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All Journal Psikohumaniora: Jurnal Penelitian Psikologi JURNAL PENDIDIKAN TAMBUSAI JURNAL PEMASARAN KOMPETITIF PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi JURNAL ILMU MANAJEMEN SABURAI (JIMS) PREVENIRE: Journal of Multidisciplinary Science Psikologia : Jurnal Psikologi Investama : Jurnal Ekonomi dan Bisnis Inaba Journal Of Psychology Ulil Albab
ZIKRINAWATI, KHAIRANI
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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MINAT PEMBELIAN KEMBALI : PENGARUH E-TRUST PADA PENGGUNA MARKET PLACE LAZADAn Kembali: Pengaruh E-Trust Pada Pengguna Market place Lazada Pangesti, Dita Octa; Hasanah, Yuli Putri; Alfatah, Bellin Nabiilah; Fahmy, Zulfa; Zikrinawati, Khairani
JURNAL ILMU MANAJEMEN SABURAI Vol 9, No 2 (2023): JURNAL ILMU MANAJEMEN SABURAI (JIMS)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jims.v9i2.2283

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh E-trust terhadap online repurchase intention pada pengguna aplikasi lazada. Metode yang digunakan dalam penelitian ini yaitu penelitian kuantitatif. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dengan menyebarkan kuesioner kepada subjek melalui media google form. Kuesioner yang kami gunakan berbentuk skala likert yang berisi pertanyaan dengan 5 pilihan opsi jawaban. Sampel yang penelitian ini berjumlah 129 responden yang terdiri dari usia 15-29 tahun. Data yang diperoleh kemudian dianalisis menggunakan software SPSS dan juga Jamovi. Analisi data yang digunakan dalam penelitian ini yaitu analisis regresi linier sederhana. Hasil penelitian menunjukan bahwa E-trust berpengaruh positif dan signifikan terhadap online repurchase intention pada pengguna aplikasi lazada dengan nilai signifikansi sebesar 0,0000,05 dan juga nilai R2  sebesar 0,400 yang berarti e-trust berpengaruh positif pada online repurchase intention sebesar 40%
Pengaruh Konsep Diri dan Kepercayaan Diri Terhadap Keputusan Pembelian Produk Kecantikan di Sociolla Azizah, Rahma Luthfiani; Annisa, Salsabilla Kirana; Atikasari, Fitriya; Zikrinawati, Khairani; Fahmy, Zulfa
Jurnal Pemasaran Kompetitif Vol. 7 No. 2 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i2.30185

Abstract

  Keinginan untuk tampil sempurna mendorong individu untuk selalu menampilkan aspek terbaik dari diri mereka, yang pada gilirannya meningkatkan minat untuk menggunakan produk kecantikan. Pengambilan keputusan dalam pembelian produk kecantikan berkaitan erat dengan konsep diri dan kepercayaan diri seseorang. Individu dengan konsep diri negatif cenderung memiliki tingkat kepercayaan diri yang rendah. Tujuan dari penelitian ini adalah untuk menguji pengaruh konsep diri dan kepercayaan diri secara individu maupun bersama-sama terhadap keputusan pembelian produk kecantikan di Sociolla. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan melibatkan 112 pelanggan Sociolla yang dipilih melalui teknik purposive sampling. Data yang diperoleh berupa skala konsep diri, kepercayaan diri, dan keputusan pembelian yang didistribusikan kepada responden. Analisis data dilakukan menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara individu, konsep diri tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian (sig. 0,271, p>0,05), sementara kepercayaan diri memiliki pengaruh positif yang signifikan terhadap keputusan pembelian (sig. 0,003, p<0,05), dan secara bersama-sama, konsep diri dan kepercayaan diri memiliki pengaruh yang signifikan terhadap keputusan pembelian produk kecantikan di Sociolla (sig. 0,000, p<0,05).
The Effect of Price Perceptions and Purchase Intention on Purchase Decisions of Fashion Products Through the Marketplace Shopee in Students of Walisongo State Islamic University: Pengaruh Persepsi Harga dan Minat Beli terhadap Keputusan Pembelian Produk Fashion melalui Marketplace Shopee pada Mahasiswa Universitas Islam Negeri Walisongo Semarang Fahriza, Talita; Madita, Rach; Islami, Elvina Rachel Putri; Nafiah, Muhimatun; Fahmy, Zulfa; Zikrinawati, Khairani
Journal of Multidisciplinary Science Vol. 2 No. 3 (2023): June
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v2i3.242

