOL 6, N0 1: APRIL 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jji.v6i1.24735

Abstract

The online transportation app Maxim has become a new competitor in Indonesia's industry. This study uses the UTAUT 2 model to measure the Maxim app's acceptance in Gorontalo Province. The survey was conducted among 387 respondents, with most users being teenagers and having used the app for over a year. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. Measurement model analysis showed good validity and reliability. The results of the structural model analysis revealed that effort expectancy, hedonic motivation, price value, habit, and behavioral intention significantly affected the acceptance and use of the Maxim application. While performance expectancy, social influence, and facilitating conditions are not significant. On the other hand, the experience variable as a moderator does not prove significant. These findings provide practical implications for Maxim service providers to focus on ease of use, entertainment value, competitive price offerings, and building positive habits to increase user acceptance and loyalty in Gorontalo Province.Aplikasi Maxim telah menjadi fenomena di industri  transportasi online di Indonesia. Penelitian ini mengukur penerimaan aplikasi Maxim di Provinsi Gorontalo menggunakan model UTAUT 2. Survei dilakukan terhadap 387 responden, dengan mayoritas pengguna berusia remaja dan telah menggunakan aplikasi lebih dari satu tahun. Data dianalisis dengan pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM). Analisis model pengukuran menunjukkan validitas dan reliabilitas yang baik. Hasil analisis model struktural mengungkapkan bahwa effort expectancy, hedonic motivation, price value, habit, dan behavioral intention terbukti berpengaruh signifikan terhadap penerimaan dan penggunaan aplikasi Maxim. Sementara performance expectancy, social influence, dan facilitating condition tidak signifikan. Di sisi lain variabel experience sebagai variabel moderator tidak terbukti signifikan. Temuan ini memberikan implikasi praktis bagi penyedia layanan Maxim untuk berfokus pada aspek kemudahan penggunaan, nilai hiburan, penawaran harga kompetitif, dan membangun kebiasaan positif untuk meningkatkan penerimaan dan loyalitas pengguna di Provinsi Gorontalo.
Evaluasi Penerimaan dan Penggunaan Aplikasi Mobile Banking menggunakan Model UTAUT 2 Amali, Lanto Ningrayati; Takdir, Rahman; Diko, Yulianti; Pakaya, Nikmasari; Ashari, Sri Ayu; Lahay, Sri Nilawaty; Tuloli, Mohamad Syafri
Jambura Journal of Informatics VOL 6, N0 2: OKTOBER 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jji.v6i2.25973

Abstract

This study aims to identify factors in the UTAUT 2 model that significantly influence the acceptance and use of the XYZtouch mobile banking application in Gorontalo City. The research employed a quantitative approach with data from 129 respondents analyzed using PLS-SEM. The results reveal that of the seven independent variables in the UTAUT 2 model, only three variables significantly influence behavioral intention: social influence (β=0.133, p0.05), hedonic motivation (β=0.153, p0.05), and habit (β=0.374, p0.001). Meanwhile, performance expectancy, effort expectancy, facilitating conditions, and price value do not have significant effects. Based on these findings, the study recommends the adoption of enhancement strategies focusing on strengthening social influence, developing the hedonic aspects of the application, and establishing usage habits. This research contributes to validating the UTAUT 2 model for the context of regional bank mobile banking in Indonesia. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor dalam model UTAUT 2 yang secara signifikan mempengaruhi penerimaan dan penggunaan aplikasi mobile banking XYZtouch di Kota Gorontalo. Penelitian menggunakan pendekatan kuantitatif dengan data dari 129 responden yang dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa dari tujuh variabel independen dalam model UTAUT 2, hanya tiga variabel yang berpengaruh signifikan terhadap behavioral intention, yaitu social influence (β=0,133, p0,05), hedonic motivation (β=0,153, p0,05), dan habit (β=0,374, p0,001). Sementara performance expectancy, effort expectancy, facilitating conditions, dan price value tidak berpengaruh signifikan. Berdasarkan temuan ini, direkomendasikan strategi peningkatan adopsi yang berfokus pada penguatan pengaruh sosial, pengembangan aspek hedonis aplikasi, dan pembentukan kebiasaan penggunaan. Penelitian ini berkontribusi dalam validasi model UTAUT 2 untuk konteks mobile banking bank regional di Indonesia
Co-Authors Abdilah, Tajjudin Agus Lahinta Ahmad Azhar Kadim Alfian Zakaria Anggai, Rifka Anggraini Astuti, Wahyu Bait Syaiful Rijal Bau, Taufik R. L. Bouty, Abd. Azis Budiyanto Ahaliki Dai, Roviana H. Diko, Yulianti Dwinanto, Arif Eka Vickraien Dangkua, Eka Vickraien Hadjaratie, Liliyan Hadjaratie, Lilyan Hidayat, Syifa Nur’Afni Indhitya R Padiku Izah, Nurul Jemmy A Pakaya Ladiku, Rahmat Lahay, Sri Nilawaty Lamarana, Ilfa Lanto Ningrayati Amali Lasantu, Moh Septian Axl Latief, Mukhlisulatif Latif, Multiani S. Lillyan Hadjaratie Manda Rohandi Mas'ud, Huzaima Mas’ud, Huzaima Moh Ramdhan Arif Kaluku Moh. Rivai Nakoe Mohamad Aprianto Paneo mohammad syafri tuloli Mohune, Devi Kurniati Muchlis Polin Mukhlisulfatih Latief Muthia, Muthia Naue, Rezel Nur Ain Thomas Onu, Aslan Pido, Muhamad Nur Fauzie Pomalingo, Octaviary Sahbani Pratama Rahman Takdir Rampi Yusuf Sitti Suhada Sri Ayu Ashari Sunardi Sunardi Sune, Muh. Nur Muhajir Teti Sutriyati Tuloli Yassin, Rocmat Mohammad Thohir