Abstract

Fashion needs are still a product that is favored by all groups, especially students. In this digital era, Shopee is one of the marketplaces that provides various types of fashion products and encourages people to tend to make purchasing decisions online. Purchasing decisions from consumers on a marketplace are influenced by many factors, ranging from price perceptions by consumers, purchase interest, brand ambassadors, advertisements, marketplace appearance, service quality, and many more. This study aims to measure the effect of price perception and purchase interest on purchasing decisions for fashion products through the Shopee marketplace for students of Walisongo State Islamic University Semarang. This research was conducted using linear regression data analysis techniques and using a quantitative approach through purposive sampling techniques with a sample of 100 respondents. Based on the results of the analysis, it can be stated that price perception and purchase intention simultaneously influence the decision to purchase fashion products with an F-count value of 49.757 with sig <0.001. The results of this study indicate that price perceptions and purchase intention have a partially significant positive effect on purchasing decisions for fashion products through the Shopee marketplace for UIN Walisongo Semarang students, so it can be concluded that the effect of variables X1 and X2 on Y is positive so it is very likely that price perceptions and purchase intention will simultaneously influence purchasing decisions.
PENGARUH PEER ATTCHMENT DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KONSUMTIF (FASHION) PADA MAHASISWA PENGGUNA SHOPEE Haque, Alya Dita Mazaya; Zulfan, Abiyyu Fadhil; Afifah, Siti; Fahmy, Zulfa; Zikrinawati, Khairani
Investama : Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2023): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v9i2.918

Abstract

As we know, clothing or fashion is a necessity for all people, one of which is for some students who have a high sensitivity to a trend and consider it something very important. The purpose of this research is intended to; 1) know that there is an influence between Peer attachment on consumptive behavior, 2) there is an influence between hedonism and consumptive behavior, 3) there is an influence between peer attachment and hedonism on consumptive behavior. This research is quantitative research with purposive sampling as a sample collection method. The subjects in this study were students using the Shopee application with an age range of 17-28 years. The data obtained is the result of distributing questionnaires to the subject, namely, there is a simultaneous significant effect between Peer Attachment and Hedonic lifestyle on consumptive behavior with a sig value. 0.000<0.05. However, the Peer Attachment variable partially does not have a significant effect on the consumptive variable with a sig value. 0.807> 0.05, and the hedonic variable has a sig value. 0.000 <0.05 which means that the hedonic variable has a significant effect on the consumptive variable partially.
PENGARUH KOMUNIKASI PERSUASIF INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN DI TIKTOK SHOP Sa'adah, Salsabila Nur; Alfiyah, Rohmi; Hidayah, Nur; Zikrinawati, Khairani; Fahmy, Zulfa
Investama : Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2023): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v9i2.919

Abstract

TikTok is a social media and music video platform that creates a new feature called TikTok Shop as a means to make it easier for brands to attract consumer interest by carrying out attractive and practical marketing through social media. This study aims to determine the effect of influencers' persuasive communication on consumer purchasing decisions at the TikTok Shop. This study uses two research variables, namely persuasive influencer communication and purchasing decisions. Processing techniques and data analysis in this study used the normality test, linearity test as an assumption test, then tested the hypothesis using a simple linear regression test with the help of SPSS software. This research was conducted by distributing questionnaires to 200 TikTok Shop users. The results of the study show that influencers' persuasive communication has a significant influence on consumer purchasing decisions at the TikTok Shop.
ANALISIS PERILAKU KONTROL DIRI DENGAN IMPULSIVE BUYING PADA MAHASISWA PENGGUNA PLATFORM TIKTOK SHOP DI UNIVERSITAS ISLAM NEGERI WALISONGO Fitriani, Nova; Adhavia, Febrina Beta; Melia, Dea; Zikrinawati, Khairani; Fahmy, Zulfa
Investama : Jurnal Ekonomi dan Bisnis Vol 10 No 01 (2024): Investama : Jurnal Ekonomi dan Bisnis
Publisher : Investama : Jurnal Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/investamajurnalekonomidanbisnis.v10i01.1096

Abstract

Impulsive buying is a purchase that occurs suddenly without planning in advance. When it's going on, usually someone is seen to have an item passionately with a sense of happiness and passion. With self-control a person is able to direct and direct behavior strongly so as to minimize the negative risks that occur. This study aims to analyze the existence of self-control towards impulsive buying in female students of the Walisongo State Islamic University Semarang. This research is a qualitative research, namely research that describes or describes the object to be studied. The subjects in this study were 5 female students in the age category 18 - 25 years. The results of this study in general can be interpreted that UIN Walisongo Semarang students make purchases on the tick tok platform for various reasons. Subject Y, Subject P, Subject X have good self-control in deciding to purchase a product. Meanwhile, subject L and subject S have weak self-control behavior in deciding to purchase a product because they are easily influenced by the tick-tock platform features. Female students show impulsive giving such as buying and seeing interesting items displayed on the tiktok shop platform and then putting them in a basket to check out. They are easily distracted by existing stimuli, besides that, in general, female students make impulsive purchases because their motives are attracted to colors, models, prices, discounts, needs and their inability to stop themselves so they hesitate and increase the number of items purchased to avoid mistakes. Besides that, the reason they make impulsive purchases is because they are easily influenced by other people regarding information so that purchases take place without consideration.  
Quality of life of college students: The effects of state anxiety and academic stress with self-control as a mediator Nuriyyatiningrum, Nadya Ariyani Hasanah; Zikrinawati, Khairani; Lestari, Puji; Madita, Rach
Psikohumaniora: Jurnal Penelitian Psikologi Vol. 8 No. 1 (2023)
Publisher : Faculty of Psychology and Health - Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/pjpp.v8i1.14733

Abstract

College education is expected to equip students with various types of knowledge. In reality, however, the learning process is not always easy. Problems can occur and affect students' quality of life. This study aims to examine the effect of state anxiety and academic stress on the quality of life through the mediation of student self-control. A quantitative method was used involving a sample of 400 students from 24 provinces in Indonesia. The measuring instruments employed were the World Health Organization Quality of Life (WHOQOL), The State Anxiety Scale, the Academic Stress Scale, and the Brief Self-Control Scale. Path analysis was conducted using R software. It was found that self-control partially mediates the effect of state anxiety on the quality of life. State anxiety has a direct effect, with a standardized coefficient of -.351 (p < .01), and an indirect one, with a standardized coefficient of -.150 (p < .01) on reducing the quality of life through the mediation of self-control. Academic stress has no indirect effect on the quality of life through the mediation of self-control with a standardized coefficient of -.000 (p = .990, p > .05). However, it was found to play a direct role in reducing the quality of life, with a standardized coefficient of -.207 (p < .01). The findings indicate the multi-dynamic impacts of state anxiety and academic stress toward the quality of life of students. Therefore, the development of anxiety and stress-management skills in students need to be addressed in the higher education management system in order to maintain the quality of life of students.
The Influence of the Gojek Application Rating on Customer Trust of Mie Gacoan Ngaliyan: Pengaruh Rating Aplikasi Gojek Terhadap Kepercayaan Pelanggan Mie Gacoan Ngaliyan Afin Mursida, Muhammad; Kusuma Wardani, Devi; Tiyas Apriliani, Awaliyah; Dewi Fitriana, Eka; Zikrinawati, Khairani; Fahmy, Zulfa
Journal of Multidisciplinary Science Vol. 3 No. 1 (2024): August
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/prevenire.v3i1.291

Abstract

Some people buy something without looking at the rating, so this study aims to see whether Mie Gacoan Ngaliyan's customer trust grows from seeing ratings on the Gojek application or there is already customer trust in the Mie Gacoan brand. This study uses explanatory quantitative research methods by analyzing using a simple linear regression test. The sample in this study was 72 people in the Ngaliyan area who were selected using a purposive sampling technique. The scale used is Likert and Guttman. The rating variable obtained an average yes answer of 62.46%, which means that customers have satisfaction with Mie Gacoan so this can affect customer trust in the Gojek application. The results of the regression test show that the rating has a positive effect of 20.8% and is significant on trust. customers of the Gojek application. The regression coefficient for this variable is 2.421 which means that the assessment variable has a positive factor on the trust variable. Ratings on Mie Gacoan have an influence on purchases made by customers on the Gojek application.
Why Risk Perception Matters: Exploring Internet Altruistic Behavior: Mengapa Persepsi Risiko Penting: Menjelajahi Perilaku Altruistik di Internet Hafizah, Nasywa; Syahrina, Kartika; Aiyuda, Nurul; Zikrinawati, Khairani
Psikologia : Jurnal Psikologi Vol. 10 No. 1 (2025): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/psikologia.v10i1.1875

Abstract

The times have changed the pattern of human behavior, including in the scope of the internet. Along with the development of digital technology, a new phenomenon has emerged that has attracted the attention of researchers, namely Internet Altruistic Behavior (IAB). Internet Altruistic Behavior (IAB) is a form of altruistic behavior that occurs online, where individuals provide assistance to others without expecting direct rewards. Unlimited internet access in digging up information causes risk perception to be very important. Risk perception is an individual's perspective in assessing and understanding the potential losses that may occur in a particular situation. It involves a subjective assessment of the level of that risk to them. Errors in risk perception can make individuals misjudge the level of safety that can affect their decision to participate in altruistic behavior. The research method used in this study is quantitative. The subjects in this study were individuals who actively use the internet with an age range of 17 years - 29 years with a total of 142 subjects. Data were collected using quota sampling technique. The results in this study indicate a significant negative relationship between risk perception and internet altruistic behavior. The results of hypothesis testing obtained a correlation coefficient of r = -0.542 with a significant p = 0.000 (p < 0.05). These results indicate that the higher the risk perception, the lower the Internet altruistic behavior in individuals. Highlights: Negative Correlation – Higher risk perception is linked to lower Internet Altruistic Behavior (IAB), as individuals hesitate to help due to perceived risks. Role of Risk Perception – Misjudging online risks can impact decisions, leading to reduced participation in altruistic acts. Study Findings – Research on 142 internet users (ages 17-29) using quantitative methods confirms a significant negative relationship (r = -0.542, p = 0.000) between risk perception and IAB. Keywords: Risk Perception, Altruistic Behavior, Internet
DAMPAK OVERSTIMULASI KONTEN DIGITAL TERHADAP PEMUSATAN PERHATIAN ANAK Apik Lestari, Citra; Zikrinawati, Khairani; Ikhrom, Ikhrom
PAEDAGOGY : Jurnal Ilmu Pendidikan dan Psikologi Vol. 5 No. 1 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/paedagogy.v5i1.4941

Abstract

This study aims to examine the impact of digital content overstimulation on the attention span of children aged 6 to 12 years. Using a qualitative approach, the study began with the distribution of questionnaires to map gadget usage patterns and initial indications of attention disorders. The questionnaire results served as the basis for in-depth interviews with two children and three parents to gain deeper insights into the effects of digital content on children’s focus. The findings reveal that using gadgets for 3 to 4 hours per day especially for accessing fast-paced, visually stimulating, and interactive content such as YouTube, TikTok, and Netflix contributes to decreased concentration, increased distractibility, and difficulty completing tasks. The children also exhibited signs of irritability, frustration, and a tendency to shift activities without clear direction. The study concludes that digital content overstimulation negatively affects children's attention span and emotional regulation, highlighting the need for parental supervision and mindful management of digital media consumption to support optimal child development. ABSTRAK Penelitian ini bertujuan mengkaji dampak overstimulasi konten digital terhadap kemampuan pemusatan perhatian anak usia 6–12 tahun. Pendekatan kualitatif digunakan dengan tahap awal penyebaran kuesioner untuk memetakan pola penggunaan gadget dan indikasi awal gangguan perhatian. Data kuesioner menjadi dasar wawancara mendalam terhadap dua anak dan tiga orang tua guna menggali pemahaman lebih lanjut mengenai pengaruh konten digital terhadap fokus anak. Hasil penelitian menunjukkan bahwa penggunaan gadget selama 3–4 jam per hari, terutama untuk mengakses konten cepat, mencolok, dan interaktif (misalnya YouTube, TikTok, dan Netflix), berkontribusi pada penurunan konsentrasi, mudah terdistraksi, serta kesulitan menyelesaikan tugas. Anak juga menunjukkan gejala mudah marah, cepat frustrasi, dan sering berpindah aktivitas tanpa arah jelas. Penelitian ini menyimpulkan bahwa overstimulasi konten digital berdampak negatif terhadap pemusatan perhatian dan regulasi emosi anak, sehingga diperlukan peran aktif orang tua dalam mengawasi serta mengelola konsumsi media digital secara bijak untuk mendukung tumbuh kembang anak yang optimal.
Co-Authors Adhavia, Febrina Beta Afifah, Siti Afin Mursida, Muhammad Aiyuda, Nurul Alfatah, Bellin Nabiilah Alfiyah, Rohmi Annisa, Salsabilla Kirana Apik Lestari, Citra Arifah, Ismi Nur Atikasari, Fitriya Azizah, Rahma Luthfiani Dewi Fitriana, Eka Fahriza, Talita FITRIANI, NOVA Fitroh, Wanda Aulia Mahfuzhotul Hafizah, Nasywa Happsari, Ajeng Ayu Haque, Alya Dita Mazaya Hasanah, Yuli Putri Ikhrom Ikhrom Islami, Elvina Rachel Putri Kusuma Wardani, Devi Madita, Rach Masfia, Irma Melia, Dea Nadya Ariyani Hasanah Nuriyyatiningrum Nafiah, Muhimatun Nur Hidayah Nurfitri, Aldila Dyas Oktafia, Anggi Pangesti, Dita Octa PUJI LESTARI Sa'adah, Salsabila Nur Sri Puji Lestari Syafiah, Maliya Nihayatus Syahrina, Kartika Tiyas Apriliani, Awaliyah Zulfa Fahmy Zulfan, Abiyyu Fadhil